Technical Session 1 at EATL Prothom Alo App Contest 2015

I was invited to Mirpur Indoor Stadium to discuss mobile apps life-cycle and eco-system by EATL-Prothom Alo App contest organizers.

Transcript

1. BootCamp - Technical
   Session 1
   Mobile Apps Life-Cycle and
   Ecosystem
   

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2. Presented by
   Amit Seal Ami
   Lecturer
   Institute of Information Technology
   University of Dhaka
   19-Dec-14 2
   

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3. Uh… what exactly is this
   about?
   19-Dec-14 3
   

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4. Eco-System
   19-Dec-14 4
   

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5. Mobile Eco System
   19-Dec-14 5
   

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6. Seriously..
   19-Dec-14 6
   Shamelessly stolen from Samsung Mobile Potfolio Presentation
   

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7. Why Mobile Apps
   • Provides mobility
   • Takes less time
   • Offers specific features
   19-Dec-14 7
   

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8. Total Apps Downloaded –
   July 14
   19-Dec-14 8
   iPhone Android Blackberry Windows
   0
   5,000,000,000
   10,000,000,000
   15,000,000,000
   20,000,000,000
   25,000,000,000
   30,000,000,000
   35,000,000,000
   27,000,000,000
   29,000,000,000
   2,400,000,000
   4,100,000,000
   T
   otal app downloads July '14
   

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9. 19-Dec-14 9
   20%
   10%
   9%
   8%
   7%
   5%
   42%
   Most popular Apple App Store categories in September 2014
   Games
   Education
   Business
   Lifestyle
   Entertainment
   Utilities
   Others
   

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10. Average Number of Apps in Device
    2013
    

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11. Average number of Downloaded
    Apps
    19-Dec-14 11
    iPhone
    Android
    Blackberry
    Windows
    0 10 20 30 40 50 60 70 80 90 100
    88
    68
    49
    57
    Average number of downloaded
    apps per phone
    

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12. 19-Dec-14 12
    3 hours
    per day in apps in average
    

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13. Some more statistics
    • Over 500,000 Android devices are
    activated per day – Google
    19-Dec-14 13
    

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14. Things to be concerned
    about
    • One quarter of all downloaded apps
    are used just once
    • Games and widgets dominate
    19-Dec-14 14
    

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15. So, where are we?
    • LOTS of Competitors
    • Easy Exposure
    19-Dec-14 15
    

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16. Points to keep in mind
    • Uniqueness
    • Good User Experience
    • Sustainability and ROI
    19-Dec-14 16
    

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17. So.. How do we start?
    “Every problem is an
    opportunity in
    disguise.”
    - Benjamin Franklin
    19-Dec-14 17
    

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18. And then..
    • Do market analysis
    • Analyze existing products
    • Add value
    19-Dec-14 18
    

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19. The usual to-do then
    • Analyze requirements
    • Design and Develop
    • Do testing – lots of testing!
    • Maintain!
    19-Dec-14 19
    

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20. Product Lifecycle
    19-Dec-14 20
    

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21. Back to Eco-system
    19-Dec-14 21
    

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22. It’s your turn!
    19-Dec-14 22
    

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23. Best of Luck!
    19-Dec-14 23
    

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