Proposal Sample

Transcript

1. 2022 ©️ Feedforce Vietnam Co., Ltd
   Proposal Sample
   1
   

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2. 2022 ©️ Feedforce Vietnam Co., Ltd
   Project scheme
   2
   

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3. 2022 ©️ Feedforce Vietnam Co., Ltd
   Shopee・Lazada: Store page and Product detail page
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   To increase the purchase rate, the store page
   and product detail pages need to be improved.
   ● Clearly define the USP (Unique Selling
   Proposition)
   ● Clearly define your focus products
   ● Cover keywords
   ● Follow Insight - Solution - Insight
   ● Add a brand story
   ● Clearly state how the product is used
   (Hướng dẫn sử dụng)
   Store Page
   Our guide example
   Product detail page
   Our guide example
   

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4. 2022 ©️ Feedforce Vietnam Co., Ltd 4
   Increase the purchase rate
   ● Cover search queries in title and description
   ● Apply discount promotions
   ● Add a watermark
   ○ Store name + "chính hãng" (authentic) + Japanese flag
   ○ Highlight featured benefits
   ● Register your brand on Lazada
   ● PDCA cycle for banner images
   ○ e.g. Place a banner at the top of the store that gives an overview of the store and clearly states that the product is from Japan,
   etc.
   Increase the number of visits
   ● Participate in campaigns (e.g. flash sale 3/3, payday campaign on 25th of every month, etc.)
   ● Advertise (CPAS / Search in Lazada / Display in Lazada / Affiliate)
   ● Increase your followers with incentives (follow prizes/vouchers)
   ● Aim for Shopee Mall / LazMall
   Shopee・Lazada: Examples of improvement measures
   

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5. 2022 ©️ Feedforce Vietnam Co., Ltd
   Promotion plan and Ad menu plan
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   We propose promotion implementation and advertising cost allocation according to the phases of the marketing funnel,
   such as awareness and consideration.
   Ex. Ad menu plan
   Ex. Promotion Plan
   

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6. 2022 ©️ Feedforce Vietnam Co., Ltd
   CPAS Advertisement
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   CPAS ads are a type of dynamic advertising that
   enables targeting the right products to the right users
   on Facebook with very high CTR and CVR based on
   behavioral data (e.g., product viewed, cart added) on
   Shopee/Lazada.
   There is no need to include the Shopee/Lazada URL
   in the post; the Facebook engine, automatically linked
   to Shopee/Lazada, will automatically display highly
   relevant products in a carousel collection format.
   

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7. 2022 ©️ Feedforce Vietnam Co., Ltd
   Fee/Schedule
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8. 2022 ©️ Feedforce Vietnam Co., Ltd
   About Fee
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   ● Each fee is per platform, such as Shopee, Lazada, etc.
   ● Please note that the product categories specified by the platform must be fulfilled. Please contact the person in
   charge our sales for details.
   Service 料金 備考
   Opening and setting up a shop 15万円/初期 申込み代行/ブランド登録/決済設定/審査・要求事項
   対応/商品・ショップページ作成
   Shop operation fee (including marketing) 固定費5万円＋売上の15% チャットサポート代行を含みます
   Localize product images (Adding logo, flags, words etc） 3,000円/画像
   Creation of Shop banner 3万円/画像 素材はご提供いただきます
   Own domain ad operation グロス配信金額の20% 最低出稿金額30万円～
   EC mall ad operation (including CPAS) グロス配信金額の20% 最低出稿金額30万円～
   Developing Web site
   Please contact to the person in charge for more information.
   info@feedforce.vn
   

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9. 2022 ©️ Feedforce Vietnam Co., Ltd
   Steps to start using the service
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   We will interview you about your current situation.
   Meeting
   Contract
   Start of service
   Proposal of strategy
   From the EC consultant in charge,
   we will propose the best store design and plan for your issues.
   We will provide a one-stop service from implementation to operation from the
   EC consultant in charge.
   Store opening takes 3 weeks at the earliest after signing a contract
   ※The schedule may vary depending on the platform and start date.
   

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10. 2022 ©️ Feedforce Vietnam Co., Ltd 10
    Offerings for e-commerce and advertising operations
    E-commerce and marketing
    agency
    Shopee, Lazada, TikTok, Tiki, Owned
    e-commerce store (e.g. Shopify)
    O
    Advertising
    (search, display, shopping
    ads, CPAS, video)
    Shopee, Lazada, Tiki, TikTok,
    Google, Facebook
    O
    Advertising
    Media other than the above
    (negotiable)
    △
    KOC/KOL Bookings O
    Customer chat support,
    order processing and
    shipping
    Shopee・Lazada・TikTok・Tiki ✕
    Social Media Operation Facebook O
    Offering for creative production
    Banner
    production
    If you provide us with the material,
    we can create it.
    O
    Video
    production
    If you provide us with the material,
    we can create it.
    O
    Owned E-
    commerce
    store
    production
    We mainly utilize Shopify to produce
    the site.
    O
    Scope of Services: E-commerce and Advertising Operations
    

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