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brightonSEO | Recognising Cultural Appropriatio...

Megan Wellman
September 16, 2023

brightonSEO | Recognising Cultural Appropriation in SEO to avoid PR problems | Megan Wellman

Hey there!

Please check out my slides from my talk at the PR & Linkbuilding show from the BrightonSEO fringe conference.

My talk covered 'recognising cultural appropriation in SEO to avoid PR problems' and without me speaking alongside, some slides may need clarification, so please reach out to me for a chat.

Thank you,
Megan

Megan Wellman

September 16, 2023
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Transcript

  1. Recognising Cultural Appropriation in SEO to avoid PR problems Megan

    Wellman WATCH THIS SP_CE LinkedIn:@meganwellman
  2. of young people agree that cultural appropriation is a problem

    and recognising the cultural roots of trends is vital for brands 64% @meganwellman | @WatchThisSpce | #brightonSEO
  3. @meganwellman | @WatchThisSpce | #brightonSEO Client: UK Fashion Brand Event:

    Chinese New Year Keywords: Chinese New Year Fashion, Lunar New Year Clothing Problem: Nothing to do with Chinese New Year
  4. @meganwellman | @WatchThisSpce | #brightonSEO Client: Travel Tours Company Brief:

    Launching a new Trek tour Name: Mystic Andes Expedition Problem: Didn’t take into account cultural context of the name
  5. @meganwellman | @WatchThisSpce | #brightonSEO Client: Online language app New

    product: Learn Japanese SEO Idea: "Master Japanese the Samurai Way!" Problem: Cultural context of ‘Samurai’
  6. @meganwellman | @WatchThisSpce | #brightonSEO Client: Cosmetics company New product:

    New skincare Concept: Fictionalised version of a caribbean country and a western traveler who finds a magical secret for perfect skin
  7. @meganwellman | @WatchThisSpce | #brightonSEO Client: Food delivery app Brief:

    Sort categories Action: Groups all African cuisine under “Exotic African Delights”
  8. @meganwellman | @WatchThisSpce | #brightonSEO Client: Fitness & Supplements Trend:

    Viral TikToks of a South American dance Action: SEO launches a campaign called “Salsa into Shape!”
  9. @meganwellman | @WatchThisSpce | #brightonSEO • Define clear metrics &

    goals • Data Analysis • Content Performance Analysis • Keyword Performance
  10. @meganwellman | @WatchThisSpce | #brightonSEO • Understand the content you

    are creating • Respect other people and their cultures • Work with an expert • Be authentic to your brand
  11. @meganwellman | @WatchThisSpce | #brightonSEO of people claim they are

    more likely to trust companies that showcase diversity in their marketing 64%