Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
스타트업 애널리틱스
Search
minieetea
November 16, 2018
Education
2
380
스타트업 애널리틱스
GA, Facebook, Youtube 관련하여 사용자 지표분석에 대한 내용입니다.
minieetea
November 16, 2018
Tweet
Share
More Decks by minieetea
See All by minieetea
영혼까지 끌어쓰는 자기평가 - 이상한모임 99CON
minieetea
4
17k
기획자는 어떻게 SQL을 공부할까 - WTM2019
minieetea
5
8.2k
나는 서비스 기획자로 일할 수 있을까?
minieetea
1
800
기획자PO가 개발자와 일하는 법
minieetea
2
480
요구사항(Requirement)에 대하여
minieetea
0
240
기획자에게 좋은 데이터분석
minieetea
1
350
기획자 7년, 7번의 이직이야기
minieetea
1
510
네이티브앱과 커머스의 잘못된 만남
minieetea
1
160
UI 설계 패턴
minieetea
1
190
Other Decks in Education
See All in Education
AWSと共に英語を学ぼう
amarelo_n24
0
110
SARA Annual Report 2024-25
sara2023
1
190
推しのコミュニティはなんぼあってもいい / Let's join a lot of communities.
kaga
2
1.8k
技術文章を書くための執筆技術と実践法(パラグラフライティング)
hisashiishihara
19
6.6k
『会社を知ってもらう』から『安心して活躍してもらう』までの プロセスとフロー
sasakendayo
0
240
令和政経義塾第2期説明会
nxji
0
120
生成AIとの上手な付き合い方【公開版】/ How to Get Along Well with Generative AI (Public Version)
handlename
0
540
GitHubとAzureを使って開発者になろう
ymd65536
1
140
予習動画
takenawa
0
11k
OJTに夢を見すぎていませんか? ロールプレイ研修の試行錯誤/tryanderror-in-roleplaying-training
takipone
1
180
2025年度春学期 統計学 第2回 統計資料の収集と読み方(講義後配付用) (2025. 4. 17)
akiraasano
PRO
0
110
2025年度春学期 統計学 第8回 演習(1) 問題に対する答案の書き方(講義前配付用) (2025. 5. 29)
akiraasano
PRO
0
120
Featured
See All Featured
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
283
13k
Building Better People: How to give real-time feedback that sticks.
wjessup
367
19k
RailsConf 2023
tenderlove
30
1.2k
[RailsConf 2023] Rails as a piece of cake
palkan
55
5.7k
The Success of Rails: Ensuring Growth for the Next 100 Years
eileencodes
45
7.5k
Thoughts on Productivity
jonyablonski
69
4.8k
Fireside Chat
paigeccino
37
3.5k
Why Our Code Smells
bkeepers
PRO
337
57k
Code Reviewing Like a Champion
maltzj
524
40k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
31
1.3k
Visualization
eitanlees
146
16k
A designer walks into a library…
pauljervisheath
207
24k
Transcript
(PPHMF"OBMZUJDT
ܼझܿۆ? 2 ܼ ҃۽ ࠙ࢳۄҊب ࠗܲ. ܼझܿ Ѿҗ ࠙ࢳ
पҗ పझ ࣗ࠺ Ѽ ҃੬ࠁ ࠙ࢳ ੋࢎ যڃ ੌ ੌযաחо? ݃ա ݆ ੌযաחо? ৵ ੌযաח о? ҃੬ীѱח ޖट ੌ ੌযաחо? ޖਸ ೧ঠ ೞחо? ߑޙоܼਸా೧ߑޙೞחಕ߂ࣽࢲীೠؘ҅ఠ ࢎਊ೯زী೧݆Ѫਸঌ۰݅ ਬী೧ࢲחঌ۰ঋח ܼझܿ࠙ࢳ ې࠙ࢳࣻળ ࢲߡࣻળীࢲز ࢎਊীѱઁҕغחಕࣻ пಕܳ۽٘ೞחؘѦܻחदр ࢎਊоزೞח࠼ب زदী࣠غחؘఠনਸ୶ ࢚Ѣې࠙ࢳࣻળ ࢲ࠺झղօрਬബࢿਸ࠙ࢳ ࢎਊ೯زਸ࠙ࢳ
ܼ߮ۆ? 3 ߮ীח җ э ҳࢿਃࣗо . • పҊܻ Category
• ঘ࣌ Action • ۄ߰(ࢶఖࢎ೦݅ ӂೣ) Label • ч(ࢶఖࢎ೦) Value ҳӖ ӂࢎ೦ • ঘ࣌ ܴ ࠁҊࢲ ؘఠ৬ ҙ۲ যঠ פ. • ࢎਊ ࢚ഐਊਸ ҅ೞѢա ҳ࠙ೞ۰ݶ ঘ࣌ ܴਸ ੌҚਵ۽ ࢎਊೞࣁਃ • ঘ࣌ ೦࢚ 'ঘ࣌'ਸ ೞח ঋणפ. • ࣽ ߮ ࣻח ࣽ ঘ࣌ ࣻী ٮۄ ૐоפ. ઁೠࢎ೦ • ࣗޙ, ҕߔ ١ਸ ҳ࠙ೠ. eg) click != Click != CLICK • গօܻ౮झ ࣘ റ 10ѐ ঘ࣌ ݽف ӝ۾ೞ݅, റীח 1ୡী 1hit݅ ӝ۾ೠ.
