Upgrade to Pro — share decks privately, control downloads, hide ads and more …

SendGridを活用した メール送信&メールマーケティング

nakansuke
December 14, 2016

SendGridを活用した メール送信&メールマーケティング

Salesforce World Tour Tokyo 2016での発表資料です。

nakansuke

December 14, 2016
Tweet

More Decks by nakansuke

Other Decks in Technology

Transcript

  1. SendGridΛ׆༻ͨ͠
    ϝʔϧૹ৴&ϝʔϧϚʔέςΟϯά
    2016.12.14 Salesforce World Tour Tokyo 2016

    View Slide

  2. Who am I ?
    ,"/46,&
    /","*
    4FOE(SJEΤόϯδΣϦετ
    ⿣  ߏ଄ܭըݚڀॴ(SendGrid೔ຊ୅ཧళ) ۈ຿
    ⿣  SendGridͷັྗΛ఻͑ΔͨΊ೔ʑຉ૸த
    ⿣  ༷ʑͳٕज़ऀίϛϡχςΟʹࢀՃ
    @nakansuke [email protected]
    http://nakansuke.hatenablog.com/

    View Slide

  3. ձࣾ঺հ
    ૑ۀ
    ઃཱ
    ୅දऀ
    ࢿຊۚ
    ॴһ਺
    ্৔ࢢ৔
    ࣄۀॴ
    ೥݄
    ೥݄
    ୅දऔక໾ࣾ௕$&0ɹ෰෦ਖ਼ଠ
    ԯສԁ
    ໊ʢ೥݄೔࣌఺ʣ
    +"4%"2ʢ೥݄גࣜެ։ʣ
    ຊॴɹ౦ژ౎த໺۠
    ۽ຊߏ଄ܭըݚڀॴɹ۽ຊݝ٠஑܊
    େࡕࢧࣾɹେࡕ෎େࡕࢢதԝ۠
    ໊ݹ԰ࢧࣾɹѪ஌ݝ໊ݹ԰ࢢத۠
    ෱Ԭࢧࣾɹ෱Ԭݝ෱Ԭࢢതଟ۠
    ্ւறࡏһࣄ຿ॴɹத՚ਓຽڞ࿨ࠃ্ւࢢ
    σϯόʔறࡏһࣄ຿ॴɹΞϝϦΧίϩϥυभ
    ,,&4*/("103&15&-5%ɹγϯΨϙʔϧ

    View Slide

  4. SendGridͱ͸ʁ

    View Slide

  5. Email Platform as a Service
    8FCαʔϏε౳
    4FOE(SJE
    SMTP
    or
    Web API
    ड৴#09ʹ౸ண
    ϝʔϧʹؔ͢Δ͋ΒΏΔػೳΛAPIͰఏڙ͢ΔSaaS

    View Slide

  6. ϝʔϧʁʁ

    View Slide

  7. You Can’t Kill Email
    TechCrunch:
    https://techcrunch.com/2016/06/28/you-cant-kill-email/

    View Slide

  8. ECαΠτͰങ͍෺ͨ࣌͠ʹडऔΔϝʔϧ
    •  Ϣʔβొ࿥׬ྃ௨஌
    •  ύεϫʔυϦηοτ
    •  ߪೖ׬ྃ௨஌
    •  ΫϨδοτܾࡁ׬ྃ௨஌
    •  ൃૹͷ͓஌Βͤ
    •  ഑ૹΞοϓσʔτ

    View Slide

  9. Social, SMS, TweetͳͲͷπʔϧͱൺֱͯ͠࠷΋ROI͕ߴ͍
    ❖  ੈքதͰ40ԯҎ্ͷϝʔϧΞΧ΢ϯτ
    ❖  ͦͷ͏ͪ25%͕ۀ຿ར༻ͷΞΧ΢ϯτ
    ❖  ϚʔέςΟϯάϝοηʔδ͸ɺϝʔϧͰͷडऔΓ͕޷·Ε͍ͯΔ
    ❖  ϚʔέςΟϯάϝʔϧͷ։෧཰͸ฏۉ20~25%
    ❖  1ਓ͕ड͚औΔϚʔέςΟϯάϝοηʔδ͸500Ҏ্/݄
    ϝʔϧʹؔ͢Δࣄ࣮

    View Slide

  10. ओͳϝʔϧͷར༻༻్
    τϥϯβΫγϣϯϝʔϧ ϚʔέςΟϯάϝʔϧ
    ⿣  ༑ୡϦΫΤετ
    ⿣  ύεϫʔυϦϚΠϯμ
    ⿣  ൃૹͷ͓஌Βͤ
    ⿣  ܾࡁ׬ྃͷ͓஌Βͤ
    ⿣  ϝʔϧϚΨδϯ
    ⿣  χϡʔεϨλʔ
    ⿣  ϦπΠʔτ͞Ε·ͨ͠
    ⿣  εςοϓϝʔϧ

