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스타트업 애널리틱스
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minieetea
November 16, 2018
Education
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스타트업 애널리틱스
GA, Facebook, Youtube 관련하여 사용자 지표분석에 대한 내용입니다.
minieetea
November 16, 2018
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Transcript
(PPHMF"OBMZUJDT
ܼझܿۆ? 2 ܼ ҃۽ ࠙ࢳۄҊب ࠗܲ. ܼझܿ Ѿҗ ࠙ࢳ
पҗ పझ ࣗ࠺ Ѽ ҃੬ࠁ ࠙ࢳ ੋࢎ যڃ ੌ ੌযաחо? ݃ա ݆ ੌযաחо? ৵ ੌযաח о? ҃੬ীѱח ޖट ੌ ੌযաחо? ޖਸ ೧ঠ ೞחо? ߑޙоܼਸా೧ߑޙೞחಕ߂ࣽࢲীೠؘ҅ఠ ࢎਊ೯زী೧݆Ѫਸঌ۰݅ ਬী೧ࢲחঌ۰ঋח ܼझܿ࠙ࢳ ې࠙ࢳࣻળ ࢲߡࣻળীࢲز ࢎਊীѱઁҕغחಕࣻ пಕܳ۽٘ೞחؘѦܻחदр ࢎਊоزೞח࠼ب زदী࣠غחؘఠনਸ୶ ࢚Ѣې࠙ࢳࣻળ ࢲ࠺झղօрਬബࢿਸ࠙ࢳ ࢎਊ೯زਸ࠙ࢳ
ܼ߮ۆ? 3 ߮ীח җ э ҳࢿਃࣗо . • పҊܻ Category
• ঘ࣌ Action • ۄ߰(ࢶఖࢎ೦݅ ӂೣ) Label • ч(ࢶఖࢎ೦) Value ҳӖ ӂࢎ೦ • ঘ࣌ ܴ ࠁҊࢲ ؘఠ৬ ҙ۲ যঠ פ. • ࢎਊ ࢚ഐਊਸ ҅ೞѢա ҳ࠙ೞ۰ݶ ঘ࣌ ܴਸ ੌҚਵ۽ ࢎਊೞࣁਃ • ঘ࣌ ೦࢚ 'ঘ࣌'ਸ ೞח ঋणפ. • ࣽ ߮ ࣻח ࣽ ঘ࣌ ࣻী ٮۄ ૐоפ. ઁೠࢎ೦ • ࣗޙ, ҕߔ ١ਸ ҳ࠙ೠ. eg) click != Click != CLICK • গօܻ౮झ ࣘ റ 10ѐ ঘ࣌ ݽف ӝ۾ೞ݅, റীח 1ୡী 1hit݅ ӝ۾ೠ.
ܼ߮ۆ? 4 ߮ীח җ э ҳࢿਃࣗо . • పҊܻ Category
• ঘ࣌ Action • ۄ߰(ࢶఖࢎ೦݅ ӂೣ) Label • ч(ࢶఖࢎ೦) Value ҳӖ ӂࢎ೦ • ч ޙৌ ইצ ࣻۄח ীࢲ ܲ ҳࢿਃࣗ৬ ܰ۽ • ୶ ࢚ ಕ ѐী ࣻܳ ೡೞח ؘ ࢎਊೞࣁਃ. ઁೠࢎ೦ • ࣻח উؾפ.
ࣁ࣌(Session) 5 ࣁ࣌ is ߑޙ ߑޙ = ߑޙ೧ࢲ ځաӝ ী
݃р दрਸ ࠁնਸ . ࣁ࣌ઙܐ दр ӝࠄਵ۽ 30࠙, بਵ۽ ߸҃ೡ ࣻ . 30min sessionID = A sessionID = A 29min sessionID = B sessionID = B য়റ 1:00 য়റ 1:02 য়റ 3:35 য়റ 3:36 1ߣ૩ ߑޙ = 1ࣁ࣌ 2ߣ૩ ߑޙ = ই 1ࣁ࣌ উթ
ߑޙ(User) 6 ߑޙ is ࠳ۄః ߑޙח ࢎۈ ইפۄ ࠳ۄী बח
ѐ߹ఃܳ ೣ Ӓېࢲ 1) ఃܳ ੋधೞ ޅೞѢա 2) ࠳ۄо Ѣࠗೞח ఃܳ ࢎਊೞѢա 3) द݁࠳ۄܳ ࢎਊೞݶ ୶غ ঋ ೠ ࢎۈ؊ۄب ৈ۞ ࠳ۄܳ ࢎਊ೧ ࣘೠݶ, ৈ۞ ݺਵ۽ ؼ ࣻ 30min sessionID = A sessionID = A 30min sessionID = B sessionID = B য়റ 1:00 য়റ 1:02 য়റ 3:35 য়റ 3:36 Chrome cookie ID = X 1࠳ۄ = 1ਬ
ഝࢿߑޙ(Active User) 7 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ 1ਘ 1 ਘ A B C S Z 1ਘ 1 ࣻ A D 1ਘ 2 ച B E F G 1ਘ 2 ݾ A D G 1ਘ 2 ష G Z S
