Digital Dining Journey with LINE at Bar B Q Plaza

Transcript

1. Digital Dining Journey with LINE at Bar B Q Plaza
2. ยินดีต้อนรับสู่ สาขา Digital
3. • Pioneering the Digital Dining Frontier • Savoring Success • Navigating the Challenges • Feeding the Future Agenda
4. The most complete Customer Engagement Platform for restaurants
7. Getting seated 1. Pick the buffet package 2. Get the QR 3. Get seated and start ordering
8. LINE LIFF App https://liff.line.me/... Scanning QR automatically opens LINE and LIFF App
9. Certified Provider Gon Gang Hato Kitchen test Gon Gang Provider: Food Passion Co., Ltd. Adding / unblocking friend as default option
10. Let’s order • Auto logging in • Products based on buffet package
11. • Submitting to kitchen • Starting countdown Let’s order
12. • Collaborative ordering Let’s order
13. • Flex Messages Order more!
14. • Remaining time warning • Order statuses Order more!
15. Checking out 1. Call staff to check left over (buffet only)
16. Checking out 1. Call staff to check left over (buffet only) 2. Proceed to self-checkout
17. Checking out 1. Call staff to check left over (buffet only) 2. Proceed to self-checkout 3. Select payment method 4. Add promotions/coupons
18. Checking out 1. Call staff to check left over (buffet only) 2. Proceed to self-checkout 3. Select payment method 4. Add promotions/coupons
19. Checking out 1. Call staff to check left over (buffet only) 2. Proceed to self-checkout 3. Select payment method 4. Add promotions/coupons 5. Done!
20. Thank you! 1. Submit the feedback 2. Get the paper receipt when leaving
21. Savoring Success
22. Why self-service payment? 73% Reduction in checkout time (buffet) ~5 mins to 1 min
23. Why self-service payment? Challenges 1. New flow to adopt 2. Typing CC is more difficult than swiping 3. No cash payment
24. Ordering 21% Increase in time to place first order (~3 to 4 mins)
25. Ordering 46% Reduction in time to get first order served (~7 to 4 mins)
26. • Many loved the UX • Some came to digital branch only to avoid interacting with staff Customers Testimonials
27. Staff • Less pressure during busy time • No error handling cash • More time to take care of customers (more tips!!) Testimonials
28. Navigating the Challenges
29. Foreigners No LINE, Cash only People who refused to use digital payment 1. Inclusivity
31. 2. Offline vs Online • Offline first • Local server + database • LAN printers • Optionally sync to HQ server Challenges • Requires IT specialist to maintain, update, etc. • Difficult to scale • Online QR ordering?? Traditional POS LAN
32. • Online first • Web client + Cloud server • Easy to maintain, update and scale Hato Dine-in • LINE -> Staff ordering • Internet -> Backup internet • AWS -> Offline mode LINE API HATO Challenges • Offline? LIFF Login Messaging
33. 3. Scaling infra with AWS Lean & agile team Mostly serverless Simple architecture
34. AWS Lambda S3 web hosting API Gateway AWS Lambda Step Functions RDS DynamoDB Redshift Frontend API Async Database Step Functions Data Warehouse LINE LIFF LINE Login LINE Messaging
35. Feeding the Future
36. Knowing your customers • Personalized promotion • AI-assisted staff Demographic Food preference Customer Loyalty Score
37. HATO CRM HATO DELIVERY Powerful Products Suite
38. • Silom Complex • Terminal 21 Rama 3 • Mega Bangna • Central Eastville • Gateway at Bang Sue • Central Westgate • Central แจ้งวัฒนะ • Central รัตนาธิเบศร์ • Central ปิ่ นเกล้า • The Mall ท่าพระ 10 digital branches as of now and keep expanding!
39. Contact us info@hatohub.com We are hiring! jobs@hatohub.com https://www.hatohub.com