$30 off During Our Annual Pro Sale. View Details »

大規模サイトにおけるSEO観点でのURL設計

 大規模サイトにおけるSEO観点でのURL設計

Masayuki Maekawa

March 26, 2021
Tweet

More Decks by Masayuki Maekawa

Other Decks in Business

Transcript

  1. େن໛αΠτʹ͓͚Δ
    SEO؍఺ͰͷURLઃܭ

    View Slide

  2. ࣗݾ঺հ
    • લ઒ণ޾ʢ·͔͑Θ·͞Ώ͖ʣ
    • Twitter: @maepon
    • ΦϛΧϨ
    • https://party-calendar.net/
    • ʮ#ࠗ׆ͱݴ͑͹ΦϛΧϨʯ

    View Slide

  3. ͸͡Ίʹ

    View Slide

  4. େن໛αΠτʹ͓͚ΔSEO؍఺Ͱͷ
    URLઃܭ

    View Slide

  5. ʮେن໛ʯͬͯͲΕ͙Β͍ʁ

    View Slide

  6. େن໛αΠτॴ༗ऀ޲͚ͷΫϩʔϧׂΓ౰ͯ؅ཧΨΠυ
    "େن໛ͳαΠτʢ100 ສϖʔδҎ্ʣͰɺίϯςϯπͷߋ৽ස
    ౓͕தఔ౓ʢ1 िؒʹ 1 ճʣͷ৔߹"
    https://developers.google.com/search/docs/advanced/
    crawling/large-site-managing-crawl-budget?hl=ja

    View Slide

  7. ΦϛΧϨ͸Ͳ͏͔ʁ

    View Slide

  8. ΦϛΧϨͷ৔߹
    • ৗ࣌4ສ݅Ҏ্ͷΠϕϯτ
    • 47౎ಓ෎ݝ/໿400ͷࢢொଜ۠ɾ஍Ҭ
    • 15δϟϯϧ/1300Ҏ্ͷΠϕϯτओ࠵ऀ
    • ೥ྸݕࡧ/೔෇ݕࡧ
    • etc...

    View Slide

  9. ੜ੒͞ΕΔURL͸ɺX000ສ݅Ҏ্

    View Slide

  10. ͱͳΔͱɺΫϩʔϧׂΓ౰ͯʢΫϩʔϧόδΣοτʣΛ
    ҙࣝͨ͠ݕࡧΤϯδϯ࠷దԽ͕ඞཁ

    View Slide

  11. ͪͳΈʹ

    View Slide

  12. ʮΫϩʔϧׂΓ౰ͯʯΛҙࣝ͢Δඞཁͷ͋ΔαΠτ͸
    ໨҆ͱͯ͠ɺ
    • େن໛ͳαΠτʢ100 ສϖʔδҎ্ʣͰɺίϯςϯπͷߋ৽
    ස౓͕தఔ౓ʢ1 िؒʹ 1 ճʣͷ৔߹ɺ·ͨ͸
    • தن໛Ҏ্ͷαΠτʢ10,000 ϖʔδҎ্ʣͰɺʢ೔ৗతʹʣ
    ίϯςϯπ͕Ί·͙Δ͘͠มߋ͞ΕΔ৔߹
    ্ه৚݅Ҏ֎͸ɺجຊɺߟ͑Δඞཁ͋Γ·ͤΜɻ

    View Slide

  13. ࠓճɺಛʹର৅ͱ͍ͯ͠Δ΋ͷ

    View Slide

  14. • ʮΧόϨοδʯͷʮআ֎ʯ

    View Slide

  15. • 0Λ໨ࢦ͢΂͖΋ͷͰ͸ͳ͍
    ʢ௿඼࣭ɾॏෳͷϖʔδΛΠϯσοΫεͤ͞ͳ͍ͨΊʣ
    • ଟ͗͢Δͱ໰୊ͰɺΫϩʔϧόδΣοτΛ࿘අ͍ͯ͠Δͱݟ
    ͨ΄͏͕ྑ͍

    View Slide

  16. ϓϩϙʔβϧͷ಺༰

    View Slide

  17. • ཱͪ͸͔ͩΔϦχϡʔΞϧલͷURL
    • ૝ఆ௨ΓʹͳΒͳ͍canonical
    • ୈҰճϦμΠϨΫτࡇΓ
    • ډ࠲Δ͸Δ͔ੲͷ೔෇

    View Slide

  18. • ҰےೄͰ͸ߦ͔ͳ͍robots.txt
    • ݕࡧͱύϥϝʔλʔͱΠϯσοΫεͱϥϯσΟϯά
    • ऴΘΒͳ͍಺෦ϦϯΫͷݕূ
    • ୈೋճϦμΠϨΫτࡇΓ

