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1. (PPHMF"OBMZUJDT
   

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2. ௿ܼझ౟ܿ੉ۆ?
   2
   ௿ܼ ҃۽ ࠙ࢳ੉ۄҊب ࠗܲ׮.
   ௿ܼझ౟ܿ
   ׮઺ Ѿҗ ࠙ࢳ
   प೷җ పझ౟
   ࣗ࠺੗ ੄Ѽ
   ҃੬੿ࠁ ࠙ࢳ
   ੋࢎ੉౟
   যڃ ੌ੉ ੌযաחо?
   ঴݃ա ݆੉ ੌযաחо?
   ৵ ੌযաח о?
   ҃੬੗ীѱח ޖट ੌ੉
   ੌযաחо?
   ޖ঺ਸ ೧ঠ ೞחо?
   ߑޙ੗о௿ܼਸా೧ߑޙೞחಕ੉૑߂ࣽࢲী؀ೠ૘ؘ҅੉ఠ
   ࢎਊ੗೯زী؀೧݆਷Ѫਸঌ۰઱૑݅ ੉ਬী؀೧ࢲחঌ۰઱૑ঋח׮
   ௿ܼझ౟ܿ࠙ࢳ਷
   ౟ې೗࠙ࢳࣻળ
   ࢲߡࣻળীࢲ੘ز
   ࢎਊ੗ীѱઁҕغחಕ੉૑ࣻ
   пಕ੉૑ܳ۽٘ೞחؘѦܻחदр
   ࢎਊ੗о੉زೞח࠼ب
   ੉زदী੹࣠غחؘ੉ఠনਸ୶੸
   ੹੗࢚Ѣې࠙ࢳࣻળ
   ࢲ࠺झղ଻օрਬബࢿਸ࠙ࢳ
   ࢎਊ੗੄೯زਸ࠙ࢳ
   

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3. ௿ܼ੉߮౟ۆ?
   3
   ੉߮౟ীח ׮਺җ э਷ ҳࢿਃࣗо ੓׮.
   • ஠పҊܻ Category
   • ঘ࣌ Action
   • ۄ߰(ࢶఖࢎ೦੉૑݅ ӂ੢ೣ) Label
   • ч(ࢶఖࢎ೦) Value
   ҳӖ ӂ੢ࢎ೦
   • ঘ࣌ ੉ܴ਷ ࠁҊࢲ ؘ੉ఠ৬ ҙ۲੉ ੓যঠ ೤פ׮.
   • ࢎਊ੗ ࢚ഐ੘ਊਸ ૘҅ೞѢա ҳ࠙ೞ۰ݶ ঘ࣌ ੉ܴਸ ੌҚ੸ਵ۽ ࢎਊೞࣁਃ
   • ঘ࣌੉ ೦࢚ 'ঘ࣌'ਸ ੄޷ೞ૑ח ঋणפ׮.
   • ࣽ ੉߮౟ ࣻח ࣽ ঘ࣌ ࣻী ٮۄ ૐо೤פ׮.
   ઁೠࢎ೦
   • ؀ࣗޙ੗, ҕߔ ١ਸ ҳ࠙ೠ׮. eg) click != Click != CLICK
   • গօܻ౮झ ੽ࣘ റ ୊਺ 10ѐ੄ ঘ࣌਷ ݽف ӝ۾ೞ૑݅, ੉റীח 1ୡী 1hit݅ ӝ۾ೠ׮.
   

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4. ௿ܼ੉߮౟ۆ?
   4
   ੉߮౟ীח ׮਺җ э਷ ҳࢿਃࣗо ੓׮.
   • ஠పҊܻ Category
   • ঘ࣌ Action
   • ۄ߰(ࢶఖࢎ೦੉૑݅ ӂ੢ೣ) Label
   • ч(ࢶఖࢎ೦) Value
   ҳӖ ӂ੢ࢎ೦
   • ч਷ ޙ੗ৌ੉ ইצ ੿ࣻۄח ੼ীࢲ ׮ܲ ҳࢿਃࣗ৬ ׮ܰ޲۽
   • ୶੸ ؀࢚ ಕ੉૑ ѐ୓ী ࣻ஖ܳ ೡ׼ೞח ؘ ࢎਊೞࣁਃ.
   ઁೠࢎ೦
   • ਺ࣻח উؾפ׮.
   

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5. ࣁ࣌(Session)
   5
   ࣁ࣌ is ߑޙ
   ߑޙ = ߑޙ೧ࢲ ځաӝ ੹ী ঴݃р੄ दрਸ ࠁնਸ ੄޷.
   ࣁ࣌ઙܐ दр਷ ӝࠄ੸ਵ۽ 30࠙, ੄ب੸ਵ۽ ߸҃ೡ ࣻ ੓਺.
   30min
   sessionID = A sessionID = A
   29min
   sessionID = B sessionID = B
   য়റ 1:00 য়റ 1:02
   য়റ 3:35 য়റ 3:36
   1ߣ૩ ߑޙ
   = 1ࣁ࣌
   2ߣ૩ ߑޙ
   = ই૒ 1ࣁ࣌ উ՘թ
   

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6. ߑޙ੗(User)
   6
   ߑޙ੗ is ࠳ۄ਋੷௢ః
   ߑޙ੗ח ࢎۈ੉ ইפۄ ࠳ۄ਋੷ী बח ѐ߹௢ఃܳ ੄޷ೣ
   Ӓېࢲ 1) ௢ఃܳ ੋधೞ૑ ޅೞѢա 2) ࠳ۄ਋੷о Ѣࠗೞח ௢ఃܳ ࢎਊೞѢա 3) द௼݁࠳ۄ਋੷ܳ ࢎਊೞݶ ୶੸غ૑ ঋ਺
   ೠ ࢎۈ੉؊ۄب ৈ۞ ࠳ۄ਋੷ܳ ࢎਊ೧ ੽ࣘೠ׮ݶ, ৈ۞ ݺਵ۽ ஠਍౟ ؼ ࣻ ੓਺
   30min
   sessionID = A sessionID = A
   30min
   sessionID = B sessionID = B
   য়റ 1:00 য়റ 1:02
   য়റ 3:35 য়റ 3:36
   Chrome
   cookie ID = X
   1࠳ۄ਋੷
   = 1ਬ੷
   

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7. ഝࢿߑޙ੗(Active User)
   7
   ഝࢿߑޙ੗ is ா߄ா
   ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮.
   ߑޙ੗
   1ਘ 1઱ ਘ A B C S Z
   1ਘ 1઱ ࣻ A D
   1ਘ 2઱ ച B E F G
   1ਘ 2઱ ݾ A D G
   1ਘ 2઱ ష G Z S
   

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8. ഝࢿߑޙ੗(Active User)
   8
   ഝࢿߑޙ੗ is ா߄ா
   ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮.
   ߑޙ੗ DAU
   1ਘ 1઱ ਘ A B C S Z 5
   1ਘ 1઱ ࣻ A D 2
   1ਘ 2઱ ച B E F G 4
   1ਘ 2઱ ݾ A D G 3
   1ਘ 2઱ ష G Z S 3
   

