perfect analytics report… • Please share ONE: – metric – dimension – way to segment users • By… – Tweeting with #apereo13 #52 – Writing on a card • Can we build a report from the most popular requests?
in GA is…? – …the page • BUT Page Views are little use: – In uPortal, pages ≡ tabs • We are most interested in channels – A tab contains multiple channels
– Link click – Button click… • Use to record interactions with our channels • University of Chicago have boldly gone… – Documented addition to uPortal, using GA – Adds properties to view layer (XSL) – Changes to XSL for portal and channels
covered • At Edinburgh L: – Mostly proxy channels – ~200 channels, to be coded separately – Range of technologies • Estimates varied, but all too expensive, £ $ € ¥
event to every link and button displayed – After page has rendered • $.(document).ready() • Covers everything user sees: – Portal interface – Portlets – Proxied content… J
clicks – Navigation • WHO is using it? – Applicants, staff, students… – Organisational unit – Degree Programme • MORE – Errors, performance, geographic…
to user • Key-Value pair, recorded with event • Maximum of 5 - in our case: 1. MyEdRole 2. MyEdOrgUnit 3. MyEdDistanceLearner 4. MyEdProgramme1 5. MyEdProgramme2 • Used to segment our results
into <head> <meta content="staff" name="roles" /> <meta content="D779" name="unit" /> <meta content="" name="course-codes" /> <meta content="no" name="distance- learner" /> • Read by jQuery and used to set Custom Variables
a portal restructuring exercise – Priorities for mobile – Reports to channel owners, projects – GA “Intelligence” for early warnings • Potential for: – Dashboards for channel/tab owners • Library, Careers, Alumni services
to raw data ->deeper analysis – Better real-time reporting • Google "Universal Analytics" – Custom dimensions and metrics (20!) – Tracking configured from web console
we can: – Track any link or button displayed to the user – Segment by up to 5 attributes of user/context – Keep analytics logic independent of portal build • Portal analytics provides invaluable info for: – Service management and improvement – Owners of individual portal channels