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Shell

Marketing OGZ
September 15, 2023
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 Shell

Marketing OGZ

September 15, 2023
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  1. Copyright of Shell International B.V. 1 Copyright of Shell International

    B.V. Unleashing the Power of Data: Elevating Business Intelligence to Intelligent Business Tekin Mentes
  2. Copyright of Shell International B.V. Definitions & cautionary note The

    companies in which Shell plc directly and indirectly owns investments are separate legal entities. In this presentation “Shell”, “Shell Group” and “Group” are sometimes used for convenience where references are made to Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to Shell plc and its subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this presentation refer to entities over which Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as “joint ventures” and “joint operations”, respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as “associates”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest. This presentation contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as “aim”, “ambition”, ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘goals’’, ‘‘intend’’, ‘‘may’’, “milestones”, ‘‘objectives’’, ‘‘outlook’’, ‘‘plan’’, ‘‘probably’’, ‘‘project’’, ‘‘risks’’, “schedule”, ‘‘seek’’, ‘‘should’’, ‘‘target’’, ‘‘will’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this presentation, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, judicial, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; (m) risks associated with the impact of pandemics, such as the COVID-19 (coronavirus) outbreak; and (n) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Shell plc’s Form 20-F for the year ended December 31, 2020 (available at www.shell.com/investor and www.sec.gov). These risk factors also expressly qualify all forward-looking statements contained in this presentation and should be considered by the reader. Each forward-looking statement speaks only as of the date of this presentation, September 4, 2023. Neither Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this presentation. The content of websites referred to in this presentation does not form part of this presentation. We may have used certain terms, such as resources, in this presentation that the United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov Also, in this presentation we may refer to Shell’s “Net Carbon Footprint”, which includes Shell’s carbon emissions from the production of our energy products, our suppliers’ carbon emissions in supplying energy for that production and our customers’ carbon emissions associated with their use of the energy products we sell. Shell only controls its own emissions. The use of the term Shell’s “Net Carbon Footprint” is for convenience only and not intended to suggest these emissions are those of Shell plc or its subsidiaries. Shell’s operating plan, outlook and budgets are forecasted for a ten-year period and are updated every year. They reflect the current economic environment and what we can reasonably expect to see over the next ten years. Accordingly, Shell’s operating plans, outlooks, budgets and pricing assumptions do not reflect our net-zero emissions target. In the future, as society moves towards net-zero emissions, we expect Shell’s operating plans, outlooks, budgets and pricing assumptions to reflect this movement. 2
  3. Intro Tekin Mentes § 2 kids, 1 dog, 2 cats

    § 🇹🇷‍ 🇳🇱‍ § Love travelling & snowboarding § Avid Reader § Industrial Engineer, MIS, eMBA § 25 years of data experience § DataIQ Top 100 § Oracle, Airbus, Logitech, 3M, LeasePlan, Shell September, 2023, Copyright of Shell International B.V.
  4. Shell Information Technology International B.V. 4 Date appears here May

    30th 2023 September, 2023, Copyright of Shell International B.V.
  5. Shell Information Technology International B.V. DIGITALISATION ENERGY TRANSITION A DIFFERENT

    ENERGY SYSTEM § New technology opportunities § Technology changing business models § Customer expectations increasing § Energy mix changing § Decarbonisation and decentralisation § Non traditional competitors and models Two Forces Reshaping the Energy System 5 September, 2023, Copyright of Shell International B.V.
  6. Five principles underpin our digital culture 6 Data is a

    valuable asset 2 Build in-house capability 4 Act our Way into the future 5 Businesses own Digital 3 User is Central 1 September, 2023, Copyright of Shell International B.V.
  7. Unleashing Digitalization and AI for Business Evolution 4 trn+ Rows

    of sensor data in data lake 17K+ Pieces of equipment monitored by AI 100+ AI powered applications in development and deployment ~1500 Data Engineers are working on data product development 9000+ Front line workers with mobile devices 8 mln Registered users of AI powered loyalty program with 220 mln rewards issued September, 2023, Copyright of Shell International B.V.
  8. Digitalisation is creating opportunities across the Energy Value Chain §

    Semi autonomous interpretation § Data centric reservoir modelling § Data centric engineering and construction § Digital twin § Predictive maintenance § Proactive monitoring/ reliability § Remote operations § Real time supply & demand balancing § Smart contracts § Personalised experience § Retail site of the future § Digitise routine tasks § Digitalise supply chain 8 September, 2023, Copyright of Shell International B.V.
  9. A Journey through the Last Decades - The Evolution of

