네이티브앱과 커머스의 잘못된 만남

2017년 이상한모임 EMOCON 에서 발표한 내용입니다. GA 전자상거래를 앱 서비스에 설계하고 적용한 내용을 담고 있습니다.

Transcript

1. ֎੉౭࠳জҗழݠझ੄ੜޅػ݅թ
   !NJOJFFUFB
   (ࠗઁ : Ӓ۠ GA۽ ҡଳ਷о)
   

   View Slide

2. Ӓࢗਸաীѱ౵ࣳ
   

   View Slide

3. (" ӒҔ਷઱ੋহח੉߮౟੄ޖؒ
   ஠పҊܻо௿ܼ੉ঠ
   ׏חޤঠ ঱ઁࠗఠ/FXঠ
   DBNFMDBTF৬VOEFSTDPSF੄ഒઙ਷Җా
   झ௼ܽ੉ѐоֈח੉ਬKQH
   

   View Slide

4. ؘ੉ఠо೙ਃ೧ਃ
   Ӕؘ("חࠅѱহযਃ
   ަࠁҊरਵनѤؘਃ
   ࠙ࢳೡ݅ೠؘ੉ఠਃ
   ަ࠙ࢳೞҊर਷ؘਃ
   Ӓѱؘ੉ఠоহযࢲj
   

   View Slide

5. ਫ਼Ӭ("੉߮౟ࢸ҅חযڌѱೡө
   ੉߮౟ܳ૑੿ೠ׮
   $BUFHPSZ"DUJPO-BCFMӒܻҊ೙ਃೞݶ7BMVF
   ؔ"OESPJE௏٘ੑפ׮
   

   View Slide

6. ਫ਼Ӭ("੉߮౟ࢸ҅חযڌѱೡө
   झ௼ܽ੉ܴਸ૑੿ೠ׮
   ؔ"OESPJE௏٘ੑפ׮
   

   View Slide

7. View Slide

8. ৈӝ֢׮૑о੓׮য়
   

   View Slide

9. ࠙ࢳ٘ۄ݃ࢎস౱ಞ
   ܻझ౟ ࢚ࣼࣗࣁചݶ Ѿઁചݶ
   ௿ܼ೮׮
   &WFOU
   
   झ௼ܽਸࠌ׮
   4DSFFO
   
   Ѿઁ೮׮
   FWFOU
   
   

   View Slide

10. ࠙ࢳ٘ۄ݃ࢎস౱ಞ
    ܻझ౟ ࢚ࣼࣗࣁചݶ Ѿઁചݶ
    ௿ܼ೮׮
    &WFOU
    
    Ѿઁ೮׮
    FWFOU
    
    Ѿઁ੹ജਯਸࠁҊरযਃ
    স୓߹۽
    

    View Slide

11. ࠙ࢳ٘ۄ݃ࢎস౱ಞ
    ܻझ౟ ࢚ࣼࣗࣁചݶ Ѿઁചݶ
    ௿ܼ೮׮
    &WFOU
    
    Ѿઁ੹ജਯਸࠁҊरযਃ
    ਬੑ҃۽߹۽
    

    View Slide

12. ࠙ࢳ٘ۄ݃ࢎস౱ಞ
    ܻझ౟
    ࢚ࣼࣗࣁചݶ
    ࠌ׮
    
    
    ֢୹ਯҗ௿ܼܫਸࠁҊरযਃ
    ҟҊ࢚ಿ߹۽
    ௿ܼ೮׮
    &WFOU
    
    

    View Slide

13. View Slide

14. ࠙ࢳ٘ۄ݃݃ா౴ಞ
    ࠌ׮
    
    
    ࠌ׮
    
    
    ௸ۨ੉౴ਸࠁҊѾઁ೮׮
    
    
    ௸ۨ੉࣌߹ബҗܳঌҊरযਃ
    

    View Slide

15. ࠙ࢳ٘ۄ݃݃ா౴ಞ
    Ѿઁ੹ജਯ੉ցޖծইਃj
    

    View Slide

16. View Slide

17. ࠙ࢳ٘ۄ݃ӝദ੗ಞ
    കചݶѨ࢝ܫ੉ষ୒֫਷ؘਃ؊ъઑ೧઱ࣁਃ
    Ѩ࢝4FBSDI Ѩ࢝4FBSDI
    

    View Slide

18. ࠙ࢳ٘ۄ݃ӝദ੗ಞ
    DPN_"DUJWJUZ۽՘աחѤ"OESPJE
    _7JFX۽՘աחѤJ04
    ਽ ܻಂష݂ೞݶࢲGSBHNFOU۽߄Ծয
    ਽ ੟൤؍4DSFFO੉ц੗ӝয٣щযਃ
    

