why??” We’re done when Sam is OKR with it. We are working on X because Sam said it’s important. Adapted from Henrik Kniberg We are working on X because we feel like it. We’re done when we don’t feel like it anymore. Team not using OKR “Waiter” We are working on X because we think it’s going to move Y, which is important to our customers because of Z. It is also important to our company because of W. We’re done when the metrics have moved. Team using OKR “Doctor”
of progress. Assumption If we follow the plan, we will deliver value. Working software is the primary measure of progress. Assumption If we follow the stakeholders, we will deliver value. Outcomes are the real measure of progress. Outcome-Based Planning Assumption If we follow the evidence, we will deliver value.
Y. •Improve Customer Satisfaction from X to Y. •Maintain Customer Acquisition Cost under Y. Objective: Create an Awesome Customer Experience Key Results: •Launch project X. •Redesign the customer journey. •Interview 10 customers. •Run 3 new experiments. •Develop a new customer engagement metric. Activities: