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LeanStartup from the Trenches - AgileIndia 2017

Cce24c4c0966cd16d9ce663f2f41ad7f?s=47 Manish Chiniwalar
March 09, 2017
Business
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320

LeanStartup from the Trenches - AgileIndia 2017

Cce24c4c0966cd16d9ce663f2f41ad7f?s=128

Manish Chiniwalar

March 09, 2017
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Transcript

  1. Lean Startup from the Trenches Manish Chiniwalar Product Manager @

    Multunus

  2. Plan A Plan that works

  3. Yoga

  4. Yoga

  5. Yoga

  6. Yoga

  7. Yoga > $80 Billion Industry, Globally

  8. None
  9. None

  10. —

  11. ≠

  12. ≠ - Marketing - Operation - Finance …

  13. Good Karma

  14. Good Karma Product we are building

  15. Currently… WEBSITE

  16. Currently… WEBSITE What Next?

  17. Currently… PHONE CALL WEBSITE What Next?

  18. Currently… PHONE CALL WEBSITE What Next? No Response

  19. FREE TRIAL CLASS With Good Karma… In 3 minutes!

  20. Story

  21. So far…

  22. So far… 226 Trials booked instantly

  23. Takeaway #1: “Don’t sell what you can build. Build what

    you can sell instead.”

  24. The Beginning

  25. ? How badly do other people face this pain? How

    do we solve it? And will it work in the real world?

  26. Design Sprint

  27. Design Sprint Brainstorm Solutions Build a Prototype Test with real

    users In 5 Days

  28. ? How badly do other people face this pain?
 Serious

    folks see a need. How do we solve it? 
 Behaviour Science And will it work in the real world?
 We don’t know! 
 ˠTest with MVP

  29. MVP Build Measure Learn

  30. MVP Build Measure Learn ✕…✕…✕…✕…✕…✓…✕…✕…✕…✓…✕… Big Insight!

  31. Yoga Practitioners → Yoga Studios A Major Pivot

  32. Takeaway #2: “Get out of the building!” — Steve Blank

  33. Acquisition Activation Retention Referral Revenue Juggling

  34. +

  35. Ash Maurya, Scaling Lean

  36. Ash Maurya, Scaling Lean

  37. Ash Maurya, Scaling Lean

  38. Ash Maurya, Scaling Lean

  39. Ash Maurya, Scaling Lean

  40. Ash Maurya, Scaling Lean

  41. Ash Maurya, Scaling Lean Eg: Getting to 50 paying customers

    per week
  42. None
  43. None

  44. Referrals & Cold Calls Prospecting → Cold call → Set

    up demo → Signup for a trial

  45. Referrals & Cold Calls Prospecting → Cold call → Set

    up demo → Signup for a trial
  46. None

  47. Takeaway #3: “During early stages, rely on Qualitative information. Don’t

    wait for statistical significance.”

  48. BJ Fogg's Behaviour Model & Hooked Model Behaviour Science

  49. Takeaway #4: “Focus on your behaviour. Measure how often you

    talk to customers and how many experiments you finish weekly.”

  50. Thank You

  51. Credits • Solders in Trenches
 https://upload.wikimedia.org/wikipedia/ commons/8/81/Royal_Naval_Division_trench.jpg • Yoga Icon


    https://thenounproject.com/search/? q=yoga&i=695642 • Yoga Pose Icon
 https://thenounproject.com/search/? q=yoga&i=893784 • Lotus Icon
 https://thenounproject.com/search/? q=yoga&i=572872 • Human Icon
 https://thenounproject.com/term/human/470918/ • Juggling Image
 http://bit.ly/2n8uP6C • Call Icon
 https://thenounproject.com/search/? q=call&i=850691 • Roulette Wheel Image
 https://cdn.pixabay.com/photo/ 2015/07/10/11/11/luck-839037_960_720.jpg • Seed Image
 https://upload.wikimedia.org/wikipedia/ commons/b/b3/Seed_germination.png • Coffee Icon
 https://thenounproject.com/search/? q=takeaway&i=745800 • Factory Icon
 https://thenounproject.com/search/? q=factory&i=863580