Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing the self - Define who you are and embrace evolution

Designing the self - Define who you are and embrace evolution

English version of the talk "Se réinventer et être soi à l'ère du numérique"

Marie-Cécile Godwin

November 02, 2016
Tweet

More Decks by Marie-Cécile Godwin

Other Decks in Design

Transcript

  1. Designing the self
    Marie-Cécile Paccard
    November 2nd, 2016
    Define who you are and
    embrace evolution
    Photo : Samuel Zeller

    View Slide

  2. Photo : Samuel Zeller
    there is usually a huge amount
    of unseen work behind any
    public performance or public
    person: definition, rehearsal…
    through this work, we shape
    our public image.

    View Slide

  3. My name is
    Marie-Cécile
    I am a designer.
    I give talks about
    my job, I write, I
    shape the world
    into a better
    place thanks to
    design.
    Photo : Thibault Paccard

    View Slide

  4. i worked for 1,5 years
    to create Everything
    you can see here.
    I shaped every aspect of this
    slide (text, typography, colours,
    location and composition of
    the picture, my posture, my
    attitude, the choice of a
    photographer…) to show you a
    precise facet of me, with
    selected connotations. 

    But why 1,5 years to do that?

    Why so long?
    Photo : Thibault Paccard

    View Slide

  5. The business
    cards vertigo…
    It all started with…

    View Slide

  6. one very common day, we face our
    empty business cards box and figure
    out we need new ones.
    That’s when everything falls apart. « Maybe I
    should take advantage of this situation and
    change the design? I have moved on since then,
    maybe I should change my job title? But then,
    I’d have to change it on LinkedIn too, and on my
    CV, and oh my, this CV is just so outdated…
    Shivers are now running down my spine… Where
    should I start? What should I say? Thousands of
    questions now, WHO AM I? »

    View Slide

  7. right here.
    Photo : Roxane Desgagnés
    Right. We’re not there yet.
    the sad thing is that
    business cards are just
    the very top of the visible
    part of the iceberg.

    View Slide

  8. Photo : Roxane Desgagnés
    That doesn’t tell us which colour
    to pick for those damn cards.
    This is the question I want to
    address today: what should we
    do to reach the iceberg (our
    shiny new business cards) from
    the tiny ice plate we are
    standing on?

    View Slide

  9. « One cannot

    not communicate. »
    Paul Watzlawick :
    Photo : Adrian Owen

    View Slide

  10. Photo : Adrian Owen
    our communication is far from being
    limited to our business cards:
    Everything we say (or don’t say), everything we do
    (or don’t) carries a message. We communicate
    through non verbal channels: our bodies, our
    faces and even silence are communication.
    How does that influence the way we express
    ourselves and how we introduce who we are?

    View Slide

  11. Are we part of it
    no matter what?
    The World
    Wide Web
    Hubbub
    Photo : Redd Angelo

    View Slide

  12. Photo : Redd Angelo
    if we don’t come to the internet, it
    comes to us, wether we are a
    company or an individual, 

    private or not.
    We may have an online identity and presence
    that we are not aware of, even if we actively
    decided not to have any.
    Just check the Google results attached to your
    name or company. Sometimes, some surprising
    content may pop up…

    View Slide

  13. quick check
    with my
    name: the 1st
    page results
    are okay,
    all the
    content
    here is mine.
    wait, except
    that picture.

    View Slide

  14. all this
    content
    about me
    was
    created
    and
    published
    without me
    being aware
    of it.

    View Slide

  15. a lot of this not only doesn’t belong to
    me, but I have no influence upon it…

    View Slide

  16. Take the
    floor and
    speak!
    it means
    actively
    communicate on
    who we are and
    what we do.
    Photo : Clem Onojeghuo
    let’s change this and choose to

    View Slide

  17. it is much easier to speak up from
    the moment we know who we are.
    Okay. What to
    say now?
    Photo : Tachina Lee
    quite a simple recipe:

    View Slide

  18. our deep
    self
    tastes, spirituality,
    intuition, interests…
    who we
    aspire to be
    goals, aspirations, 

    life plans…
    Photo : Tachina Lee
    Who are we?
    two facets coexist:

    View Slide

  19. our deep
    self
    tastes, spirituality,
    intuition, interests…
    the way the
    world sees us
    Who are we?
    two facets coexist:
    who we
    aspire to be
    goals, aspirations, 

    life plans…
    Photo : Tachina Lee
    and there’s
    even a 3rd one:

    View Slide

  20. How to know
    who we are?
    Photo : Tachina Lee
    it takes some
    deep research
    work and some
    design of the
    self!
    « who we are » is not obvious:

    View Slide

  21. « Design of
    the self » ? marie guillaumet
    introduced this
    concept at Paris
    Web 2015:

    View Slide

  22. Why designing
    oneself?
    Photo : Mike Wilson
    Who we are is the outcome of circumstances that are
    often out of our hands: education, background, life
    path, relatives and friends, and lots of coincidences.
    People as well as companies end up being shaped by
    those unwanted parameters.

    View Slide

  23. If we don’t design the
    self, others will do it
    for us.
    Photo : Mike Wilson
    Why designing
    oneself?

    View Slide

  24. Design ?
    before we carry on,
    let’s clarify one
    thing about the word
    « design ».

    View Slide

  25. Design?
    industrial
    design
    graphic
    design
    This word is often used when
    it should not, just to designate
    the surface of things:

    View Slide

  26. Design!
    • Design is the very act
    of conceiving
    something to answer
    a need or solve a
    problem.
    • Design puts things at
    their right place,
    where they should be
    to function well.
    « Design is not
    just what it
    looks like and
    feels like. Design
    is how it works. »
    Photo : Stanford University archives

    View Slide

  27. the
    thank you!
    This was
    the
    Steve
    Jobs
    minute

    View Slide

  28. • Define our
    values, and
    make sure
    we are at
    ease with
    them,
    • Dare to use
    them for
    decision
    making rather
    than relying
    on random
    interests,
    • Take the
    space we
    need to be
    ourselves,
    inline with
    who we are
    deep within.
    Designing oneself
    in 3 steps:

    View Slide

  29. BE ONESELF
    Photo : Swaraj Tiwari

    View Slide

  30. This concept is important for me. Why spend time
    and energy through a design process if we don’t do it
    with a deep acknowledgement of who we are within
    and if we don’t honour this work every day by living
    by our values without giving up to fear?
    Photo : Swaraj Tiwari
    BE ONESELF

    View Slide

  31. Today’s world does not help us
    to be who we are…
    Photo : Michael Lokner

    View Slide

  32. Photo : Michael Lokner
    Think about your last job interview. I’m sure that you
    were asked to prove your experience and skills, maybe
    even your know-how.
    But what about all the other aspects of your
    personality or skills you have outside of your job title?

    View Slide

  33. knowledge
    skills
    Ambitions
    interests
    Passions
    values
    humane
    skills
    soft
    skills
    know-how
    needs
    empathy
    experience
    Me
    intuition
    rational
    spiritual
    emotions

    View Slide

  34. skills
    Ambitions
    knowledge
    interests
    Passions
    values
    humane
    skills
    soft
    skills
    know-how
    needs
    empathy
    experience
    Me
    intuition
    rational
    spiritual
    emotions

    View Slide

  35. Photo : Michael Lokner
    There are so many facets that could be used and
    promoted in our jobs: humane skills, intuition and
    empathy are absolutely crucial to perform most of
    them. Organisations would benefit from so much more
    if they took our ambitions and interests into account.
    By ignoring them, we forbid ourselves to develop a
    part of who we are that could flourish in our lives as
    well as in our companies.

    View Slide

  36. what do we
    promote in
    ourselves?
    How do we
    want to
    be seen?
    How to design
    the self?
    who do we
    want to
    become?
    Photo : Tachina Lee
    back to the main plot:

    View Slide

  37. through self
    research, develop
    a drive towards a
    reality that
    corresponds to
    who we are and
    in which we
    communicate more
    freely.
    Design
    the self

    View Slide

  38. Organisations are
    concerned too!
    Design
    the self
    through self
    research, develop
    a drive towards a
    reality that
    corresponds to
    who we are and
    in which we
    communicate more
    freely.

