Melt - The theory

As a result of technological advancement, our material and immaterial worlds are melting together. This has huge repercussions for every company.

Transcript

1. As material and immaterial worlds melt, new business opportunities arise. M i i k k a L e i n o n e n #melt The Theory
2. Imagine the world as a box that contains everything we do, sense, know, and imagine.
3. #melt
4. The box can be divided in two.
5. #melt
6. THIS IS THE MATERIAL WORLD #melt
7. THIS IS THE IMMATERIAL WORLD THIS IS THE MATERIAL WORLD #melt
8. Objects Actions Emotions Knowledge Competences #melt
9. Defining qualities of these worlds?
10. SCARCITY #melt
11. SCARCITY ABUNDANCE #melt
12. Immaterial can’t be owned, boxed, 
 or protected. Material can be controlled, repeated, and measured. #melt
13. 2ND MILLENNIUM Business models of the Business models of the 3RD MILLENNIUM #melt
14. Reasons Why companies are migrating towards the immaterial world? 3
15. OUR NEEDS ARE MORE IMMATERIAL. 1 Immaterial value has overtaken material value as a competetive factor.
16. FIERCE GLOBAL COMPETITION IN THE MATERIAL WORLD. 1 2 Material world offers fewer ways for companies to outshine their rivals amid global competition.
17. TECHNOLOGY IS MELTING THE MATERIAL AND IMMATERIAL 
 WORLD. 2 1 Networked computing enables the creation of new services, communication channels, and revenue generation. Companies no longer necessarily need to manufacture material products. 3
18. How? 3 Technology is melting worlds?
19. Immaterial elements are becoming more tangible. #melt
20. Thinking Immaterial elements are becoming more tangible. #melt Emotions and thinking gain increasingly visible and concrete forms of existence through, for example, the social media.
21. Emotions Immaterial elements are becoming more tangible. #melt Emotions and thinking gain increasingly visible and concrete forms of existence through, for example, the social media.
22. The material world is pushing into the immaterial world. #melt
23. Information The material world is pushing into the immaterial world. #melt News, entertainment, and information have begun to lose their one-sided, material form.
24. Services The material world is pushing into the immaterial world. As a company’s services become more immaterial, immaterial elements 
 like preferences become inseparable parts of the service. #melt
25. 3D Printing? The material world is pushing into the immaterial world. #melt 3D-printable plans and models can be endlessly combined and shaped in intangible form, 
 and traded in both intangible and tangible forms.
26. Technology has caused the material and immaterial worlds to increasingly overlap. #melt
27. Technology has caused the material and immaterial worlds to increasingly overlap. melt I decided to call 
 this new world… #melt
28. Internet melt Melt has many names: #melt Data networks Servitization Industrial Internet Home automation Sharing economy Social media AI Internet of things Digitalization
29. In melt the material and immaterial worlds interact constantly, forming two loops.
31. IMMATERIAL LOOP
32. MATERIAL LOOP
33. To be utilized 
 as tools for innovation 
 and strategy, 
 loops need to 
 be divided up.
34. For example, information can be extracted from an object. Elements become scalable and can be conveniently combined with other elements, creating new innovation potential. MAKES MATERIAL ELEMENTS INTANGIBLE. Free
35. Melting has always had an effect on the material world. For example, the digitalization of a company’s products soon influences the requirements and success factors of the entire sector. SHAPES THE MATERIAL WORLD. Shape
36. Immaterial elements flow towards the material world. Flow means turning elements into something that can be accessed and shared by others. MAKES IMMATERIAL ELEMENTS MORE TANGIBLE. Flow
37. An immaterial loop amplifies immaterial elements, thrusting them into motion. Some immaterial elements are important amplifiers of the immaterial world. Boldness creates boldness, love creates love. AMPLIFIES THE IMMATERIAL WORLD. Amplify
38. Let me give you an example…
39. Just had an exceptionally good run! And the weather was just perfect! EXAMPLE Smartphones Control of fire, agriculture, the wheel, printing machine, steam machine, vaccinations… A smartphone may not exactly compare to these inventions, but it does represent a key innovation that defines our life as we know it. #melt
40. You buy a smartphone. 1 #melt
41. The phone and apps provide information. 2 Information creates knowledge, competences, and emotions. 3 You buy
 a smartphone. 1 AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C #melt
42. 4 The phone affects your behavior. #melt AUTONOMOUS ENRICHMENT Devices support human thinking and action even when people don’t actively produce information. This is called A B C
43. Your behavior creates information. 5 PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C #melt
44. Information creates knowledge, competences, and emotions. 6 #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
45. 7 You allow the phone to tap into your competences and emotions. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
46. 8 The phone affects your behavior. #melt PERSONAL ENRICHMENT People generate information, which is then enriched back by their device. This is called A B C
47. SOCIAL ENRICHMENT People produce information for each other, which influences their thinking and behavior. This is called A B C 9 People share information. 10 Information multiplies knowledge, competences, and emotions. 11 People share competences, experiences, and emotions. 12 Other people’s emotions and competences affect your behavior. #melt
48. Learn to see the loops in your business, and you may find some surprising insight. #melt
49. WWW.MIIKKALEINONEN.COM You are now familiar with the basic theory behind melt. Buy Now! For more information go to… You may copy, modify and use these ideas as you wish.
50. Don’t fix your strategy. Fix your philosophy.