ഝࢿߑޙ(Active User) 8 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ DAU 1ਘ 1 ਘ A B C S Z 5 1ਘ 1 ࣻ A D 2 1ਘ 2 ച B E F G 4 1ਘ 2 ݾ A D G 3 1ਘ 2 ష G Z S 3
ഝࢿߑޙ(Active User) 9 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ WAU 1ਘ 1 ਘ A B C S Z 6 1ਘ 1 ࣻ A D 1ਘ 2 ച B E F G 8 1ਘ 2 ݾ A D G 1ਘ 2 ష G Z S
ഝࢿߑޙ(Active User) 10 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ MAU 1ਘ 1 ਘ A B C S Z 9 1ਘ 1 ࣻ A D 1ਘ 2 ച B E F G 1ਘ 2 ݾ A D G 1ਘ 2 ష G Z S
ഝࢿߑޙ(Active User) 11 ഝࢿߑޙח ؔࣅਵ۽ ҅غ ঋח. DAU ؊ೠҊ WAU
غ ঋҊ, WAU ؊ೠҊ MAU غ ঋח. ߑޙܫ(Retention rate)о ֫ਸࣻ۾… MAU 9 DAU 5 2 4 3 3 WAU 6 8 7 10 14
ܨदр(Avg. Time on Page) 12 ܨदр is ҳрҗ ҳр ࢎীࢲ
ݠޙ दр ಕ ୶ਸ ਃೞӝ ٸޙী, ಕ৬ ಕ ࢎ ݠޙदрਸ ஏೣ ݽٚ ࠙ࢳبҳח ఎಕীࢲ ܨदрਸ ঌ ࣻ হ /index /list /places য়റ 1:00 য়റ 1:01 ܨदр 1࠙ য়റ 1: 06 ܨदр 5࠙ য়റ 1: 08 ????????? ܨदр 6࠙
ܨदр 13 ܨदр is ҳрҗ ҳр ࢎীࢲ ݠޙ दр ಕ
ܨदрࠁ ࢎ ܨदр ؊ ഛೣ /index /list /places/1 য়റ 1:00 য়റ 1:01 ܨदр 1࠙ য়റ 1: 06 ܨदр 5࠙ য়റ 1: 08 ܨदр 2࠙ /places/2 ܨदр 5࠙ /places/reserve ????????? য়റ 1:07 য়റ 1:12 /places/photo ?????????
ܨदр 14 ܨदр is ҳрҗ ҳр ࢎীࢲ ݠޙ दр ਢ
҃, ಕ߹ࠁ ࢎ ܨदр ؊ ח /index /list /places/1 য়റ 1:00 য়റ 1:01 ܨदр 1࠙ য়റ 1: 06 ܨदр 5࠙ য়റ 1: 08 ܨदр 1࠙ /places/2 ܨदр 1࠙ /places/reserve ????????? য়റ 1:07 য়റ 1:12 /places/photo ܨदр 4࠙ ܨदр 12࠙
߈࣠ܫ(Bounce Rate) 15 ߈࣠ܫ is ইޖѪب, ݈ ইޖѪب উೣ ਃ
ߊࢤೞחѤ ޖоۄب ೠ Ѫ.. ߑޙಕ = ఎಕ য়റ 1:00 ????????? য়റ 1: 08
ఎܫ(Exit Rate) 16 ఎܫ is ࢎী ٜয৬ࢲ ౠ ಕীࢲ ఎೠ
ࢎۈ ࠺ਯ ߑޙಕ != ఎಕ ೞ݅, ݽٚ ࢎਊח ߈٘द ځդ. ځդҊ. /index /list /places ఎܫ 25% ఎܫ 75%
ജܫ(Conversion Rate) 17 ജܫ is ࠺ૉפझ ۽ ٮۄр ജਯ =
Ѿҗ/User ژח Session /index /list /places ജਯ 100% ജਯ 25%
ஏӝળ(Dimension)җ ஏ೦ݾ(Metric) 18 ஏӝળ Dimension ஏ೦ݾ Metric ѐߊо ೠ (زਵ۽
غח Ѫب ޛۿ ) Google ా҅մ (উ೧ח ా҅ب ޛۿ )
ஏӝળ Dimension ஏ೦ݾ Metric ஏӝળ(Dimension)җ ஏ೦ݾ(Metric) 19 ӝળਸ ଂђ чਸ
ࠁҊࢲ > ೯ز > ߮ 20 ࠁҊࢲ೯ز
ੋӝ߮ 21 ࠁҊࢲ೯ز߮
ੋӝ߮ > ࠁҊࢲ 22 ػ ࠁҊࢲ ࢸೞӝ • ߮
ࠁҊࢲ > ࢚ױ > ‘’ > ܴ [ࠁҊࢲA] • ݏࢸ > ػ ࠁҊࢲ > [ࠁҊࢲA] ࢶఖ • [ࠁҊࢲA] ࢚ױ > ‘ҕਬ’ 1. ୶о۽ ࠁҊ र ӝળ ਵݶ ֍যࣁਃ.
