POPCORN

Transcript

1. POPCORNɹɹɹ ηʔϧεΠωʔϒϧϝϯτߏஙɾӡ༻ࢧԉαʔϏε αʔϏε֓ཁࢿྉ Confidential
2. 2 ͜Μͳ՝୊Λ๊͍͑ͯ·ͤΜ͔ʁ Confidential ۀ຿͕ଐਓԽ͍ͯͯ͠ɺύϑΥʔϚϯεͷ͹Β͖͕ͭେ͖͍ MA/CRM/SFA…Կ͔ΒೖΕΕ͹͍͍ͷʁ ͍ΖΜͳπʔϧΛೖΕͯΈ͚ͨͲɺӡ༻͕ఆண͠ͳ͍ ֤πʔϧͷϨϙʔτ͕৴༻ग़དྷͳ͍ σʔλ͕෼ࢄ͍ͯͯ͠ऩӹ΁ͷ᷷Γ͕ݟ͍͑ͯͳ͍ EXCEL΍εϓϨουͰ؅ཧΛ͍ͯͯ͠ೖྗෆՄ͕ଟ͍
3. 3 Confidential What’s POPCORN ?
4. What’s POPCORN 4 ηʔϧεΠωʔϒϧϝϯτΛߏங͠ɺ Ӧۀ׆ಈͷ࠷దԽɾޮ཰ԽΛࢧԉ͢Δɻ Confidential Marketing Inside Sales Sales Costumer Success
5. 5 Confidential ηʔϧεΠωʔϒϧϝϯτͱ͸ʁ
6. 6 ͳͥηʔϧεΠωʔϒϧϝϯτ͕ඞཁͳͷ͔ʁᶃ z Confidential ࣮͸Ӧۀ୲౰ऀ͸ۀ຿࣌ؒͷ34%͔͠Ӧۀ׆ಈΛߦ͍͑ͯͳ͍ 15% ݟੵɾఏҊॻ࡞੒ɾঝೝऔಘ 11% ࣄ຿࡞ۀ 9% ϓϥϯχϯά 9% ݟࠐΈސ٬ͷௐࠪ 9% ࣾ಺ձٞɾݚम 9% ސ٬ɾӦۀσʔλͷೖྗ 7% Ϧʔυɾ঎ஊͷ༏ઌॱҐ෇͚ 7% ٳܜ 15% ސ٬ͱͷ΍ΓऔΓ(ର໘) 11% ސ٬ͱͷ΍ΓऔΓ(ΦϯϥΠϯ) 9% ݟࠐΈސ٬ͷ։୓ 34% Ӧۀ׆ಈ ӦۀҎ֎ͷ׆ಈ 66% ࢀߟ:Salesforceࣾୈ3ճ೥࣍Ϩϙʔτʮηʔϧε࠷৽ࣄ৘ʯ https://c1.sfdcstatic.com/content/dam/web/ja_jp/www/documents/reports/sales/state-of-sales-3rd-ed.pdf
7. 7 ͳͥηʔϧεΠωʔϒϧϝϯτ͕ඞཁͳͷ͔ʁᶄ Confidential ࢀߟ:CEBࣾ TheDigitalEvolutioninB2BMarketing ΠϯλʔωοτͷൃలʹΑΓɺ ސ٬͸ࣄલʹ๲େͳ৘ใΛಘΔ͜ͱ͕Մೳʹ ࣮ࡍʹ঎ஊΛ࢝ΊΔͷ͸ߪങϓϩηεͷ57%·ͰਐΜͩஈ֊͔Βͱ͍͏͜ͱ͕൑໌ 57% 43% ݟࠐΈސ٬ͷݕ౼ɾධՁ ߪങ ঎ஊ։࢝ ΦϯϥΠϯɾΦϑϥΠϯ໰Θͣɺ ݟࠐΈސ٬ͱͷ઀఺ʹ͓͚Δૌٻͷ࠷దԽ͕ඞཁ ݟࠐΈސ٬͝ͱͷχʔζʹ߹க͢Δ ద੾ͳΞϓϩʔν͕ैདྷΑΓٻΊΒΕ͍ͯΔ
