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We Love Digital Marketing
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Louis Janse van Rensburg
March 25, 2009
Technology
2
100
We Love Digital Marketing
How to create a profitable website and other digital marketing best practices.
Louis Janse van Rensburg
March 25, 2009
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Transcript
None
WE LOVE DIGITAL MARKETING
What’s up with the whole “Chef” thing?
WE ARE HEAVY CHEFS
But, let’s get to the basics first…
CONSUMERS HAVE CHANGED
MARKETING HAS NOT CHANGED
All about a message and the tools to spread that
message
MARKETING IS HARD WORK
Where to start?
THE 4 P’s OF MARKETING IS SO 1990!
PERSONALIZE PARTICIPATE PREDICT P2P
Methods that have worked for me
Know your core focus
Know your target market
Know the channels available to you
Keeping an eye on the competition
Being bold. Being creative. Being nimble.
So, to my specialty…
DIGITAL MARKETING IS EXCITING
Websites provide so much more than flat, boring pages
these days a website is: 1. a destination
these days a website is: 1. a destination 2. a
relationship tool
these days a website is: 1. a destination 2. a
relationship tool 3. a data gatherer
these days a website is: 1. a destination 2. a
relationship tool 3. a data gatherer 4. an integrated medium
these days a website is: 1. a destination 2. a
relationship tool 3. a data gatherer 4. an integrated medium 5. a community
some people have cottoned onto this approach…
and it’s working pretty well for them.
SOME EXAMPLES
None
None
None
None
None
SO, HOW ARE WE GOING TO DO THIS?
Do I need to repeat myself?
MARKETING HAS NOT CHANGED!
first, focus on your message,
then use technology to accelerate it.
“It’s a simple approach, but it works!”
…and don’t forget: never trust a skinny chef!
thank you!
SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za