How to engage your visitors with Inbound Marketing

L'impact des caractéristiques de Hubspot sont devenues évidentes, suffisamment pour qu'Etelesolv prenne la décision de migrer l'ensemble de son site à la plate-forme Hubspot pour profiter au maximum des outils et pour optimiser sa présence en ligne. Découvrez tous les détails de l'évolution du marketing d'Etelesolv alimenté par HubSpot !

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2. Connect ca.linkedin.com/in/carolineclebrun @c_lebrun ca.linkedin.com/in/mjguimaraes @mjuliaguimaraes
3. A 20 minute Journey… An Online Marketing (R)evolution › A website storyline to convert visitors › Mapping the next chapter ›
4. Chapter I How it began Started in 2010 › Marketing department: 1 day a week › Hubspot for blog, homegrown CMS for the static pages, no emails, first landing page in 2011 ›
5. “The journey of a thousand miles begins with one step.” – Lao Tzu
6. Chapter II The (R)evolution Started blogging 1 / week + Publishing Press Releases ›
7. Chapter III Introducing Landing Pages Valuable Driving force for Traffic and Leads ›
8. Chapter IV Welcome to 2014 Prior to 2010 - 1st Generation Homegrown CMS Reliance on Programmers Static Website Bilingual modules 2010 to 2014 - Hybrid Mix of CMS and Hubspot Reliance on Programmers Not integrated Growing visibility Today - One platform HubSpot COS Marketing department is self-reliant Integrated platforms Traffic and conversion Growth
9. Chapter V Fully Integrated Online Presence › Site Pages › Landing Pages › Emails › Social Media › Blog › Call to Actions › New Releases › Campaigns › Salesforce.com
10. Chapter VI The Storyboard and The Storyline 2 1 3 4 5 You have a problem? We can help you! 1 … and giving you value 4 More about our company… 3 We offer you all this content 5 Those are our solutions 2
11. Chapter VII-a The User Experience
12. Chapter VII-b The User Experience
13. Chapter VIII From CMS to COS
14. Chapter IX To infinity and Beyond 0 5000 10000 15000 20000 25000 30000 35000 Visits Annual Visits 2012 2013 2014 0 100 200 300 400 500 600 2012 2013 2014 Contacts Visits › Reviewing our mapping with experts Hubspot Evaluation Gartner Review › Email double opt-ins › Unsubscription emails › Integration of received feedback › Surpassing the 2% conversion Rate › > 40K Visits for 2015
15. Founded in 2000 in Telecom and IT Expense Management in Canada #1 Managing $1B+ in spend 100 employees Assets managed per client from 500 to 700,000 SaaS since 2006 Every industry vertical represented Over 100 blue-chip clients Over 120 asset categories managed Human Resources Category Awards Collaboration Channels