ܼ߮ۆ? 4 ߮ীח җ э ҳࢿਃࣗо . • పҊܻ Category
• ঘ࣌ Action • ۄ߰(ࢶఖࢎ೦݅ ӂೣ) Label • ч(ࢶఖࢎ೦) Value ҳӖ ӂࢎ೦ • ч ޙৌ ইצ ࣻۄח ীࢲ ܲ ҳࢿਃࣗ৬ ܰ۽ • ୶ ࢚ ಕ ѐী ࣻܳ ೡೞח ؘ ࢎਊೞࣁਃ. ઁೠࢎ೦ • ࣻח উؾפ.
ࣁ࣌(Session) 5 ࣁ࣌ is ߑޙ ߑޙ = ߑޙ೧ࢲ ځաӝ ী
݃р दрਸ ࠁնਸ . ࣁ࣌ઙܐ दр ӝࠄਵ۽ 30࠙, بਵ۽ ߸҃ೡ ࣻ . 30min sessionID = A sessionID = A 29min sessionID = B sessionID = B য়റ 1:00 য়റ 1:02 য়റ 3:35 য়റ 3:36 1ߣ૩ ߑޙ = 1ࣁ࣌ 2ߣ૩ ߑޙ = ই 1ࣁ࣌ উթ
ߑޙ(User) 6 ߑޙ is ࠳ۄః ߑޙח ࢎۈ ইפۄ ࠳ۄী बח
ѐ߹ఃܳ ೣ Ӓېࢲ 1) ఃܳ ੋधೞ ޅೞѢա 2) ࠳ۄо Ѣࠗೞח ఃܳ ࢎਊೞѢա 3) द݁࠳ۄܳ ࢎਊೞݶ ୶غ ঋ ೠ ࢎۈ؊ۄب ৈ۞ ࠳ۄܳ ࢎਊ೧ ࣘೠݶ, ৈ۞ ݺਵ۽ ؼ ࣻ 30min sessionID = A sessionID = A 30min sessionID = B sessionID = B য়റ 1:00 য়റ 1:02 য়റ 3:35 য়റ 3:36 Chrome cookie ID = X 1࠳ۄ = 1ਬ
ഝࢿߑޙ(Active User) 7 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ 1ਘ 1 ਘ A B C S Z 1ਘ 1 ࣻ A D 1ਘ 2 ച B E F G 1ਘ 2 ݾ A D G 1ਘ 2 ష G Z S
ഝࢿߑޙ(Active User) 8 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ DAU 1ਘ 1 ਘ A B C S Z 5 1ਘ 1 ࣻ A D 2 1ਘ 2 ച B E F G 4 1ਘ 2 ݾ A D G 3 1ਘ 2 ష G Z S 3
ഝࢿߑޙ(Active User) 9 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ WAU 1ਘ 1 ਘ A B C S Z 6 1ਘ 1 ࣻ A D 1ਘ 2 ച B E F G 8 1ਘ 2 ݾ A D G 1ਘ 2 ష G Z S
ഝࢿߑޙ(Active User) 10 ഝࢿߑޙ is ா߄ா ഝࢿߑޙ ୶ӝળী ٮۄ ܰѱ
ஏؼ ࣻ . ߑޙ MAU 1ਘ 1 ਘ A B C S Z 9 1ਘ 1 ࣻ A D 1ਘ 2 ച B E F G 1ਘ 2 ݾ A D G 1ਘ 2 ష G Z S
ഝࢿߑޙ(Active User) 11 ഝࢿߑޙח ؔࣅਵ۽ ҅غ ঋח. DAU ؊ೠҊ WAU
غ ঋҊ, WAU ؊ೠҊ MAU غ ঋח. ߑޙܫ(Retention rate)о ֫ਸࣻ۾… MAU 9 DAU 5 2 4 3 3 WAU 6 8 7 10 14
ܨदр(Avg. Time on Page) 12 ܨदр is ҳрҗ ҳр ࢎীࢲ
ݠޙ दр ಕ ୶ਸ ਃೞӝ ٸޙী, ಕ৬ ಕ ࢎ ݠޙदрਸ ஏೣ ݽٚ ࠙ࢳبҳח ఎಕীࢲ ܨदрਸ ঌ ࣻ হ /index /list /places য়റ 1:00 য়റ 1:01 ܨदр 1࠙ য়റ 1: 06 ܨदр 5࠙ য়റ 1: 08 ????????? ܨदр 6࠙
ܨदр 13 ܨदр is ҳрҗ ҳр ࢎীࢲ ݠޙ दр ಕ
ܨदрࠁ ࢎ ܨदр ؊ ഛೣ /index /list /places/1 য়റ 1:00 য়റ 1:01 ܨदр 1࠙ য়റ 1: 06 ܨदр 5࠙ য়റ 1: 08 ܨदр 2࠙ /places/2 ܨदр 5࠙ /places/reserve ????????? য়റ 1:07 য়റ 1:12 /places/photo ?????????
