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Helpful Marketing - SoHelpful.me

Helpful Marketing - SoHelpful.me

A Minimal Presentation on Helpful Marketing using Tips from Kevin DeWalt.

Need help with Lean UX? Or just need to bounce ideas on UX?
Get in touch with me in just 3 Clicks: http://sohelpful.me/manishrc

Manish Chiniwalar

November 11, 2014
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Transcript

  1. SoHelpful
    The way of Helpful Marketing

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  2. Think of Helping
    Genuinely
    Tip #1

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  3. Identify Persona
    Tip #2

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  4. Make a
    professional profile
    Tip #3

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  5. Start Offline
    Tip #4

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  6. Create helpful content
    Tip #5

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  7. …and offer to help!
    Tip #5

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  8. Tell stories…
    Tip #6

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  9. …about who and how
    you helped.
    Tip #6

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  10. Figure out where else they
    need help…
    Tip #7

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  11. …and help them.
    Tip #7

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  12. Pay close attention to the
    words they use…
    Tip #8

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  13. … and use those words
    yourself.
    Tip #8

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  14. Personas

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  15. 1. Who am I trying to help?
    2. What problems am I helping them solve?
    3. Why am I helping them?
    PERSONAS

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  16. HelpfulCanvas.com

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  17. Suggestions for
    Trust-Building Offers!
    !
    goo.gl/eNc1Dv

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  18. Opportunities to Help

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  19. 1. "Free UX help from me" - Include in Email
    2. SoHelpful profile link in Presentations
    3. Ask who needs help in business and social events
    4. Connect with people you help on social media and
    thank them for the opportunity.
    OPPORTUNITY

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