23 2. ‘Ҋә Ѩ࢝’ਸ ־ܰݶ ࠂೠ ઑѤਵ۽ Ѩ࢝ਸ.. 3. ਗೞח
ઑѤਸ ֍য [ਊ]ೞࣁਃ 4. Ѩ࢝Ѿҗо ਗೞ؍ Ѫੋ ഛੋ೧ࠁࣁਃ.
24 5. ݃ী ٜݶ ਸ ೧ࠇפ. 6. ঌইࠅ ࣻ ח
ܴਵ۽ ೞࣁਃ. 7. ػ ࠁҊࢲীࢲ ഛੋ೧ࠇद. 8. ػѱ ࠁ֎ਃ. 9. ীѱ ҕਬ೧ࠅөਃ? 10. ݒ ਘਃੌী ঌইࢲ ܻನܳ ߊ࣠ೞب۾ ডೡ ࣻ णפ.
ݏ ࠁҊࢲ ٜ݅ӝ 25 ୭࢚ਤ చਸ ҳࢿೠ. ࢲ࠳చਸ ҳࢿೠ. ࠁҊࢲ
ݽٚ చী ఠо ػ. ࢲ࠳చਸ ҳࢿೠ.
[زਵ۽ Ӓܛചػ ಕ]ח ಕ ജ ܴਸ ࠅ ࣻ . ೯ز
ܴ 26
೯ز ܴ 27 [ചݶ ߂ ߮]ח ചݶղীࢲ ܼ߮ө ࠅ ࣻ
. द ಕܳ ೞৈ റ ജػ ചݶҗ ܼٜ߮ ࠺ਯਸ ࠅ ࣻ . ಕ>ಕח ചݶਸ ജೠ Ѫ۽ ఎೠѪۢ ࠁੌ ࣻ .
ݾ৬ ਬੑ҃۽ दпച 28
ݾ৬ ݾܴ 29
• Ѿઁө ܰח ݾ ৮ܐ ܴ ࠁӝ • ࢚ಿ ࢚ࣁ
ಕীࢲ ജ ز҃۽ ࠁӝ • ݽ߄ੌ ٣߄झীࢲ ࣘೠ ߮ܳ ఠ݂೧ࠁӝ • ஏӝળҗ ஏ೦ݾਸ ઑ೧ ա݅ ࠁҊࢲܳ ٜ݅যࠁӝ Workshop 30 ҳӖ ࢚ಿ ݒ ҳӖ࠙ࢳ ؘݽ҅
ҳӖ গօܻ౮झ Үਭ җ 31 https://analytics.google.com/analytics/academy/ ୡࠁ + Ҋәझܳ ݽف
ࣻъೞݶ Ѻૐदী दೡ ࣻ . (ޖܐ!)
GBDFCPPL"OBMZUJDT
ಕझ࠘ ࠙ࢳ 33 ಕझ࠘ ҟҊ ಕझ࠘ ಕ ਢࢎ ݽ߄ੌজ ಕझ࠘
࠙ࢳ ಕझ࠘ ղࠗ ಕझ࠘ ৻ࠗ
ಕझ࠘ ࠙ࢳ : ਃӝמ 34
ಕझ࠘ ࠙ࢳ : ਃӝמ 35
ಕझ࠘ ࠙ࢳ : ਃӝמ 36
ಕ࠙ࢳ : ѐਃ 37
ಕ࠙ࢳ : ഘࠁ 38
ಕ࠙ࢳ : ౹۽ਕ 39
ಕ࠙ࢳ : જইਃ 40
ಕ࠙ࢳ : ب׳ ߧਤ 41
ಕ࠙ࢳ : ب׳ߧਤ 42
ಕ࠙ࢳ : ب׳ߧਤ 43
ಕ࠙ࢳ : ಕઑഥ 44
ಕ࠙ࢳ : ѱदޛ 45
ಕ࠙ࢳ : ѱदޛ 46
ҟҊ࠙ࢳ : ѐਃ 47
ҟҊ࠙ࢳ : ಕੋ 48
ҟҊ࠙ࢳ : ҟҊࣁ 49
:PVUVCF"OBMZUJDT
ѐਃ 51
ѐਃ : पदр 52
ददрࠁҊࢲ : ېࣗझ 53
ददрࠁҊࢲ : ࢤਤ 54
ददрࠁҊࢲ : ӝӝ 55
࢚ഐਊࠁҊࢲ : ҳة 56
࢚ഐਊࠁҊࢲ : ‘જইਃ’ ߂ ‘फযਃ’ 57
"SUJDMF ࠺ૉפझܳ೧ೞחо https://analytics.facebook.com/blog/measure-and-understand-your-business-with-these-5-metrics
࠺ૉפझܳ ೧ೞח 5о 59 Active Users ഝࢿ ࢎਊח ౠ
զ ژח ׳ী ӈೞ ઁಿա ࠺ૉפझী ଵৈೠ ୨ ࢎਊ ࣻੑפ. ݆ ӝসٜ ઁಿਸ ઑೞ Ҋ ݃ா פ࣊౭࠳ܳ दೞݶࢲ ੌੌ ഝࢿ ࢎਊ (DAU)৬ ਘр ഝࢿ ࢎਊ (MAU)о दр թী ٮۄ যڌѱ ߸ ചೞח ஏפ. ഝࢿ ࢎਊח ࢿҗ ࠁઓ ݽفܳ ஏೞӝ ٸޙী ࠺ૉפझ ߈ੋ ࢿҕਸ ஏ ೡ ࣻח જ ߑߨੑפ. ഝࢿ ࢎਊܳ о ഛೞѱ ঈೞ۰ݶ օীࢲ ࠙ࢳਸ ஏ ೧ঠפ . ܳ ٜয ־ҵо न ە఼ীࢲ ਢ ࢎ ܳ ߑޙೠ ോ ചীࢲ জਸ ࢎਊೞח ҃ ܳ 2ݺ ইפۄ 1ݺ ഝࢿ ࢎਊ۽ ҅ೡ ࣻ णפ. ࢎੌ۽ী ࢲ օҗ ӝӝܳ ஏೞח ӝઓ ࠙ࢳ بҳܳ ࢎਊೞݶ ف ݺ ܲ ഝࢿ ࢎਊ (ਢ ࢎ ߂ জ ೞա)۽ ҅ؾפ . Ӓۧӝ ٸޙী ১פ օ ࠙ࢳ ࠺ૉפझ ࣻ೯ ߑधਸ ഛೞѱ ೧ೞח ؘ ਃפ.
