Fan engagement platform

Re-inventing the way influencers and their fans engage.

Transcript

1. U A E . S I N G A P O R E . I N D I A Privyplex Access. Engage. Interact. 1 Re-inventing the way influencers and their fans engage. Sujit Mishra Co-founder, CPO
2. U A E . S I N G A P O R E . I N D I A Fans Influencer Brand Disappointed by fakes No real access No community, belongingness No loyalty incentive No real engagement with Fans No insight of fan base No ownership of fan’s data Missing revenue opportunities The problem No rich insights Un-optimized campaign targeting Missing connection with audience Inability to get the right Mix 2
3. U A E . S I N G A P O R E . I N D I A The solution A mobile-first “Fan-engagement-community” product offering… Genuine Access & Deeper Engagement High ROI of fan-base Rich & Precise Advertising Happier fans, informed celeb New $$ More $$ per fan 3 Exclusive content Influencer Interaction Engagement & loyalty Advertising & insights Communities (people with shared passion)
4. U A E . S I N G A P O R E . I N D I A We have a head start 4
5. U A E . S I N G A P O R E . I N D I A … So far 160,000+ Fan base Learning : Fans liked… Exclusive content Celebrity centric Products 5 Real interactions Community of like-minded fans Influencer centric products
6. U A E . S I N G A P O R E . I N D I A and they say... “Fanbox is a fantastic concept, there hasn’t been anything like this before. I love the way I’m able to engage with my fans. It’s flawlessly awesome. There is a lot that I learnt directly from them everyday, which hasn’t been possible on social media like Facebook or twitter. This is a game changer for me. Virat Kohli “It is a dream becoming real. Direct access to my fav celeb... Wow !!! Fan #1 “Virat-owned stuff, messages and selfies with him… I’ve a lot to show-off now. My friends feel so jealous. I’m liking it. Fan #2 “I’m willing to pay more, but give me more. Fan #3 “The more I use this app, the more I’m falling in love with Virat. Fan #4 6
7. U A E . S I N G A P O R E . I N D I A 7 for fan Millions of fans. Mix of different motivations. Access Engage Interact Identify Exploration Inspiration Entertainment Know more & better Proving fandom Entertainment Feeding the passion Reward for loyalty Fandom-to-friendship Real experience Inspiration Mastery Identify self with celeb Pride & Show-off Feel privileged Loyalty benefits Fix fragmentation, offer a one-stop access to Influencer’s World Foster communities within influencer’s Fans: Sports enthusiasts, Fashionistas, Fit-Fam… Enable direct interactions, experiences and rewards Give fans the opportunity to show off, feeling of privileged ones
8. U A E . S I N G A P O R E . I N D I A 8 For Influencers Reward fans. Impactful impact. Create value for sponsors Convenience Community Knowledge RO Influence Aggregation (one view, single publish) 100 % reach. Instant participation. Real interactions. Collective creativity. Trends – influence, impact. Sentiments analysis. Equity value. # via influencer’s dashboard Insights – demographics, psychographics, geographic, behavioral, cultural. Social influence(r)s. Interests graphs. Buying behaviors. Spending patterns. # via feed to sponsors (Return on Influence)
9. U A E . S I N G A P O R E . I N D I A Product comes first - Built using open source technologies - Modern Microservices Architecture - Virtually infinitely scalable - Hosted with Amazon - Fully secured inside out 9
10. U A E . S I N G A P O R E . I N D I A Want to know more? Email me at Sujit@Privyplex.com 10