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9. ഝࢿߑޙ੗(Active User)
   9
   ഝࢿߑޙ੗ is ா߄ா
   ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮.
   ߑޙ੗ WAU
   1ਘ 1઱ ਘ A B C S Z
   6
   1ਘ 1઱ ࣻ A D
   1ਘ 2઱ ച B E F G
   8
   1ਘ 2઱ ݾ A D G
   1ਘ 2઱ ష G Z S
   

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10. ഝࢿߑޙ੗(Active User)
    10
    ഝࢿߑޙ੗ is ா߄ா
    ഝࢿߑޙ੗੄ ୶୹ӝળী ٮۄ ׮ܰѱ ஏ੿ؼ ࣻ ੓׮.
    ߑޙ੗ MAU
    1ਘ 1઱ ਘ A B C S Z
    9
    1ਘ 1઱ ࣻ A D
    1ਘ 2઱ ച B E F G
    1ਘ 2઱ ݾ A D G
    1ਘ 2઱ ష G Z S
    

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11. ഝࢿߑޙ੗(Active User)
    11
    ഝࢿߑޙ੗ח ؔࣅਵ۽ ҅࢑غ૑ ঋח׮.
    DAU ؊ೠ׮Ҋ WAU غ૑ ঋҊ, WAU ؊ೠ׮Ҋ MAU غ૑ ঋח׮.
    ੤ߑޙܫ(Retention rate)о ֫ਸࣻ۾…
    MAU
    9
    DAU
    5
    2
    4
    3
    3
    WAU
    6
    8
    7
    10
    14
    

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12. ୓ܨदр(Avg. Time on Page)
    12
    ୓ܨदр is ҳрҗ ҳр ࢎ੉ীࢲ ݠޙ दр
    ಕ੉૑ ୶੸ਸ ਃ୒ೞӝ ٸޙী, ಕ੉૑৬ ಕ੉૑ ࢎ੉੄ ݠޙदрਸ ஏ੿ೣ
    ݽٚ ࠙ࢳبҳח ੉ఎಕ੉૑ীࢲ੄ ୓ܨदрਸ ঌ ࣻ হ਺
    /index /list /places
    য়റ 1:00 য়റ 1:01
    ୓ܨदр 1࠙
    য়റ 1: 06
    ୓ܨदр 5࠙
    য়റ 1: 08
    ?????????
    ୓ܨदр 6࠙
    

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13. ୓ܨदр
    13
    ୓ܨदр is ҳрҗ ҳр ࢎ੉ীࢲ ݠޙ दр
    ಕ੉૑ ୓ܨदрࠁ׮ ࢎ੉౟ ୓ܨदр੉ ؊ ੿ഛೣ
    /index /list /places/1
    য়റ 1:00 য়റ 1:01
    ୓ܨदр 1࠙
    য়റ 1: 06
    ୓ܨदр 5࠙
    য়റ 1: 08
    ୓ܨदр 2࠙
    /places/2
    ୓ܨदр 5࠙
    /places/reserve
    ?????????
    য়റ 1:07
    য়റ 1:12
    /places/photo
    ?????????
    

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14. ୓ܨदр
    14
    ୓ܨदр is ҳрҗ ҳр ࢎ੉ীࢲ ݠޙ दр
    ਢ੄ ҃਋, ಕ੉૑߹ࠁ׮ ࢎ੉౟ ੹୓੄ ୓ܨदр੉ ؊ ੄޷੓ח ૑಴
    /index /list /places/1
    য়റ 1:00 য়റ 1:01
    ୓ܨदр 1࠙
    য়റ 1: 06
    ୓ܨदр 5࠙
    য়റ 1: 08
    ୓ܨदр 1࠙
    /places/2
    ୓ܨदр 1࠙
    /places/reserve
    ?????????
    য়റ 1:07 য়റ 1:12
    /places/photo
    ୓ܨदр 4࠙
    ୓ܨदр 12࠙
    

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15. ߈࣠ܫ(Bounce Rate)
    15
    ߈࣠ܫ is ইޖѪب, ੿݈ ইޖѪب উೣ
    ਃ୒੉ ߊࢤೞחѤ ޖ঱оۄب ೠ Ѫ..
    ߑޙಕ੉૑ = ੉ఎಕ੉૑
    য়റ 1:00
    ?????????
    য়റ 1: 08
    

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16. ੉ఎܫ(Exit Rate)
    16
    ੉ఎܫ is ࢎ੉౟ী ٜয৬ࢲ ౠ੿ ಕ੉૑ীࢲ ੉ఎೠ ࢎۈ੄ ࠺ਯ
    ߑޙಕ੉૑ != ੉ఎಕ੉૑
    ೞ૑݅, ݽٚ ࢎਊ੗ח ߈٘द ځդ׮. ځդ׮Ҋ.
    /index /list /places
    ੉ఎܫ 25% ੉ఎܫ 75%
    

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17. ੹ജܫ(Conversion Rate)
    17
    ੹ജܫ is ࠺ૉפझ ۽૒ ٮۄр׮
    ੹ജਯ = Ѿҗ/User ژח Session
    /index /list /places
    ੹ജਯ 100% ੹ജਯ 25%
    

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18. ஏ੿ӝળ(Dimension)җ ஏ੿೦ݾ(Metric)
    18
    ஏ੿ӝળ
    Dimension
    ஏ੿೦ݾ
    Metric
    ѐߊ੗о ੿੄ೠ׮
    (੗زਵ۽ غח Ѫب ޛۿ ੓਺)
    Google੉ ా҅մ׮
    (উ೧઱ח ా҅ب ޛۿ ੓਺)
    

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19. ஏ੿ӝળ
    Dimension
    ஏ੿೦ݾ
    Metric
    ஏ੿ӝળ(Dimension)җ ஏ੿೦ݾ(Metric)
    19
    ӝળਸ ଂђ׮ чਸ ଻਍׮
    

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20. ࠁҊࢲ > ೯ز > ੉߮౟
    20
    ࠁҊࢲ೯ز
    

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21. ੋӝ੉߮౟
    21
    ࠁҊࢲ೯ز੉߮౟
    

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22. ੋӝ੉߮౟ > ࠁҊࢲ ੷੢
    22
    ੷੢ػ ࠁҊࢲ ࢸ੿ೞӝ
    • ੉߮౟ ࠁҊࢲ > ਋࢚ױ > ‘੷੢’ > ੉ܴ [ࠁҊࢲA] ૑੿
    • ݏ୺ࢸ੿ > ੷੢ػ ࠁҊࢲ > [ࠁҊࢲA] ࢶఖ
    • [ࠁҊࢲA] ਋࢚ױ > ‘ҕਬ’
    1. ୶о۽ ࠁҊ र਷ ӝળ੉ ੓ਵݶ ֍য઱ࣁਃ.
    

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23. 23
    2. ‘Ҋә Ѩ࢝’ਸ ־ܰݶ ࠂ੟ೠ ઑѤਵ۽ Ѩ࢝ਸ..
    3. ਗೞח ઑѤਸ ֍য [੸ਊ]ೞࣁਃ
    4. Ѩ࢝Ѿҗо ਗೞ؍ Ѫੋ૑ ഛੋ೧ࠁࣁਃ.
    

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24. 24
    5. ݃਺ী ٜݶ ੷੢ਸ ೧ࠇפ׮.
    6. ঌইࠅ ࣻ ੓ח ੉ܴਵ۽ ੷੢ೞࣁਃ.
    7. ੷੢ػ ࠁҊࢲীࢲ ഛੋ೧ࠇद׮.
    8. ੷੢ػѱ ࠁ੉֎ਃ.
    9. ౱੢ীѱ ҕਬ೧ࠅөਃ?
    10. ݒ઱ ਘਃੌী ঌইࢲ ܻನ౟ܳ ߊ࣠ೞب۾ ৘ডೡ ࣻ ੓णפ׮.
    

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25. ݏ୺ ࠁҊࢲ ٜ݅ӝ
    25
    ୭࢚ਤ చਸ ҳࢿೠ׮.
    ࢲ࠳చਸ ҳࢿೠ׮.
    ࠁҊࢲ੄ ݽٚ చী ೙ఠо ػ׮.
    ࢲ࠳చਸ ҳࢿೠ׮.
    

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26. [੗زਵ۽ Ӓܛചػ ಕ੉૑]ח ಕ੉૑੄ ੹ജ੄ ൒ܴਸ ࠅ ࣻ ੓׮.
    ೯ز ൒ܴ
    26
    

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27. ೯ز ൒ܴ
    27
    [ചݶ ߂ ੉߮౟]ח ചݶղীࢲ੄ ௿ܼ੉߮౟ө૑ ࠅ ࣻ ੓׮.
    द੘ ಕ੉૑ܳ ૑੿ೞৈ ੉റ ੹ജػ ചݶҗ ௿ܼ੉߮౟ٜ੄ ࠺ਯਸ ࠅ ࣻ ੓׮.
    ಕ੉૑>ಕ੉૑ח ചݶਸ ੹ജೠ Ѫ੉޲۽ ੉ఎೠѪ୊ۢ ࠁੌ ࣻ ੓׮.
    

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28. ݾ಴৬ ਬੑ҃۽ दпച
    28
    

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29. ݾ಴৬ ݾ಴൒ܴ
    29
    

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30. • Ѿઁө૑ ੉ܰח ݾ಴ ৮ܐ ൒ܴ ࠁӝ
    • ࢚ಿ ࢚ࣁ ಕ੉૑ীࢲ੄ ੹ജ ੉ز҃۽ ࠁӝ
    • ݽ߄ੌ ٣߄੉झীࢲ ੽ࣘೠ ੉߮౟ܳ ೙ఠ݂೧ࠁӝ
    • ஏ੿ӝળҗ ஏ੿೦ݾਸ ઑ೤೧ ա݅੄ ࠁҊࢲܳ ٜ݅যࠁӝ
    Workshop
    30
    ҳӖ ࢚ಿ ݒ੢ ҳӖ࠙ࢳ ؘݽ҅੿
    

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31. ҳӖ গօܻ౮झ Үਭ җ੿
    31
    https://analytics.google.com/analytics/academy/
    ୡࠁ੗ + Ҋә௏झܳ ݽف ࣻъೞݶ ੗Ѻૐद೷ী ਽दೡ ࣻ ੓׮. (ޖܐ!)
    

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32. GBDFCPPL"OBMZUJDT
    

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33. ಕ੉झ࠘ ࠙ࢳ
    33
    ಕ੉झ࠘ ҟҊ ಕ੉झ࠘ ಕ੉૑
    ਢࢎ੉౟
    ݽ߄ੌজ
    ಕ੉झ࠘ ࠙ࢳ
    ಕ੉झ࠘ ղࠗ ಕ੉झ࠘ ৻ࠗ
    

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34. ಕ੉झ࠘ ࠙ࢳ : ઱ਃӝמ
    34
    

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35. ಕ੉झ࠘ ࠙ࢳ : ઱ਃӝמ
    35
    

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36. ಕ੉झ࠘ ࠙ࢳ : ઱ਃӝמ
    36
    

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37. ಕ੉૑࠙ࢳ : ѐਃ
    37
    

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38. ಕ੉૑࠙ࢳ : ഘࠁ
    38
    

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39. ಕ੉૑࠙ࢳ : ౹۽ਕ
    39
    

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40. ಕ੉૑࠙ࢳ : જইਃ
    40
    

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41. ಕ੉૑࠙ࢳ : ب׳ ߧਤ
    41
    

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42. ಕ੉૑࠙ࢳ : ب׳ߧਤ
    42
    

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43. ಕ੉૑࠙ࢳ : ب׳ߧਤ
    43
    

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44. ಕ੉૑࠙ࢳ : ಕ੉૑ઑഥ
    44
    

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45. ಕ੉૑࠙ࢳ : ѱदޛ
    45
    

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46. ಕ੉૑࠙ࢳ : ѱदޛ
    46
    

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47. ҟҊ࠙ࢳ : ѐਃ
    47
    

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48. ҟҊ࠙ࢳ : ஬ಕੋ
    48
    

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49. ҟҊ࠙ࢳ : ҟҊࣁ౟
    49
    

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50. :PVUVCF"OBMZUJDT
    

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51. ѐਃ
    51
    

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52. ѐਃ : पदр
    52
    

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53. द୒दрࠁҊࢲ : ౟ې೗ࣗझ
    53
    

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54. द୒दрࠁҊࢲ : ੤ࢤਤ஖
    54
    

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55. द୒दрࠁҊࢲ : ӝӝ
    55
    

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56. ࢚ഐ੘ਊࠁҊࢲ : ҳة੗
    56
    

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57. ࢚ഐ੘ਊࠁҊࢲ : ‘જইਃ’ ߂ ‘फযਃ’
    57
    

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58. "SUJDMF
    ࠺ૉפझܳ੉೧ೞחо૑૑಴
    https://analytics.facebook.com/blog/measure-and-understand-your-business-with-these-5-metrics
    

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59. ࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴
    59
    Active Users
    ഝࢿ ࢎਊ੗ח ౠ੿ զ૞ ژח ׳ী ӈೞ੄ ઁಿ੉ա ࠺ૉפझী ଵৈೠ ୨ ࢎਊ੗ ࣻੑפ׮. ݆਷ ӝসٜ੉ ઁಿਸ ઑ੿ೞ
    Ҋ ݃ா౴ ੉פ࣊౭࠳ܳ द੘ೞݶࢲ ੌੌ ഝࢿ ࢎਊ੗ (DAU)৬ ਘр ഝࢿ ࢎਊ੗ (MAU)о दр੉ ૑թী ٮۄ যڌѱ ߸
    ചೞח૑ ஏ੿೤פ׮. ഝࢿ ࢎਊ੗ח ࢿ੢җ ࠁઓ ݽفܳ ஏ੿ೞӝ ٸޙী ࠺ૉפझ੄ ੹߈੸ੋ ࢿҕਸ ஏ੿ ೡ ࣻ੓ח જ
    ਷ ߑߨੑפ׮.
    
    ഝࢿ ࢎਊ੗ܳ о੢ ੿ഛೞѱ ౵ঈೞ۰ݶ ଻օীࢲ ࠙ࢳਸ ஏ੿ ೧ঠ೤פ׮ . ৘ܳ ٜয ־ҵо ੗न੄ ە఼ীࢲ ਢ ࢎ੉౟
    ܳ ߑޙೠ ׮਺ ോ؀ ੹ചীࢲ জਸ ࢎਊೞח ҃਋ ੉ܳ 2ݺ੉ ইפۄ 1ݺ੄ ഝࢿ ࢎਊ੗۽ ҅࢑ೡ ࣻ ੓णפ׮. ࢎੌ۽ী
    ࢲ ଻օҗ ӝӝܳ ஏ੿ೞח ӝઓ੄ ࠙ࢳ بҳܳ ࢎਊೞݶ ف ݺ੄ ׮ܲ ഝࢿ ࢎਊ੗ (ਢ ࢎ੉౟ ߂ জ ઺ ೞա)۽ ҅࢑ؾפ
    ׮. Ӓۧӝ ٸޙী ১פ ଻օ ࠙ࢳ਷ ࠺ૉפझ ࣻ೯ ߑधਸ ੿ഛೞѱ ੉೧ೞח ؘ ઺ਃ೤פ׮.
    
    

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60. ࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴
    60
    Conversion
    ؀ࠗ࠙੄ ࠺ૉפझח ࢎۈٜ੉ ٮۄঠೞח ਗೞח ҃۽ ա ൒ܴਸ о૑Ҋ ੓णפ׮. ઁಿী оੑೞѢա ҳݒೞѢա ׮਺ ױ
    ҅۽ աইоח ӭٸӝח ਗೞח ৈ೯ਸ ా೧ ࢎۈٜਸ ঴݃ա ബҗ੸ਵ۽ ਑૒ੌ ࣻ ੓ח૑ܳ ஏ੿ೞח ъ۱ೠ ߑߨੑפ׮.
    
    ӝӝ৬ ଻օী Ѧ஘ ੐द ਬੑ ҃۽ܳ ݅٘ח Ѫ਷ ࢎۈٜ੉ ׮ܲ ఠ஖ ನੋ౟۽ ੉زೞח ߑधਸ ੉೧ೞח ؘ ষ୒դ о஖
    о ੓ਵ޲۽ ݽٚ ױ҅ীࢲ ੹ജਸ ؊ ബҗ੸ਵ۽ ୭੸ച ೡ ࣻ ੓णפ׮. ਬੑ ҃۽ܳ ੹ ଻օ ஏ੿җ Ѿ೤ೞݶ '੉ ଻օী
    ࢲ੉ ੘সਸ ࣻ೯ ೠ ࢎۈ੉ ঴݃ա ݆਷ ࢎۈٜ੉੉ ׮ܲ ଻օীࢲ ׮ܲ ੘সਸ ࣻ೯೮ח૑'৬ э਷ ઺ਃೠ ૕ޙী ׹߸ ೡ
    ࣻ ੓णפ׮
    

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61. ࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴
    61
    Engagement
    ஏ੿ਸ ా೧ ઁಿਸ ҳݒೞѢա ਢ ಕ੉૑ܳ ࠁח ١ Ҋё੉ ࠺ૉפझীࢲ ౠ੿ ೯زਸ ஂೞח പࣻ৬ ઁಿীࢲ ࣗ࠺ೞח
    दрਸ ౵ঈೡ ࣻ ੓णפ׮.
    
    ଵৈח ࢎۈٜਸ ׼न੉ ਗೞח Ѿҗ۽ ੉Ցয ୽ࢿبо ֫਷ ࢎਊ੗ ژח Ҋёਵ۽ ੹ജदఃח מ۱ী ৔ೱਸ઱ӝ ٸޙী
    ஏ੿ೞҊ ੉೧ೞח Ѫ੉ ઺ਃ೤פ׮. ഝࢿ ࢎਊ੗ ߂ ੹ജҗ ݃ଲо૑۽ ଵৈبח ӝӝ ߂ ଻օীࢲ ஏ੿೧ঠೞח ஏ੿ ೦
    ݾੑפ׮.
    
    ৘ܳ ٜয ׏झ ѱद੗о জ, ݽ߄ੌ ࢎ੉౟, ؘझ௼఼ ࢎ੉౟ ߂ Facebook ಕ੉૑ܳ о૑Ҋ ੓׮Ҋ о੿ ೧ ࠁѷणפ׮.
    ৈӝࢲ ੿ӝ੸ਵ۽ ௑బஎܳ ѱदೞҊ ة੗৬ ੄Ѽਸ աׄפ׮. ੉ઁח Ӓٜ੉ ҙबਸ ыח ଵৈ ੉߮౟о ੉۞ೠ ଻օ ઺
    ೞաী ؀ೠ 5 о૑ ׏झ ӝࢎܳ ੍ח ࢎۈ੉ۄҊ ࢚࢚೧ࠁभदয়. ੉ח ଵৈبо ֫׮ח Ѫਸ աఋղݴ ٮۄࢲ ਬܐ оੑ
    ੗۽ ੹ജ ೡ оמࢿ੉ ֫ӝ ٸޙੑפ׮.
    

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62. ࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴
    62
    Retention
    ؊ ݆਷ ࢎਊ੗ ژח Ҋёਸ ঳ח׮ݶ, ׼न੉ Ӓٜਸ ૑ఃҊ ੓ח૑ ഛੋೞח Ѫ੉ જणפ׮. য૰ٚ ؊ ݆਷ ࢎۈٜਸ ࢎ
    ۽ ੟ӝ ਤ೧ تҗ ੗ਗਸ ࣗ࠺ೞח Ѫ਷ ׼োೠ ੌ੉׮. ೠ োҳী ٮܰݶ োҳ Ѿҗী ٮܰݶ ӝઓ Ҋёਸ ਬ૑ೞח Ѫࠁ
    ׮ ࢜۽਍ Ҋёਸ ਬ஖ೞח ؘ 4 ~ 10 ߓ ؊ ݆਷ ࠺ਊ੉ٜ ࣻ ੓णפ׮ . ژೠ ߬ੋ ঙ ஹಌפ (Bain & Company)о ࣻ೯
    ೠ ઑࢎী ٮܰݶ Әਲ਼ ࢲ࠺झ੄ ҃਋ Ҋё ਬ૑ਯ੉ 5% ૐоೞݶ ੉੊੉ 25% ૐо೤פ׮
    
    ࠁਬ ࠁҊࢲܳ ࢎਊೞݶ ౠ੿ ӝр റী ӈೞ੄ ઁಿ੉ա ࠺ૉפझ۽ ׮द جই য়ח ࢎۈٜ੄ ࠺ਯਸ ஏ੿ೞৈ ࠺ૉפझ੄
    ੢ӝ੸ੋ Ѥъ ࢚కܳ ઱द ೡ ࣻ ੓णפ׮. ੉ܳ ా೧ ࢎۈٜ੉ ઁಿ੉ա ࠺ૉפझীࢲ о஖ܳ ঳Ҋ ੓ח૑, যڃ ࢎۈٜ੉
    Ҋ૘ೞҊ ੓ח૑ ١ਸ ౵ঈೡ ࣻ ੓णפ׮.
    

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63. ࠺ૉפझܳ ੉೧ೞח 5о૑ ૑಴
    63
    Revenue
    ࣻ੊ ହ୹ী ઱۱ೠ׮ݶ ҳݒ ੉߮౟ܳ ӝ۾ೞৈ ࣻ੊ਸ ஏ੿೧ঠ೤פ׮. ઁಿ ߂ ೯ز ࠙ࢳҗ ೣԋ ࣻ੊ਸ ನೣदఇਵ۽ॄ
    о੢ ӈ઺ೠ Ҋё੉ ־ҳੋ૑, ӈ઺ೠ ࢎۈٜ੉ ঴݃ա ӈ઺ೠ ૑, ઁಿ ߂ Ҋё ҃೷ী ؀ೠ ߸҃੄ ࣻ੊ ৔ೱਸ ౵ঈೡ ࣻ
    ੓णפ׮.
    
    ৘ܳ ٜয ௏ഐ౟ܳ ࢎਊೞৈ Ҋё ಣࢤ о஖ (LTV)ܳ ஏ੿ ೠ ׮਺ Ҋёਸ ࠙ܨೞৈ ੋҳ ా҅ ژח ୶ୌ ࣗझীࢲ LTVо
    যڌѱ ׮ܲ૑, ӒܻҊ ࢎۈٜ੉ ଻օ ઺ ೞաী ؀೧ ஂೞח ౠ੿ ೯ز (৘ : Facebook ಕ੉૑ী ѱदޛਸ જই೤פ׮.
    

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64. "SUJDMF
    ؊ա਷ਢࢎ੉౟ܳҳ୷ೞחߑߨ
    https://analytics.facebook.com/blog/how-to-use-data-to-build-a-better-website
    

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65. ؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ
    65
    ޖ঺ਸ ஏ੿ ೡ Ѫੋо Ѿ੿ೞࣁਃ.
    ਢ ࢎ੉౟੄ प੸ਸ ੉೧ೞ۰ݶ ݢ੷ ஏ੿೧ঠ ೡ ೦ݾਸ ध߹೧ঠ೤פ׮. ੉ח ೯ز ࠙ࢳਸ द੘ೞӝ ਤೠ ୐ ߣ૩ ױ҅ ઺
    ೞաੑפ׮ . ੉ ૕ޙী ੽Ӕೞח о੢ જ਷ ߑߨ਷ ࠺ૉפझ ݾ಴ܳ աৌೠ ׮਺ о੢ ੸೤ೠ ੉߮౟ (Ҋё ഝز)ܳ ध߹ೞ
    ח Ѫੑפ׮.
    
    ৘ܳ ٜয, ੹੗ ࢚Ѣې ਢ ࢎ੉౟ܳ ਍৔ೞח ҃਋ ࠺ૉפझ ݾ಴ח Ҋё ࣻܳ טܻҊ ҳݒܳ טܻݴ Ҋёਸ ࠁ׮ ੗઱ ࢚
    ੼ਵ۽ ࠛ۞ৢ ࣻ ੓णפ׮. ੉ח ࢎ੉౟ ౟ې೗ ૐо, ࠁӝ ೦ݾীࢲ ੢߄ҳפী ୶о ߂ ҳݒ۽੄ ੹ജਸ ѐࢶೞҊ ੤ߑޙ
    ਸ ӂ੢ೞח Ѫҗ э਷ ਢ ࢎ੉౟ ݾ಴۽ ೧ࢳؾפ׮. ਢ ࢎ੉౟ ݾ಴੄ ਋ࢶ ࣽਤܳ ੿ೞҊ ୡ੼ਸ ݏ୶Ҋ ౠ੿ ݾ಴৬ ҙ
    ۲੉ হח ੹߈੸ੋ ಕ੉૑ ࠭৬ э਷ গݒೠ ஏ੿ ೦ݾ਷ ୶੸ೞ૑ ݃ࣁਃ.
    
    ਢ ࢎ੉౟ ݾ಴ܳ ഛੋೠ റীח ࠺ૉפझ ߂ ҅ஏӝ ੉߮౟ী о੢ ੸೤ೠ ࠙ࢳ بҳܳ ࢶఖೞৈ प੸ ஏ੿ਸ द੘ೡ ࣻ ੓
    णפ׮.
    
    

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66. ؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ
    66
    ৢ߄ܲ ࠙ࢳ بҳܳ ࢶఖೞࣁਃ.
    ਢ ࢎ੉౟੄ प੸ਸ ஏ੿ೞӝਤೠ ׮নೠ ࠙ࢳ بҳо ੓णפ׮. पઁ۽ ӝস਷ ౠ੿ ؘ੉ఠ ਃҳী ٮۄ ݻ о૑ بҳܳ ࢎ
    ਊ೤פ׮.
    
    Facebook਷ ௢ః ߂ ಕ੉૑ ࠭ী ઺੼ਸ ك ࣁ࣌ ӝ߈ بҳо ইצ ࢎۈٜ੄ ࢎ੉౟ ز੘ਸ ஏ੿ೞب۾ ࢸ҅ػ ੉߮౟ ӝ
    ߈ ࣛܖ࣌ਸ ઁҕೞӝ ਤ೧ Facebook Analyticsܳ ҳ୷೮णפ׮. Ӓ۠ ׮਺ Facebook੉ Ҋਬೞѱ ઁҕ ೡ ࣻ੓ח ೂࠗ
    ೠ ੋҳ ా҅ܳ ߄ఔਵ۽ ੹ ߑೱ ࠙ࢳ ࠙ࢳ ӝמਸ ୶оೞৈ ׮ܲ ӝӝܳ ࢎਊೞѢա জҗ э਷ ׮ܲ ଻օҗ ࢚ഐ ੘ਊೡ
    ٸ ղ ࠺ૉפझ৬੄ ࢚ഐ ੘ਊਸ ֬஖૑ ঋणפ׮.
    
    

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67. ؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ
    67
    ࢎۈٜ੉ য٣ীࢲ ৳ח૑ ഛੋೞࣁਃ.
    ੉ઁ ਢ ࢎ੉౟ ࠙ࢳਸ ࢸ੿ ೮ਵ޲۽ ߑޙё੄ ਬੑ҃۽ܳ ঌইঠ೤פ׮. ౟ې೗ ࣗझ ߂ Referer URL ӝמਸ ࢎਊೞݶ
    ؾפ׮.
    
    ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ੉߮౟۽ 'ಕ੉૑ ࠭'ܳ ࢶఖೠ ׮਺ ੉߮౟ ݒѐ ߸ࣻী ؀೧ 'Referer URL'ਸ ࢶఖೞभदয়. যڃ
    ৻ࠗ ਢ ಕ੉૑о ӈೞ੄ ਢ ࢎ੉౟۽ ࢎۈٜਸ ࠁղҊ ੓ח૑ ӒܻҊ пп੄ ౟ې೗੉ ঴݃ա ݆਷૑ܳ ࠁৈ઱ח ࠁҊࢲܳ
    ࠁѱؾפ׮. ੉߮౟ ݒѐ ߸ࣻ ઺ ೞա۽ '౟ې೗ ࣗझ'ܳ ࢶఖೞৈ Ѩ࢝ ূ૓੉ա ࣗ࣍ ֎౟ਕ௼৬ э੉ ౟ې೗ਸ ࠁղח
    ਢ ࢎ੉౟੄ ਬഋী ؀ೠ ੌ߈੸ੋ ѐਃܳ ঳ਸ ࣻب ੓णפ׮.
    
    ߑޙೞח ਢ ࢎ੉౟ܳ ӝ߈ਵ۽ ׮ܲ Ӓܛ੄ ࢎۈٜী ؀ೠ ਫ਼੤ Ҋё ా଴۱ਸ ࠅ ࣻ੓ѱ ೧઱ח ࣁӒݢ౟ܳ ా೧ ؊ Ө੉
    ౵Ҋٜ ࣻ ੓ਵ޲۽ ࠺ૉפझܳ ഘࠁ ೡ ਤ஖ܳ ؊ ੜ ध߹ೞҊ ਋ࢶ ࣽਤܳ ૑੿ೡ ࣻ ੓णפ׮.
    

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68. ؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ
    68
    ਢ ࢎ੉౟ীࢲ੄ ೯زਸ ੉೧ೞࣁਃ.
    ਢ ࢎ੉౟ ߑޙ੗о য٣ীࢲ ৳ח૑ ౵ঈೠ റীח ࢎ੉౟ ೯زী ڪয ٜযঠ೤פ׮. খࢲ ਢ ࢎ੉౟ ݾ಴৬ ࠺ૉפझ ݾ
    ಴ܳ ੌ஖दఃח ߑߨী ؀೧ ੉ঠӝ೮णפ׮. ৈ۞࠙੄ ݾ಴ ઺ ੌࠗо Ҋё ӝ߈ਸ טܻҊ ׮द ҳݒೞب۾ ӂ੢ೞח ҃
    ਋, Ӓٜ੉ য٣ীࢲ ৳ח૑ ੉೧ೞח Ѫ੉ ಌૌ੄ ೠ ࠗ࠙ ੌ ࡺੑפ׮.
    
    ࠁҊ੓ח ಕ੉૑৬ ௑బஎ, ࢎ੉౟ীࢲ ࣻ೯ ઺ੋ ੘স ߂ جই য়ח ઱ӝܳ ੉೧ೞҊ रਸ ࣻب ੓णפ׮. ੉۞ೠ ా҅ܳ
    ঳ਵ۰ݶ ࠙ܨ ࠁҊࢲܳ ٜ݅Ҋ ੉߮౟۽ 'ಕ੉૑ ࠭'ܳ ࢶఖೠ ׮਺ ੉߮౟ ݒѐ ߸ࣻী 'അ੤ URL'ਸ ࢶఖೞभदয়. ӈೞ
    о ঳ѱ ؼ Ѫ਷ ӈೞ੄ ࢎ੉౟ী ੓ח п ਢ ಕ੉૑੄ ಴৬ ೣԋ п ਢ ಕ੉૑о ৌۈ ػ പࣻ৬ ؊ ઺ਃೞѱח п ಕ੉૑ܳ
    ࠄ ة੗੄ ࣻੑפ׮.
    
    ݃ଲо૑۽ ࠁҊࢲܳ ೙ఠ݂ೞৈ о੢ ݆਷ ҳݒ੗о о੢ ݆੉ ࠄ ਢ ಕ੉૑ܳ ഛੋೞҊ о੢ ൜޷۽਍ ௑బஎܳ ౵ঈೡ
    ࣻ ੓णפ׮. ఋѶ Ҋё੉ ҙৈೞҊ੓ח ௑బஎী ؀ೠ ই੉٣যܳ ঳਷ റীח ੉߮౟ ؘ੉ఠܳ ࠙ࢳೞৈ ౠ੿ ࢎ੉౟ ࢚
    ഐ ੘ਊਸ बக੸ਵ۽ ౵ঈೡ ࣻ ੓णפ׮.
    

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69. ؊ ա਷ ਢࢎ੉౟ܳ ҳ୷ೞח ߑߨ
    69
    ੹ജ ߂ ࣻ੊ ஏ੿
    Facebook Analytics੄ ਬੑ ҃۽ ࠁҊࢲܳ ࢎਊೞݶ ೦ݾࠁӝ, ੢߄ҳפী ୶о ߂ ҳݒ৬ э੉ ਗೞח ൒ܴਸ ా೧ ࢎۈٜ
    ਸ ঴݃ա ബҗ੸ਵ۽ ੉ز ೞח૑ܳ ஏ੿ೞח ੐द ਬੑ ҃۽ܳ औѱ ٜ݅ ࣻ ੓णפ׮. ਬੑ ҃۽ ࠁҊࢲীࢲח ׮নೠ ੉߮
    ౟ܳ ૑੿ೞҊ ਗೞח ࣽࢲ؀۽ Ցয׮ ֬ਸ ࣻ ੓ਵݴ п ױ҅ীࢲࡺ݅ ইפۄ ੹୓ ਬੑ ҃۽ীࢲب ੹ജਯਸ ࠅ ࣻ ੓णפ׮.
    ਬੑ ҃۽ܳ ؊਌ ࣁ࠙ചೞৈ ࢎ੉౟ܳ ߑޙೠ ਢ ࢎ੉౟ ژח ஬ಕੋਸ ӝળਵ۽ ࢎۈٜ੄ ੹ജਯ੉ যڌѱ ׮ܲ૑ ഛੋೡ ࣻ
    ੓णפ׮. ੉ۧѱೞ۰ݶ ಌօীࢲ ੉߮౟ ઺ ೞա۽ 'ಕ੉૑ࠁӝ'ܳ ࢶఖೞҊ ࣻ੿ਸ ௿ܼ ೠ ׮਺ 'ਢ ݒѐ ߸ࣻ'۽ ࢚ࣁ Ѩ࢝
    ਸ ࢶఖೞभदয়. ৈӝীࢲ ҙब੓ח Referer URL ژח UTM ݒѐ ߸ࣻܳ ૑੿ೡ ࣻ ੓णפ׮.
    
