Helpful Marketing - SoHelpful.me

A Minimal Presentation on Helpful Marketing using Tips from Kevin DeWalt.

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Transcript

1. SoHelpful
   The way of Helpful Marketing
   

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2. Think of Helping
   Genuinely
   Tip #1
   

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3. Identify Persona
   Tip #2
   

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4. Make a
   professional profile
   Tip #3
   

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5. Start Offline
   Tip #4
   

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6. Create helpful content
   Tip #5
   

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7. …and offer to help!
   Tip #5
   

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8. Tell stories…
   Tip #6
   

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9. …about who and how
   you helped.
   Tip #6
   

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10. Figure out where else they
    need help…
    Tip #7
    

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11. …and help them.
    Tip #7
    

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12. Pay close attention to the
    words they use…
    Tip #8
    

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13. … and use those words
    yourself.
    Tip #8
    

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14. Personas
    

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15. 1. Who am I trying to help?
    2. What problems am I helping them solve?
    3. Why am I helping them?
    PERSONAS
    

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16. HelpfulCanvas.com
    

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17. Suggestions for
    Trust-Building Offers!
    !
    goo.gl/eNc1Dv
    

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18. Opportunities to Help
    

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19. 1. "Free UX help from me" - Include in Email
    2. SoHelpful profile link in Presentations
    3. Ask who needs help in business and social events
    4. Connect with people you help on social media and
    thank them for the opportunity.
    OPPORTUNITY
    

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