    View Slide

  39. where are you today?
    Photo : Kyle Anderson
    If you take a step back and
    look at how you
    communicate today, what
    would you change?

    View Slide

  40. my goals
    my skills
    my experience
    my ambitions
    my values
    my life path
    my portfolio
    Don’t go head
    first and do it
    all at once!
    my cv
    my motivations
    Moi
    my business cards
    Photo : Annie Spratt

    View Slide

  41. Photo : Sandis Helvigs
    Let’s start with a solid base, then 

    climb one step after the other.

    View Slide

  42. My values
    who I am, how I do things, my presence to the world
    My purpose
    what motivates my actions, how I change the world
    My goals and means
    my tools and what I choose to work on
    My communication
    how I choose to carry my message
    Photo : Sandis Helvigs

    View Slide

  43. Photo : Sandis Helvigs
    This method is based on my personal experience and
    in no way meant to be empirical. It is just, according to
    me, a good way to proceed with the most important,
    then narrowing down and easing each coming step.
    It’s easy to change the surface with good
    foundations on which we can rely to.

    View Slide

  44. What’s important
    for you in your
    life? are there
    concepts that you
    carry with you?
    what are the
    humane values you
    believe in?
    1 My values

    View Slide

  45. Values that shine bright
    Designing the self is a topic that should be of interest
    to companies as much as to individuals. I picked the
    following examples throughout organisations which
    defined their values and showcase them proudly.
    « A humane company is fair in what it is
    and what it does. »

    View Slide

  46. Values that shine bright
    don’t you think?

    View Slide

  47. Values that shine bright
    don’t you think?

    View Slide

  48. Values that shine bright
    don’t you think?

    View Slide

  49. Values that shine bright
    don’t you think?

    View Slide

  50. what makes you
    come alive?
    are there issues you
    want to turn into
    challenges?
    how will you solve
    them differently?
    1 My values
    2 My purpose

    View Slide

  51. Purpose
    In his book « Reinventing organizations », Frédéric
    Laloux talks about the concept of purpose for a
    company or an organisation.
    It is much more than a positioning or a commitment.
    A purpose is the backbone to any organisation or
    project and substantiates its existence and actions.
    Photo : Swaraj Tiwari

    View Slide

  52. What the world needs
    What is special
    about you
    Purpose
    sarah morris
    (wolff olins) :

    View Slide

  53. Proactively question yourself
    about what the world really needs
    And it is NOT
    a jacket that
    inflates with
    the likes you
    get on
    Facebook.
    No.
    Courtesy of Mike Monteiro

    https:/
    /www.youtube.com/
    watch?v=WPU5jNP2BH0

    View Slide

  54. Effectuation: what
    do you have at your
    disposal, what
    goals can you
    guess from it?
    what are
    your specific
    skills?
    how to action them
    to honour your
    purpose and values?
    1 My values
    My purpose (evolutionary)
    2
    3 My goal(s)

    View Slide

  55. My purpose
    and goal
    Make the world a better and nicer place, feel useful, 

    drive meaningful projects, get a sense of belonging
    from it, all in respect of my integrity, 

    ethics and well-being, 

    and never at my own expense.
    Photo : Thanh NGuyen

    View Slide

  56. learn more:
    This tool helps me to take better decisions on a daily
    basis and reminds me of my purpose as a
    professional and my values as a human being.
    I wrote a piece on
    Medium (in French)
    about the whole process
    that drove me to write
    my purpose and goal.