8. 8 σʔλʹجͮ͘ηʔϧεͷ୆಄ Confidential ηʔϧεύʔιϯ͕༧ଌͷࠜڌͱ͢Δ಺༰ͷ಺༁ 50% σʔλʹجͮ͘ΠϯαΠτ ࢀߟ:Salesforceࣾୈ3ճ೥࣍Ϩϙʔτʮηʔϧε࠷৽ࣄ৘ʯ https://c1.sfdcstatic.com/content/dam/web/ja_jp/www/documents/reports/sales/state-of-sales-3rd-ed.pdf 34% ΠϯαΠτͱ௚ײΛซ༻ 16% ௚ײɺܦݧʹجͮ͘ਪଌ σʔλ׆༻ઌਐࠃͷΞϝϦΧͰ͸ɺ σʔλʹج͍ͮͨΦϖϨʔγϣϯߏஙɾ࠷దԽʹΑͬͯऩӹվળΛ࣮ݱ͢ΔͨΊʹɺ ηʔϧεΠωʔϒϧϝϯτʹ஫໨͕ू·͍ͬͯΔ
9. ηʔϧεΠωʔϒϧϝϯτͱ͸ʁ 9 Confidential Ӧۀ૊৫ΛڧԽɾվળ͢ΔͨΊͷऔΓ૊Έ ࠷৽ςΫϊϩδʔΛ༻͍ͯӦۀϓϩηεͷ؅ཧɾ෼ੳͳͲΛߦ͍ɺ σʔλʹجͮ͘վળࢪࡦͷPDCAઃܭ΍ۀ຿ͷࣗಈԽͳͲΛτʔλϧͰσβΠϯ͠ɺ Ӧۀ׆ಈͷ࠷దԽɺޮ཰ԽΛ໨ࢦ͢׆ಈ
10. 10 ಋೖʹΑΓظ଴͞ΕΔޮՌ Confidential A͞Μ B͞Μ C͞Μ D͞Μ E͞Μ Before ച্໨ඪ ച্ฏۉ A͞Μ B͞Μ C͞Μ D͞Μ E͞Μ After ച্໨ඪ ച্ฏۉ ӦۀϝϯόʔʹΑͬͯ੒੷ʹ͹Β͖͕ͭ͋Δ ड஫཰΍ސ٬୯Ձͷ૿ՃʹΑΓɺ Ӧۀྗͷఈ্͛Λ࣮ݱ
11. 11 Confidential POPCRON’s value
12. POPCORNͳΒ 12 Confidential ΧελϚʔύεͷఆٛͱ ֤छπʔϧͷબఆ ɾݟࠐΈސ٬ͱͷ઀఺ൃੜ~ड஫·ͰͷྲྀΕΛఆٛ ɾۀ຿ɾ૊৫ϑΣʔζʹద֤ͨ͠छπʔϧ(MA/SFA ɹ/CRMͳͲ)Λબఆ ɾຖֻ݄͔ΔίετΛ࡟ݮ…etc ސ٬ϥΠϑαΠΫϧશମʹ͓͚Δ ΦϖϨʔγϣϯͷશମઃܭɾߏஙΛϋϯζΦϯͰ͝ࢧԉ Ӧۀίϯςϯπͷ࡞੒΍ ֤छπʔϧͷಋೖɾઃܭɾࣗಈԽΛߏங design development PDCA ɾwebίϯςϯπ΍υΩϡϝϯτͳͲͷ࡞੒ ɾ֤छπʔϧͷಋೖɾઃܭɾࣗಈԽΛߏங ɾ֤෦໳Ͱ࢖͏πʔϧͷσʔλΛԣ۲Ͱूܭ…etc σʔλΛՄࢹԽ͠ɺ ΠϯαΠτͷൃݟΛࢧԉ ɾԣ۲Ͱूܭ͞ΕͨσʔλΛݩʹϘτϧωοΫͷ ɹվળ΍ऩӹ޲্ʹͭͳ͕ΔΠϯαΠτͷൃݟ ɾΠϯαΠτ͔Β࣮ߦՄೳͳΦϖϨʔγϣϯΛఏҊ ɾݱ৔΁ͷӡ༻ϨΫνϟʔ΍ӡ༻୅ߦ…etc
