Creating Dynamic Web Content

A talk about creating dynamic, quality content for UC Directors

Transcript

1. CREATING DYNAMIC WEB CONTENT LOGAN FRANKEN
2. CREATING DYNAMIC WEB CONTENT LOGAN FRANKEN
3. LETS TALK ABOUT
4. LETS TALK ABOUT PAC-MAN
5. PAC-MAN CAN “CORNER” TURNS
6. PAC-MAN CAN “CORNER” TURNS GHOSTS HAVE A “SCATTER” AND “CHASE” MODE
7. PAC-MAN CAN “CORNER” TURNS GHOSTS HAVE A “SCATTER” AND “CHASE” MODE IN “SCATTER” MODE, GHOSTS EACH HAVE A FAVORITE CORNER OF THE MAZE
8. PAC-MAN CAN “CORNER” TURNS GHOSTS HAVE A “SCATTER” AND “CHASE” MODE IN “SCATTER” MODE, GHOSTS EACH HAVE A FAVORITE CORNER OF THE MAZE BLINKY THE GHOST CAN INCREASE HIS SPEED
9. PAC-MAN CAN “CORNER” TURNS GHOSTS HAVE A “SCATTER” AND “CHASE” MODE IN “SCATTER” MODE, GHOSTS EACH HAVE A FAVORITE CORNER OF THE MAZE BLINKY THE GHOST CAN INCREASE HIS SPEED WHEN HIS SPEED IS INCREASED, BLINKY’S NICKNAME IS CRUISE ELROY
10. PAC-MAN CAN “CORNER” TURNS GHOSTS HAVE A “SCATTER” AND “CHASE” MODE IN “SCATTER” MODE, GHOSTS EACH HAVE A FAVORITE CORNER OF THE MAZE LEVEL 256 ONLY DISPLAYS HALF THE SCREEN BLINKY THE GHOST CAN INCREASE HIS SPEED WHEN HIS SPEED IS INCREASED, BLINKY’S NICKNAME IS CRUISE ELROY
11. I LOVE THIS STUFF
12. I LOVE THIS STUFF BUT YOU PROBABLY DONT CARE
13. WHO HAS THE POWER? YOU ME
14. WHO HAS THE POWER? YOU ME I WANT TO TELL YOU YOU DONT REALLY CARE
15. WHO HAS THE POWER? YOU ME I WANT TO TELL YOU YOU DONT REALLY CARE
16. BUT WHAT IF… YOU NEEDED TO KNOW THIS STUFF?
17. BUT WHAT IF… YOU NEEDED TO KNOW THIS STUFF?
18. NOW WHO HAS THE POWER? YOU ME
19. NOW WHO HAS THE POWER? YOU ME I HAVE THE INFO YOU NEED IT
20. NOW WHO HAS THE POWER? YOU ME I HAVE THE INFO YOU NEED IT
21. OH? WHATS THAT?
22. OH? WHATS THAT? YOU NEED TO KNOW ABOUT PAC-MAN?
23. PAC-MAN CAN “CORNER” TURNS GHOSTS HAVE A “SCATTER” AND “CHASE” MODE IN “SCATTER” MODE, GHOSTS EACH HAVE A FAVORITE CORNER OF THE MAZE LEVEL 256 ONLY DISPLAYS HALF THE SCREEN BLINKY THE GHOST CAN INCREASE HIS SPEED WHEN HIS SPEED IS INCREASED, BLINKY’S NICKNAME IS CRUISE ELROY
