Digital Dining Journey with LINE at Bar B Q Plaza

Transcript

1. Digital Dining Journey with LINE
   at Bar B Q Plaza
   

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2. ยินดีต้อนรับสู่
   สาขา Digital
   

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3. • Pioneering the Digital Dining Frontier
   • Savoring Success
   • Navigating the Challenges
   • Feeding the Future
   Agenda
   

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4. The most complete
   Customer Engagement Platform
   for restaurants
   

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7. Getting seated
   1. Pick the buffet package
   2. Get the QR
   3. Get seated and start ordering
   

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8. LINE LIFF App
   https://liff.line.me/...
   Scanning QR automatically opens
   LINE and LIFF App
   

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9. Certified Provider
   Gon Gang
   Hato Kitchen test
   Gon Gang
   Provider: Food Passion Co., Ltd.
   Adding / unblocking
   friend as default option
   

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10. Let’s order
    • Auto logging in
    • Products based on buffet package
    

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11. • Submitting to kitchen
    • Starting countdown
    Let’s order
    

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12. • Collaborative ordering
    Let’s order
    

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13. • Flex Messages
    Order more!
    

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14. • Remaining time warning
    • Order statuses
    Order more!
    

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15. Checking out
    1. Call staff to check left over
    (buffet only)
    

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16. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    

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17. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    3. Select payment method
    4. Add promotions/coupons
    

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18. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    3. Select payment method
    4. Add promotions/coupons
    

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19. Checking out
    1. Call staff to check left over
    (buffet only)
    2. Proceed to self-checkout
    3. Select payment method
    4. Add promotions/coupons
    5. Done!
    

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20. Thank you!
    1. Submit the feedback
    2. Get the paper receipt when
    leaving
    

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21. Savoring Success
    

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22. Why self-service payment?
    73% Reduction in checkout time (buffet)
    ~5 mins to 1 min
    

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23. Why self-service payment?
    Challenges
    1. New flow to adopt
    2. Typing CC is more difficult than swiping
    3. No cash payment
    

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24. Ordering
    21% Increase in time to place
    first order (~3 to 4 mins)
    

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25. Ordering
    46% Reduction in time to get first
    order served (~7 to 4 mins)
    

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26. • Many loved the UX
    • Some came to digital branch only
    to avoid interacting with staff
    Customers
    Testimonials
    

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27. Staff
    • Less pressure during
    busy time
    • No error handling cash
    • More time to take care of
    customers (more tips!!)
    Testimonials
    

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28. Navigating the Challenges
    

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29. Foreigners
    No LINE, Cash only
    People who refused to use
    digital payment
    1. Inclusivity
    

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31. 2. Offline vs Online
    • Offline first
    • Local server + database
    • LAN printers
    • Optionally sync to HQ server
    Challenges
    • Requires IT specialist to
    maintain, update, etc.
    • Difficult to scale
    • Online QR ordering??
    Traditional POS
    LAN
    

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32. • Online first
    • Web client + Cloud server
    • Easy to maintain, update
    and scale
    Hato Dine-in
    • LINE -> Staff ordering
    • Internet -> Backup internet
    • AWS -> Offline mode
    LINE API
    HATO
    Challenges
    • Offline?
    LIFF Login Messaging
    

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33. 3. Scaling infra with AWS
    Lean & agile team
    Mostly serverless
    Simple architecture
    

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34. AWS
    Lambda
    S3 web
    hosting
    API
    Gateway
    AWS
    Lambda
    Step
    Functions
    RDS DynamoDB Redshift
    Frontend API Async Database
    Step
    Functions
    Data
    Warehouse
    LINE
    LIFF
    LINE
    Login
    LINE
    Messaging
    

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35. Feeding the Future
    

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36. Knowing your customers
    • Personalized promotion
    • AI-assisted staff
    Demographic
    Food preference
    Customer
    Loyalty Score
    

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37. HATO CRM HATO DELIVERY
    Powerful Products Suite
    

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38. • Silom Complex
    • Terminal 21 Rama 3
    • Mega Bangna
    • Central Eastville
    • Gateway at Bang Sue
    • Central Westgate
    • Central แจ้งวัฒนะ
    • Central รัตนาธิเบศร์
    • Central ปิ่ นเกล้า
    • The Mall ท่าพระ
    10 digital branches
    as of now and keep expanding!
    

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39. Contact us
    info@hatohub.com
    We are hiring!
    jobs@hatohub.com
    https://www.hatohub.com
    

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