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Presentatie Arkive

Marketing OGZ
January 25, 2024
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Presentatie Arkive

Marketing OGZ

January 25, 2024
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  1. Arkive. | pioneering circularity in the beauty- and personal care

    industry WELCOME! #ArkiveEducates #ArkiveLearns
  2. THE WORKSHOP “CHANGE HAS TO COME FROM PEOPLE, NOT FROM

    BIG ORGANIZATIONS" s i n e m t u n c e r a s s e e n i n c h a n g e s + o p p o r t u n i t i e s t o d a y ’ s b e a u t  y s u p p l y c h a i n s t h e c i r c u l a r l e a r n i n g s y s t e m b y s i n e m t u n c e r a b o u t u s a r k i v e i n t h e s u p p l y c h a i n s o r t i n g  m a t r i x r e p  u r p o s i n g s e l l i n g p r o d u c  t s o r c o m m o d i t i e s h o w a r e w e d i s r u p t i n g t h e i n d u s t r y ? a n d n o w y o u a r e t h e c o n s u l t a n t ! r e v i e w s c o n t a c t d e t a i l s
  3. I specialize in Supply Chain Management Technology and Systems, driving

    circularity in beauty and personal care by addressing overstock challenges through LCA assessments and digitization projects. With 15+ years of experience, I am eager to share my expertise and collaborate with enterprises in advancing sustainable practices. SINEM TUNCER FOUNDER + CEO on a mission for a circular beauty industry
  4. We've established our venture on circular principles and are committed

    to educate you in embracing a circular mindset.
  5. changes + opportunities REGULATIONS “EU environment commissioner: Preventing destruction of

    unsold goods is a key thing” - EU Environment Commissioner “IBM report: More consumers driven by purpose than by value” - BusinessChief “Sustainable Retail and the Rise of Recommerce” - FluentCommerce $2.6T Value of material in fast-moving consumer goods thrown away across the globe each year 81% Of Millennials expect the brands to be transparent in their marketing and talk about their sustainability impact WHY CONSUMERS HAVEN’T ADOPTED A MORE SUSTAINABLE LIFESTYLE YET? "It's too expensive" 16% 15% "I don't have enough information" KEY SUSTAINABLE PRACTICES CONSUMERS VALUE Waste Reduction #1 #2 Sustainable packaging + circularity Source: McKinsey ‘Prioritizing sustainability in the consumer sector’ 2021, Nielsen sustainability study, Deloitte sustainable consumer study 2021 CONSUMER AWARENESS IS CAUSING CHANGES IN THE WAY HOW WE SPEND OUR MONEY.
  6. consumer wholesaler / trader distributor sold vs unsold grey markets

    counterfeits Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ Co2+$ today‘s beauty supply chains beauty brand cosmetic production warehousing distribution own (e)shops etailer retailer landfills + destruction way of handling today returns
  7. 33.3% 33.3% 33.3% THE CIRCULAR LEARNING SYSTEM WHERE GOODS, DATA

    + REVENUE FLOWS IN A SINGLE PRODUCER WITHOUT IMPACTING THEIR SUPPLY OR OUR ECONOMY. 1 2 3 DIGITIZATION Business as usual; stock in storage, retail or wholesale. Arkive acquires slow- movers take over. Actionable footprint insights in-house dashboarding to become net zero. SORTING [SORTING-MATRIX] Products, materials and ingredients are assigned to a destination after sorting. Transfer ‘recycle’ budget from Terracycle to Arkive for full circularity. SALES Arkive will sell complete products or commodities to consumers or businesses. Repurposing into fuel, raw materials, branded upcycled candles and free customer acquisition. A CIRCULAR LEARNING SYSTEM the dream
  8. distributor sold vs unsold consumer (cosmetic) production warehousing distribution own

    (e)shops etailer retailer arkive rebuilding ‘process’ in the supply chain beauty brand Sorting Selling Repurposing CIRCULARITY MAIN CHALLENGES ECOSYSTEM BUILDING SYSTEM NEEDS PROCESS REGULATIONS INNOVATIONS CHANGE data one-stop-shop for circularity
  9. ABOUT US VISION STATEMENT MISSION STATEMENT Our mission is to

    rescue 1 billion products by 2030 from going to waste. The world’s leading platform for end-of-life management: resale, and donation of surplus inventory. ... is the first circularity-driven redistribution marketplace that connects surplus beauty products and conscious shoppers. ARKIVE
  10. WHAT DO WE SELL? RESELL PRODUCTS + COMMODITIES RESALE SORTING

    + REPURPOSING OF OVERSTOCK REPURPOSING LCA MASTERCLASSES + WORKSHOPS DASHBOARDING: ACTIONABLE LCA METRICS EDUCATIONAL SERVICES
  11. the arkive challenges WHAT ARE THE CHALLENGES? Sustainability knowledge Risk

    of harming reputation Small products Ingredients Data Costs-to-automation How did we do it? Disrupt with PR + education.