A Taste Of The Future: Digital Marketing Trends 2010

Presentation at Heavy Chef about what some of the digital marketing trends are heading into 2011.

Transcript

1. A Taste Of The Future: Digital Marketing Trends Heavy Chef | Johannesburg | 2 February 2010
2. all available at www.louisjvr.com
3. the times they are a-changin’…
4. “ok, so then, what is world wide creative all about?”
6. we subscribe to the heavy chef philosophy go to www.heavychef.com!
8. right, about trends…
9. watch out for smoke and mirrors!
11. “the relationship between business and the consumer has changed”
12. Communication Gap? advertiser vs. consumer
13. four questions about your customers in 2010:
14. four questions about your customers in 2010: 1.where are they online? 2.what are they doing online? 3.how much influence do they have? 4.what are their expectations?
15. four questions about your customers in 2010: 1.where are they online? 2.what are they doing online? 3.how much influence do they have? 4.what are their expectations?
16. 1. where are they online? they are cross-pollinating 231,510,169 websites (Netcraft, Apr 2009) 133,000,000< blogs (Technorati, Oct 2009) 68,557,534 monthly UV on Facebook (Compete.com, Jan 2009) 5,979,052 monthly UV on Twitter (Compete.com, Jan 2009)
17. 1. where are they online? they are still following the big boys
18. 1. where are they online? they are on the social networks
19. 1. where are they online? they are discovering the long tail
20. takeaway from question no.1: prepare to fragment your web presence
21. four questions about your customers in 2010: 1.where are they online? 2.what are they doing online? 3.how much influence do they have? 4.what are their expectations?
22. 2. what are they doing online? they are engaging on different levels
23. 2. what are they doing online? they are watching a LOT of videos
24. 2. what are they doing online? they’re recognising their social impact
25. 2. what are they doing online? pretty much EVERYTHING! prairietumbleweedfarm.com
26. takeaway from question no.2: target specific socio-profiles
27. four questions about your customers in 2010: 1.where are they online? 2.what are they doing online? 3.how much influence do they have? 4.what are their expectations?
28. 3. how much influence do they have? enough to put a president in power?
29. 3. how much influence do they have? social media hits mainstream
30. 3. how much influence do they have? more than the all-powerful logo
31. 3. how much influence do they have? influence is accelerated by technology
32. takeaway from question no.3: partner, monitor and manage feedback
33. four questions about your customers in 2010: 1.where are they online? 2.what are they doing online? 3.how much influence do they have? 4.what are their expectations?
34. 4. what are their expectations? they expect (and reward) authenticity
35. 4. what are their expectations? they expect (and reward) fast “Real-time Is just not fast enough anymore” - Jeremiah Owyang, Web Analyst
36. 4. what are their expectations? they expect (and reward) better
37. 4. what are their expectations? they expect (the illusion of) privacy
38. takeaway from question no.4: identify your own brand custodians
39. “stop asking when, and start planning for now”
41. 1.fragment your web presence 2.target specific socio-profiles 3.partner, monitor and manage feedback 4.identify your own brand custodians …and, so in conclusion, to recap:-
42. indeed, the times they are a-changin’...
43. thank you for your time, enjoy our drinks, try the veal…
44. thank you for your time, enjoy our drinks, try the veal…
45. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za
46. thank you for your time, enjoy our drinks, try the veal… SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za …and don’t forget: never trust a skinny chef!