We Love Digital Marketing

How to create a profitable website and other digital marketing best practices.

Transcript

2. WE LOVE DIGITAL MARKETING
3. What’s up with the whole “Chef” thing?
4. WE ARE HEAVY CHEFS
5. But, let’s get to the basics first…
6. CONSUMERS HAVE CHANGED
7. MARKETING HAS NOT CHANGED
8. All about a message and the tools to spread that message
9. MARKETING IS HARD WORK
10. Where to start?
11. THE 4 P’s OF MARKETING IS SO 1990!
12. PERSONALIZE PARTICIPATE PREDICT P2P
13. Methods that have worked for me
14. Know your core focus
15. Know your target market
16. Know the channels available to you
17. Keeping an eye on the competition
18. Being bold. Being creative. Being nimble.
19. So, to my specialty…
20. DIGITAL MARKETING IS EXCITING
21. Websites provide so much more than flat, boring pages
22. these days a website is: 1. a destination
23. these days a website is: 1. a destination 2. a relationship tool
24. these days a website is: 1. a destination 2. a relationship tool 3. a data gatherer
25. these days a website is: 1. a destination 2. a relationship tool 3. a data gatherer 4. an integrated medium
26. these days a website is: 1. a destination 2. a relationship tool 3. a data gatherer 4. an integrated medium 5. a community
27. some people have cottoned onto this approach…
28. and it’s working pretty well for them.
29. SOME EXAMPLES
35. SO, HOW ARE WE GOING TO DO THIS?
36. Do I need to repeat myself?
37. MARKETING HAS NOT CHANGED!
38. first, focus on your message,
39. then use technology to accelerate it.
40. “It’s a simple approach, but it works!”
41. …and don’t forget: never trust a skinny chef!
42. thank you!
43. SA: 0861 932226 | UK: +1233 800 008 www.worldwidecreative.co.za