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네이티브앱과 커머스의 잘못된 만남
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minieetea
October 28, 2017
Education
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네이티브앱과 커머스의 잘못된 만남
2017년 이상한모임 EMOCON 에서 발표한 내용입니다. GA 전자상거래를 앱 서비스에 설계하고 적용한 내용을 담고 있습니다.
minieetea
October 28, 2017
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Transcript
֎౭࠳জҗழݠझੜޅػ݅թ !NJOJFFUFB (ࠗઁ : Ӓ۠ GA۽ ҡଳо)
Ӓਸաীѱࣳ
(" ӒҔੋহח߮ޖؒ పҊܻоܼঠ חޤঠ ઁࠗఠ/FXঠ DBNFMDBTF৬VOEFSTDPSFഒઙҖా झܽѐоֈחਬKQH
ؘఠоਃ೧ਃ Ӕؘ("חࠅѱহযਃ ަࠁҊरਵनѤؘਃ ࠙ࢳೡ݅ೠؘఠਃ ަ࠙ࢳೞҊरؘਃ Ӓѱؘఠоহযࢲj
ਫ਼Ӭ("߮ࢸ҅חযڌѱೡө ߮ܳೠ $BUFHPSZ "DUJPO -BCFM ӒܻҊਃೞݶ7BMVF ؔ"OESPJE٘ੑפ
ਫ਼Ӭ("߮ࢸ҅חযڌѱೡө झܴܽਸೠ ؔ"OESPJE٘ੑפ
None
ৈӝ֢оয়
࠙ࢳ٘ۄ݃ࢎসಞ ܻझ ࢚ࣼࣗࣁചݶ Ѿઁചݶ ܼ೮ &WFOU झܽਸࠌ 4DSFFO Ѿઁ೮ FWFOU
࠙ࢳ٘ۄ݃ࢎসಞ ܻझ ࢚ࣼࣗࣁചݶ Ѿઁചݶ ܼ೮ &WFOU Ѿઁ೮ FWFOU ѾઁജਯਸࠁҊरযਃ স߹۽
࠙ࢳ٘ۄ݃ࢎসಞ ܻझ ࢚ࣼࣗࣁചݶ Ѿઁചݶ ܼ೮ &WFOU ѾઁജਯਸࠁҊरযਃ ਬੑ҃۽߹۽
࠙ࢳ٘ۄ݃ࢎসಞ ܻझ ࢚ࣼࣗࣁചݶ ࠌ ֢ਯҗܼܫਸࠁҊरযਃ ҟҊ࢚ಿ߹۽ ܼ೮ &WFOU
None
࠙ࢳ٘ۄ݃݃ாಞ ࠌ ࠌ ௸ۨਸࠁҊѾઁ೮ ௸ۨ࣌߹ബҗܳঌҊरযਃ
࠙ࢳ٘ۄ݃݃ாಞ Ѿઁജਯցޖծইਃj
None
࠙ࢳ٘ۄ݃ӝദಞ കചݶѨ࢝ܫষؘ֫ਃ؊ъઑ೧ࣁਃ Ѩ࢝ 4FBSDI Ѩ࢝ 4FBSDI
࠙ࢳ٘ۄ݃ӝദಞ DPN_"DUJWJUZ۽աחѤ"OESPJE _7JFX۽աחѤJ04 ܻಂష݂ೞݶࢲGSBHNFOU۽߄Ծয ؍4DSFFOцӝয٣щযਃ
झܽਃহয
("दો ਵ۽উؼٸ
ޙઁ࠙ࢳ &WFOU#BTFE)PSJ[POUBM5SBDLJOHীನழयغয ঠ֥חজࢲ࠺झࠁחழݠझഋక ੑदҗജਯఎਯ୶ীೠনೠפૉоઓ 1. B জղҕాݽٕաࢎਊغחചݶী೧ࢲחزੌೠ߮ܳࢶ
C ҳઑਵ۽חزੌೞա ࢎਊੋੋஏݶীࢲחܲ߮ী೧ೣ D C ীೠࠁ৮য۰ҳઑ ೞա߮ীೠदрࣽীٮܲ୶ਤ۽ېఊоמ ਬఐ࢝ૐоೞѢա नӏӝמীೠਬੑܫ١ਸ୶ೣ
ޙઁ࠙ࢳ 6TFS"DUJWJUZ#BTFE5SBDLJOHغঋ ചݶജীٮܲജ୶غҊঋ B ־ۅغחझܽহب۾زਵ۽স۽٘ೞҊח࢚క C J04ח7JFXܳӝળਵ۽ "OESPJEח"DUJWJUZܳӝળਵ۽ৢܻҊ ҳઑ࢚ೞঋܲѦ۽ҳഅೡٸоחؘ
Ӓ҃ীחঋ ֎߁ӏܰ۽ ӏधఠܳా೧߄ԲחѪبߣѢ۽
ޙઁ࠙ࢳ $POWFSTJPO#BTFE7FSUJDBM5SBDLJOHغঋ ঠ֥חজࢲ࠺झࠁחழݠझഋక ੑदҗജਯఎਯ୶ীೠনೠפૉоઓ ҟҊ࢚ಿ߹
߹ ਬੑ҃۽߹ ਬੑࣗझ߹
ޙઁ࠙ࢳ ਬੑܫఎܫ୶Ҋ۰غযঋ rݾsܳदೡࣻחਬੑܖоনೣ ٩݂ܳഝਊೠాೠ+VNQܳೞח҃о݆ ਢ࠭ 1VTI١
दಕࠗఠݾөജਯࢎܳߑ೧ೞחޖࣻೠਃࣗо
ޙઁ೧Ѿҗ ݾജਵ۽ஏೡചݶ݅ח ഥਗоੑ &OHBHFNFOU ܻझ ܼܫ $MJDL3BUF Ѿઁ ജਯ $POWFSTJPO
ডҙ নध ৮ܐ ܻझ ࢚ࣁ ড Ѿઁ ৮ܐ ݾ ইޖܻ࠺ૉפझߑೱ߄Շযب߄Շӝ൨ٚӝࠄ,1*
ޙઁ೧Ѿҗ ߮ীझܽݺਸ֍যࢲೞ झܽݺ ঘ࣌ ۄ߰ పҊܻन ݾ জ6*৬۽о߄Չٸ݃ࢿҗஏਊࡸद۰Ҋ ऺחݾ )PNF4DSFFO DMJDL#BOOFS
FWFOUQSPNPUJPOj
Ѿۿب׳ ঠ֥חழݠझۖಬ ࢚Ѣې &OIBODFE&DPNNFSDF ܳࠢ
࢚Ѣې೧ೞӝ
ࣳೝ೯ز Ѿઁ೯ز ઁಿप ݒप ઁಿݾ۾ प ҳݒ'MPXܳӝળਵ۽݃աزೞҊఎೞח
ࣳೝ೯ز Ѿઁ೯ز ઁಿप ݒप ઁಿݾ۾ प Ѿઁ تղחҗ ۽ࣁझоӡ҃ Ѿઁױ҅݃݃աఎೞח
ࣳೝ೯ز Ѿઁ೯ز ઁಿप ݒप ઁಿݾ۾ प ࢚ಿਸӝળਵ۽݃ա౹۷ա
ࣳೝ೯ز Ѿઁ೯ز ઁಿप ݒप ઁಿݾ۾ प ೠߣѾઁী݃ա݆ߥաജࠛ߉ওա Ѿઁߣഐژחޙߣഐӝળ
ࣳೝ೯ز Ѿઁ೯ز ઁಿप ݒप ઁಿݾ۾ प ࢚ಿ֢غחܻझܳӝળਵ۽ݒਸ࠙ࢳ೧ࠁ
࢚ಿ1SPEVDU ࢚ಿёܳࢤࢿೞҊ
࢚ಿ1SPEVDU֢ ࢚ಿёܳࢤࢿೞҊ झܽী࢚ಿё֍য *NQSFTTJPOਸ୶о೧ эېழীऩח
࢚ಿёܳࢤࢿೞҊ ܼߊࢤೞݶ झܽী࢚ಿё֍য ࢚ಿёܳ֍Ҋ ܼঘ࣌ਸٜ݅যࢲ эېழীऩח ࢚ಿ1SPEVDUܼ
࢚ಿёܳࢤࢿೞҊ Ѿઁо৮ܐغݶ झܽী࢚ಿё֍Ҋ ے࣌ਸࣇೠറ ېழীऩח ࢚ಿ1SPEVDUѾઁ
۽ݽ࣌1SPNPUJPOࢿҗ ۽ݽ࣌ёܳࢤࢿ೧ࢲ ژࠁղ ࠄѦ۽೧Ҋ
۽ݽ࣌1SPNPUJPOࢿҗ ۽ݽ࣌ёܳࢤࢿ೧ࢲ ژࠁղژ_ ܼೠѦ۽೧Ҋ
۽ݽ࣌ஏ ࠌ ֢ ׂۥ ܼ
۽ݽ࣌ஏ ࠌ ֢ ׂۥ ܼ ࠌ ֢
۽ݽ࣌ஏ ࠌ ֢ ׂۥ ܼ
Ѿઁ৻ݾജਸࠅࣻ
None
t"1*ޙࢲܳ݃u Ѿઁо৮ܐغݶ झܽী࢚ಿё֍Ҋ ے࣌ਸࣇೠറ ېழীऩח ݒী3FWFOVFܳ֍Ҋ RVBOUJUZחPQUJPOBMӡې ࢚ಿоѺیࣻউ֍যبغחঌও ݒपաয়חؘ ઁಿपաয়ঋח
৵ջݶઁಿীоѺیࣻহਵפөƀ
t"1*ޙࢲܳ݃u ېழীऩח Ѣې߹ݒपաয়חؘ ઁಿ߹ݒपࣻ
tѐੋࠁܳઑब೧u Ѿઁߣഐܳ֍ਵۄҊ೧بӒ۽ೞݶউػ ѐੋࠁח("ীৢܻޅೞѱغযঐഐചೞب۾ೞ ӒܻҊജܻࠛܳೞ۰ݶJEоэইঠೞפ೧दఃחэॄj
t݈%FGJOFu بݒӝળަө ౸ݒঘ ಪਸನೣೠѾઁঘ ನੋܳઁ৻ೠѾઁঘ ಪҗನੋܳࡒपѾઁঘ ೡੋо ࢚ಿ߹ࣻࣻܐ
ࣻੋ҃ח݈۽ਗҊѢ؊ۄ ಪ ನੋनҕ
tޙࢲחلࠊu "OESPJEח࠽؊о ࣁ࠙ചغয J04ח%JDUJPOBSZ૨૨ݔ
tࣁࠗޙࢲبࠊu ࢠ٘о׳ۄࢲп٬ೞݶ 8FMDPNFUPIFMM
ب߉ਸҔ য়۽(PPHMF
ب߉ਸҔ 5JQ %JNFOTJPO .FUSJD&YQMPSFS
ب߉ਸҔ 5JQ 2VFSZ&YQMPSFS
ب߉ਸҔ 5JQ %FNP"DDPVOU
None
ইبೡੌਗೠҊా Րহ$VTUPNEJNFOTJPONFUSJDҊبചೞӝ ՐহੜޅҊחܻ߮ೞӝ Րহझܽহ॑Ҋחܻ߮ೞӝ ՐহؘఠѨૐೞӝ Րহޙࢲചೞӝ Րহ࠙ࢳೞӝ Րহ࠙ࢳೞӝ Րহ࠙ࢳೞӝ j
4VNNBSZ ղоऺחؘఠীࢎۈٜҙबহݶ ӒѤӒր ޙࢲചחਃೞ ؘఠ৬חਃೞ ѐߊחؘఠࢤੋزदীࣗ࠺بغযঠೠ ղоऱחߑೞחѱইפۄՐহਕղঠೠ ؘఠীҙबоࣻѱ҅ࣘਸ౹সטਃೞ
NJOJFFUFBDPN NJOJFFUFB!ZBOPMKBDPN ۱ࢲജ LBOH!NJLZOHNF
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