ܨदр 14 ܨदр is ҳрҗ ҳр ࢎীࢲ ݠޙ दр ਢ
҃, ಕ߹ࠁ ࢎ ܨदр ؊ ח /index /list /places/1 য়റ 1:00 য়റ 1:01 ܨदр 1࠙ য়റ 1: 06 ܨदр 5࠙ য়റ 1: 08 ܨदр 1࠙ /places/2 ܨदр 1࠙ /places/reserve ????????? য়റ 1:07 য়റ 1:12 /places/photo ܨदр 4࠙ ܨदр 12࠙
߈࣠ܫ(Bounce Rate) 15 ߈࣠ܫ is ইޖѪب, ݈ ইޖѪب উೣ ਃ
ߊࢤೞחѤ ޖоۄب ೠ Ѫ.. ߑޙಕ = ఎಕ য়റ 1:00 ????????? য়റ 1: 08
ఎܫ(Exit Rate) 16 ఎܫ is ࢎী ٜয৬ࢲ ౠ ಕীࢲ ఎೠ
ࢎۈ ࠺ਯ ߑޙಕ != ఎಕ ೞ݅, ݽٚ ࢎਊח ߈٘द ځդ. ځդҊ. /index /list /places ఎܫ 25% ఎܫ 75%
ജܫ(Conversion Rate) 17 ജܫ is ࠺ૉפझ ۽ ٮۄр ജਯ =
Ѿҗ/User ژח Session /index /list /places ജਯ 100% ജਯ 25%
ஏӝળ(Dimension)җ ஏ೦ݾ(Metric) 18 ஏӝળ Dimension ஏ೦ݾ Metric ѐߊо ೠ (زਵ۽
غח Ѫب ޛۿ ) Google ా҅մ (উ೧ח ా҅ب ޛۿ )
ஏӝળ Dimension ஏ೦ݾ Metric ஏӝળ(Dimension)җ ஏ೦ݾ(Metric) 19 ӝળਸ ଂђ чਸ
ࠁҊࢲ > ೯ز > ߮ 20 ࠁҊࢲ೯ز
ੋӝ߮ 21 ࠁҊࢲ೯ز߮
ੋӝ߮ > ࠁҊࢲ 22 ػ ࠁҊࢲ ࢸೞӝ • ߮
ࠁҊࢲ > ࢚ױ > ‘’ > ܴ [ࠁҊࢲA] • ݏࢸ > ػ ࠁҊࢲ > [ࠁҊࢲA] ࢶఖ • [ࠁҊࢲA] ࢚ױ > ‘ҕਬ’ 1. ୶о۽ ࠁҊ र ӝળ ਵݶ ֍যࣁਃ.
23 2. ‘Ҋә Ѩ࢝’ਸ ־ܰݶ ࠂೠ ઑѤਵ۽ Ѩ࢝ਸ.. 3. ਗೞח
ઑѤਸ ֍য [ਊ]ೞࣁਃ 4. Ѩ࢝Ѿҗо ਗೞ؍ Ѫੋ ഛੋ೧ࠁࣁਃ.
24 5. ݃ী ٜݶ ਸ ೧ࠇפ. 6. ঌইࠅ ࣻ ח
ܴਵ۽ ೞࣁਃ. 7. ػ ࠁҊࢲীࢲ ഛੋ೧ࠇद. 8. ػѱ ࠁ֎ਃ. 9. ীѱ ҕਬ೧ࠅөਃ? 10. ݒ ਘਃੌী ঌইࢲ ܻನܳ ߊ࣠ೞب۾ ডೡ ࣻ णפ.
ݏ ࠁҊࢲ ٜ݅ӝ 25 ୭࢚ਤ చਸ ҳࢿೠ. ࢲ࠳చਸ ҳࢿೠ. ࠁҊࢲ
ݽٚ చী ఠо ػ. ࢲ࠳చਸ ҳࢿೠ.
[زਵ۽ Ӓܛചػ ಕ]ח ಕ ജ ܴਸ ࠅ ࣻ . ೯ز
ܴ 26
೯ز ܴ 27 [ചݶ ߂ ߮]ח ചݶղীࢲ ܼ߮ө ࠅ ࣻ
. द ಕܳ ೞৈ റ ജػ ചݶҗ ܼٜ߮ ࠺ਯਸ ࠅ ࣻ . ಕ>ಕח ചݶਸ ജೠ Ѫ۽ ఎೠѪۢ ࠁੌ ࣻ .
ݾ৬ ਬੑ҃۽ दпച 28
ݾ৬ ݾܴ 29
• Ѿઁө ܰח ݾ ৮ܐ ܴ ࠁӝ • ࢚ಿ ࢚ࣁ
ಕীࢲ ജ ز҃۽ ࠁӝ • ݽ߄ੌ ٣߄झীࢲ ࣘೠ ߮ܳ ఠ݂೧ࠁӝ • ஏӝળҗ ஏ೦ݾਸ ઑ೧ ա݅ ࠁҊࢲܳ ٜ݅যࠁӝ Workshop 30 ҳӖ ࢚ಿ ݒ ҳӖ࠙ࢳ ؘݽ҅
ҳӖ গօܻ౮झ Үਭ җ 31 https://analytics.google.com/analytics/academy/ ୡࠁ + Ҋәझܳ ݽف
ࣻъೞݶ Ѻૐदী दೡ ࣻ . (ޖܐ!)
