Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Thinking through Layers of Design
Search
Manish Chiniwalar
November 29, 2015
Design
2
140
Thinking through Layers of Design
Manish Chiniwalar
November 29, 2015
Tweet
Share
More Decks by Manish Chiniwalar
See All by Manish Chiniwalar
LeanStartup from the Trenches - AgileIndia 2017
manishrc
0
520
Innovation Management Workshop - #2
manishrc
0
220
Innovation Management Workshop
manishrc
0
110
Design Sprint - Construkt festival 2015
manishrc
1
1.2k
Helpful Marketing - SoHelpful.me
manishrc
0
68
Demystifying Design for Developers
manishrc
0
250
Other Decks in Design
See All in Design
21 Ways to Call American Airlines Customer Care Full Guide USA
americanhub
0
220
サービスリブランディングにおけるイラストレーションシステムの構築と活用事例 / Building and Utilizing an Illustration System in Service Rebranding
lycorptech_jp
PRO
0
640
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
root_recruit
PRO
0
210
新しいデザインの難しさ(公開版) / Difficulties in the New Design (public ver.)
usagimaru
1
930
役立つシステムを作るためのAI活用
kanzaki
0
110
【Designship 2025|10.11】デザイン組織と事業貢献、その挑戦と結果。
payatsusan213
1
650
Portfolio 齋藤明敏 Hiroyuki Saito
crearedesign
0
120
AI駆動なデザイン開発 〜Figma Make でまるっとつくるか、 HTML でシンプルにつくるか〜
t_east
1
1.4k
Ana Cortes Visual Development Portfolio 2025
haruanleb
0
120
オルタナUX | AIで高速化するのもいいけど品質も大事なんじゃない?というお話
iflection
6
2.9k
maki setoguchi
maki_setoguchi
0
460
Meet, Learn, Grow × AI ― コミュニティで加速するスキル循環 「コミュニティと関わり方」
tame
0
280
Featured
See All Featured
Code Review Best Practice
trishagee
72
19k
YesSQL, Process and Tooling at Scale
rocio
173
15k
Navigating Team Friction
lara
190
15k
Large-scale JavaScript Application Architecture
addyosmani
514
110k
Practical Orchestrator
shlominoach
190
11k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
285
14k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
234
17k
The Language of Interfaces
destraynor
162
25k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
36
6.1k
GraphQLの誤解/rethinking-graphql
sonatard
73
11k
Building a Modern Day E-commerce SEO Strategy
aleyda
44
7.8k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
30
2.9k
Transcript
LAYERS OF DESIGN Thinking through
None
WHAT IS DESIGN? The thing a designer does to make
your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?
VISUAL DESIGN
INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH
VISUAL DESIGN
NOT A ONE TIME STEP
IT’S ITERATIVE NOT A ONE TIME STEP
NOT JUST A DESIGNER’S JOB
IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization
NOT ABOUT USER’S NEEDS
IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS
DESIGN Do or plan (something) with a specific purpose in
mind. verb
GREAT! Let’s start building features!
None
None
LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.
Visual
MISSION & VISION
None
None
None
JOB TO BE DONE
JOB TO BE DONE
USER PERSONA
USER JOURNEY DELIGHTED FRUSTRATED
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT
RESTAURANT BOOK SEARCH MAP HOME INTERACTION
STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS
VISUAL
REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME
Design is not just how it looks and feels like,
it’s how it works. - Steve Jobs “
Thank you :) I’m @manishrc & work as a Product
Manager @multunus