LeanStartup from the Trenches - AgileIndia 2017

Transcript

1. Lean Startup from the Trenches Manish Chiniwalar Product Manager @

   Multunus

2. Plan A Plan that works

3. Yoga

4. Yoga

5. Yoga

6. Yoga

7. Yoga > $80 Billion Industry, Globally

8. None
9. None

10. —

11. ≠

12. ≠ - Marketing - Operation - Finance …

13. Good Karma

14. Good Karma Product we are building

15. Currently… WEBSITE

16. Currently… WEBSITE What Next?

17. Currently… PHONE CALL WEBSITE What Next?

18. Currently… PHONE CALL WEBSITE What Next? No Response

19. FREE TRIAL CLASS With Good Karma… In 3 minutes!

20. Story

21. So far…

22. So far… 226 Trials booked instantly

23. Takeaway #1: “Don’t sell what you can build. Build what

    you can sell instead.”

24. The Beginning

25. ? How badly do other people face this pain? How

    do we solve it? And will it work in the real world?

26. Design Sprint

27. Design Sprint Brainstorm Solutions Build a Prototype Test with real

    users In 5 Days

28. ? How badly do other people face this pain?
 Serious

    folks see a need. How do we solve it? 
 Behaviour Science And will it work in the real world?
 We don’t know! 
 ˠTest with MVP

29. MVP Build Measure Learn

30. MVP Build Measure Learn ✕…✕…✕…✕…✕…✓…✕…✕…✕…✓…✕… Big Insight!

31. Yoga Practitioners → Yoga Studios A Major Pivot

32. Takeaway #2: “Get out of the building!” — Steve Blank

33. Acquisition Activation Retention Referral Revenue Juggling

34. +

35. Ash Maurya, Scaling Lean

36. Ash Maurya, Scaling Lean

37. Ash Maurya, Scaling Lean

38. Ash Maurya, Scaling Lean

39. Ash Maurya, Scaling Lean

40. Ash Maurya, Scaling Lean

41. Ash Maurya, Scaling Lean Eg: Getting to 50 paying customers

    per week
42. None
43. None

44. Referrals & Cold Calls Prospecting → Cold call → Set

    up demo → Signup for a trial

45. Referrals & Cold Calls Prospecting → Cold call → Set

    up demo → Signup for a trial
46. None

47. Takeaway #3: “During early stages, rely on Qualitative information. Don’t

    wait for statistical significance.”

48. BJ Fogg's Behaviour Model & Hooked Model Behaviour Science

49. Takeaway #4: “Focus on your behaviour. Measure how often you

    talk to customers and how many experiments you finish weekly.”

50. Thank You

51. Credits • Solders in Trenches
 https://upload.wikimedia.org/wikipedia/ commons/8/81/Royal_Naval_Division_trench.jpg • Yoga Icon


    https://thenounproject.com/search/? q=yoga&i=695642 • Yoga Pose Icon
 https://thenounproject.com/search/? q=yoga&i=893784 • Lotus Icon
 https://thenounproject.com/search/? q=yoga&i=572872 • Human Icon
 https://thenounproject.com/term/human/470918/ • Juggling Image
 http://bit.ly/2n8uP6C • Call Icon
 https://thenounproject.com/search/? q=call&i=850691 • Roulette Wheel Image
 https://cdn.pixabay.com/photo/ 2015/07/10/11/11/luck-839037_960_720.jpg • Seed Image
 https://upload.wikimedia.org/wikipedia/ commons/b/b3/Seed_germination.png • Coffee Icon
 https://thenounproject.com/search/? q=takeaway&i=745800 • Factory Icon
 https://thenounproject.com/search/? q=factory&i=863580