Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Thinking through Layers of Design

Avatar for Manish Chiniwalar Manish Chiniwalar
November 29, 2015
Design
2
140

Thinking through Layers of Design

Avatar for Manish Chiniwalar

Manish Chiniwalar

November 29, 2015
Tweet

More Decks by Manish Chiniwalar

See All by Manish Chiniwalar
LeanStartup from the Trenches - AgileIndia 2017
Avatar for Manish Chiniwalar manishrc
0
500
Innovation Management Workshop - #2
Avatar for Manish Chiniwalar manishrc
0
220
Innovation Management Workshop
Avatar for Manish Chiniwalar manishrc
0
100
Design Sprint - Construkt festival 2015
Avatar for Manish Chiniwalar manishrc
1
1.2k
Helpful Marketing - SoHelpful.me
Avatar for Manish Chiniwalar manishrc
0
67
Demystifying Design for Developers
Avatar for Manish Chiniwalar manishrc
0
240

Other Decks in Design

See All in Design
OLTA株式会社/デザイン紹介資料
Avatar for OLTA株式会社 taxy
0
300
PF_濵村ひろみ_202503
Avatar for 濱村ひろみ maru_design78
0
160
Goodpatch Tour💙 / We are hiring!
Avatar for Goodpatch Inc. goodpatch
31
850k
AI時代に淘汰されないデザインのしごと
Avatar for Akinen akinen
0
110
児童相談所における養育里親委託時の親権者同意に向けたコミュニケーションの実態
Avatar for trivia trivia
0
370
The Golden Whitney
Avatar for OhTristanArt ohtristanart
PRO
0
160
An Early Spring | Storyboard | Scenes 1-18
Avatar for Gio Fortunato giofortuna_story
0
240
業務効率化だけじゃ物足りない AIと一緒にプロトタイプ開発
Avatar for Shingo Suzuki shingo2000
1
1.5k
藤本佳子・ポートフォリオ・2025/5/29
Avatar for よし yoshi_designer
1
5.5k
CIRCULAR ECONOMY + SERVICES
Avatar for John Manoochehri jmanooch
0
110
株式会社デイトラ様│コーポレートサイト│コンセプトシート
Avatar for Haruka_CAPEO haruka_capeo
0
1.8k
Design Studio Deck | インクルーシブデザインスタジオCULUUM
Avatar for インクルーシブデザインスタジオCULUMU culumu
2
580

Featured

See All Featured
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
9
610
Navigating Team Friction
Avatar for Lara Hogan lara
186
15k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
Avatar for Kevin Liebholz kevinliebholz
32
5.8k
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1031
460k
Fireside Chat
Avatar for paigeccino paigeccino
37
3.5k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
52
7.6k
Gamification - CAS2011
Avatar for David Bonilla davidbonilla
81
5.3k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
Practical Orchestrator
Avatar for Shlomi Noach shlominoach
188
11k
Designing for humans not robots
Avatar for Tammie Lister tammielis
253
25k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
1
96
Building an army of robots
Avatar for Kyle Neath kneath
306
45k

Transcript

  1. LAYERS OF DESIGN Thinking through

  2. None

  3. WHAT IS DESIGN? The thing a designer does to make

    your test-driven, well maintained and continuously delivered Application, built using React, Docker, NodeJS and PostgreSQL look elegant and beautiful?

  4. VISUAL DESIGN

  5. INTERACTION DESIGN SYSTEM DESIGN INFORMATION ARCHITECTURE USABILITY COPYWRITING USER RESEARCH

    VISUAL DESIGN

  6. NOT A ONE TIME STEP

  7. IT’S ITERATIVE NOT A ONE TIME STEP

  8. NOT JUST A DESIGNER’S JOB

  9. IT’S EVERYBODY’S NOT JUST A DESIGNER’S JOB your organization

  10. NOT ABOUT USER’S NEEDS

  11. IT’S BALANCING USER’S & BUSINESS’ NEEDS NOT ABOUT USER’S NEEDS

  12. DESIGN Do or plan (something) with a specific purpose in

    mind. verb

  13. GREAT! Let’s start building features!

  14. None
  15. None

  16. LAYERS 1. Mission and Vision 2. Strategy 3. Interaction 4.

    Visual

  17. MISSION & VISION

  18. None
  19. None
  20. None

  21. JOB TO BE DONE

  22. JOB TO BE DONE

  23. USER PERSONA

  24. USER JOURNEY DELIGHTED FRUSTRATED

  25. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  26. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave

  27. USER JOURNEY DELIGHTED FRUSTRATED Search Restaurants Book a Table Travel

    to the Restaurant Park Vehicle Decide what to eat Order Dinner Wait for Serving Eat Pay Bill Leave No parking space T akes too long to serve Everyone gets served at different times

  28. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  29. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  30. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  31. KANO MODEL DELIGHTED FRUSTRATED IMPLEMENTED NOT IMPLEMENTED

  32. HOOKED MODEL TRIGGER ACTION REWARD INVESTMENT

  33. RESTAURANT BOOK SEARCH MAP HOME INTERACTION

  34. STRUCTURE SEARCH HEADER QUICK LINKS FEED COLLECTIONS

  35. VISUAL

  36. REVIEW USAGE ALL USERS NOBODY NEVER EVERY TIME

  37. Design is not just how it looks and feels like,

    it’s how it works. - Steve Jobs “

  38. Thank you :) I’m @manishrc & work as a Product

    Manager @multunus