࠺ૉפझܳ ೧ೞח 5о 60 Conversion ࠗ࠙ ࠺ૉפझח ࢎۈٜ ٮۄঠೞח
ਗೞח ҃۽ ա ܴਸ оҊ णפ. ઁಿী оੑೞѢա ҳݒೞѢա ױ ҅۽ աইоח ӭٸӝח ਗೞח ৈ೯ਸ ా೧ ࢎۈٜਸ ݃ա ബҗਵ۽ ੌ ࣻ חܳ ஏೞח ъ۱ೠ ߑߨੑפ. ӝӝ৬ օী Ѧ द ਬੑ ҃۽ܳ ݅٘ח Ѫ ࢎۈٜ ܲ ఠ ನੋ۽ زೞח ߑधਸ ೧ೞח ؘ ষդ о о ਵ۽ ݽٚ ױ҅ীࢲ ജਸ ؊ ബҗਵ۽ ୭ച ೡ ࣻ णפ. ਬੑ ҃۽ܳ օ ஏҗ Ѿೞݶ ' օী ࢲ সਸ ࣻ೯ ೠ ࢎۈ ݃ա ݆ ࢎۈٜ ܲ օীࢲ ܲ সਸ ࣻ೯೮ח'৬ э ਃೠ ޙী ߸ ೡ ࣻ णפ
࠺ૉפझܳ ೧ೞח 5о 61 Engagement ஏਸ ా೧ ઁಿਸ ҳݒೞѢա
ਢ ಕܳ ࠁח ١ Ҋё ࠺ૉפझীࢲ ౠ ೯زਸ ஂೞח പࣻ৬ ઁಿীࢲ ࣗ࠺ೞח दрਸ ঈೡ ࣻ णפ. ଵৈח ࢎۈٜਸ न ਗೞח Ѿҗ۽ Ցয ࢿبо ֫ ࢎਊ ژח Ҋёਵ۽ ജदఃח מ۱ী ೱਸӝ ٸޙী ஏೞҊ ೧ೞח Ѫ ਃפ. ഝࢿ ࢎਊ ߂ ജҗ ݃ଲо۽ ଵৈبח ӝӝ ߂ օীࢲ ஏ೧ঠೞח ஏ ೦ ݾੑפ. ܳ ٜয झ ѱदо জ, ݽ߄ੌ ࢎ, ؘझ఼ ࢎ ߂ Facebook ಕܳ оҊ Ҋ о ೧ ࠁѷणפ. ৈӝࢲ ӝਵ۽ బஎܳ ѱदೞҊ ة৬ Ѽਸ աׄפ. ઁח Ӓٜ ҙबਸ ыח ଵৈ ߮о ۞ೠ օ ೞաী ೠ 5 о झ ӝࢎܳ ੍ח ࢎۈۄҊ ࢚࢚೧ࠁभदয়. ח ଵৈبо ֫ח Ѫਸ աఋղݴ ٮۄࢲ ਬܐ оੑ ۽ ജ ೡ оמࢿ ֫ӝ ٸޙੑפ.
࠺ૉפझܳ ೧ೞח 5о 62 Retention ؊ ݆ ࢎਊ ژח
Ҋёਸ חݶ, न Ӓٜਸ ఃҊ ח ഛੋೞח Ѫ જणפ. য૰ٚ ؊ ݆ ࢎۈٜਸ ࢎ ۽ ӝ ਤ೧ تҗ ਗਸ ࣗ࠺ೞח Ѫ োೠ ੌ. ೠ োҳী ٮܰݶ োҳ Ѿҗী ٮܰݶ ӝઓ Ҋёਸ ਬೞח Ѫࠁ ࢜۽ Ҋёਸ ਬೞח ؘ 4 ~ 10 ߓ ؊ ݆ ࠺ਊٜ ࣻ णפ . ژೠ ߬ੋ ঙ ஹಌפ (Bain & Company)о ࣻ೯ ೠ ઑࢎী ٮܰݶ Әਲ਼ ࢲ࠺झ ҃ Ҋё ਬਯ 5% ૐоೞݶ 25% ૐоפ ࠁਬ ࠁҊࢲܳ ࢎਊೞݶ ౠ ӝр റী ӈೞ ઁಿա ࠺ૉפझ۽ द جই য়ח ࢎۈٜ ࠺ਯਸ ஏೞৈ ࠺ૉפझ ӝੋ Ѥъ ࢚కܳ द ೡ ࣻ णפ. ܳ ా೧ ࢎۈٜ ઁಿա ࠺ૉפझীࢲ оܳ Ҋ ח, যڃ ࢎۈٜ ҊೞҊ ח ١ਸ ঈೡ ࣻ णפ.