    View Slide

19. झ௼ܽ೙ਃহয
    

    View Slide

20. ("दો
    ࢗਵ۽উؼٸ
    

    View Slide

21. ޙઁ࠙ࢳ
    &WFOU#BTFE)PSJ[POUBM5SBDLJOHীನழयغয੓਺
    
    ঠ֥੗חজࢲ࠺झࠁ׮חழݠझഋక
    ૓ੑद੼җ੹ജਯ੉ఎਯ୶੸ী؀ೠ׮নೠפૉоઓ੤
    1.
    B জղҕాݽٕ੉ա੤ࢎਊغחചݶী؀೧ࢲחزੌೠ੉߮౟ܳࢶ঱
    C ҳઑ੸ਵ۽חزੌೞա ࢎਊ੗ੋ૑੸ੋஏݶীࢲח׮ܲ੉߮౟ী೧׼ೣ
    D C
    ী؀ೠࠁ৮੉য۰਍ҳઑ
    ೞա੄੉߮౟ী؀ೠदрࣽীٮܲ୶੉ਤ઱۽౟ېఊ੉оמ
    ਬ੷੄ఐ࢝੉ૐоೞѢա नӏӝמী؀ೠਬੑܫ١ਸ୶੸ೣ
    

    View Slide

22. ޙઁ࠙ࢳ
    6TFS"DUJWJUZ#BTFE5SBDLJOH੉غ૑ঋ਺
    
    ചݶ੹ജীٮܲ੹ജ୶੸੉غҊ੓૑ঋ਺
    B ־ۅغחझ௼ܽ੉হب۾੗زਵ۽স۽٘ೞҊ੓ח࢚క
    C J04ח7JFXܳӝળਵ۽ "OESPJEח"DUJWJUZܳӝળਵ۽ৢܻҊ੓਺
    ҳઑ࢚੿੄ೞ૑ঋ਷׮ܲѦ۽ҳഅೡٸо੓חؘ Ӓ҃਋ীח੟൤૑ঋ਺
    ֎੉߁ӏ஗੉׮ܰ޲۽ ੿ӏध೙ఠܳా೧߄ԲחѪبߣѢ۽਑
    

    View Slide

23. ޙઁ࠙ࢳ
    $POWFSTJPO#BTFE7FSUJDBM5SBDLJOH੉غ૑ঋ਺
    
    ঠ֥੗חজࢲ࠺झࠁ׮חழݠझഋక
    ૓ੑद੼җ੹ജਯ੉ఎਯ୶੸ী؀ೠ׮নೠפૉоઓ੤
    ҟҊ࢚ಿ߹
    ਍৔઱୓߹
    ਬੑ҃۽߹
    ਬੑࣗझ߹
    

    View Slide

24. ޙઁ࠙ࢳ
    ਬੑܫ੉ఎܫ୶੸੉Ҋ۰غয੓૑ঋ਺
    
    rݾ಴sܳद੘ೡࣻ੓חਬੑܖ౟о׮নೣ
    ٩݂௼ܳഝਊೠాೠ+VNQܳೞח҃਋о݆਺ ਢ࠭ 1VTI١
    
    द੘ಕ੉૑ࠗఠݾ಴ө૑੄੹ജਯࢎ੉ܳߑ೧ೞחޖࣻೠਃࣗо੓਺
    

    View Slide

25. ޙઁ೧Ѿҗ੿
    ݾ಴੹ജਵ۽ஏ੿ೡചݶ݅੟ח׮
    ഥਗоੑ
    &OHBHFNFOU
    
    ܻझ౟
    ௿ܼܫ
    $MJDL3BUF
    
    Ѿઁ
    ੹ജਯ
    $POWFSTJPO
    
    ডҙ নध ৮ܐ ܻझ౟ ࢚ࣁ ৘ড Ѿઁ ৮ܐ
    ݾ಴ইޖܻ࠺ૉפझߑೱ੉߄Շযب߄Շӝ൨ٚӝࠄ,1*
    

    View Slide

26. ޙઁ೧Ѿҗ੿
    ੉߮౟ীझ௼ܽݺਸ֍যࢲ੿੄ೞ੗
    झ௼ܽݺ ঘ࣌ ۄ߰
    ஠పҊܻ؀न
    ݾ಴জ6*৬೒۽਋о߄Չٸ݃׮ࢿҗஏ੿ਊࡸद۰Ҋ ऺחݾ੸
    )PNF4DSFFO DMJDL#BOOFS FWFOUQSPNPUJPOj
    

