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Thinking through Layers of Design
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Manish Chiniwalar
November 29, 2015
Design
2
140
Thinking through Layers of Design
Manish Chiniwalar
November 29, 2015
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Transcript
LAYERS OF DESIGN Thinking through
None
WHAT IS DESIGN? The thing a designer does to make
your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?
VISUAL DESIGN
INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH
VISUAL DESIGN
NOT A ONE TIME STEP
IT’S ITERATIVE NOT A ONE TIME STEP
NOT JUST A DESIGNER’S JOB
IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization
NOT ABOUT USER’S NEEDS
IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS
DESIGN Do or plan (something) with a specific purpose in
mind. verb
GREAT! Let’s start building features!
None
None
LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.
Visual
MISSION & VISION
None
None
None
JOB TO BE DONE
JOB TO BE DONE
USER PERSONA
USER JOURNEY DELIGHTED FRUSTRATED
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT
RESTAURANT BOOK SEARCH MAP HOME INTERACTION
STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS
VISUAL
REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME
Design is not just how it looks and feels like,
it’s how it works. - Steve Jobs “
Thank you :) I’m @manishrc & work as a Product
Manager @multunus