࠺ૉפझܳ ೧ೞח 5о 63 Revenue ࣻ ହী ۱ೠݶ ҳݒ
߮ܳ ӝ۾ೞৈ ࣻਸ ஏ೧ঠפ. ઁಿ ߂ ೯ز ࠙ࢳҗ ೣԋ ࣻਸ ನೣदఇਵ۽ॄ о ӈೠ Ҋё ־ҳੋ, ӈೠ ࢎۈٜ ݃ա ӈೠ , ઁಿ ߂ Ҋё ҃ী ೠ ߸҃ ࣻ ೱਸ ঈೡ ࣻ णפ. ܳ ٜয ഐܳ ࢎਊೞৈ Ҋё ಣࢤ о (LTV)ܳ ஏ ೠ Ҋёਸ ࠙ܨೞৈ ੋҳ ా҅ ژח ୶ୌ ࣗझীࢲ LTVо যڌѱ ܲ, ӒܻҊ ࢎۈٜ օ ೞաী ೧ ஂೞח ౠ ೯ز ( : Facebook ಕী ѱदޛਸ જইפ.
"SUJDMF ؊աਢࢎܳҳ୷ೞחߑߨ https://analytics.facebook.com/blog/how-to-use-data-to-build-a-better-website
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 65 ޖਸ ஏ ೡ Ѫੋо
Ѿೞࣁਃ. ਢ ࢎ पਸ ೧ೞ۰ݶ ݢ ஏ೧ঠ ೡ ೦ݾਸ ध߹೧ঠפ. ח ೯ز ࠙ࢳਸ दೞӝ ਤೠ ߣ૩ ױ҅ ೞաੑפ . ޙী Ӕೞח о જ ߑߨ ࠺ૉפझ ݾܳ աৌೠ о ೠ ߮ (Ҋё ഝز)ܳ ध߹ೞ ח Ѫੑפ. ܳ ٜয, ࢚Ѣې ਢ ࢎܳ ೞח ҃ ࠺ૉפझ ݾח Ҋё ࣻܳ טܻҊ ҳݒܳ טܻݴ Ҋёਸ ࠁ ࢚ ਵ۽ ࠛ۞ৢ ࣻ णפ. ח ࢎ ې ૐо, ࠁӝ ೦ݾীࢲ ߄ҳפী ୶о ߂ ҳݒ۽ ജਸ ѐࢶೞҊ ߑޙ ਸ ӂೞח Ѫҗ э ਢ ࢎ ݾ۽ ೧ࢳؾפ. ਢ ࢎ ݾ ࢶ ࣽਤܳ ೞҊ ୡਸ ݏ୶Ҋ ౠ ݾ৬ ҙ ۲ হח ߈ੋ ಕ ࠭৬ э গݒೠ ஏ ೦ݾ ୶ೞ ݃ࣁਃ. ਢ ࢎ ݾܳ ഛੋೠ റীח ࠺ૉפझ ߂ ҅ஏӝ ߮ী о ೠ ࠙ࢳ بҳܳ ࢶఖೞৈ प ஏਸ दೡ ࣻ णפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 66 ৢ߄ܲ ࠙ࢳ بҳܳ ࢶఖೞࣁਃ.
ਢ ࢎ पਸ ஏೞӝਤೠ নೠ ࠙ࢳ بҳо णפ. पઁ۽ ӝস ౠ ؘఠ ਃҳী ٮۄ ݻ о بҳܳ ࢎ ਊפ. Facebook ః ߂ ಕ ࠭ী ਸ ك ࣁ࣌ ӝ߈ بҳо ইצ ࢎۈٜ ࢎ زਸ ஏೞب۾ ࢸ҅ػ ߮ ӝ ߈ ࣛܖ࣌ਸ ઁҕೞӝ ਤ೧ Facebook Analyticsܳ ҳ୷೮णפ. Ӓ۠ Facebook Ҋਬೞѱ ઁҕ ೡ ࣻח ೂࠗ ೠ ੋҳ ా҅ܳ ߄ఔਵ۽ ߑೱ ࠙ࢳ ࠙ࢳ ӝמਸ ୶оೞৈ ܲ ӝӝܳ ࢎਊೞѢա জҗ э ܲ օҗ ࢚ഐ ਊೡ ٸ ղ ࠺ૉפझ৬ ࢚ഐ ਊਸ ֬ ঋणפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 67 ࢎۈٜ য٣ীࢲ ৳ח ഛੋೞࣁਃ.