GBDFCPPL"OBMZUJDT
ಕझ࠘ ࠙ࢳ 33 ಕझ࠘ ҟҊ ಕझ࠘ ಕ ਢࢎ ݽ߄ੌজ ಕझ࠘
࠙ࢳ ಕझ࠘ ղࠗ ಕझ࠘ ৻ࠗ
ಕझ࠘ ࠙ࢳ : ਃӝמ 34
ಕझ࠘ ࠙ࢳ : ਃӝמ 35
ಕझ࠘ ࠙ࢳ : ਃӝמ 36
ಕ࠙ࢳ : ѐਃ 37
ಕ࠙ࢳ : ഘࠁ 38
ಕ࠙ࢳ : ౹۽ਕ 39
ಕ࠙ࢳ : જইਃ 40
ಕ࠙ࢳ : ب׳ ߧਤ 41
ಕ࠙ࢳ : ب׳ߧਤ 42
ಕ࠙ࢳ : ب׳ߧਤ 43
ಕ࠙ࢳ : ಕઑഥ 44
ಕ࠙ࢳ : ѱदޛ 45
ಕ࠙ࢳ : ѱदޛ 46
ҟҊ࠙ࢳ : ѐਃ 47
ҟҊ࠙ࢳ : ಕੋ 48
ҟҊ࠙ࢳ : ҟҊࣁ 49
:PVUVCF"OBMZUJDT
ѐਃ 51
ѐਃ : पदр 52
ददрࠁҊࢲ : ېࣗझ 53
ददрࠁҊࢲ : ࢤਤ 54
ददрࠁҊࢲ : ӝӝ 55
࢚ഐਊࠁҊࢲ : ҳة 56
࢚ഐਊࠁҊࢲ : ‘જইਃ’ ߂ ‘फযਃ’ 57
"SUJDMF ࠺ૉפझܳ೧ೞחо https://analytics.facebook.com/blog/measure-and-understand-your-business-with-these-5-metrics
࠺ૉפझܳ ೧ೞח 5о 59 Active Users ഝࢿ ࢎਊח ౠ
զ ژח ׳ী ӈೞ ઁಿա ࠺ૉפझী ଵৈೠ ୨ ࢎਊ ࣻੑפ. ݆ ӝসٜ ઁಿਸ ઑೞ Ҋ ݃ா פ࣊౭࠳ܳ दೞݶࢲ ੌੌ ഝࢿ ࢎਊ (DAU)৬ ਘр ഝࢿ ࢎਊ (MAU)о दр թী ٮۄ যڌѱ ߸ ചೞח ஏפ. ഝࢿ ࢎਊח ࢿҗ ࠁઓ ݽفܳ ஏೞӝ ٸޙী ࠺ૉפझ ߈ੋ ࢿҕਸ ஏ ೡ ࣻח જ ߑߨੑפ. ഝࢿ ࢎਊܳ о ഛೞѱ ঈೞ۰ݶ օীࢲ ࠙ࢳਸ ஏ ೧ঠפ . ܳ ٜয ־ҵо न ە఼ীࢲ ਢ ࢎ ܳ ߑޙೠ ോ ചীࢲ জਸ ࢎਊೞח ҃ ܳ 2ݺ ইפۄ 1ݺ ഝࢿ ࢎਊ۽ ҅ೡ ࣻ णפ. ࢎੌ۽ী ࢲ օҗ ӝӝܳ ஏೞח ӝઓ ࠙ࢳ بҳܳ ࢎਊೞݶ ف ݺ ܲ ഝࢿ ࢎਊ (ਢ ࢎ ߂ জ ೞա)۽ ҅ؾפ . Ӓۧӝ ٸޙী ১פ օ ࠙ࢳ ࠺ૉפझ ࣻ೯ ߑधਸ ഛೞѱ ೧ೞח ؘ ਃפ.
࠺ૉפझܳ ೧ೞח 5о 60 Conversion ࠗ࠙ ࠺ૉפझח ࢎۈٜ ٮۄঠೞח
ਗೞח ҃۽ ա ܴਸ оҊ णפ. ઁಿী оੑೞѢա ҳݒೞѢա ױ ҅۽ աইоח ӭٸӝח ਗೞח ৈ೯ਸ ా೧ ࢎۈٜਸ ݃ա ബҗਵ۽ ੌ ࣻ חܳ ஏೞח ъ۱ೠ ߑߨੑפ. ӝӝ৬ օী Ѧ द ਬੑ ҃۽ܳ ݅٘ח Ѫ ࢎۈٜ ܲ ఠ ನੋ۽ زೞח ߑधਸ ೧ೞח ؘ ষդ о о ਵ۽ ݽٚ ױ҅ীࢲ ജਸ ؊ ബҗਵ۽ ୭ച ೡ ࣻ णפ. ਬੑ ҃۽ܳ օ ஏҗ Ѿೞݶ ' օী ࢲ সਸ ࣻ೯ ೠ ࢎۈ ݃ա ݆ ࢎۈٜ ܲ օীࢲ ܲ সਸ ࣻ೯೮ח'৬ э ਃೠ ޙী ߸ ೡ ࣻ णפ
࠺ૉפझܳ ೧ೞח 5о 61 Engagement ஏਸ ా೧ ઁಿਸ ҳݒೞѢա
ਢ ಕܳ ࠁח ١ Ҋё ࠺ૉפझীࢲ ౠ ೯زਸ ஂೞח പࣻ৬ ઁಿীࢲ ࣗ࠺ೞח दрਸ ঈೡ ࣻ णפ. ଵৈח ࢎۈٜਸ न ਗೞח Ѿҗ۽ Ցয ࢿبо ֫ ࢎਊ ژח Ҋёਵ۽ ജदఃח מ۱ী ೱਸӝ ٸޙী ஏೞҊ ೧ೞח Ѫ ਃפ. ഝࢿ ࢎਊ ߂ ജҗ ݃ଲо۽ ଵৈبח ӝӝ ߂ օীࢲ ஏ೧ঠೞח ஏ ೦ ݾੑפ. ܳ ٜয झ ѱदо জ, ݽ߄ੌ ࢎ, ؘझ఼ ࢎ ߂ Facebook ಕܳ оҊ Ҋ о ೧ ࠁѷणפ. ৈӝࢲ ӝਵ۽ బஎܳ ѱदೞҊ ة৬ Ѽਸ աׄפ. ઁח Ӓٜ ҙबਸ ыח ଵৈ ߮о ۞ೠ օ ೞաী ೠ 5 о झ ӝࢎܳ ੍ח ࢎۈۄҊ ࢚࢚೧ࠁभदয়. ח ଵৈبо ֫ח Ѫਸ աఋղݴ ٮۄࢲ ਬܐ оੑ ۽ ജ ೡ оמࢿ ֫ӝ ٸޙੑפ.