    View Slide

  57. They talk about their goals

    View Slide

  58. What is your tone
    of voice?
    how do you apply it
    to your com tools?
    how will you
    communicate about
    your purpose?
    1 My values
    2 My purpose (evolutionary)
    3 My goal(s)
    4 My communication

    View Slide

  59. Com tools
    inventory!
    back to your reality!

    View Slide

  60. Have a look at each of your communication tools: CV,
    business card, website or portfolio, brochure, slides,
    LinkedIn profile…
    Start by asking yourself this straight-forward question :
    « am I depreciating myself ? Are my pics flattering?
    Are all my experiences worth mentioning? »
    A lot of people undervalue themselves without being
    aware of it. Innocent sentences, how they describe
    their products or how they express themselves
    negatively on social media for instance, bring a lot of
    damage to their online image.
    Your image and your products deserve the best you
    can give them online :)

    View Slide

  61. A brand or a logo are not just
    advertising or marketing.
    They are the visual
    translation of your values
    and purpose.
    What we
    stand for how we
    stand out
    And don’t forget…
    See the mess Mozilla has
    started by asking the
    community to pick a logo
    design for them.

    https:/
    /blog.mozilla.org/
    opendesign/now-for-the-
    fun-part/

    View Slide

  62. Hire a
    designer.
    and if you need one,

    View Slide

  63. You cannot improvise yourself a designer.
    Designers are professionals that use design
    principles and communication codes to build a
    visual rhetoric around your brand: do not
    hesitate to hire one!
    Sometimes designers themselves need help: I
    did not hesitate to ask my peers for help in the
    process to redesigning my portfolio. They were a
    precious help in stepping back from the work I
    was focusing on since months.

    View Slide

  64. Write your
    manifesto!
    let’s get our hands dirty
    with a first move:

    View Slide

  65. They wrote a manifesto

    View Slide

  66. View Slide

  67. In July 2013, the agency in
    which I was an employee
    wanted to grow. I felt that
    something fundamental
    was missing to support
    this process. I decided to
    create a 10-rules
    manifesto which would
    formalise our purpose.
    This tool was instrumental
    and helped us throughout
    the whole recruitment
    process. The manifesto
    was seen as a crucial
    step taken into the
    creation of the
    company’s culture.

    View Slide

  68. And what
    about you?
    «
    «
    Photo : Jesse Stevenson

    View Slide

  69. My values drive how I practice design. 

    I strive for a better world through user
    centered design.
    Being a designer means having a very strong sense
    of ethics.
    • I design for human beings : any design project
    has the same aim: being usable and being used.
    • as much as possible, I choose the projects where I
    invest my work in regards to their positive
    influence upon the world.
    • I advocate for good design practice rules with
    my customers
    • as much as possible, I push for a deep
    collaboration between my customers and me, a
    collaboration based on trust and the pursuit of
    a common goal

    View Slide

  70. View Slide

  71. Photo : Andy Armstrong
    But what if
    we fail???
    Failure is part of
    the process:
    embrace it!
    Nothing is a failure.
    Everything is a
    reason to learn.
    Fail again and again! That’s how we learn to iterate and
    test hypotheses and assumptions. Let’s learn to
    experiment and fail without judging ourselves so harshly.

    View Slide

  72. everybody fails.
    Few talk about it.

    View Slide

  73. L’instant
    Métaphore
    Photo : Annie Spratt
    Metaphore
    And we pick which
    plants will use the
    available space.
    Life is a garden.
    Time!

    View Slide

  74. Choose wisely what

    you make of your 

    time and energy.
    if you don’t, others will
    decide for you.
    Photo : Annie Spratt

    View Slide

  75. …and some « gifts » from
    life are not gifts at all!
    Photo : Christian Grelard
    you have the right
    to dismiss them.

    View Slide

  76. …you can choose who
    you don’t want to be.
    if you don’t know who you are,
    Photo : Annie Spratt
    It is a first step towards what you like. Dismissing what
    you don’t like creates more space for future things that
    you will appreciate and will nurture you.

    View Slide

  77. If you’re clear about who
    you want to be in any given
    situation, non-negotiably,
    the songs of the Sirens
    aren’t so alluring. »
    «
    Photo : Mirada Vigerova
    http://99u.com/articles/7086/a-master-plan-for-
    taking-back-control-of-your-life/comment-page-3
    tony schwartz

    View Slide

  78. Designing oneself is
    not that easy…
    and it asks for countless
    time and lots of efforts…
    Photo : Sarathy Salvamani

    View Slide

  79. And when we think
    we’re done,
    Photo : Sarathy Salvamani
    we need to evolve to 

    keep up with the 

    ever-changing world!

