MacGyverBrands

Creating an inventive framework that prioritizes utility in your digital marketing and innovation strategies.

Transcript

1. Cue the music Jim...
2. @Louis_JvR louis@wwc.co.za louisjvr.com @WWCteam worldwidecreative.co.za @HeavyChef Heavychef.com
3. Cue the music Jim...
5. + + =
15. In short, probably the most useful guy in the world to have around.
18. #MacGyverBrands Creating a Digital Marketing Framework that Prioritises Usefulness www.worldwidecreative.co.za
19. in·ven·tive : A state of being useful, profitable, or beneficial. : Adept or prolific at producing #MacGyverBrands
20. “I will not invent anything I cannot sell. It’s sale is proof of utility. And utility is success” ~ Thomas A. Edison #MacGyverBrands
21. Why are we talking about Utility? 3 Reasons #MacGyverBrands
22. #1
23. #2
24. #3
25. #MacGyverBrands #MacGyverBrands
26. #MacGyverBrands
27. #1 IDENTIFY A CAUSE
28. #MacGyverBrands
29. #2 CREATE A PLATFORM
30. #MacGyverBrands
31. #3 PARTNER / INTERACT
32. #MacGyverBrands
33. #4 RE- ORGANISE
34. #MacGyverBrands
35. #5 HYPER FOCUS ON UX
36. #MacGyverBrands
37. #6 INTEGRATE DATA
38. #MacGyverBrands
39. #7 INFUSE LEARNING
40. So, let’s summarise... #MacGyverBrands
41. #MacGyverBrands 1. FIND YOUR INVENTIVENESS
42. 2. CREATE YOUR PLATFORM #MacGyverBrands
43. 3. PRODUCE SOMETHING REMARKABLE #MacGyverBrands
44. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
45. Thanks for Listening! (feedback to louis@wwc.co.za) #MacGyverBrands