The Heavy Chef's Guide to Entrepreneurship in a Digital Age

The Heavy Chef's Guide to Entrepreneurship in a Digital Age

Presentation to the University of South Africa's Small Business Innovation Centre about trends and tools impacting entrepreneurs today.

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Louis Janse van Rensburg

August 25, 2010
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Transcript

  1. THE HEAVY CHEF’S GUIDE TO ENTREPRENEURSHIP IN A DIGITAL AGE

    25 August 2010 UNISA-SBiC
  2. “Inspired to Motivate”

  3. never trust a skinny chef www.heavychef.com

  4. WHO IS WORLD WIDE CREATIVE?

  5. None
  6. DEFINE ENTREPRENEURSHIP?

  7. DEFINE ENTREPRENEURSHIP? WIKIPEDIA SAYS: “Entrepreneurship is the act of being

    an entrepreneur, which is a French word meaning "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses…”
  8. DEFINE ENTREPRENEURSHIP?

  9. we prefer… DEFINE ENTREPRENEURSHIP?

  10. we prefer… DEFINE ENTREPRENEURSHIP? “entrepreneurship is initiating and maintaining profitable

    relationships.” profitable relationships.”
  11. WHAT IS DIGITAL?

  12. WHAT IS DIGITAL? “an umbrella term that “an umbrella term

    that encompasses websites, mobile, devices, blogs, wikis, social networking sites and forums”
  13. WHAT IS DIGITAL? …or a set of tools that facilitate

    …or a set of tools that facilitate consumption of information, interaction, engagement and community development.
  14. so, if entrepreneurship is about profitable relationships…

  15. …then digital is pretty important

  16. WHAT ARE PEOPLE DOING?

  17. World Cup opening day fever pushed the Internet to a

    new record. Traffic to news sites on June 11th reached over 12 million visitors per minute globally. The day's traffic far exceeded the previous record of traffic far exceeded the previous record of 8.5 million visitors per minute, which was set when Barack Obama won the U.S. presidential election in 2008
  18. indeed, Africa is part of this digital revolution…

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  23. Silicon Cape

  24. None
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  27. so, what to do now?

  28. LESSON #1: READ (OFFLINE)

  29. LESSON #2: NETWORK RELENTLESSLY RELENTLESSLY

  30. LESSON #3: TEST, PLAY, MISTAKES

  31. LESSON #4: FIND SKILLS (BUILD IS EVERYTHING) EVERYTHING)

  32. LESSON #5: BE FOCUSED. FAST. AWARE. AWARE.

  33. LESSON #6: BEWARE OF SMOKE & MIRRORS MIRRORS

  34. …and remember, never trust a skinny chef!

  35. thanks!