    View Slide

  80. evolve…
    (right, she’s just
    been fooling us
    since the beginning?)
    Define oneself…
    &

    View Slide

  81. Let’s integrate
    change
    in our very design process

    View Slide

  82. Evolving doesn’t mean
    reinventing the wheel.
    let’s welcome
    change instead!

    View Slide

  83. What the world needs
    What makes
    you come alive
    Purpose
    « Stay aware and
    dance with your
    purpose. »
    Make your purpose
    evolutionary
    Brian robertson
    Fondateur d’Holacracy

    View Slide

  84. They evolved

    View Slide

  85. After a few years of existence, 37signals acknowledged
    that their biggest product, Basecamp, had become
    more than just a good seller. They decided to focus on
    it only and they even renamed the company after it.
    They evolved

    View Slide

  86. « Teehan+Lax was organized it in such a
    way that scale was in conflict with
    the values of the company.
    «
    They evolved

    View Slide

  87. Acknowledging that the company was losing sight of
    its balance and purpose, Teehan+Lax decided to just
    stop it. Their purpose was stronger than any
    reputation or business goal.
    They evolved

    View Slide

  88. They evolved

    View Slide

  89. French swimmer and athlete Florent Manaudou
    recently announced his wish to give up swimming and
    focus on another sport. A lot of people showed their
    disappointment and got critical about his choice. But
    maybe the Olympic champion wanted to freely explore
    another facet of his life that looked more
    fulfilling to him?
    They evolved

    View Slide

  90. Photo : Utomo Hendra Saputra
    It is important to put oneself into question and step
    back from what we are doing, and do it often. I like to
    call it « move organically! ».
    Yoga teaches us to perform some moves that are just
    enough not to be painful while making our muscles
    stretch and improving our practice.
    No need to be always on the move. Life is made of
    peaks and plateaux, we just need to pay attention and
    keep an eye on what naturally wants to emerge.
    Move
    organically!

    View Slide

  91. stay open to
    opportunities
    listen to our
    instinct, our needs
    move when all the
    lights are green!
    Photo : Utomo Hendra Saputra
    Move
    organically!

    View Slide

  92. Change is inevitable!

    View Slide

  93. Ten years ago, Facebook was just a small website
    aiming to become famous. Today, we share more than
    5 billion things on Facebook every single day!
    Things change quickly, wether we like it or not.
    Change is inevitable!

    View Slide

  94. « What if we stop trying
    to force the future into
    existence?
    What if instead we simply
    dance with what wants
    to emerge? »
    frédéric laloux
    reinventing organizations
    Photo : Pavan Gupta

    View Slide

  95. Homework:
    Read those
    books. Please.

    (please please please.)
    Illustrated version!
    Pay what you feel right!

    View Slide

  96. Now which tools to use?
    again, let’s clarify
    something.

    View Slide

  97. Now which tools to use?

    View Slide

  98. I have no miracle recipe for you : it’s up to you to do
    your own benchmark according to YOUR needs and
    select what tools are best to fulfill them.
    Of course, nothing is set in stone: if a tool doesn’t suit
    you anymore, you can change it. The only important
    thing is not letting your project be defined by the tools
    you use just because you know them well.
    Now which tools to use?

    View Slide

  99. Photo : Tamara Menzi
    Changing something that works just for the novelty can
    put your project in danger. Wait until you have walked a
    few miles with a tool: it will help you to see where it
    doesn’t work and what/where to change.
    Don’t change for
    the sake of change.

    View Slide

  100. Photo : Margarida Csilva
    Set up a meeting
    with yourself.

    View Slide

  101. Photo : Margarida Csilva
    It can be every week, month or semester: pick your
    own pace. Then take a moment to settle and look back
    at the last timespan elapsed. Read your purpose and
    manifesto again, ask yourself if you are still at ease with
    them and if your latest actions reflect your values. If
    something needs to be changed, you should see it by
    now during those meetings with yourself.
    Set up a meeting
    with yourself.

    View Slide

  102. Photo : Alexander Dummer
    Have FUN!
    Ask yourself quirky questions: what did you enjoy doing
    as a kid? What was your dream job/career? What
    reasons did contribute to set them aside in the end?
    Maybe you can change that today!