࠺ૉפझܳ ೧ೞח 5о 62 Retention ؊ ݆ ࢎਊ ژח
Ҋёਸ חݶ, न Ӓٜਸ ఃҊ ח ഛੋೞח Ѫ જणפ. য૰ٚ ؊ ݆ ࢎۈٜਸ ࢎ ۽ ӝ ਤ೧ تҗ ਗਸ ࣗ࠺ೞח Ѫ োೠ ੌ. ೠ োҳী ٮܰݶ োҳ Ѿҗী ٮܰݶ ӝઓ Ҋёਸ ਬೞח Ѫࠁ ࢜۽ Ҋёਸ ਬೞח ؘ 4 ~ 10 ߓ ؊ ݆ ࠺ਊٜ ࣻ णפ . ژೠ ߬ੋ ঙ ஹಌפ (Bain & Company)о ࣻ೯ ೠ ઑࢎী ٮܰݶ Әਲ਼ ࢲ࠺झ ҃ Ҋё ਬਯ 5% ૐоೞݶ 25% ૐоפ ࠁਬ ࠁҊࢲܳ ࢎਊೞݶ ౠ ӝр റী ӈೞ ઁಿա ࠺ૉפझ۽ द جই য়ח ࢎۈٜ ࠺ਯਸ ஏೞৈ ࠺ૉפझ ӝੋ Ѥъ ࢚కܳ द ೡ ࣻ णפ. ܳ ా೧ ࢎۈٜ ઁಿա ࠺ૉפझীࢲ оܳ Ҋ ח, যڃ ࢎۈٜ ҊೞҊ ח ١ਸ ঈೡ ࣻ णפ.
࠺ૉפझܳ ೧ೞח 5о 63 Revenue ࣻ ହী ۱ೠݶ ҳݒ
߮ܳ ӝ۾ೞৈ ࣻਸ ஏ೧ঠפ. ઁಿ ߂ ೯ز ࠙ࢳҗ ೣԋ ࣻਸ ನೣदఇਵ۽ॄ о ӈೠ Ҋё ־ҳੋ, ӈೠ ࢎۈٜ ݃ա ӈೠ , ઁಿ ߂ Ҋё ҃ী ೠ ߸҃ ࣻ ೱਸ ঈೡ ࣻ णפ. ܳ ٜয ഐܳ ࢎਊೞৈ Ҋё ಣࢤ о (LTV)ܳ ஏ ೠ Ҋёਸ ࠙ܨೞৈ ੋҳ ా҅ ژח ୶ୌ ࣗझীࢲ LTVо যڌѱ ܲ, ӒܻҊ ࢎۈٜ օ ೞաী ೧ ஂೞח ౠ ೯ز ( : Facebook ಕী ѱदޛਸ જইפ.
"SUJDMF ؊աਢࢎܳҳ୷ೞחߑߨ https://analytics.facebook.com/blog/how-to-use-data-to-build-a-better-website
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 65 ޖਸ ஏ ೡ Ѫੋо
Ѿೞࣁਃ. ਢ ࢎ पਸ ೧ೞ۰ݶ ݢ ஏ೧ঠ ೡ ೦ݾਸ ध߹೧ঠפ. ח ೯ز ࠙ࢳਸ दೞӝ ਤೠ ߣ૩ ױ҅ ೞաੑפ . ޙী Ӕೞח о જ ߑߨ ࠺ૉפझ ݾܳ աৌೠ о ೠ ߮ (Ҋё ഝز)ܳ ध߹ೞ ח Ѫੑפ. ܳ ٜয, ࢚Ѣې ਢ ࢎܳ ೞח ҃ ࠺ૉפझ ݾח Ҋё ࣻܳ טܻҊ ҳݒܳ טܻݴ Ҋёਸ ࠁ ࢚ ਵ۽ ࠛ۞ৢ ࣻ णפ. ח ࢎ ې ૐо, ࠁӝ ೦ݾীࢲ ߄ҳפী ୶о ߂ ҳݒ۽ ജਸ ѐࢶೞҊ ߑޙ ਸ ӂೞח Ѫҗ э ਢ ࢎ ݾ۽ ೧ࢳؾפ. ਢ ࢎ ݾ ࢶ ࣽਤܳ ೞҊ ୡਸ ݏ୶Ҋ ౠ ݾ৬ ҙ ۲ হח ߈ੋ ಕ ࠭৬ э গݒೠ ஏ ೦ݾ ୶ೞ ݃ࣁਃ. ਢ ࢎ ݾܳ ഛੋೠ റীח ࠺ૉפझ ߂ ҅ஏӝ ߮ী о ೠ ࠙ࢳ بҳܳ ࢶఖೞৈ प ஏਸ दೡ ࣻ णפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 66 ৢ߄ܲ ࠙ࢳ بҳܳ ࢶఖೞࣁਃ.