ઁ ਢ ࢎ ࠙ࢳਸ ࢸ ೮ਵ۽ ߑޙё ਬੑ҃۽ܳ ঌইঠפ. ې ࣗझ ߂ Referer URL ӝמਸ ࢎਊೞݶ ؾפ. ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ߮۽ 'ಕ ࠭'ܳ ࢶఖೠ ߮ ݒѐ ߸ࣻী ೧ 'Referer URL'ਸ ࢶఖೞभदয়. যڃ ৻ࠗ ਢ ಕо ӈೞ ਢ ࢎ۽ ࢎۈٜਸ ࠁղҊ ח ӒܻҊ пп ې ݃ա ݆ܳ ࠁৈח ࠁҊࢲܳ ࠁѱؾפ. ߮ ݒѐ ߸ࣻ ೞա۽ 'ې ࣗझ'ܳ ࢶఖೞৈ Ѩ࢝ ূա ࣗ࣍ ֎ਕ৬ э ېਸ ࠁղח ਢ ࢎ ਬഋী ೠ ੌ߈ੋ ѐਃܳ ਸ ࣻب णפ. ߑޙೞח ਢ ࢎܳ ӝ߈ਵ۽ ܲ Ӓܛ ࢎۈٜী ೠ ਫ਼ Ҋё ా۱ਸ ࠅ ࣻѱ ೧ח ࣁӒݢܳ ా೧ ؊ Ө Ҋٜ ࣻ ਵ۽ ࠺ૉפझܳ ഘࠁ ೡ ਤܳ ؊ ੜ ध߹ೞҊ ࢶ ࣽਤܳ ೡ ࣻ णפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 68 ਢ ࢎীࢲ ೯زਸ ೧ೞࣁਃ.
ਢ ࢎ ߑޙо য٣ীࢲ ৳ח ঈೠ റীח ࢎ ೯زী ڪয ٜযঠפ. খࢲ ਢ ࢎ ݾ৬ ࠺ૉפझ ݾ ܳ ੌदఃח ߑߨী ೧ ঠӝ೮णפ. ৈ۞࠙ ݾ ੌࠗо Ҋё ӝ߈ਸ טܻҊ द ҳݒೞب۾ ӂೞח ҃ , Ӓٜ য٣ীࢲ ৳ח ೧ೞח Ѫ ಌૌ ೠ ࠗ࠙ ੌ ࡺੑפ. ࠁҊח ಕ৬ బஎ, ࢎীࢲ ࣻ೯ ੋ স ߂ جই য়ח ӝܳ ೧ೞҊ रਸ ࣻب णפ. ۞ೠ ా҅ܳ ਵ۰ݶ ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ߮۽ 'ಕ ࠭'ܳ ࢶఖೠ ߮ ݒѐ ߸ࣻী 'അ URL'ਸ ࢶఖೞभदয়. ӈೞ о ѱ ؼ Ѫ ӈೞ ࢎী ח п ਢ ಕ ৬ ೣԋ п ਢ ಕо ৌۈ ػ പࣻ৬ ؊ ਃೞѱח п ಕܳ ࠄ ة ࣻੑפ. ݃ଲо۽ ࠁҊࢲܳ ఠ݂ೞৈ о ݆ ҳݒо о ݆ ࠄ ਢ ಕܳ ഛੋೞҊ о ൜۽ బஎܳ ঈೡ ࣻ णפ. ఋѶ Ҋё ҙৈೞҊח బஎী ೠ ই٣যܳ റীח ߮ ؘఠܳ ࠙ࢳೞৈ ౠ ࢎ ࢚ ഐ ਊਸ बகਵ۽ ঈೡ ࣻ णפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 69 ജ ߂ ࣻ ஏ
Facebook Analytics ਬੑ ҃۽ ࠁҊࢲܳ ࢎਊೞݶ ೦ݾࠁӝ, ߄ҳפী ୶о ߂ ҳݒ৬ э ਗೞח ܴਸ ా೧ ࢎۈٜ ਸ ݃ա ബҗਵ۽ ز ೞחܳ ஏೞח द ਬੑ ҃۽ܳ औѱ ٜ݅ ࣻ णפ. ਬੑ ҃۽ ࠁҊࢲীࢲח নೠ ߮ ܳ ೞҊ ਗೞח ࣽࢲ۽ Ցয ֬ਸ ࣻ ਵݴ п ױ҅ীࢲࡺ݅ ইפۄ ਬੑ ҃۽ীࢲب ജਯਸ ࠅ ࣻ णפ. ਬੑ ҃۽ܳ ؊ ࣁ࠙ചೞৈ ࢎܳ ߑޙೠ ਢ ࢎ ژח ಕੋਸ ӝળਵ۽ ࢎۈٜ ജਯ যڌѱ ܲ ഛੋೡ ࣻ णפ. ۧѱೞ۰ݶ ಌօীࢲ ߮ ೞա۽ 'ಕࠁӝ'ܳ ࢶఖೞҊ ࣻਸ ܼ ೠ 'ਢ ݒѐ ߸ࣻ'۽ ࢚ࣁ Ѩ࢝ ਸ ࢶఖೞभदয়. ৈӝীࢲ ҙबח Referer URL ژח UTM ݒѐ ߸ࣻܳ ೡ ࣻ णפ.