    View Slide

27. Ѿۿب׳
    ঠ֥੗חழݠझ೒ۖಬ੉׮
    ੹੗࢚Ѣې &OIBODFE&DPNNFSDF
    ܳࠢ੉੗
    

    View Slide

28. ੹੗࢚Ѣې੉೧ೞӝ
    

    View Slide

29. ࣳೝ೯ز Ѿઁ೯ز ઁಿप੸ ݒ୹प੸
    ઁಿݾ۾
    प੸
    ҳݒ'MPXܳӝળਵ۽঴݃ա੉زೞҊ੉ఎೞח૑
    

    View Slide

30. ࣳೝ೯ز Ѿઁ೯ز ઁಿप੸ ݒ୹प੸
    ઁಿݾ۾
    प੸
    Ѿઁ تղחҗ੿
    ೐۽ࣁझоӡ҃਋
    Ѿઁױ҅݃׮঴݃ա੉ఎೞח૑
    

    View Slide

31. ࣳೝ೯ز Ѿઁ೯ز ઁಿप੸ ݒ୹प੸
    ઁಿݾ۾
    प੸
    ੉࢚ಿਸӝળਵ۽঴݃ա౹۷ա
    

    View Slide

32. ࣳೝ೯ز Ѿઁ೯ز ઁಿप੸ ݒ୹प੸
    ઁಿݾ۾
    प੸
    ೠߣ੄Ѿઁী঴݃ա݆੉ߥ঻աജࠛ߉ওա
    Ѿઁߣഐژח઱ޙߣഐ׼ӝળ
    
    

    View Slide

33. ࣳೝ೯ز Ѿઁ೯ز ઁಿप੸ ݒ୹प੸
    ઁಿݾ۾
    प੸
    ࢚ಿ੉֢୹غחܻझ౟ܳӝળਵ۽ݒ୹ਸ࠙ࢳ೧ࠁ੗
    

    View Slide

34. ࢚ಿ1SPEVDU
    ࢚ಿё୓ܳࢤࢿೞҊ
    

    View Slide

35. ࢚ಿ1SPEVDU֢୹
    ࢚ಿё୓ܳࢤࢿೞҊ
    झ௼ܽী࢚ಿё୓֍য
    *NQSFTTJPOਸ୶о೧
    э੉౟ېழীऩח׮
    

    View Slide

36. ࢚ಿё୓ܳࢤࢿೞҊ
    ௿ܼ੉ߊࢤೞݶ
    झ௼ܽী࢚ಿё୓֍য
    ࢚ಿё୓ܳ֍Ҋ
    ௿ܼঘ࣌ਸٜ݅যࢲ
    э੉౟ېழীऩח׮
    ࢚ಿ1SPEVDU௿ܼ
    

    View Slide

37. ࢚ಿё୓ܳࢤࢿೞҊ
    Ѿઁо৮ܐغݶ
    झ௼ܽী࢚ಿё୓֍Ҋ
    ౟ے੥࣌ਸࣇ౴ೠറ
    ౟ېழীऩח׮
    ࢚ಿ1SPEVDUѾઁ
    

    View Slide

38. ೐۽ݽ࣌1SPNPUJPOࢿҗ
    ೐۽ݽ࣌ё୓ܳࢤࢿ೧ࢲ
    ژࠁղ઱੗
    ࠄѦ۽೧઱Ҋ
    

    View Slide

39. ೐۽ݽ࣌1SPNPUJPOࢿҗ
    ೐۽ݽ࣌ё୓ܳࢤࢿ೧ࢲ
    ژࠁղژ_
    ௿ܼೠѦ۽೧઱Ҋ
    

    View Slide

40. ೐۽ݽ࣌ஏ੿
    ࠌ׮֢୹
    ׂۥ׮௿ܼ
    

    View Slide

41. ೐۽ݽ࣌ஏ੿
    ࠌ׮֢୹
    ׂۥ׮௿ܼ
    ࠌ׮֢୹
    

    View Slide

42. ೐۽ݽ࣌ஏ੿
    ࠌ׮֢୹
    ׂۥ׮௿ܼ
    

    View Slide

43. Ѿઁ੉৻੄ݾ಴੹ജਸࠅࣻ੓׮
    

    View Slide

44. View Slide

45. t"1*ޙࢲܳ޺૑݃u
    Ѿઁо৮ܐغݶ
    झ௼ܽী࢚ಿё୓֍Ҋ
    ౟ے੥࣌ਸࣇ౴ೠറ
    ౟ېழীऩח׮
    ݒ୹ী3FWFOVFܳ֍Ҋ RVBOUJUZחPQUJPOBM੉ӡې
    ࢚ಿ੄оѺ੉یࣻ۝਷উ֍যبغח૑ঌও׮
    ݒ୹प੸਷աয়חؘ ઁಿप੸਷աয়૑ঋח׮
    ৵ջݶઁಿীоѺ੉یࣻ۝੉হਵפөƀ
    