24. BUT YOU STILL DONT CARE
25. WELL, WHATEVER
26. WELL, WHATEVER THATS YOUR PROBLEM, RIGHT?
27. NO WAY
28. IF I DONT COMMUNICATE WELL
29. IF I DONT COMMUNICATE WELL I HAVENT COMMUNICATED
30. ALRIGHT, ALRIGHT
31. ALRIGHT, ALRIGHT SO HOW CAN WE MAKE GOOD CONTENT?
32. LETS TALK ABOUT IT
33. CONTENT FIRST
34. POP QUIZ!
35. WHY IS A STUDENT GOING TO YOUR WEBSITE? a) CHECK OUT THE SLICK HOVER EFFECTS ON YOUR BUTTONS b) SEE A PICTURE OF ANOTHER STUDENT CROSSING THEIR ARMS AND SMILING ASSUREDLY c) FIND THE ACADEMIC CALENDAR
36. WHY IS A STUDENT GOING TO YOUR WEBSITE? a) CHECK OUT THE SLICK HOVER EFFECTS ON YOUR BUTTONS b) SEE A PICTURE OF ANOTHER STUDENT CROSSING THEIR ARMS AND SMILING ASSUREDLY c) FIND THE ACADEMIC CALENDAR
37. WHY IS A STUDENT GOING TO YOUR WEBSITE? a) CHECK OUT THE SLICK HOVER EFFECTS ON YOUR BUTTONS b) SEE A PICTURE OF ANOTHER STUDENT CROSSING THEIR ARMS AND SMILING ASSUREDLY c) FIND THE ACADEMIC CALENDAR
38. WHY IS A STUDENT GOING TO YOUR WEBSITE? a) CHECK OUT THE SLICK HOVER EFFECTS ON YOUR BUTTONS b) SEE A PICTURE OF ANOTHER STUDENT CROSSING THEIR ARMS AND SMILING ASSUREDLY c) FIND THE ACADEMIC CALENDAR
39. CONTENT IS THE REASON YOUR WEBSITE EXISTS
40. A WEBSITE REDESIGN SHOULD START WITH A CONTENT REWRITE
41. A WEBSITE REDESIGN SHOULD START WITH A CONTENT REWRITE
42. A WEBSITE REDESIGN SHOULD START WITH A CONTENT REWRITE AND REAL CONTENT
43. SHOULD START WITH A CONTENT REWRITE LOREM IPSUM
44. SHOULD START WITH A CONTENT REWRITE LOREM IPSUM
45. VISUAL CONTRACT
46. WHICH ONE IS IMPORTANT? Department of Fun Bulletins: • Scholarship Applications Due June 30th •Office Closures • HANDS-ON LEARNING SESSION (7/30) NEW! • Important! New Federal Regulations
47. SHOULD START WITH A CONTENT REWRITE IF EVERYTHING IS OLDED / HIGHLIGHTED / UNDERLINED / RED / GIAN THEN NOTHING IS
48. SHOULD START WITH A CONTENT REWRITE IF EVERYTHING IS OLDED / HIGHLIGHTED / UNDERLINED / RED / GIAN THEN NOTHING IS
49. DEFINE A VISUAL CONTRACT LINKS WILL BE BLUE ERROR MESSAGES WILL BE RED IMPORTANT POINTS WILL BE BOLDED AND STICK WITH IT
50. DEFINE A VISUAL CONTRACT LINKS WILL BE BLUE ERROR MESSAGES WILL BE RED IMPORTANT POINTS WILL BE BOLDED AND STICK WITH IT
51. DEFINE A VISUAL CONTRACT LINKS WILL BE BLUE ERROR MESSAGES WILL BE RED IMPORTANT POINTS WILL BE BOLDED AND STICK WITH IT
52. ALLOW USERS TO LEARN THE VISUAL LANGUAGE OF YOUR WEBSITE
53. VISUAL CONTRACT
54. COMMUNICATE CONSISTENTLY
55. GO TO THE LOANS PAGE OKAY, THAT’S WHERE I’LL FIND IT? YES, IN THE LOANS SECTION WAIT, WHAT? ON THE LOANS TAB
56. GO TO THE LOANS PAGE OKAY, THAT’S WHERE I’LL FIND IT? YES, IN THE LOANS SECTION WAIT, WHAT? ON THE LOANS TAB
57. GO TO THE LOANS PAGE OKAY, THAT’S WHERE I’LL FIND IT? YES, IN THE LOANS SECTION WAIT, WHAT? ON THE LOANS TAB
58. GO TO THE LOANS PAGE OKAY, THAT’S WHERE I’LL FIND IT? YES, IN THE LOANS SECTION WAIT, WHAT? ON THE LOANS TAB
59. GO TO THE LOANS PAGE OKAY, THAT’S WHERE I’LL FIND IT? YES, IN THE LOANS SECTION WAIT, WHAT? ON THE LOANS TAB
60. CREATE A STYLE GUIDE AND STICK WITH IT
61. CREATE A STYLE GUIDE FORMAL OR INFORMAL TONE? NAME OF THE DEPARTMENT? REFERRING TO OTHER PAGES? AND STICK WITH IT
62. BE CONCISE
63. “WE HAVE TO INCLUDE ALL OF THIS CONTENT TO MAKE SURE THE USER IS INFORMED.”
64. IF A USER DOESNT READ BECAUSE ITS TOO LONG, THEY ARE NOT INFORMED ALL OF THIS CONTENT TO MAKE SURE THE USER IS INFORMED.”
