A Minimal Presentation on Helpful Marketing using Tips from Kevin DeWalt.
Need help with Lean UX? Or just need to bounce ideas on UX? Get in touch with me in just 3 Clicks: http://sohelpful.me/manishrc
SoHelpfulThe way of Helpful Marketing
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Think of HelpingGenuinelyTip #1
Identify PersonaTip #2
Make aprofessional profileTip #3
Start OfflineTip #4
Create helpful contentTip #5
…and offer to help!Tip #5
Tell stories…Tip #6
…about who and howyou helped.Tip #6
Figure out where else theyneed help…Tip #7
…and help them.Tip #7
Pay close attention to thewords they use…Tip #8
… and use those wordsyourself.Tip #8
Personas
1. Who am I trying to help?2. What problems am I helping them solve?3. Why am I helping them?PERSONAS
HelpfulCanvas.com
Suggestions forTrust-Building Offers!!goo.gl/eNc1Dv
Opportunities to Help
1. "Free UX help from me" - Include in Email2. SoHelpful profile link in Presentations3. Ask who needs help in business and social events4. Connect with people you help on social media andthank them for the opportunity.OPPORTUNITY