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Bots. You may not need a UI
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Андрей Листочкин (Andrey Listochkin)
April 17, 2016
Programming
0
92
Bots. You may not need a UI
Андрей Листочкин (Andrey Listochkin)
April 17, 2016
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Transcript
Bots You may not need a UI
2016
Bots are everywhere!
ChatBots
WhatsApp Messenger QQ WeChat Skype Viber LINE BBM Telegram
Gold Rush
Write a chatbot and …
$$$$$$$$$$$$$
?
App Stores
Featured Top Preinstalled
Window of opportunity weeks days hours
Win a WWDC ticket Show a prototype “Oh cool, we’ll
feature you” actually viable option
AppStore Messenger Bot Store
$$$
Featured Top
Contact List
People + Groups + Bots
Market Challenges
80% of Apps Never Downloaded
Sustainability
5 years from now
5 years before now
Anti-Hype Approach
My Phone Broke
called them scheduled a pick-up got SMS
2 days later they called me to agree on a
repair
SMS with a price and account details
online bank
call to schedule a delivery
never met no app no e-commerce site
7 years sustainable business largest in the country
Do you need an App?
Dawn of Software
Business Processes
60s-80s
Paper => Digital
Disconnected Machines
Solo Work
All-Day Workflows
Attention = Value
Consumer Web
More Time More Attention More Ad Revenue
Yet Another Social Network
“a user wants to use our application”
New thinking
give maximum value in minimal time
There’s an app for that
“app”
40s download Signup (+ email!) learning curve
single action
buy a conference ticket weather order a taxi
phone repair = 10 minutes
phone calls getting dressed to meet a delivery person
App is almost always a wrong answer
Have an app? So what?
Website?
2s download
+20s to download FONTS!
Take a tour!
signup
Remember that EU cookie law? Your helpful reminder
switch to desktop version
ptss! we have an APP!
Where’s that one feature I need?
Website is better
Shift
old: stream new: notification
automate!
sales
automatic cold email
third-party handles replies
canned responses schedule a sales call
calendar
email actions
click here if you’re interested
Logistics Subcontractors Matching
No UI
No Dedicated UI
No Routine UI
Social Media Monitoring
Dashboard with non-actionable data
Reports How my dashboard looked last week
Feed Links to FB posts so you can argue
Dashboard Reports Feed
Pull model
all day
Tedious Boring Counterproductive
AI
Sentiment analysis Clustering Outlier detection
Alerts Automatic Reports
Actionable Usefull
Push model
Rethink the business process
Start from
UI
UX
process
Machine + Human
AI by default Human when necessary
Replace a company with a program
money making wonder
Building Blocks
APIs
any messenger platform
sms phone
Phone is a new Email
2000s desktop email 2010s mobile phone
everyone has sms
text us
1-800-whatever Short codes
AI APIs
Writing your own AI Writing your own jQuery
unnecessary not cool anymore
pick a library plug it in move on with your
life
human-as-an-api
third-party UIs
Calendar Email SalesForce ZenDesk FB Page Chat sms Excel pdf
Talk to you customer Talk to your product team Talk
to your users
Bots
No UI
push model
AI by default Human when necessary
give maximum value in minimal time
Build Great Products!
Chris Messina a16z WeChat botlist.co Slack Apps Bot Framework
http://j.mp/cortana-bots-build2016
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