LeanStartup from the Trenches - AgileIndia 2017

LeanStartup from the Trenches - AgileIndia 2017

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Manish Chiniwalar

March 09, 2017
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  1. Lean Startup from the Trenches Manish Chiniwalar Product Manager @

    Multunus
  2. Plan A Plan that works

  3. Yoga

  4. Yoga

  5. Yoga

  6. Yoga

  7. Yoga > $80 Billion Industry, Globally

  8. None
  9. None
  10. ≠ - Marketing - Operation - Finance …

  11. Good Karma

  12. Good Karma Product we are building

  13. Currently… WEBSITE

  14. Currently… WEBSITE What Next?

  15. Currently… PHONE CALL WEBSITE What Next?

  16. Currently… PHONE CALL WEBSITE What Next? No Response

  17. FREE TRIAL CLASS With Good Karma… In 3 minutes!

  18. Story

  19. So far…

  20. So far… 226 Trials booked instantly

  21. Takeaway #1: “Don’t sell what you can build. Build what

    you can sell instead.”
  22. The Beginning

  23. ? How badly do other people face this pain? How

    do we solve it? And will it work in the real world?
  24. Design Sprint

  25. Design Sprint Brainstorm Solutions Build a Prototype Test with real

    users In 5 Days
  26. ? How badly do other people face this pain?
 Serious

    folks see a need. How do we solve it? 
 Behaviour Science And will it work in the real world?
 We don’t know! 
 ˠTest with MVP
  27. MVP Build Measure Learn

  28. MVP Build Measure Learn ✕…✕…✕…✕…✕…✓…✕…✕…✕…✓…✕… Big Insight!

  29. Yoga Practitioners → Yoga Studios A Major Pivot

  30. Takeaway #2: “Get out of the building!” — Steve Blank

  31. Acquisition Activation Retention Referral Revenue Juggling

  32. +

  33. Ash Maurya, Scaling Lean

  34. Ash Maurya, Scaling Lean

  35. Ash Maurya, Scaling Lean

  36. Ash Maurya, Scaling Lean

  37. Ash Maurya, Scaling Lean

  38. Ash Maurya, Scaling Lean

  39. Ash Maurya, Scaling Lean Eg: Getting to 50 paying customers

    per week
  40. None
  41. None
  42. Referrals & Cold Calls Prospecting → Cold call → Set

    up demo → Signup for a trial
  43. Referrals & Cold Calls Prospecting → Cold call → Set

    up demo → Signup for a trial
  44. None
  45. Takeaway #3: “During early stages, rely on Qualitative information. Don’t

    wait for statistical significance.”
  46. BJ Fogg's Behaviour Model & Hooked Model Behaviour Science

  47. Takeaway #4: “Focus on your behaviour. Measure how often you

    talk to customers and how many experiments you finish weekly.”
  48. Thank You

  49. Credits • Solders in Trenches
 https://upload.wikimedia.org/wikipedia/ commons/8/81/Royal_Naval_Division_trench.jpg • Yoga Icon


    https://thenounproject.com/search/? q=yoga&i=695642 • Yoga Pose Icon
 https://thenounproject.com/search/? q=yoga&i=893784 • Lotus Icon
 https://thenounproject.com/search/? q=yoga&i=572872 • Human Icon
 https://thenounproject.com/term/human/470918/ • Juggling Image
 http://bit.ly/2n8uP6C • Call Icon
 https://thenounproject.com/search/? q=call&i=850691 • Roulette Wheel Image
 https://cdn.pixabay.com/photo/ 2015/07/10/11/11/luck-839037_960_720.jpg • Seed Image
 https://upload.wikimedia.org/wikipedia/ commons/b/b3/Seed_germination.png • Coffee Icon
 https://thenounproject.com/search/? q=takeaway&i=745800 • Factory Icon
 https://thenounproject.com/search/? q=factory&i=863580