    View Slide

  103. Imagine yourself
    and let yourself be scared :)
    Photo : Rik Godwin
    Make some little steps out of your comfort zone. Try to
    « fake it till you make it » and go to this meeting as if
    you were already the person you want to be in 1 year
    time. It can really be worth it! (and sometimes a bit
    scary too :D)

    View Slide

  104. Designing oneself is
    refusing passivity.
    Be on the lookout,
    be active.
    Defy status quo,
    make conscious decisions!

    View Slide

  105. « We have the option to decide whether
    or not we want to sit there and get
    blasted in the face by all of this stuff
    and continue to be overwhelmed and
    inundated with technology and
    decisions. Or we can figure out a way to
    step away from the hose. »
    Brad frost

    View Slide

  106. the secret lies within,
    Photo : Kyle Anderson
    in your ability to see
    yourself
    in a different way.

    View Slide

  107. Being oneself
    never disappoints.
    one thing for sure:
    Photo : Marie Guillaumet - Morgane Hervé

    View Slide

  108. elle luna
    The crossroads
    of should and must

    View Slide

  109. Thanks!
    Conception assistants and proof reading : Sara
    Thom, Goulven Champenois, Florent Goumy, Julien
    Fusco, Richard Godwin.
    Special thanks : Blend Web Mix, Christelle Mozzati.
    Photo credits : unsplash.com, authors names on
    each picture used.

    View Slide

  110. « On ne peut pas ne pas communiquer » 

    http:/
    /www.krauthammer.com/fr/
    articles/on-ne-peut-pas-ne-pas-
    communiquer
    Valve - Company

    http:/
    /www.valvesoftware.com/company/
    Valve - Our people

    http:/
    /www.valvesoftware.com/company/
    people.html
    The Co-Operative Group Values and
    Principles
    http:/
    /www.coop.co.uk/corporate/
    aboutus/the-co-operative-group-values-
    and-principles/
    Agile Collective’s Ethical Policy
    http:/
    /agile.coop/about-us/ethical-policy
    Sarah Morris - UX and brand: a marriage
    made in heaven
    http:/
    /www.wolffolins.com/views/
    133067988383/ux-brand-a-marriage-
    made-in-heaven
    Sarah Morris - Interact London 15

    https:/
    /youtu.be/2wc4Eow38A8
    Designer, où vas-tu ?
    https:/
    /medium.com/france/designer-o
    %C3%B9-vas-tu-32009f863db2#.pfos8afqh
    Design is a Job - Mike Monteiro

    https:/
    /abookapart.com/products/design-
    is-a-job
    Marie Guillaumet - Design de soi :
    valoriser son identité et son expertise sur
    le web

    http:/
    /marieguillaumet.com/design-de-
    soi-paris-web-2015/
    References

    View Slide

  111. Welleda

    http:/
    /www.weleda.co.uk/who-we-are/
    who-we-are/page/who-we-are
    Lego
    https:/
    /le-www-live-s.legocdn.com/sc/
    media/files/marketing-tools/lego-
    education-manifesto-
    d218aa7fac50c89c1b307b8f1ab94b16.pdf

    Creative Mornings
    https:/
    /creativemornings.com/manifesto
    Wattage - Well, we failed
    https:/
    /medium.com/inside-wattage/
    well-we-failed-77e795e16ecf#.qgqz7epb8
    Teehan+Lax - And Now, For Our Next Act

    http:/
    /www.teehanlax.com/story/our-
    next-act/
    Frédéric Laloux - Reinventing
    organizations

    http:/
    /reinventingorganizations.com
    Brad Frost - I have no idea what I’m doing

    http:/
    /bradfrost.com/blog/post/i-have-
    no-idea-what-the-hell-i-am-doing/
    Elle Luna - The Crossroads of Should and
    Must

    https:/
    /medium.com/@elleluna/the-
    crossroads-of-should-and-
    must-90c75eb7c5b0
    Designer, où vas-tu ?
    https:/
    /medium.com/france/designer-o
    %C3%B9-vas-tu-32009f863db2

    View Slide