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Pardon My Paranoia: Personal Privacy and the Ec...

Pardon My Paranoia: Personal Privacy and the Economics of Startups

Personal privacy, how it relates to the business models of startups and what you can do to fight an informed fight.

milsyobtaf

March 01, 2012
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  1. Who is this guy? ™  Web developer at UT Austin

    ™  (Now) Former Grad Student at UT Austin
  2. Lessons Learned from Television Detectives ™  Money is one hell

    of a motive ™  When in doubt – follow the money
  3. A Story in Three Parts ™  What’s the product? ™ 

    Who’s the customer? ™  What’s the worst that could happen?
  4. A Story in Three Parts ™  What’s the product? ™ 

    Who’s the customer? ™  What’s the worst that could happen?
  5. Mass Communications 101 ™  In an advertising driven environment, the

    creative output is not the product – eyeballs are the product.
  6. A Story in Three Parts ™  What’s the product? ™ 

    Who’s the customer? ™  What’s the worst that could happen?
  7. Acquisition ™  Companies seeking acquisition typically look to userbase size

    as their guiding maxim ™  All Intellectual Property is transferred to new owner ™  Old privacy policies are typically nullified
  8. Advertising Outcomes ™  3rd Party Tracking Cookies ™  Google bypassing

    browser security restrictions ™  Collusion browser plugin
  9. A Story in Three Parts ™  What’s the product? ™ 

    Who’s the customer? ™  What’s the worst that could happen?
  10. Pretty Bad ™  Direct invasion of privacy ™  Path’s address

    book debacle ™  Target pregnancy revelation
  11. Alternatives for consumers? ™  Pay for things ™  Seriously, pay

    for things ™  Read privacy policies closely
  12. Alternatives for consumers? ™  Pay for things ™  Seriously, pay

    for things ™  Read privacy policies closely ™  Disable 3rd Party Cookies
  13. Alternatives for producers? ™  Make products worth paying for ™ 

    Avoid VC as much as possible ™  Fund it yourself - Kickstarter