    Data Every 60 seconds Organizations today need senior leaders and platforms to not only manage and govern the data, but also to leverage the data using emerging technologies that can generate actionable analytical products and tangible business benefits. Wave 2 (1990-2012) SYSTEMS OF ENGAGEMENT Wave 1 (1950-90) SYSTEMS OF RECORD Location Based Services (GPS, Satellite Imagery, Smart Phone Location Data etc.) Social Media (Facebook, Twitter etc.) Mobile, Social, Big Data & The Cloud Government & Public Websites eCommerce IBM DEC Burroughs Mainframe Transaction Processing Systems CRM and Marketing Systems Billing Systems Payroll Systems HR Systems Search Engines (Google, Bing etc.) Internet based systems (Global supply chain systems, payment & settlement systems etc.) Internet of Things (Connected Cars, Smart Appliances, Health Sensors etc.) Mobile Devices (Smart Phone App Data etc.) NCR Honeywell RCA General Ledger Accounting Data captured to understand transactions Data captured to understand interactions between businesses Data captured to understand consumers Wave 3 (2012-) SYSTEMS OF INSIGHT Client/Server The Internet September, 2023, Copyright of Shell International B.V.
  10. Why has data technology advanced so much further than value

    a data team provides? September, 2023, Copyright of Shell International B.V.
  11. “AI will not replace you, but the person using AI

    will” In 2017, Geoffrey Hinton asserted that AI would take over radiology within five years, suggesting we cease training radiologists. To date, radiologists supported by AI has proven to be significantly more effective than either AI or radiologists working independently. Are you WORRIED? September, 2023, Copyright of Shell International B.V.
  12. Shell Information Technology International B.V. Now is the time to

    Think Bigger September, 2023, Copyright of Shell International B.V.
  13. Embedding AI across all our businesses 18 AI optimising electric

    vehicle charging Hydrogen Windfarm layout optimisation Data-driven simulation combined with physics-based models to optimise traditional experimentation AI to support selection of variables such as location of turbines, where to place battery storage and subsea cables and optimise construction logistics Optimise the vehicle charging process to save customers money and protect the grid September, 2023, Copyright of Shell International B.V.
  14. Customer Loyalty Program Offer Decision Engine 1 19 “Shell’s Offer

    Decision Engine is the brain behind our loyalty programmes, offering customer-specific offers and incentives based on data-driven insights across 12 markets in Europe and APAC. Around 8 million customers have been offered over 224 million personalised customer loyalty rewards selected by Shell’s Offer Decision Engine” n Machine learning improving customer experience, n Deployed in 12 markets n Over 8 million customers registered n Over 224 million digital rewards issued September, 2023, Copyright of Shell International B.V.
  15. Driving Efficiency in our existing businesses 20 Shell Remote Sense

    Digital technology & AI enables CCS n Combine our expertise in AI with our decades of experience in lubricant testing n Shell has over 30 years’ experience providing oil and equipment condition monitoring and analyse 750,000 oil samples every year n Helps customers to reduce unplanned downtime, optimise maintenance and extend equipment life n At Quest Carbon Capture and Storage, sensor systems use AI to assess the atmospheric gas composition and to identify possible carbon dioxide emission events September, 2023, Copyright of Shell International B.V.
  16. Driving Efficiency in our existing businesses 21 2 Subsurface Data

    Universe AI Assisted Interpretation Well Location Optimisation n One common cloud platform for all subsurface data n Global access to data and new workflows n Partner with leading data experts n Redefining workforce capability & mind-set n Disrupt how hydrocarbons are discovered n First machine learning application FaultCrawler, made workflow 80% faster n AI automatically identifies and optimizes producer and injector well locations n Assesses multiple scenarios of reservoir conditions simultaneously September, 2023, Copyright of Shell International B.V.
  17. Driving Efficiency in our existing businesses 22 Maximising availability Real

    time production optimisation Digital twin n Identifies unusual patterns for early intervention or to extend equipment lifetime n Aggregated 3+ trillion data points through machine learning to detect anomalies n Advanced data analytics technology for real time optimisation n Deployed at LNG asset resulting in 1-2% production increase n Demonstrated potential to help to reduce CO2 impact n A Digital Twin is a virtual representation of the physical elements and dynamic behaviour of an asset over its lifecycle n Drives efficiency by enabling remote operations, automation and significantly improved collaboration n Live in Nyhamna Gas Plant, Norway and deployment underway in 5 other assets September, 2023, Copyright of Shell International B.V.
  18. 23 REMOTE ENGINEERS CAN NOW LEVERAGE ALL DATA SOURCES September,

    2023, Copyright of Shell International B.V.
  19. AI is all about Data 24 Apply Machine Learning or

    Advanced Analytical Methods Store in Public Cloud Create actionable insight Support Decision Making leading to Value Creation Collect Data September, 2023, Copyright of Shell International B.V.
  20. Platform Vision 25 n Self Service Platform n Cloud Agnostic

    n CI/CD & Data Ops Enabled n Federated Governance & Policy Based Access Powering Progress with Data Data Ops & CI/CD Data Pipeline & Virtualisation Source Ingestion Lakehouse Data Market Place Data APIs BI & Reporting Data Science Policy Based Access Data Storage Data Creators Data Consumers Catalogue Product uc September, 2023, Copyright of Shell International B.V.
  21. AI is all about Data 26 Domain Team #1 External