13. 13 Confidential ॎׂΓͷ૊৫࿈ܞΛεϜʔζʹ Marketing Field/OnlineSales Customer Success Customer Life Cycle Inside Sales Lead Generation ݟࠐΈސ٬ΛूΊΔ Lead Nurturing/Qualification ݟࠐΈސ٬ͷҭ੒/બผ Sales જࡏސ٬΁ͷఏҊͱड஫ Retention Cross-sell/Up-sell ސ٬ͷҡ࣋/ऩӹͷ֦େ Customer Life Cycle Marketing Field/OnlineSales LeadGeneration ݟࠐΈސ٬ΛूΊΔ Sales જࡏސ٬΁ͷఏҊͱड஫ Inside Sales Lead Nurturing/Qualification ݟࠐΈސ٬ͷҭ੒/બผ Customer Success Retention Cross-sell/Up-sell ސ٬ͷҡ࣋/ऩӹͷ֦େ After Before
14. 14 Use case Confidential Marketing Inside Sales Sales Customer Success z ฐࣾઃܭલͱൺ΂ͯϥϯχϯάίετΛ1/4ʹ ͞ΒʹࣗಈԽʹΑΓ޻਺ͷେ෯࡟ݮΛ࣮ݱ
15. ྉۚϓϥϯ 15 Confidential શମઃܭɾߏஙࢧԉ ͓໰͍߹ΘͤԼ͍͞ MAπʔϧ؀ڥߏங ֤छࣗಈԽઃఆ CRM؀ڥߏங SFA؀ڥߏங ɾ ɾ ɾ ৄ͘͠͸͓໰͍߹Θ͍ͤͩ͘͞ ӡ༻୅ߦ ¥300,000~/݄(੫ൈ) MAπʔϧӡ༻୅ߦ LP੍࡞ ৄ͘͠͸͓໰͍߹Θ͍ͤͩ͘͞ هࣄίϯςϯπ੍࡞ ϝϧϚΨ੍࡞ ɾ ɾ ɾ υΩϡϝϯτ੍࡞ ¥5,000~/ϖʔδ(੫ൈ) Ӧۀࢿྉ੍࡞ ϗϫΠτϖʔύʔ੍࡞ ৄ͘͠͸͓໰͍߹Θ͍ͤͩ͘͞ ੡඼ࢿྉ੍࡞ νϥγ੍࡞ ɾ ɾ ɾ ͝ཁ๬ʹԊͬͨ࠷దͳϓϥϯΛ͝ఏҊ͍ͨ͠·͢ɻৄ͘͠͸୲౰ʹ͓໰͍߹Θ͍ͤͩ͘͞·ͤɻ
16. 16 Confidential ಋೖεέδϡʔϧ ϓϥϯͷ͝ఏҊ STEP.1 STEP.2 STEP.3 STEP.4 ͓ਃ͠ࠐΈ ΩοΫΦϑ Քಇ։࢝ ՝୊΍վળ͍ͨ͜͠ͱΛ͓࢕͍ ͠ͳ͕ΒɺฐࣾͰͷ͝ࢧԉ಺༰ Λ͝ఏҊ͍͖ͤͯͨͩ͞·͢ɻ ܖ໿క݁Λ࣮ࢪɻ ಺༰Λ֬ೝ௖͖ɺखଓ͖Λߦ͍·͢ɻ ϓϩδΣΫτͷཁ݅Λ֬ೝɻ ͝ࢧԉମ੍Λܾఆͤͯ͞௖͖·͢ɻ ϓϩδΣΫτ։࢝ɻ ։࢝ޙ͸ఆྫձٞΛઃ͚ɺ ੒Ռͷ࠷େԽʹ౒Ί·͢ɻ
17. 17 ΦϯϥΠϯϛʔςΟϯάޙɺద੾ͳϓϥϯΛ͝ఏҊ͍ͨ͠·͢ɻ ԼهϘλϯΛΫϦοΫ௖͖ɺϛʔςΟϯάϦϯΫ͔Β͝༧໿͍ͩ͘͞·ͤɻ ϛʔςΟϯάΛ༧໿͢Δ Confidential ͓ଧͪ߹Θͤʹؔͯ͠ Thank you!