    View Slide

46. t"1*ޙࢲܳ޺૑݃u
    ౟ېழীऩח׮
    Ѣې߹ݒ୹प੸਷աয়חؘ
    ઁಿ߹ݒ୹प੸੄ࣻ੊਷
    

    View Slide

47. tѐੋ੿ࠁܳઑब೧u
    Ѿઁߣഐܳ֍ਵۄҊ೧بӒ؀۽ೞݶউػ׮
    ѐੋ੿ࠁח("ীৢܻ૑ޅೞѱغয੓׮ঐഐചೞب۾ೞ੗
    ӒܻҊജࠛ୊ܻܳೞ۰ݶJEоэইঠೞפ೧दఃחэ੉ॄj
    

    View Slide

48. t੕૑݈੗%FGJOFu
    ب؀୓ݒ୹੄ӝળ੉ަө
    ౸ݒঘ ௢ಪਸನೣೠѾઁঘ ನੋ౟ܳઁ৻ೠѾઁঘ
    ௢ಪҗನੋ౟ܳࡒपѾઁঘ ೡੋо ࢚ಿ߹ࣻࣻܐ
    ࣻ੊੉ੋ҃਋ח੿݈۽ਗ઱Ҋ࢑Ѣ؊ۄ ௢ಪನੋ౟नҕ
    
    

    View Slide

49. tޙࢲחل׮ࠊu
    "OESPJEח࠽؊о
    ࣁ࠙ചغয੓׮
    J04ח%JDUJPOBSZ૨૨ݔ
    

    View Slide

50. tࣁࠗޙࢲبࠊu
    ࢠ೒௏٘о׳ۄࢲп੗௏٬ೞݶ
    8FMDPNFUPIFMM
    

    View Slide

51. ب਑߉ਸҔ
    য়۽૑(PPHMF
    

    View Slide

52. ب਑߉ਸҔ5JQ
    %JNFOTJPO.FUSJD&YQMPSFS
    

    View Slide

53. ب਑߉ਸҔ5JQ
    2VFSZ&YQMPSFS
    

    View Slide

54. ب਑߉ਸҔ5JQ
    %FNP"DDPVOU
    

    View Slide

55. View Slide

56. ই૒بೡੌ৔ਗೠҊా
    Ր੐হ੉$VTUPNEJNFOTJPONFUSJDҊبചೞӝ
    Ր੐হ੉ੜޅ੟൤Ҋ੓ח੉߮౟੿ܻೞӝ
    Ր੐হ੉झ௼ܽহ੉॑Ҋ੓ח੉߮౟੿ܻೞӝ
    Ր੐হ੉ؘ੉ఠѨૐೞӝ
    Ր੐হ੉ޙࢲചೞӝ
    Ր੐হ੉࠙ࢳೞӝ
    Ր੐হ੉࠙ࢳೞӝ
    Ր੐হ੉࠙ࢳೞӝ
    j
    

    View Slide

57. 4VNNBSZ
    ղоऺחؘ੉ఠীࢎۈٜ੉ҙब੉হ׮ݶ ӒѤӒր
    ޙࢲചח઺ਃೞ׮
    ؘ੉ఠ੄੿੄৬೤੄ח઺ਃೞ׮
    ѐߊ੗חؘ੉ఠ੄ࢤ࢑੗ੋزदীࣗ࠺੗بغযঠೠ׮
    ղоऱח਷ߑ஖ೞחѱইפۄՐ੐হ੉஖ਕղঠೠ׮
    ؘ੉ఠীҙबо૕ࣻ੓ѱ҅ࣘਸ౹੗৔স਷ט઺ਃೞ׮
    

    View Slide

58. NJOJFFUFBDPN
    NJOJFFUFB!ZBOPMKBDPN ੉۱ࢲജ৔
    
    LBOH!NJLZOHNF
    

    View Slide