A Minimal Presentation on Helpful Marketing using Tips from Kevin DeWalt.
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The way of Helpful Marketing
Think of Helping
Create helpful content
…and offer to help!
…about who and how
Figure out where else they
…and help them.
Pay close attention to the
words they use…
… and use those words
1. Who am I trying to help?
2. What problems am I helping them solve?
3. Why am I helping them?
Opportunities to Help
1. "Free UX help from me" - Include in Email
2. SoHelpful proﬁle link in Presentations
3. Ask who needs help in business and social events
4. Connect with people you help on social media and
thank them for the opportunity.