ਢ ࢎ पਸ ஏೞӝਤೠ নೠ ࠙ࢳ بҳо णפ. पઁ۽ ӝস ౠ ؘఠ ਃҳী ٮۄ ݻ о بҳܳ ࢎ ਊפ. Facebook ః ߂ ಕ ࠭ী ਸ ك ࣁ࣌ ӝ߈ بҳо ইצ ࢎۈٜ ࢎ زਸ ஏೞب۾ ࢸ҅ػ ߮ ӝ ߈ ࣛܖ࣌ਸ ઁҕೞӝ ਤ೧ Facebook Analyticsܳ ҳ୷೮णפ. Ӓ۠ Facebook Ҋਬೞѱ ઁҕ ೡ ࣻח ೂࠗ ೠ ੋҳ ా҅ܳ ߄ఔਵ۽ ߑೱ ࠙ࢳ ࠙ࢳ ӝמਸ ୶оೞৈ ܲ ӝӝܳ ࢎਊೞѢա জҗ э ܲ օҗ ࢚ഐ ਊೡ ٸ ղ ࠺ૉפझ৬ ࢚ഐ ਊਸ ֬ ঋणפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 67 ࢎۈٜ য٣ীࢲ ৳ח ഛੋೞࣁਃ.
ઁ ਢ ࢎ ࠙ࢳਸ ࢸ ೮ਵ۽ ߑޙё ਬੑ҃۽ܳ ঌইঠפ. ې ࣗझ ߂ Referer URL ӝמਸ ࢎਊೞݶ ؾפ. ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ߮۽ 'ಕ ࠭'ܳ ࢶఖೠ ߮ ݒѐ ߸ࣻী ೧ 'Referer URL'ਸ ࢶఖೞभदয়. যڃ ৻ࠗ ਢ ಕо ӈೞ ਢ ࢎ۽ ࢎۈٜਸ ࠁղҊ ח ӒܻҊ пп ې ݃ա ݆ܳ ࠁৈח ࠁҊࢲܳ ࠁѱؾפ. ߮ ݒѐ ߸ࣻ ೞա۽ 'ې ࣗझ'ܳ ࢶఖೞৈ Ѩ࢝ ূա ࣗ࣍ ֎ਕ৬ э ېਸ ࠁղח ਢ ࢎ ਬഋী ೠ ੌ߈ੋ ѐਃܳ ਸ ࣻب णפ. ߑޙೞח ਢ ࢎܳ ӝ߈ਵ۽ ܲ Ӓܛ ࢎۈٜী ೠ ਫ਼ Ҋё ా۱ਸ ࠅ ࣻѱ ೧ח ࣁӒݢܳ ా೧ ؊ Ө Ҋٜ ࣻ ਵ۽ ࠺ૉפझܳ ഘࠁ ೡ ਤܳ ؊ ੜ ध߹ೞҊ ࢶ ࣽਤܳ ೡ ࣻ णפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 68 ਢ ࢎীࢲ ೯زਸ ೧ೞࣁਃ.
ਢ ࢎ ߑޙо য٣ীࢲ ৳ח ঈೠ റীח ࢎ ೯زী ڪয ٜযঠפ. খࢲ ਢ ࢎ ݾ৬ ࠺ૉפझ ݾ ܳ ੌदఃח ߑߨী ೧ ঠӝ೮णפ. ৈ۞࠙ ݾ ੌࠗо Ҋё ӝ߈ਸ טܻҊ द ҳݒೞب۾ ӂೞח ҃ , Ӓٜ য٣ীࢲ ৳ח ೧ೞח Ѫ ಌૌ ೠ ࠗ࠙ ੌ ࡺੑפ. ࠁҊח ಕ৬ బஎ, ࢎীࢲ ࣻ೯ ੋ স ߂ جই য়ח ӝܳ ೧ೞҊ रਸ ࣻب णפ. ۞ೠ ా҅ܳ ਵ۰ݶ ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ߮۽ 'ಕ ࠭'ܳ ࢶఖೠ ߮ ݒѐ ߸ࣻী 'അ URL'ਸ ࢶఖೞभदয়. ӈೞ о ѱ ؼ Ѫ ӈೞ ࢎী ח п ਢ ಕ ৬ ೣԋ п ਢ ಕо ৌۈ ػ പࣻ৬ ؊ ਃೞѱח п ಕܳ ࠄ ة ࣻੑפ. ݃ଲо۽ ࠁҊࢲܳ ఠ݂ೞৈ о ݆ ҳݒо о ݆ ࠄ ਢ ಕܳ ഛੋೞҊ о ൜۽ బஎܳ ঈೡ ࣻ णפ. ఋѶ Ҋё ҙৈೞҊח బஎী ೠ ই٣যܳ റীח ߮ ؘఠܳ ࠙ࢳೞৈ ౠ ࢎ ࢚ ഐ ਊਸ बகਵ۽ ঈೡ ࣻ णפ.
؊ ա ਢࢎܳ ҳ୷ೞח ߑߨ 69 ജ ߂ ࣻ ஏ
Facebook Analytics ਬੑ ҃۽ ࠁҊࢲܳ ࢎਊೞݶ ೦ݾࠁӝ, ߄ҳפী ୶о ߂ ҳݒ৬ э ਗೞח ܴਸ ా೧ ࢎۈٜ ਸ ݃ա ബҗਵ۽ ز ೞחܳ ஏೞח द ਬੑ ҃۽ܳ औѱ ٜ݅ ࣻ णפ. ਬੑ ҃۽ ࠁҊࢲীࢲח নೠ ߮ ܳ ೞҊ ਗೞח ࣽࢲ۽ Ցয ֬ਸ ࣻ ਵݴ п ױ҅ীࢲࡺ݅ ইפۄ ਬੑ ҃۽ীࢲب ജਯਸ ࠅ ࣻ णפ. ਬੑ ҃۽ܳ ؊ ࣁ࠙ചೞৈ ࢎܳ ߑޙೠ ਢ ࢎ ژח ಕੋਸ ӝળਵ۽ ࢎۈٜ ജਯ যڌѱ ܲ ഛੋೡ ࣻ णפ. ۧѱೞ۰ݶ ಌօীࢲ ߮ ೞա۽ 'ಕࠁӝ'ܳ ࢶఖೞҊ ࣻਸ ܼ ೠ 'ਢ ݒѐ ߸ࣻ'۽ ࢚ࣁ Ѩ࢝ ਸ ࢶఖೞभदয়. ৈӝীࢲ ҙबח Referer URL ژח UTM ݒѐ ߸ࣻܳ ೡ ࣻ णפ.