    View Slide

  19. γεςϜߏஙʢϦχϡʔΞϧʣ࣌
    • ૝ఆ௨ΓʹͳΒͳ͍canonical
    • ཱͪ͸͔ͩΔϦχϡʔΞϧલͷURL
    ϦμΠϨΫτ
    • ୈҰճϦμΠϨΫτࡇΓ
    • ୈೋճϦμΠϨΫτࡇΓ

    View Slide

  20. ΫϩʔϧׂΓ౰ͯରԠ
    • ډ࠲Δ͸Δ͔ੲͷ೔෇
    • ҰےೄͰ͸ߦ͔ͳ͍robots.txt
    • ऴΘΒͳ͍಺෦ϦϯΫͷݕূ
    URLߏ଄มߋͷҰྫ
    • ݕࡧͱύϥϝʔλʔͱΠϯσοΫεͱϥϯσΟϯά

    View Slide

  21. ૝ఆ௨ΓʹͳΒͳ͍canonical

    View Slide

  22. • https://example.com/?foo=111&bar=222
    • https://example.com/?bar=222&foo=111
    • canonical: https://example.com/?foo=111&bar=222
    canonicalʹؔΘΒͣͲͪΒ΋ΠϯσοΫε͞ΕΔ

    View Slide

  23. • ΫΤϦͷΩʔͷॱ൪͸ܾΊ͓ͯ͘
    • ۭͷ஋ͷ৔߹ͷϧʔϧܾΊ΋ॏཁ
    • ϦμΠϨΫτͰΠϯσοΫε͸ରԠͰ͖Δ
    • ϦϯΫ͕ଘࡏ͢ΔݶΓ͸Ϋϩʔϧ͸͞ΕΔ

    View Slide

  24. ཱͪ͸͔ͩΔϦχϡʔΞϧલͷURL

    View Slide

  25. • ϦχϡʔΞϧ࣌ʹURLߏ଄ͷมߋ
    • ౰વɺมߋલˠมߋޙͷϦμΠϨΫτ͸࣮૷ࡁΈ
    • ΠϯσοΫε͸Ҡߦ͞ΕΔ

    View Slide

  26. • ϦϯΫͷURL͕ଘࡏ͍ͯ͠ΔݶΓɺ
    ʮผͷURLʯͱͯ͠Ϋϩʔϧ͞ΕΔ
    • ಺෦ϦϯΫʹ࢒͍ͬͯͳ͍͔ʁͳͲݕূ͸ඞཁ
    • ʮϦμΠϨΫτ͞ΕΔ͔Β͍͔ͬʯ͸ྑ͘ͳ͍ʢஅݴ
    • ϦχϡʔΞϧͰແࢹ͞ΕΔΑ͏ʹͳͬͨύϥϝʔλʔ΋஫ҙ

    View Slide

  27. ϦμΠϨΫτࡇΓ

    View Slide

  28. ୈҰճ
    • લड़ͷ໰୊ΛվΊͯਖ਼نͷURLʹϦμΠϨΫτ
    • ࣮૷ͱݕূʹͦΕͳΓͷ޻਺
    ୈೋճ
    • ୈҰճͷଟஈϦμΠϨΫτΛ1ճͰ
    • ࣮૷ͱݕূʹͦΕͳΓͷ޻਺

    View Slide

  29. • ࣄલͷϧʔϧͷ΋ΕʢྫɿΫΤϦʔͷॱ൪ͳͲ
    • γεςϜͷ໰୊Ͱੜ੒͞Εͨ૝ఆ֎ͷURL
    • γεςϜมߋʹ൐͏URL΁ͷӨڹͷ֬ೝ
    • ઃܭͷ࿙Ε͕޻਺ͷফඅʹͭͳ͕Δ

    View Slide

  30. ډ࠲Δ͸Δ͔ੲͷ೔෇

    View Slide

  31. • ೔෇ݕࡧػೳͷ೔෇͕͍ͭ·Ͱ΋Ϋϩʔϧର৅ͱͯ͠ډ࠲Δ
    • ͳ͔ͳ͔ফ͑ͯ͘Εͳ͍(2018೥ͷ೔෇ͱ͔ग़ͯ͘Δ)
    • 404ରԠ
    • robots.txtͰ৽͘͠Ϋϩʔϧର৅ʹೖΕͳ͍
    • ύϥϝʔλʔπʔϧͰͷࢦఆ
    • ಺෦ϦϯΫΛJSͰͷϦϯΫʹॻ͖׵͑

