Ready to ignite your enterprise with Rust, but struggling to justify the investment? Performance isn't enough. Instead of massive rewrites, what if you could start small with a low-risk path to production? This talk shows you how. Discover the power of Rust & serverless as a fast, safe, and sustainable entry point, delivering significant short & long-term benefits. Walk away armed with compelling arguments to persuade your leadership and hands-on code samples to begin your Serverless Rust journey today.