"SUJDMF ഐܳഝਊೞৈदр҃җীٮܲ ಕੋࢿҗஏೞӝ https://analytics.facebook.com/blog/how-do-cohorts-help-you-measure-impact-over-time
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 71 ഐח
'दр ҃җী ٮۄ ઁಿ সؘ৬ ݃ா ಕੋ ١ ࢿҗܳ যڌѱ ஏೡ ࣻ աਃ?' ৬ э ޙী ೧ਸ ࣻ ח ӝמੑפ. ࠗ࠙ ҃ ݃ாఠٜ ݆ ন ؘఠܳ ਃदೞח Ѫ݅ ইתפ. Ӓۢীب ॶݽহח ؘఠ৬ ޖೠ ܳ ࠙ ࢳ೧оݶࢲ ਗೞח Ѿҗܳ ӝۆ য۰ ੌੑפ. ഐח ਖ਼ܨ ߂ ࢤগ о(LTV)ۢ ࠺ૉפझী ਃೠ ܳ बਵ ۽, ઁಿ সؘ, ݃ா ಕੋ ١ दр ҃җী ٮۄ ਢࢎ, জ, Facebook ಕ, Messenger ࠈী ח ೱ ਸ ঈೞח ؘ ب ؾפ. ഐ ഐח ਵ۽ दр ҃җী ٮۄ ୶ೞח ࢎۈٜ Ӓܛਸ оܻఈפ. Facebook ࠙ࢳীࢲח ഐܳ 'ੌ ӝр زউ ౠ ೯زਸ ஂೞҊ աࢲ ܲ ೯زਸ ஂೞח ࢎۈٜ Ӓܛ'ਵ۽ פ. ܳ ٜয, ܻইైযۄח ৈ೯ࢎо ਬۣ ೯ ೦ҕಞਸ Ҋ ח ࢎۈٜ पઁ۽ ೦ҕಞਸ ҳݒೞӝө যו ب दр Ѧܻח ঌҊ रয ೠҊ о೧ࠁѷण פ. ҃ীח ݽפఠ݂ೞח ೦ҕಞ ܻझী ઁҕ೦ਸ ୶оೞח Ѫ ߣ૩ ߮Ҋ, ઁҕ೦೯ ೦ҕಞਸ ҳݒೞ ח Ѫ ف ߣ૩ ߮ੑפ. ٸ ഐ ࠙ࢳ ܻইైয ޙী ߸ਸ ઁҕೞח о જ ߑߨ ؼ ࣻ णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 72 ഐ
ਬਊࢿ ഐח ޖೠ ࠁܳ Ѧ۞ղח ؘ ب ؾפ. ഐܳ ഝਊೞݶ ݃ா ಕੋ, ઁಿ ߸҃ ࢎ೦, জ সؘ ١ Ҋ ё ೯زী ח ೱਸ ౸ױೡ ࣻ णפ. ܳ ٜݶ ࢜۽ ৡࠁ٬ ജ҃ਸ ҳഅೞח ҃, ഐ Ӓܛীࢲ दр ҃җী ٮܲ ਖ਼ܨܳ ݽפఠ݂ೡ ࣻ णפ. ഐܳ ࢤࢿೞݶ KPIܳ ஏೡ ࣻ ח ఋۄੋਸ ࢸೡ ࣻ णפ. ఋѶ ೯ز(ҳݒ, ҳة ژח ܲ ജ ߮)ਸ ஂೞח ؘ ಣӐਵ۽ ࣗਃغח दрਸ ঌҊ ח ҃, ജਯա ࣻࡺ݅ ইפۄ Ҋё ۄࢎী ח ೱب ഛ ੋೡ ࣻ णפ. ജ ߮ܳ ӝ߈ਵ۽ ӝੋ оܳ ࠙ࢳೞݶ о оо ֫ ࢎਊ৬ Ҋё, ઁಿ সؘ ബҗ, জ ҃ ١ਸ ঈ ೞח ؘ ب ؾפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 73 ഐܳ
ਬਊೞѱ ഝਊೡ ࣻ ח ஏ ഐܳ ࢎਊೞݶ নೠ Ӓܛਸ ా೧ ܳ ؊ बகਵ۽ ೧ೡ ࣻ णפ. ഐী ೡೞח ݒѐ߸ࣻী ٮۄ LTV, ਖ਼ܨ, ଵৈ৬ э ࠺ૉפझী ਃೠ ী ח ೱਸ ഛੋೡ ࣻ णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 74 নೠ