"SUJDMF ഐܳഝਊೞৈदр҃җীٮܲ ಕੋࢿҗஏೞӝ https://analytics.facebook.com/blog/how-do-cohorts-help-you-measure-impact-over-time
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 71 ഐח
'दр ҃җী ٮۄ ઁಿ সؘ৬ ݃ா ಕੋ ١ ࢿҗܳ যڌѱ ஏೡ ࣻ աਃ?' ৬ э ޙী ೧ਸ ࣻ ח ӝמੑפ. ࠗ࠙ ҃ ݃ாఠٜ ݆ ন ؘఠܳ ਃदೞח Ѫ݅ ইתפ. Ӓۢীب ॶݽহח ؘఠ৬ ޖೠ ܳ ࠙ ࢳ೧оݶࢲ ਗೞח Ѿҗܳ ӝۆ য۰ ੌੑפ. ഐח ਖ਼ܨ ߂ ࢤগ о(LTV)ۢ ࠺ૉפझী ਃೠ ܳ बਵ ۽, ઁಿ সؘ, ݃ா ಕੋ ١ दр ҃җী ٮۄ ਢࢎ, জ, Facebook ಕ, Messenger ࠈী ח ೱ ਸ ঈೞח ؘ ب ؾפ. ഐ ഐח ਵ۽ दр ҃җী ٮۄ ୶ೞח ࢎۈٜ Ӓܛਸ оܻఈפ. Facebook ࠙ࢳীࢲח ഐܳ 'ੌ ӝр زউ ౠ ೯زਸ ஂೞҊ աࢲ ܲ ೯زਸ ஂೞח ࢎۈٜ Ӓܛ'ਵ۽ פ. ܳ ٜয, ܻইైযۄח ৈ೯ࢎо ਬۣ ೯ ೦ҕಞਸ Ҋ ח ࢎۈٜ पઁ۽ ೦ҕಞਸ ҳݒೞӝө যו ب दр Ѧܻח ঌҊ रয ೠҊ о೧ࠁѷण פ. ҃ীח ݽפఠ݂ೞח ೦ҕಞ ܻझী ઁҕ೦ਸ ୶оೞח Ѫ ߣ૩ ߮Ҋ, ઁҕ೦೯ ೦ҕಞਸ ҳݒೞ ח Ѫ ف ߣ૩ ߮ੑפ. ٸ ഐ ࠙ࢳ ܻইైয ޙী ߸ਸ ઁҕೞח о જ ߑߨ ؼ ࣻ णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 72 ഐ
ਬਊࢿ ഐח ޖೠ ࠁܳ Ѧ۞ղח ؘ ب ؾפ. ഐܳ ഝਊೞݶ ݃ா ಕੋ, ઁಿ ߸҃ ࢎ೦, জ সؘ ١ Ҋ ё ೯زী ח ೱਸ ౸ױೡ ࣻ णפ. ܳ ٜݶ ࢜۽ ৡࠁ٬ ജ҃ਸ ҳഅೞח ҃, ഐ Ӓܛীࢲ दр ҃җী ٮܲ ਖ਼ܨܳ ݽפఠ݂ೡ ࣻ णפ. ഐܳ ࢤࢿೞݶ KPIܳ ஏೡ ࣻ ח ఋۄੋਸ ࢸೡ ࣻ णפ. ఋѶ ೯ز(ҳݒ, ҳة ژח ܲ ജ ߮)ਸ ஂೞח ؘ ಣӐਵ۽ ࣗਃغח दрਸ ঌҊ ח ҃, ജਯա ࣻࡺ݅ ইפۄ Ҋё ۄࢎী ח ೱب ഛ ੋೡ ࣻ णפ. ജ ߮ܳ ӝ߈ਵ۽ ӝੋ оܳ ࠙ࢳೞݶ о оо ֫ ࢎਊ৬ Ҋё, ઁಿ সؘ ബҗ, জ ҃ ١ਸ ঈ ೞח ؘ ب ؾפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 73 ഐܳ
ਬਊೞѱ ഝਊೡ ࣻ ח ஏ ഐܳ ࢎਊೞݶ নೠ Ӓܛਸ ా೧ ܳ ؊ बகਵ۽ ೧ೡ ࣻ णפ. ഐী ೡೞח ݒѐ߸ࣻী ٮۄ LTV, ਖ਼ܨ, ଵৈ৬ э ࠺ૉפझী ਃೠ ী ח ೱਸ ഛੋೡ ࣻ णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 74 নೠ
