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The 27-Year Case Study in Experience Over Product

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Avatar for Michael Litman Michael Litman PRO
April 23, 2026
Business
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The 27-Year Case Study in Experience Over Product

The 27-year case study in experience over product. 28 slides on why Mastercard's Priceless campaign is the longest-running proof that emotional value outlasts transactional value.

Full talk: https://mikelitman.me/priceless

Avatar for Michael Litman

Michael Litman PRO

April 23, 2026

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