ਬഋ ࠺ૉפझо Facebook ࠙ࢳীࢲ ഐܳ ࢎਊೞח ߑध • ࢚Ѣې: ৈ۞࠙ ਢࢎীࢲ బஎܳ ࠄ ઁಿਸ ҳݒೞח ࢎۈ ݻ ݺա ؼөਃ? Facebook ࠙ࢳীࢲ ח Messenger ߂ ಕ৬ э ܲ Facebook ݃ா بҳܳ ೣԋ ࢎਊೡ ࣻ ਵ۽, Messenger ࠈীࢲ CTA ܳ ܼೞҊ ઁಿਸ ҳݒೞח ೯زҗ ҙ۲ػ ഐܳ ٜ݅ ࣻ णפ. • ৈ೯: ౠ ݾ۽ оח ೦ҕಞਸ ইࠁҊ 1ѐਘ ղী ডೞח ࢎۈ ݻ ݺੌөਃ? Facebook ಕ ѱदޛਸ ࠁҊ ೦ҕಞਸ ইࠁח ࢎۈ ݻ ݺੌөਃ? • ѱ: ਵ۽ জਸ दೞҊ աࢲ জ ղ ҳݒਯਸ ୶ೞӝ ਤ೧ ഐܳ ٜ݅ ࣻ णפ. ઁ о о ח ࢎਊ ܳ ഛࠁೞѱ ؼөਃ? • ಌ࠶ܻ࣊: ಌ࠶ܻ࣊ח ѐ ࢎਊ ਖ਼ܨܳ טܻҊ रযפ. ݃ա ݆ ࢎۈٜ బஎܳ ࠁҊ 3ੌ ղী ৈ۞࠙ ࢎա জਸ ߑޙ೮ח ഛੋ೧ࠁࣁਃ. ѱदޛী ؆Ӗਸ ױ ࢎۈ ࣻ৬ ੌੌ ղী ࢎա জਸ ߑޙೞৈ బஎܳ ࠄ ࢎۈ ࣻܳ ݽפఠ݂ೡ ࣻب णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 75 ഐܳ
ഝਊೞৈ ࠺ૉפझ ۚਸ ୭ചೞח ߑߨ • ୭ઙਵ۽ ജೞח ࢎۈٜ оؘ ഐ Ӓܛী ೠ ஏ LTVܳ ഛੋೞҊ, ࣻܳ ഝਊೞৈ ਢ ࢎ ജ҃ਸ ߄ ԲѢա ܻఋѱ ಕੋਸ ٜ݅ оо ח ౸ױೡ ࣻ णפ. • ژೠ ࢜۽ ࢎਊܳ ഛࠁೞח Ѫ ࠺ਊ ݶীࢲ ؊ ബਯੋ LTV ؘఠܳ ా೧ ಣоೞҊ, ӝઓ Ҋёਸ ܻఋѱೡ ࣻ णפ. • ࢎۈٜ ઑഥ೮Ѣա ߄ҳפী ୶оೠ ಿݾ ژח బஎܳ ഘࠁೞח ܻఋѱ ಕੋਸ ٜ݅যࠁࣁਃ. • о ࢿҗо જ ഐܳ ঈೞҊ बகਵ۽ ࠙ࢳೞৈ ٜ ҕా ޖੋ ঌইࠅ ࣻ णפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 76 ಌօҗ
ഐ ର ഐ৬ ಌօীח ف о ର णפ. • ഐ Ӓܛ ஂೞח ف о ೯ز ೧ ӝр ղী ߊࢤפ. • ಌօ ࣁ ѐ ࢚ ࢎਊ ೯زਸ ஏפ. Ӓܛী ࣘೠ ࢎۈٜ ౠ ೯زਸ ೮ਸ ٸܳ ӝ߈ਵ۽ ഐܳ ٜ݅ ࣻ ח Ѫ ೨बੑפ. ഐ৬ ಌօ ੌ۲ ೯زਸ ా೧ Ӓܛ ۽ࣁझܳ ୶ೠח ীࢲ ࠺तೞ݅, ಌօਸ ࢎਊೡ ٸח ౠ ೯ز ੌযաח द ࢿҗܳ औѱ ஏೡ ࣻ হणפ. ܳ ٜݶ ੌ दр زউ കಕীࢲ ೯ػ ݃ா ಕੋ ࢿҗח ஏೞӝ য۵णפ. ಌօ 3ѐ ࢚ ױ҅ܳ ࣽࢲ۽ Ѣח җਸ ஏ೧ঠ ೡ ٸ ਬਊೞݴ, ୭ചܳ ਤ೧ ߽ݾ അ࢚ա ӝഥܳ ঈ೧ঠ ೞח ҃ীب ب ؾפ.
ഐܳ ഝਊೞৈ दр ҃җী ٮܲ ಕੋ ࢿҗ ஏೞӝ 77 Facebook
࠙ࢳীࢲ ഐܳ ࢎਊೞৈ ؘఠܳ बக ࠙ࢳೞח ߑߨ ࣁӒݢ ݒѐ߸ࣻ ӝӝ, ੋҳ ా҅ ౠࢿ, জ ߡ, ې ࣗझ ژח ݏ ࢸ ࣁӒݢܳ ਊפ. Ӓ۞ݶ о о о ֫ Ҋёҗ ࢎਊܳ ഛೞѱ ঈೡ ࣻ णפ. 'द ӝળ' ٘܂ ݫܳ ࢎਊೞৈ ੋҳ ా҅ ౠࢿ, ਤ߹ ݒ , օ, UTM ಕੋ ١ ࣁӒݢب ࠺Үೡ ࣻب णפ. Ӓېীࢲח օ߹۽ ࣁ࠙ചػ ഐܳࢎਊೞৈ ҳݒܳ ࠺Үפ.