    View Slide

  11. ༻్ͷมԽ
    ਓͱਓͷίϛϡχέʔγϣϯ ਓʹϦʔν͢ΔͨΊͷπʔϧ

    View Slide

  12. ͔͠͠ϝʔϧΛಧ͚Δͷ͸೉͍͠

    View Slide

  13. 22%ͷϝʔϧ͕Inboxʹಧ͍͍ͯͳ͍
    "2-
    -JWF
    (PPHMF
    :BIPP
    *41T
    &UD
    403#4
    144-
    $#-
    #4#
    #MBDLMJTUT
    &UD
    (PPHMF
    4QBN
    "TTBTTJO
    .BJM
    5SVTU
    .D"GFF
    4QBN
    'JMUFST
    &UD
    /(
    ड৴#09
    εύϜϑΥϧμ
    ϝʔϧαʔό &UD &UD &UD
    SourceɿReturn Path

    View Slide

  14. ಧ͚ΔͨΊʹߟྀ͢΂͖͜ͱ
    ⿣  ૹ৴υϝΠϯೝূ
    ⿣  ό΢ϯεϝʔϧͷରॲ
    ⿣  ϦετΫϦʔχϯά
    ⿣  ഑৴ස౓ɺϘϦϡʔϜௐ੔
    ⿣  *1΢ΥʔϜΞοϓ
    ⿣  Ϩϐϡςʔγϣϯ؅ཧ
    ⿣  ϑΟʔυόοΫϧʔϓ
    ⿣  ϒϥοΫϦετରࡦ

    View Slide

  15. ϝʔϧ഑৴ʹಛԽͨ͠αʔϏεΛར༻ͯ͠ղܾ͢Δ
    ⿣  ߟྀ͠ͳ͚Ε͹ͳΒͳ͍͜ͱ͕ଟ͗͢Δ
    ⿣  ໘౗Λݟ͍ͯΔ͚ͩͰ͕࣌ؒա͗ͯ͠·͏
    ⿣  օɺಧ͍ͯ౰ͨΓલͩͱࢥ͍ͬͯΔ

    View Slide

  16. One Platform for All Your Email

    View Slide

  17. ݩ͔Βඋ͍͑ͯΔػೳ
    ⿣  ૹ৴υϝΠϯೝূ
    ⿣  ό΢ϯεϦετͷ࡞੒ɺ࠶ૹ࣌ഁغ
    ⿣  ഑৴ఀࢭ؅ཧ
    ⿣  ։෧ΫϦοΫτϥοΩϯά
    ϝʔϧपΓͰඞཁʹͳΔػೳ͸σϑΥϧτͰఏڙ

    View Slide

  18. ը໘Πϝʔδ (ৄ͘͠͸ϒʔεʹͯ)

    View Slide

  19. Partners

    View Slide

  20. Our Happy Customers

    View Slide

  21. ݄ؒ300ԯ௨ૹ৴

    View Slide

  22. ࢖༻ํ๏

    View Slide

  23. SMTP or API
    ⿣  ༰қʹΠϯςάϨʔγϣϯՄೳ
    ⿣  ༷ʑͳݴޠ༻ϥΠϒϥϦΛ༻ҙ
    ⿣  Heroku΍Salesforce͔Β΋API
    ͰίʔϧՄೳ
    ⿣  ΄΅શͯͷػೳΛAPIͰఏڙ

    View Slide

  24. Marketing Campaign
    ⿣  Webϒϥ΢βͷΈͰҰׅૹ৴Մೳ
    ⿣  ύϫϑϧͳϦετ؅ཧ
    ⿣  ηάϝϯςʔγϣϯ
    ⿣  A/Bςετ
    ⿣  Ϩεϙϯγϒϝʔϧͷ࡞੒

    View Slide

  25. ࠓ͙͢Sign up!!
    •  https://sendgrid.kke.co.jp ΁ΞΫηε
    •  ৽نձһొ࿥͔ΒΞΧ΢ϯτ࡞੒
    •  ར༻࣌ʹ͸৹͕ࠪ͋ΔͷͰɺਖ਼֬ͳ৘ใ
    ͷೖྗΛ͓ئ͍͠·͢
    •  ແྉͰ 12,000/݄ ૹ৴Մೳ

    View Slide

  26. Happy Sending!!
    Delivering  Email  that  Ma0ers  

    View Slide