    

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70. "SUJDMF
    ௏ഐ౟ܳഝਊೞৈदр੄҃җীٮܲ
    ஬ಕੋࢿҗஏ੿ೞӝ
    https://analytics.facebook.com/blog/how-do-cohorts-help-you-measure-impact-over-time
    

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71. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    71
    ௏ഐ౟ח 'दр੄ ҃җী ٮۄ ઁಿ সؘ੉౟৬ ݃ா౴ ஬ಕੋ ١੄ ࢿҗܳ যڌѱ ஏ੿ೡ ࣻ ੓աਃ?' ৬ э਷ ૕ޙী ೧׹ਸ
    ઴ ࣻ ੓ח ӝמੑפ׮.
    
    ؀ࠗ࠙੄ ҃਋ ݃ாఠٜ੉ ݆਷ ন੄ ؘ੉ఠܳ ઺ਃदೞח Ѫ݅਷ ইתפ׮. Ӓۢীب ॶݽহח ؘ੉ఠ৬ ޖ੄޷ೠ ૑಴ܳ ࠙
    ࢳ೧оݶࢲ ਗೞח Ѿҗܳ ଺ӝۆ য۰਍ ੌੑפ׮. ௏ഐ౟ח ਖ਼ܨ ߂ ࢤগ о஖(LTV)୊ۢ ࠺ૉפझী ઺ਃೠ ૑಴ܳ ઺बਵ
    ۽, ઁಿ সؘ੉౟, ݃ா౴ ஬ಕੋ ١੉ दр੄ ҃җী ٮۄ ਢࢎ੉౟, জ, Facebook ಕ੉૑, Messenger ࠈী ޷஖ח ৔ೱ
    ਸ ౵ঈೞח ؘ ب਑੉ ؾפ׮.
    
    ௏ഐ౟੄ ੿੄
    ௏ഐ౟ח ؀୓੸ਵ۽ दр੄ ҃җী ٮۄ ୶੸ೞח ࢎۈٜ੄ Ӓܛਸ оܻఈפ׮. Facebook ࠙ࢳীࢲח ௏ഐ౟ܳ 'ੌ੿ ӝр
    زউ ౠ੿ ೯زਸ ஂೞҊ աࢲ ׮ܲ ೯زਸ ஂೞח ࢎۈٜ੄ Ӓܛ'ਵ۽ ੿੄೤פ׮. ৘ܳ ٜয, ௏ܻইైযۄח ৈ೯ࢎо ਬۣ
    ೯ ೦ҕಞਸ ଺Ҋ ੓ח ࢎۈٜ੉ पઁ۽ ೦ҕಞਸ ҳݒೞӝө૑ যו ੿ب੄ दр੉ Ѧܻח૑ ঌҊ रয ೠ׮Ҋ о੿೧ࠁѷण
    פ׮. ੉ ҃਋ীח ݽפఠ݂ೞח ೦ҕಞ ܻझ౟ী ઁ઱ҕ೦ਸ ୶оೞח Ѫ੉ ୐ ߣ૩ ੉߮౟੉Ҋ, ઁ઱ҕ೦೯ ೦ҕಞਸ ҳݒೞ
    ח Ѫ੉ ف ߣ૩ ੉߮౟ੑפ׮. ੉ ٸ ௏ഐ౟ ࠙ࢳ੉ ௏ܻইైয੄ ૕ޙী ׹߸ਸ ઁҕೞח о੢ જ਷ ߑߨ੉ ؼ ࣻ ੓णפ׮.
    
    

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72. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    72
    ௏ഐ౟੄ ਬਊࢿ
    ௏ഐ౟ח ޖ੄޷ೠ ੿ࠁܳ Ѧ۞ղח ؘ ب਑੉ ؾפ׮. ௏ഐ౟ܳ ഝਊೞݶ ݃ா౴ ஬ಕੋ, ઁಿ ߸҃ ࢎ೦, জ সؘ੉౟ ١੉ Ҋ
    ё ೯زী ޷஖ח ৔ೱਸ ౸ױೡ ࣻ ੓णפ׮. ৘ܳ ٜݶ ࢜۽਍ ৡࠁ٬ ജ҃ਸ ҳഅೞח ҃਋, ௏ഐ౟ Ӓܛীࢲ दр੄ ҃җী
    ٮܲ ਖ਼ܨܳ ݽפఠ݂ೡ ࣻ ੓णפ׮.
    
    ௏ഐ౟ܳ ࢤࢿೞݶ KPIܳ ஏ੿ೡ ࣻ ੓ח ఋ੐ۄੋਸ ࢸ੿ೡ ࣻ ੓णפ׮. ఋѶ੉ ೯ز(ҳݒ, ҳة ژח ׮ܲ ੹ജ ੉߮౟)ਸ
    ஂೞח ؘ ಣӐ੸ਵ۽ ࣗਃغח दрਸ ঌҊ ੓ח ҃਋, ੹ജਯ੉ա ࣻ੊ࡺ݅ ইפۄ Ҋё੄ ۄ੉೐ࢎ੉௿ী ޷஖ח ৔ೱب ഛ
    ੋೡ ࣻ ੓णפ׮.
    
    ੹ജ ੉߮౟ܳ ӝ߈ਵ۽ ੢ӝ੸ੋ о஖ܳ ࠙ࢳೞݶ о੢ о஖о ֫਷ ࢎਊ੗৬ Ҋё, ઁಿ সؘ੉౟੄ ബҗ, জ ҃೷ ١ਸ ౵ঈ
    ೞח ؘ ب਑੉ ؾפ׮.
    
    

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73. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    73
    ௏ഐ౟ܳ ਬਊೞѱ ഝਊೡ ࣻ ੓ח ஏ੿ ૑಴
    ௏ഐ౟ܳ ࢎਊೞݶ ׮নೠ Ӓܛਸ ా೧ ૑಴ܳ ؊ बக੸ਵ۽ ੉೧ೡ ࣻ ੓णפ׮. ௏ഐ౟ী ೡ׼ೞח ݒѐ߸ࣻী ٮۄ LTV,
    ਖ਼ܨ, ଵৈ৬ э੉ ࠺ૉפझী ઺ਃೠ ૑಴ী ޷஖ח ৔ೱਸ ഛੋೡ ࣻ ੓णפ׮.
    
    

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74. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    74
    ׮নೠ ਬഋ੄ ࠺ૉפझо Facebook ࠙ࢳীࢲ ௏ഐ౟ܳ ࢎਊೞח ߑध
    • ੹੗࢚Ѣې: ৈ۞࠙੄ ਢࢎ੉౟ীࢲ ௑బஎܳ ࠄ ׮਺ ઁಿਸ ҳݒೞח ࢎۈ਷ ݻ ݺ੉ա ؼөਃ? Facebook ࠙ࢳীࢲ
    ח Messenger ߂ ಕ੉૑৬ э਷ ׮ܲ Facebook ݃ா౴ بҳܳ ೣԋ ࢎਊೡ ࣻ ੓ਵ޲۽, Messenger ࠈীࢲ CTA
    ܳ ௿ܼೞҊ ઁಿਸ ҳݒೞח ೯زҗ ҙ۲ػ ௏ഐ౟ܳ ٜ݅ ࣻ ੓णפ׮.
    
