Public Strategy Lab 2022 - Plattformen als Verheissung der digitalen Revolution - Orientierung im Plattformdschungel

Transcript

1. Plattformen als Verheißung der Digitalen Revolution!? Orientierung im Plattform-Dschungel als Erfolgsgrundlage für die Öffentliche Verwaltung — Dr. Matthias Naab Public Strategy Lab | Berlin 19.05.2022
6. © Matti Blume | CC BY-SA 4.0 | https://upload.wikimedia.org/wikipedia/commons/2/2b/Diess%2C_ID_lineup%2C_GIMS_2018%2C_Le_Grand-Saconnex_%281X7A9912%29.jpg
7. Der Begriff Plattform ist hoffnungslos überstrapaziert “ ” -
8. https://www.macrumors.com/2019/12/20/apple-platform-security-guide-published/ Apple Plattform
9. https://www.oreilly.com/library/view/java-7-pocket/9781449343743/ch09.html Java Plattform
10. https://www.salesforce.com/de/products/what-is-salesforce/ CRM-Plattform Salesforce Customer 360 Platform
11. Plattform Industrie 4.0 https://www.plattform-i40.de/IP/Navigation/DE/Home/home.html
12. https://medium.com/flutter-community/facebook-vs-google-the-battle-of-their-cross-platform-frameworks-f8e9be0f2e81 Google Flutter Plattform Facebook React Plattform
13. https://pt.slideshare.net/AmazonWebServices/aws-foundational-and-platform-services-module-1-parts-2-3-awsome-day-2017/2 AWS Plattform
14. https://www.routexp.com/2019/01/private-cloud-microsoft-azure-platform.html Azure Plattform
15. https://www.plusserver.com/blog/google-cloud Google Cloud Plattform
16. Plattform Lernende Systeme https://www.plattform-lernende-systeme.de/home-en.html
17. https://www.orafox.com/android-vs-ios-which-platform-to-build-your-first-mobile-app-on/ Android Plattform iOS Plattform
18. https://medium.com/globant/how-do-iot-platforms-fit-in-e94d1c2eee2c IoT Plattform
19. https://www.linuxfoundation.org/blog/lfx-platform-growing-and-sustaining-open-source/ Linux Foundation Plattform
20. https://www.sap.com/germany/products/cloud-platform.html SAP Business Technology Plattform Cloud Plattform SAP Cloud Plattform Platform as a Service
21. https://hernaes.com/2015/10/29/what-is-a-digital-ecossytem/ Facebook Plattform
22. https://www.blockchain-insider.de/was-ist-ethereum-a-857830/ Ethereum Plattform
23. Metaverse Plattform https://www.polygonalmind.com/blog-posts/metaverse-platform-comparison-virtual-worlds-on-the-blockchain
24. Der Begriff Plattform ist wirklich überstrapaziert “ - ”
25. Warum sollte uns das überhaupt interessieren?
26. © Fraunhofer IESE 29
27. © Fraunhofer IESE 30
28. Jeder hat die Chance auf disruptive Neuausrichtung
29. https://www.netzoekonom.de/plattform-oekonomie/ Nicht jedes Unternehmen, das eine Plattform betreibt, bezieht seinen Wert hauptsächlich daraus!
30. Dabei sein ist alles reicht nicht! “ ” Zumindest aus volkswirtschaftlicher Sicht
31. Landkarte durch den Plattform-Dschungel
32. Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Examples
33. 1 Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform “Use the platform to build and run software on top” “Use the platform to consume its service and participate in the ecosystem” Software Ecosystem Platform Technology Platform AWS IaaS, Azure IaaS Intel x64 Windows Java, .NET, Cloud Foundry AWS PaaS, Azure PaaS Salesforce PaaS Open Source ERP Systems Eclipse, Firefox, iOS, Android AirBnB, Ebay Uber YouTube Wikipedia AdSense Waze Facebook, WhatsApp Examples
34. “SaaS Software Platform” Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Salesforce Slack Examples
35. “SaaS Software Platform” Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Cloud Platform Salesforce Slack AWS Azure GCP Examples
36. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Cloud Platform AWS Azure GCP Apple Platform Examples Salesforce Slack
37. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Cloud Platform AWS Azure GCP Apple Platform Philips HealthSuite Examples Salesforce Slack
38. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform Cloud Platform AWS Azure GCP Apple Platform Philips HealthSuite Cloudera Examples Salesforce Slack
39. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform AWS Azure GCP Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Examples Salesforce Slack
40. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform AWS Azure GCP Metaverse Platform Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples Salesforce Slack
41. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack AWS Azure GCP Plattform Industrie 4.0 Metaverse Platform Plattf. Lernende Systeme Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples
42. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack AWS Azure GCP Plattform Industrie 4.0 Metaverse Platform Plattf. Lernende Systeme Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Examples Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube
43. “SaaS Software Platform” Vendor Platform Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform ~ Innovation Platform ~ Transaction Platform Domain Platform Data Platform IoT Platform Cloud Platform “Alliance Platform” Salesforce Slack AWS Azure GCP Plattform Industrie 4.0 Metaverse Platform Plattf. Lernende Systeme Apple Platform Philips HealthSuite Cloudera Siemens Mindsphere Decentraland Technology Platform Digital (Ecosystem) Platform Application / Business Logic Technology / Infrastructure Hardware Software Operated by Developer or Customer Externally Operated / as-a-Service Hardware Platform IaaS Platform Operating System Platform Runtime Environment Platform Runtime Environment Platform with Business Logic PaaS Platform PaaS Platform with Business Logic Marketplace Platform On-Demand Service Platform Communication / Interaction Platform Data Harvesting Platform Content Crowdsourcing Platform Content Distribution Platform Platform Economy Platform Windows AWS PaaS, Azure PaaS Salesforce PaaS AirBnB, Ebay Uber Wikipedia AdSense Waze Facebook, WhatsApp Open Source ERP Systems AWS IaaS, Azure IaaS Intel x64 Java, .NET, Cloud Foundry YouTube Technology Platforms Digital Ecosystem Platforms “Just Borrowed the Name” Platforms “SaaS Software Platforms” “Blend of … Platforms”
44. Chancen und Erfolgsfaktoren von Plattformen
45. “SaaS Software Platform” Technology Platform Digital Ecosystem Platform ▪ Schwerpunkt auf technologischen Aspekten ▪ Ermöglicht die Wiederverwendung / gemeinsame Nutzung durch viele Systeme ▪ Der Nutzer der Plattform kann sich auf sein Kerngeschäft konzentrieren ▪ Neue, digitale, datengetriebene Geschäftsmodelle ▪ Möglichkeit zur disruptiven Neupositionierung ▪ Hohe Skalierbarkeit und Wachstum ▪ Netzwerkeffekte ▪ Effiziente Märkte ▪ Hoher Grad an Harmonisierung ▪ Großartige UX, Einfachheit ▪ Offenheit, niedrige Eintrittsbarrieren ▪ Neue, digitale, datengetriebene Geschäftsmodelle ▪ Neue Erlösmodelle ▪ Möglichkeit zur disruptiven Neupositionierung ▪ Schnelle Updates ▪ Neue Kundensegmente ▪ Hohe Skalierbarkeit, weltweit ▪ Großartige UX, Einfachheit ▪ Offenheit, niedrige Eintrittsbarrieren ▪ Fokussierung auf einen begrenzten Scope, der wirklich gut gelöst wird ▪ Engagiertes und verantwortungsbewusstes Team, das die Plattform als langfristiges Produkt betrachtet ▪ Starke finanzielle Unterstützung für die anfängliche Wachstumsphase ▪ Ausprobieren, kontinuierliche Weiterentwicklung und schnelle Reaktion auf die Bedürfnisse des Marktes
46. Plattform-Herausforderungen für die öffentliche Verwaltung
47. Ziele Scope Verantwortung Entwickeln Betreiben Evolution Komplexität reduzieren! Gesamtkomplexität beherrschen Nicht x-fach das Gleiche bauen Klare Produkt- verantwortung Interne Experten in Verantwortung Service-Gedanke Anreize zu Erfolg Ausschreibungen Keine „Risiko- Vermeidung über alles“ Keine zu feinteilige Aufgabenteilung Öffentliche Hand als attraktiver Arbeitgeber für Top-Leute Nicht nur Projekt, sondern Produkt auf Dauer Nicht alles zu Dienstleistern schieben Klare SLAs für Nutzer Klare Plattform-Ziele, kein Selbstzweck Erfolgsmessung Strategisch und groß denken Begriffe verstehen und klar verwenden „Geschäftsmodell“ Innovativ bleiben Auf Feedback reagieren „Es ist nie fertig“
48. Zentrale Punkte über Plattformen zum Merken!
49. ▪ Der Begriff "Plattform" ist stark überstrapaziert ▪ Wir brauchen eine klare Übersicht über die Plattformbegriffe ▪ Klare Ziele von Plattformen schärfen für öffentliche Verwaltung ▪ Nicht mit der Technologie beginnen ▪ Wir dürfen nicht alle hinderlichen Rahmenbedingen akzeptieren ▪ Motivation und Expertise müssen vereint werden ▪ Focus auf dauerhafte Innovation: die kann man nicht „beauftragen“!
50. Plattformen als Verheißung der Digitalen Revolution!? Orientierung im Plattform-Dschungel als Erfolgsgrundlage für die Öffentliche Verwaltung — Dr. Matthias Naab Public Strategy Lab | Berlin 19.05.2022
51. Digitale Ökosysteme: Welche Herausforderungen stellt der Aufbau und wie gelingt er? https://www.informatik-aktuell.de/management-und-recht/digitalisierung/digitale-oekosysteme-welche-herausforderungen-stellt-der-aufbau-und-wie-gelingt-er.html Digitale Ökosysteme und Plattformökonomie: Was ist das und was sind die Chancen? https://www.informatik-aktuell.de/management-und-recht/digitalisierung/digitale-oekosysteme-und-plattformoekonomie.htm Dr. Marcus Trapp Dr. Matthias Naab Dr. Dominik Rost Claudia Nass Matthias Koch Bernd Rauch
52. https://youtu.be/gVdtVa8Tp1Y
53. https://youtu.be/Bc3FJeFMLAs