18. 18 Confidential Appendix
19. 19 ॎׂΓΛ୤٫ͨ͠τοϓӦۀνʔϜᶃ Confidential ސ٬ຬ଍౓ͷ޲্ ৽نސ٬ͷ֫ಘ ੒໿ͷ૿Ճ Ӧۀ୲౰ऀʹΑΔઌճΓΞΫγϣϯ ސ٬཭Εͷ཈੍ɺސ٬ϩΠϠϦςΟͷ޲্ Ӧۀ୲౰ऀʹΑΔ΍ΓͱΓΛ௨ͨ͡ސ٬ཧղ ঎ஊن໛ɺ஫จֹͷ૿Ճ ӦۀαΠΫϧͷ୹ॖ 0% 22.5% 45% 67.5% 90% 71% 75% 79% 79% 83% 83% 86% 88% แׅతͳސ٬৘ใ͕ॏཁͰ͋Δͱηʔϧεύʔιϯ͕ճ౴͍ͯ͠ΔӦۀ׆ಈ ࢀߟ:Salesforceࣾୈ3ճ೥࣍Ϩϙʔτʮηʔϧε࠷৽ࣄ৘ʯ https://c1.sfdcstatic.com/content/dam/web/ja_jp/www/documents/reports/sales/state-of-sales-3rd-ed.pdf
20. 20 ॎׂΓΛ୤٫ͨ͠τοϓӦۀνʔϜᶄ Confidential ϚʔέςΟϯάνʔϜͱ໨ඪ΍ࢦඪΛڞ༗͍ͯ͠Δ ϚʔέςΟϯάνʔϜͱͷ࿈ܞ͕ࢧԉ͞Ε͍ͯΔ ϚʔέςΟϯάνʔϜͱͷؒͰސ٬σʔλΛ੍ݶͳ͘ڞ༗Ͱ͖Δ ϚʔέςΟϯάνʔϜ͔ΒϦʔυ͕Ҿ͖ܧ͕ΕΔཧ༝Λৗʹཧղ͍ͯ͠Δ ϚʔέςΟϯάνʔϜͱ࿈ܞ͢Δϓϩηε͕ඪ४Խ͞Ε͍ͯΔ ϚʔέςΟϯάνʔϜͱ࿈ܞ͢Δϓϩηε͕ඪ४Խ͞Ε͍ͯΔ 0% 22.5% 45% 67.5% 90% 47% 57% 43% 56% 66% 61% 71% 76% 71% 75% 79% 77% 80% 82% 83% 85% 86% 88% ύϑΥʔϚϯε͕ߴ͍νʔϜ ύϑΥʔϚϯε͕தఔ౓ͷνʔϜ ύϑΥʔϚϯε͕௿͍νʔϜ ϚʔέςΟϯά෦໳ͱͷ࿈ܞʹ͍ͭͯɺηʔϧεύʔιϯʮ౰ͯ͸·Δʯͱճ౴ͨ͠಺༰ ࢀߟ:Salesforceࣾୈ3ճ೥࣍Ϩϙʔτʮηʔϧε࠷৽ࣄ৘ʯ https://c1.sfdcstatic.com/content/dam/web/ja_jp/www/documents/reports/sales/state-of-sales-3rd-ed.pdf ύϑΥʔϚϯε͕ߴ͍νʔϜͱ ௿͍νʔϜͷൺֱ 1.4ഒ 1.3ഒ 1.5ഒ 1.9ഒ 1.4ഒ 1.7ഒ
21. 21 ॎׂΓΛ୤٫ͨ͠τοϓӦۀνʔϜᶅ Confidential αʔϏενʔϜͱͷؒͰސ٬σʔλΛ੍ݶͳ͘ڞ༗Ͱ͖ αʔϏενʔϜͱͷ࿈ܞ͕ࢧԉ͞Ε͍ͯΔ αʔϏε୲౰ऀ͕঎ػΛ஌Βͤͯ͘ΕΔ αʔϏενʔϜͱ໨ඪ΍ࢦඪΛڞ༗͍ͯ͠Δ αʔϏενʔϜͱ࿈ܞ͢Δϓϩηε͕ඪ४Խ͞Ε͍ͯΔ 0% 22.5% 45% 67.5% 90% 54% 59% 53% 65% 59% 74% 74% 72% 79% 74% 81% 81% 83% 83% 84% ύϑΥʔϚϯε͕ߴ͍νʔϜ ύϑΥʔϚϯε͕தఔ౓ͷνʔϜ ύϑΥʔϚϯε͕௿͍νʔϜ αʔϏε෦໳ͱͷ࿈ܞʹ͍ͭͯɺηʔϧεύʔιϯʮ౰ͯ͸·Δʯͱճ౴ͨ͠಺༰ ࢀߟ:Salesforceࣾୈ3ճ೥࣍Ϩϙʔτʮηʔϧε࠷৽ࣄ৘ʯ https://c1.sfdcstatic.com/content/dam/web/ja_jp/www/documents/reports/sales/state-of-sales-3rd-ed.pdf ύϑΥʔϚϯε͕ߴ͍νʔϜͱ ௿͍νʔϜͷൺֱ 1.4ഒ 1.3ഒ 1.6ഒ 1.4ഒ 1.5ഒ
22. ձ໊ࣾ : גࣜձࣾϝϧɹ(ӳจ໊ : Mer inc.) ઃཱ : 2020೥2݄ ໾һ : CO-FOUNDER & CEO ᖒޱ ༑জɹ CO-FOUNDER & CEO େ஛ ޹໌ ձࣾ֓ཁ 22 Confidential Vast,deep and dark like the sea ޿͘ɺਂ͘ɺͦͯ͠ೱ͘ɻ NoCode Creative& Business Development Company