ਬഋ ࠺ૉפझо Facebook ࠙ࢳীࢲ ഐܳ ࢎਊೞח ߑध • ࢚Ѣې: ৈ۞࠙ ਢࢎীࢲ బஎܳ ࠄ ઁಿਸ ҳݒೞח ࢎۈ ݻ ݺա ؼөਃ? Facebook ࠙ࢳীࢲ ח Messenger ߂ ಕ৬ э ܲ Facebook ݃ா بҳܳ ೣԋ ࢎਊೡ ࣻ ਵ۽, Messenger ࠈীࢲ CTA ܳ ܼೞҊ ઁಿਸ ҳݒೞח ೯زҗ ҙ۲ػ ഐܳ ٜ݅ ࣻ णפ. • ৈ೯: ౠ ݾ۽ оח ೦ҕಞਸ ইࠁҊ 1ѐਘ ղী ডೞח ࢎۈ ݻ ݺੌөਃ? Facebook ಕ ѱदޛਸ ࠁҊ ೦ҕಞਸ ইࠁח ࢎۈ ݻ ݺੌөਃ? • ѱ: ਵ۽ জਸ दೞҊ աࢲ জ ղ ҳݒਯਸ ୶ೞӝ ਤ೧ ഐܳ ٜ݅ ࣻ णפ. ઁ о о ח ࢎਊ ܳ ഛࠁೞѱ ؼөਃ? • ಌ࠶ܻ࣊: ಌ࠶ܻ࣊ח ѐ ࢎਊ ਖ਼ܨܳ טܻҊ रযפ. ݃ա ݆ ࢎۈٜ బஎܳ ࠁҊ 3ੌ ղী ৈ۞࠙ ࢎա জਸ ߑޙ೮ח ഛੋ೧ࠁࣁਃ. ѱदޛী ؆Ӗਸ ױ ࢎۈ ࣻ৬ ੌੌ ղী ࢎա জਸ ߑޙೞৈ బஎܳ ࠄ ࢎۈ ࣻܳ ݽפఠ݂ೡ ࣻب णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 75 ഐܳ
ഝਊೞৈ ࠺ૉפझ ۚਸ ୭ചೞח ߑߨ • ୭ઙਵ۽ ജೞח ࢎۈٜ оؘ ഐ Ӓܛী ೠ ஏ LTVܳ ഛੋೞҊ, ࣻܳ ഝਊೞৈ ਢ ࢎ ജ҃ਸ ߄ ԲѢա ܻఋѱ ಕੋਸ ٜ݅ оо ח ౸ױೡ ࣻ णפ. • ژೠ ࢜۽ ࢎਊܳ ഛࠁೞח Ѫ ࠺ਊ ݶীࢲ ؊ ബਯੋ LTV ؘఠܳ ా೧ ಣоೞҊ, ӝઓ Ҋёਸ ܻఋѱೡ ࣻ णפ. • ࢎۈٜ ઑഥ೮Ѣա ߄ҳפী ୶оೠ ಿݾ ژח బஎܳ ഘࠁೞח ܻఋѱ ಕੋਸ ٜ݅যࠁࣁਃ. • о ࢿҗо જ ഐܳ ঈೞҊ बகਵ۽ ࠙ࢳೞৈ ٜ ҕా ޖੋ ঌইࠅ ࣻ णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 76 ಌօҗ
ഐ ର ഐ৬ ಌօীח ف о ର णפ. • ഐ Ӓܛ ஂೞח ف о ೯ز ೧ ӝр ղী ߊࢤפ. • ಌօ ࣁ ѐ ࢚ ࢎਊ ೯زਸ ஏפ. Ӓܛী ࣘೠ ࢎۈٜ ౠ ೯زਸ ೮ਸ ٸܳ ӝ߈ਵ۽ ഐܳ ٜ݅ ࣻ ח Ѫ ೨बੑפ. ഐ৬ ಌօ ੌ۲ ೯زਸ ా೧ Ӓܛ ۽ࣁझܳ ୶ೠח ীࢲ ࠺तೞ݅, ಌօਸ ࢎਊೡ ٸח ౠ ೯ز ੌযաח द ࢿҗܳ औѱ ஏೡ ࣻ হणפ. ܳ ٜݶ ੌ दр زউ കಕীࢲ ೯ػ ݃ா ಕੋ ࢿҗח ஏೞӝ য۵णפ. ಌօ 3ѐ ࢚ ױ҅ܳ ࣽࢲ۽ Ѣח җਸ ஏ೧ঠ ೡ ٸ ਬਊೞݴ, ୭ചܳ ਤ೧ ߽ݾ അ࢚ա ӝഥܳ ঈ೧ঠ ೞח ҃ীب ب ؾפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 77 Facebook
࠙ࢳীࢲ ഐܳ ࢎਊೞৈ ؘఠܳ बக ࠙ࢳೞח ߑߨ ࣁӒݢ ݒѐ߸ࣻ ӝӝ, ੋҳ ా҅ ౠࢿ, জ ߡ, ې ࣗझ ژח ݏ ࢸ ࣁӒݢܳ ਊפ. Ӓ۞ݶ о о о ֫ Ҋёҗ ࢎਊܳ ഛೞѱ ঈೡ ࣻ णפ. 'द ӝળ' ٘܂ ݫܳ ࢎਊೞৈ ੋҳ ా҅ ౠࢿ, ਤ߹ ݒ , օ, UTM ಕੋ ١ ࣁӒݢب ࠺Үೡ ࣻب णפ. Ӓېীࢲח օ߹۽ ࣁ࠙ചػ ഐܳࢎਊೞৈ ҳݒܳ ࠺Үפ.