Bots. You may not need a UI

Bots. You may not need a UI

Transcript

  1. Bots You may not need a UI

  2. 2016

  3. Bots are everywhere!

  4. ChatBots

  5. WhatsApp Messenger QQ WeChat Skype Viber LINE BBM Telegram

  6. Gold Rush

  7. Write a chatbot and …

  8. $$$$$$$$$$$$$

  9. ?

  10. App Stores

  11. Featured Top Preinstalled

  12. Window of opportunity weeks days hours

  13. Win a WWDC ticket Show a prototype “Oh cool, we’ll

    feature you” actually viable option
  14. AppStore Messenger Bot Store

  15. $$$

  16. Featured Top

  17. Contact List

  18. People + Groups + Bots

  19. Market Challenges

  20. 80% of Apps Never Downloaded

  21. Sustainability

  22. 5 years from now

  23. 5 years before now

  24. Anti-Hype Approach

  25. My Phone Broke

  26. called them scheduled a pick-up got SMS

  27. 2 days later they called me to agree on a

    repair
  28. SMS with a price and account details

  29. online bank

  30. call to schedule a delivery

  31. never met no app no e-commerce site

  32. 7 years sustainable business largest in the country

  33. Do you need an App?

  34. Dawn of Software

  35. Business Processes

  36. 60s-80s

  37. Paper => Digital

  38. Disconnected Machines

  39. Solo Work

  40. All-Day Workflows

  41. Attention = Value

  42. Consumer Web

  43. More Time More Attention More Ad Revenue

  44. Yet Another Social Network

  45. “a user wants to use our application”

  46. New thinking

  47. give maximum value in minimal time

  48. There’s an app for that

  49. “app”

  50. 40s download Signup (+ email!) learning curve

  51. single action

  52. buy a conference ticket weather order a taxi

  53. phone repair = 10 minutes

  54. phone calls getting dressed to meet a delivery person

  55. App is almost always a wrong answer

  56. Have an app? So what?

  57. Website?

  58. 2s download

  59. +20s to download FONTS!

  60. Take a tour!

  61. signup

  62. Remember that EU cookie law? Your helpful reminder

  63. switch to desktop version

  64. ptss! we have an APP!

  65. Where’s that one feature I need?

  66. Website is better

  67. Shift

  68. old: stream new: notification

  69. automate!

  70. sales

  71. automatic cold email

  72. third-party handles replies

  73. canned responses schedule a sales call

  74. calendar

  75. email actions

  76. click here if you’re interested

  77. Logistics Subcontractors Matching

  78. No UI

  79. No Dedicated UI

  80. No Routine UI

  81. Social Media Monitoring

  82. Dashboard with non-actionable data

  83. Reports How my dashboard looked last week

  84. Feed Links to FB posts so you can argue

  85. Dashboard Reports Feed

  86. Pull model

  87. all day

  88. Tedious Boring Counterproductive

  89. AI

  90. Sentiment analysis Clustering Outlier detection

  91. Alerts Automatic Reports

  92. Actionable Usefull

  93. Push model

  94. Rethink the business process

  95. Start from

  96. UI

  97. UX

  98. process

  99. Machine + Human

  100. AI by default Human when necessary

  101. Replace a company with a program

  102. money making wonder

  103. Building Blocks

  104. APIs

  105. any messenger platform

  106. sms phone

  107. Phone is a new Email

  108. 2000s desktop email 2010s mobile phone

  109. everyone has sms

  110. text us

  111. 1-800-whatever Short codes

  112. AI APIs

  113. Writing your own AI Writing your own jQuery

  114. unnecessary not cool anymore

  115. pick a library plug it in move on with your

    life
  116. human-as-an-api

  117. third-party UIs

  118. Calendar Email SalesForce ZenDesk FB Page Chat sms Excel pdf

  119. Talk to you customer Talk to your product team Talk

    to your users
  120. Bots

  121. No UI

  122. push model

  123. AI by default Human when necessary

  124. give maximum value in minimal time

  125. Build Great Products!

  126. Chris Messina a16z WeChat botlist.co Slack Apps Bot Framework

  127. http://j.mp/cortana-bots-build2016

  128. None