    • ৈ೯: ౠ੿ ݾ੸૑۽ оח ೦ҕಞਸ ଺ইࠁҊ 1ѐਘ ੉ղী ৘ডೞח ࢎۈ਷ ݻ ݺੌөਃ? Facebook ಕ੉૑ ѱदޛਸ
    ࠁҊ ೦ҕಞਸ ଺ইࠁח ࢎۈ਷ ݻ ݺੌөਃ?
    
    • ѱ੐: ୊਺ਵ۽ জਸ ୹दೞҊ աࢲ জ ղ ҳݒਯਸ ୶੸ೞӝ ਤ೧ ௏ഐ౟ܳ ٜ݅ ࣻ ੓णפ׮. ঱ઁ о੢ о஖ ੓ח ࢎਊ
    ੗ܳ ഛࠁೞѱ ؼөਃ?
    
    • ಌ࠶ܻ࣊: ಌ࠶ܻ࣊ח ؀ѐ ࢎਊ੗ ਖ਼ܨܳ טܻҊ रয೤פ׮. ঴݃ա ݆਷ ࢎۈٜ੉ ௑బஎܳ ࠁҊ 3ੌ ੉ղী ৈ۞࠙
    ੄ ࢎ੉౟ա জਸ ੤ߑޙ೮ח૑ ഛੋ೧ࠁࣁਃ. ѱदޛী ؆Ӗਸ ױ ࢎۈ ࣻ৬ ੌ઱ੌ ղী ࢎ੉౟ա জਸ ੤ߑޙೞৈ ௑
    బஎܳ ࠄ ࢎۈ ࣻܳ ݽפఠ݂ೡ ࣻب ੓णפ׮.
    
    

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75. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    75
    ௏ഐ౟ܳ ഝਊೞৈ ࠺ૉפझ ੹ۚਸ ୭੸ചೞח ߑߨ
    • ୭ઙ੸ਵ۽ ੹ജೞח ࢎۈٜ о਍ؘ ௏ഐ౟ Ӓܛী ؀ೠ ৘ஏ LTVܳ ഛੋೞҊ, ੉ ࣻ஖ܳ ഝਊೞৈ ਢ ࢎ੉౟ ജ҃ਸ ߄
    ԲѢա ܻఋѱ౴ ஬ಕੋਸ ٜ݅ о஖о ੓ח૑ ౸ױೡ ࣻ ੓णפ׮.
    
    • ژೠ ࢜۽਍ ࢎਊ੗ܳ ഛࠁೞח Ѫ੉ ࠺ਊ ݶীࢲ ؊ ബਯ੸ੋ૑ LTV ؘ੉ఠܳ ా೧ ಣоೞҊ, ӝઓ Ҋёਸ ܻఋѱ౴ೡ
    ࣻ ੓णפ׮.
    
    • ࢎۈٜ੉ ઑഥ೮Ѣա ੢߄ҳפী ୶оೠ ಿݾ ژח ௑బஎܳ ഘࠁೞח ܻఋѱ౴ ஬ಕੋਸ ٜ݅যࠁࣁਃ.
    
    • о੢ ࢿҗо જ਷ ௏ഐ౟ܳ ౵ঈೞҊ बக੸ਵ۽ ࠙ࢳೞৈ ੉ٜ੄ ҕా੼੉ ޖ঺ੋ૑ ঌইࠅ ࣻ ੓णפ׮.
    
    

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76. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    76
    ಌօҗ ௏ഐ౟੄ ର੉੼
    ௏ഐ౟৬ ಌօীח ׮਺੄ ف о૑ ௾ ର੉੼੉ ੓णפ׮.
    
    • ௏ഐ౟ Ӓܛ੉ ஂೞח ف о૑੄ ೯ز਷ ੿೧૓ ӝр ղী ߊࢤ೤פ׮.
    
    • ಌօ਷ ࣁ ѐ ੉࢚੄ ࢎਊ੗ ೯زਸ ஏ੿೤פ׮.
    
    Ӓܛী ࣘೠ ࢎۈٜ੉ ୊਺ ౠ੿ ೯زਸ ೮ਸ ٸܳ ӝ߈ਵ۽ ௏ഐ౟ܳ ٜ݅ ࣻ ੓ח Ѫ੉ ೨बੑפ׮. ௏ഐ౟৬ ಌօ਷ ੌ۲੄
    ೯زਸ ా೧ Ӓܛ੄ ೐۽ࣁझܳ ୶੸ೠ׮ח ੼ীࢲ ࠺तೞ૑݅, ಌօਸ ࢎਊೡ ٸח ౠ੿ ೯ز੉ ੌযաח द੼੄ ࢿҗܳ औѱ
    ஏ੿ೡ ࣻ হणפ׮. ৘ܳ ٜݶ ੌ੿ दр زউ കಕ੉૑ীࢲ ૓೯ػ ݃ா౴ ஬ಕੋ੄ ࢿҗח ஏ੿ೞӝ য۵णפ׮. ಌօ਷ 3ѐ
    ੉࢚੄ ױ҅ܳ ࣽࢲ؀۽ Ѣ஖ח җ੿ਸ ஏ੿೧ঠ ೡ ٸ ਬਊೞݴ, ୭੸ചܳ ਤ೧ ߽ݾ അ࢚੉ա ӝഥܳ ౵ঈ೧ঠ ೞח ҃਋ীب
    ب਑੉ ؾפ׮.
    
    

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77. ௏ഐ౟ܳ ഝਊೞৈ दр੄ ҃җী ٮܲ ஬ಕੋ ࢿҗ ஏ੿ೞӝ
    77
    Facebook ࠙ࢳীࢲ ௏ഐ౟ܳ ࢎਊೞৈ ؘ੉ఠܳ बக ࠙ࢳೞח ߑߨ
    ࣁӒݢ౟ ݒѐ߸ࣻ ӝӝ, ੋҳ ా҅೟੸ ౠࢿ, জ ߡ੹, ౟ې೗ ࣗझ ژח ݏ୺ ࢸ੿ ࣁӒݢ౟ܳ ੸ਊ೤פ׮. Ӓ۞ݶ о੢ о஖
    о ֫਷ Ҋёҗ ࢎਊ੗ܳ ੿ഛೞѱ ౵ঈೡ ࣻ ੓णפ׮. '಴द ӝળ' ٘܂׮਍ ݫ׏ܳ ࢎਊೞৈ ੋҳ ా҅೟੸ ౠࢿ, ਤ஖߹ ݒ
    ୹, ଻օ, UTM ஬ಕੋ ١੄ ࣁӒݢ౟ب ࠺Үೡ ࣻب ੓णפ׮.
    
    ੉ Ӓې೐ীࢲח ଻օ߹۽ ࣁ࠙ചػ ௏ഐ౟ܳࢎਊೞৈ ҳݒܳ ࠺Ү೤פ׮.
    

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