    View Slide

  32. ҰےೄͰ͸ߦ͔ͳ͍robots.txt

    View Slide

  33. • robots.txtͰڋ൱͍ͯ͠ΔͷʹΫϩʔϧ͞ΕΔ
    • Ұ࣌తʹڋ൱Λ֎ͯ͠404,301Λಡ·ͤΔ
    • ಺෦ϦϯΫΛ֬ೝ͢Δ
    • JSͰͷϦϯΫʹॻ͖׵͑

    View Slide

  34. ऴΘΒͳ͍಺෦ϦϯΫͷݕূ

    View Slide

  35. • ඞཁͷͳ͘ͳͬͨURL
    • ߏ੒͕มΘͬͨURL
    • Ϋϩʔϧͯ͠΄͘͠ͳ͍URL
    ͜ΕΒ͕಺෦ϦϯΫىҼͰΫϩʔϧΛফඅ͍ͯ͠ͳ͍͔
    ৗ࣌νΣοΫ͢Δඞཁ͕͋Δ

    View Slide

  36. ݕࡧͱύϥϝʔλʔͱ
    ΠϯσοΫεͱϥϯσΟϯά

    View Slide

  37. ͢͜͠ໟ৭͕ҧ͏࿩Ͱ͢

    View Slide

  38. ΦϛΧϨ๊͕͍͑ͯͨ՝୊
    • ౎ಓ෎ݝͷΠϕϯτҰཡ΁ͷϥϯσΟϯά͕த৺
    • ஍Ҭʢྫɿ஑ାʣ΁ͷϥϯσΟϯά͕ऑ͍
    ͦͷURL
    • https://party-calendar.net/area/tokyo/search?area[]=஑ା

    View Slide

  39. ԾઆΛཱͯͨ
    • ஑ାͷݸࣨͰߦΘΕΔΠϕϯτҰཡͷURL
    https://party-calendar.net
    /area/tokyo/search?area[]=஑ା&genre[]=13
    • ଞͷύϥϝʔλʔͱฒྻͨ͠ॏΈ෇͚ʹͳ͍ͬͯΔͷͰ͸ʁ

    View Slide

  40. URLߏ଄ͷมߋ
    ʮ஑ାʯͷURIΛ࡞੒
    • https://party-calendar.net/area/tokyo/unit-1774

    View Slide

  41. ݁Ռ
    • ʮࠗ׆ύʔςΟʔ ஑ାʯͰݕࡧɿܝࡌॱҐฏۉɿ5.6→3.7
    • ϥϯσΟϯάͷηογϣϯ਺ɿ໿10ഒ
    • ޻਺͸͔͔ͦͦ͜͜Γ·ͨ͠
    ※ ίϩφՒͰ༷ʑͳ਺஋ʹෆ֬ఆཁૉ͸͋Γ·͢
    ※ URL͚ͩͰͳ͘ɺύϯͣ͘ͳͲͷมߋ΋͍ͯ͠·͢

    View Slide

  42. ·ͱΊʢڭ܇ʣ

    View Slide

  43. ରԠ͍͚ͯ͠͹ΫϩʔϧׂΓ౰ͯ΁ͷ࠷దԽ͸ਐΈ·͢
    • ஍ಓʹରԠΛଓ͚͍͚ͯ͹ɺແବͳʮআ֎ʯ͸ݮΒͤ·͢
    • ௚ۙ3ϲ݄Ͱ60%࡟ݮ͠·ͨ͠

    View Slide

  44. EC΍ϙʔλϧαΠτʹ͸͔ܽͤͳ͍
    ݕࡧͷΫΤϦύϥϝʔλʔͷѻ͍͸৻ॏʹ
    • ϦϯΫੜ੒ͷࡍʹαΫοͱςΩετͰॲཧ͢Δͱɺgrepͷ
    ೔ʑ͕଴͍ͬͯ·͢
    • Ұ౓ϦϦʔεͯ͠͠·͏ͱϦϦʔεલΑΓ΋େ͖ͳ޻਺͕ඞ
    ཁʹͳΓ·͢

    View Slide

  45. URLͷઃܭ͸কདྷΛ౿·͑ͯ
    • ΦϛΧϨ૑ۀ࣌͸౎ಓ෎ݝͰ෼͚͍ͯΕ͹े෼ͩͬͨ
    • ͦͷઃܭΛҾ͖ܧ͗ଓ͚ͨ͜ͱͰɺURLվมͷ޻਺͸େ͖͘

    View Slide

  46. URLઃܭେࣄ

    View Slide

  47. ͋Γ͕ͱ͏͍͟͝·ͨ͠

    View Slide