65. IS IT NECESSARY?
66. IS IT REALLY NECESSARY? “Users often leave Web pages in 10-20 seconds” “On the average Web page, users have time to read at most 28% of the words” Nielsen Norman Group
67. LESS FLOWERY ADVICE
68. LESS FLOWERY ADVICE LISTS
69. To be eligible for the Gaucho scholarship, students must: • Be a U.S. citizen; Be eligible for federally-funded financial aid • Be enrolled full-time in a degree program. Full-time is a minimum of 12 units, determined fifteen days into the semester • If a student is enrolled in less than 12 units, the Gaucho scholarship must be billed back • If the scholarship is reduced, it can not be reinstated at a later date • Students must maintain a 2.0 cumulative GPA. Transfer students may have their initial eligibility based on units from their previous institution
70. To be eligible for the Gaucho scholarship, students must: • Be a U.S. citizen; Be eligible for federally-funded financial aid • Be enrolled full-time in a degree program. Full-time is a minimum of 12 units, determined fifteen days into the semester • If a student is enrolled in less than 12 units, the Gaucho scholarship must be billed back • If the scholarship is reduced, it can not be reinstated at a later date • Students must maintain a 2.0 cumulative GPA. Transfer students may have their initial eligibility based on units from their previous institution
71. LISTS SHOULD BE: • SHORT • CONSISTENT • ATOMIC
72. To be eligible for the Gaucho scholarship, students must: • Be a U.S. citizen • Be eligible for federally-funded financial aid • Be enrolled full-time in a degree program • Maintain a 2.0 cumulative GPA
73. LESS FLOWERY ADVICE LINKS
74. For more information, visit the Department of Education website at http://www.ed.gov/. For more information, click here to visit the Department of Education website. For more information, visit the Department of Education’s website.
75. For more information, visit the Department of Education website at http://www.ed.gov/. For more information, click here to visit the Department of Education website. For more information, visit the Department of Education’s website.
76. LINKS SHOULD BE: • SHORT • NOUNS • EASY-TO-SCAN • DESCRIPTIVE
77. For more information, visit the Department of Education’s website. GOOD
78. For more information, visit the Department of Education’s website. The Department of Education can provide more information. GOOD EVEN BETTER
79. KEEP IT FRESH
80. OLD CONTENT IS BAD CONTENT
81. POP QUIZ! (ANOTHER)
82. WHO KNOWS THE MOST ABOUT A PROGRAM? a) DEVELOPER b) STUDENT INTERN c) DIRECTOR d) MANAGER OF THE PROGRAM
83. WHO KNOWS THE MOST ABOUT A PROGRAM? a) DEVELOPER b) STUDENT INTERN c) DIRECTOR d) MANAGER OF THE PROGRAM
84. WHO KNOWS THE MOST ABOUT A PROGRAM? a) DEVELOPER b) STUDENT INTERN c) DIRECTOR d) MANAGER OF THE PROGRAM
85. WHO KNOWS THE MOST ABOUT A PROGRAM? a) DEVELOPER b) STUDENT INTERN c) DIRECTOR d) MANAGER OF THE PROGRAM
86. WHO KNOWS THE MOST ABOUT A PROGRAM? a) DEVELOPER b) STUDENT INTERN c) DIRECTOR d) PROGRAM MANAGER
87. SO WHO SHOULD MAINTAIN THE CONTENT? a) DEVELOPER b) STUDENT INTERN c) DIRECTOR d) PROGRAM MANAGER
88. BUT HOW DO WE KEEP CONTENT FRESH?
89. NEED THE RIGHT TOOLS FRIENDLY CMS FRIENDLY CMS TRAINING
90. NEED THE RIGHT TOOLS FRIENDLY CMS FRIENDLY CMS TRAINING
91. NEED THE RIGHT TOOLS FRIENDLY CMS FRIENDLIER CMS TRAINING
92. NEED THE RIGHT PROCESS UPDATE ON SCHEDULE WEBSITE AS SOURCE OF TRUTH
93. NEED THE RIGHT PROCESS UPDATE ON A SCHEDULE WEBSITE AS SOURCE OF TRUTH
94. NEED THE RIGHT PROCESS UPDATE ON A SCHEDULE WEBSITE AS SOURCE OF TRUTH
95. AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION CONTENT DUPLICATION AVOID
96. AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION CONTENT DUPLICATION AVOID MAINTAIN ONE SOURCE OF TRUTH
97. AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION CONTENT DUPLICATION AVOID MAINTAIN ONE SOURCE OF TRUTH AND POINT PEOPLE TO THAT
98. AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION AVOID CONTENT DUPLICATION CONTENT DUPLICATION AVOID MAINTAIN ONE SOURCE OF TRUTH AND POINT PEOPLE TO THAT (HINT: IT MAY NOT BE ON YOUR WEBSITE)
99. THANKS! QUESTIONS?