    & Internal Data Sources Databases Files APIs Domain Team #2 Data Platform Platform Team Support Bronze Raw data that is meant for internal use only and not to be published. Silver Operational Data Products representing a transformed & cleaned version of raw data. Can serve as an input to create new Analytical Data Products. Gold Analytical Data Products representing an aggregated level of data. Can serve as an input for other Analytics and BI applications Storage & Pipelines * Databricks Notebooks Github Actions Delta Format Metadata & Discovery * Governance Team Ensuring centralized policy with federated management backed by extensive automation Collibra Databricks Unity Catalog Consumer : Carbon Analytics Dashboards Consumer : Finance Analytics Dashboard Consumer #n Machine Learning and Advanced Analytics Create & Publish Consume & give feedback Virtualization Databricks SQL Analytics Control September, 2023, Copyright of Shell International B.V.
  22. Copyright of Shell Global Solutions International B.V. Data Product 27

    Data Sources {API} Discoverability Data Marketplace Enterprise Data Catalogue Governance Policy Based Access Control Governance Workflow Consumption Visualization/Reporting Tool Data Product Creation Plane Input for Data Science & ML tools Data Product Creation Plane Foundation Services Data Virtualization Storage Layer Technical Catalogue via. Unity Catalog Data Pipelines for ETL/ELT Ingestion Data API’s A combination of standard technical services, deployment approach along with a reference product help teams to develop and deploy quality data products with speed and good quality EDS provides a data Product creation plane Deployment Layer Data Observability September, 2023, Copyright of Shell International B.V.
  23. Data Platform Detailed View 28 Data Sources {API} EDS User

    EDS User IT Engineering User IDSO/SOM User Create Policies Policy based Data Access Enterprise Catalogue Visualization/Reporting Tool Pub Sub for Event Management Central Operational Plane Monitor Central Pipelines, Jobs Logging and associated Analytics IT Engineer Operational Plane Monitor Business Pipelines, Jobs Logging and associated Analytics Curated Stores Integration Tools Events Data Warehouse SQL-No SQL Stores Data Virtualization Layer Fetch Policy Info Populate Data sets Logging and Monitoring Information BI User Fetch Data set Info Lakehouse Landing Raw (Bronze) Enriched Unharmonized (Silver) Enriched Harmonized (Silver) Curated (Gold) Data Pipelines Diagram Convention Orange colour denotes business owned Grey colour denotes IDSO owned Shape shows technology component Software Component User Interactions System Interactions Events Data Flows Direct Query ADLS Gen-2 September, 2023, Copyright of Shell International B.V.
  24. Data and Analytics as a DISCIPLINE Need a level of

    consistency across the organisation to drive engineering excellence. The way that we’re going to make sure that things stay consistent is through strong disciplines. We want to make sure we put value at the centre of everything we do. Discipline Competency Framework Body of Language Policies & Guidelines Community Assurance Framework Governance Career Path & Job Ladder The concepts, terms & activities Compliance with Policies Staff Performance Job Families & Profile Technical Skill Assessment Drive Discipline Maturity External Engagements Participate in Recruitment Functional Excellence Continuous Improvement Productivity Enhancement Discipline Sponsor Discipline Lead Discipline Members Reskilling, Upskilling, Cross-skilling Trainings Skill Profiles September, 2023, Copyright of Shell International B.V.
  25. Developing CAPABILITIES & SKILLS Weekly for 5-6 weeks Knowledge level

    Weekly for 10-12 weeks Skill level Decided by the group Knowledge or Skill level Self-paced Knowledge, Skill or Mastery level Self-paced Knowledge, Skill or Mastery level More than 1000 learners participated in Upskilling Series for Data and Analytics topics More than 30+ passionate in-house SMEs lead these offerings 20% of the SMEs have been freshers two years ago. Equal opportunity to early talent. September, 2023, Copyright of Shell International B.V.
  26. Career Progression – TECHNICAL LADDER Data Engineering Distinguished Data Engineer

    Job Group 1 Sr. Principal Data Engineer 2 Principal Data Engineer 3 Senior Data Engineer 4 Data Engineer 5 Associate Data Engineer 6 September, 2023, Copyright of Shell International B.V.
  27. Three TAKE AWAYS 1. Data is a field that's always

    evolving, and if you're someone who likes the excitement of constant change, then ride the wave of data innovation! 2. In the data world, hypes come and go, but each one plays a vital role in shaping the technology landscape. Some may fail, but each hype is a stepping stone that moves us closer to the next big thing. So don't dismiss the hype – embrace it! 3. Data technologies are constantly evolving, and to stay ahead of the curve, we must continually invest in our people by providing upskilling and reskilling programs September, 2023, Copyright of Shell International B.V.
  28. Q&A