How I validate, launch and sell my ideas

How I went from barely making any profit with my ideas to consistently doing $10k in the first month.

Transcript

1. HOW I VALIDATED, LAUNCHED & SOLD ONE OF MY IDEAS
3. 0$
4. 250$ / MONTH -250$ / MONTH
5. DRESSSED.COM Premium Themes for Rails
6. 10 000$ / MONTH
7. 1-800-123-4567 4 payments $19.99 ZOMG BBQ easy <
8. LEARN TO SELL
9. THE PLAN • The idea! • Validation • While Creating ... • Planning The Launch • Launching
10. THE IDEA!
11. VALIDATION
12. BUY NOW $19 $199 $99
13. Enter your email to know when it’s ready. OK
15. Price Conversions Total $19 3 $57 $99 0 $0 $199 1 $199
16. Lets do this!
19. A few months pass ...
20. ~600 emails in a year
21. Plan the launch
23. Subject: Finally... some news, and a gift! What? Compelling story
24. Reciprocity
25. 1. Contrast 2. Concession 3. Reciprocity 4. Consistency 5. Social Proof 6. Association 7. Scarcity 8. Urgency PRINCIPLES OF PERSUASION
26. +400 emails in a week
27. Subject: Gimlet, the first theme Answer objections
28. Collect objections (reasons not to buy)
29. “ How is it different from other themes ? “
30. Subject: How ridiculously easy it is to install and use my theme & when to buy Answer objection Turn it into an event
31. 24h before launch ...
32. Social Proof Scarcity & Urgency Risk Reversal
33. Launch!
34. List the features (to justify the price) Contrast (Price anchoring) Subject: Launch! ...
35. Urgency! Risk Reversal Call to action
36. Social Proof
37. Social Proof
38. After launch
39. Social Proof Answer more objections Urgency
40. http://twitter.com/macournoyer