Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Thinking through Layers of Design
Search
Manish Chiniwalar
November 29, 2015
Design
2
140
Thinking through Layers of Design
Manish Chiniwalar
November 29, 2015
Tweet
Share
More Decks by Manish Chiniwalar
See All by Manish Chiniwalar
LeanStartup from the Trenches - AgileIndia 2017
manishrc
0
510
Innovation Management Workshop - #2
manishrc
0
220
Innovation Management Workshop
manishrc
0
100
Design Sprint - Construkt festival 2015
manishrc
1
1.2k
Helpful Marketing - SoHelpful.me
manishrc
0
67
Demystifying Design for Developers
manishrc
0
240
Other Decks in Design
See All in Design
AI時代に、僕たちデザイナーはどう歩むか
kazuhirokimura
0
310
How to get a Tiger to Tulsa
mcduckyart
0
110
共通認識のためのユーザビリティテスト by AIエージェント - Accelerating Value Delivery
gakuoya
1
690
UXデザインはなぜ定着しないのか?
designstudiopartners
0
790
Мышление историями. Как текстовые модели поведения помогают дизайнеру проектировать
ashapiro
0
120
札幌の雪を観光資源に変える:デザインプログラムSESSAの挑戦
ittyann
0
270
PF_濵村ひろみ_202503
maru_design78
0
200
【Firefly Image 4対応版】上手にFireflyにお願いしてウェブデザイン案を出すぞ!
cremacrema
0
1.4k
RAKSUL_DESIGN_DECK_20250319
raksulrecruiting
0
430
Tools for Design Engineers other than LLM in the LLM era
takanorip
1
370
ブランドパーソナリティ言語化における生成AI活用の実際
h0sa
0
190
実践ゼロから作らないデザインシステム SaaS × デザインシステム × プロダクトデザイン / Efficient Design System for SaaS—no need to start from scratch.
kaminashi
2
1.8k
Featured
See All Featured
Building Flexible Design Systems
yeseniaperezcruz
328
39k
We Have a Design System, Now What?
morganepeng
53
7.7k
A Modern Web Designer's Workflow
chriscoyier
695
190k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
44
2.4k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
How GitHub (no longer) Works
holman
314
140k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
181
54k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
45
7.5k
Agile that works and the tools we love
rasmusluckow
329
21k
Testing 201, or: Great Expectations
jmmastey
43
7.6k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
60k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Transcript
LAYERS OF DESIGN Thinking through
None
WHAT IS DESIGN? The thing a designer does to make
your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?
VISUAL DESIGN
INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH
VISUAL DESIGN
NOT A ONE TIME STEP
IT’S ITERATIVE NOT A ONE TIME STEP
NOT JUST A DESIGNER’S JOB
IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization
NOT ABOUT USER’S NEEDS
IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS
DESIGN Do or plan (something) with a specific purpose in
mind. verb
GREAT! Let’s start building features!
None
None
LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.
Visual
MISSION & VISION
None
None
None
JOB TO BE DONE
JOB TO BE DONE
USER PERSONA
USER JOURNEY DELIGHTED FRUSTRATED
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave
USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel
to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED
HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT
RESTAURANT BOOK SEARCH MAP HOME INTERACTION
STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS
VISUAL
REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME
Design is not just how it looks and feels like,
it’s how it works. - Steve Jobs “
Thank you :) I’m @manishrc & work as a Product
Manager @multunus