SendGridを活用した メール送信&メールマーケティング

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1. SendGridΛ׆༻ͨ͠ ϝʔϧૹ৴&ϝʔϧϚʔέςΟϯά 2016.12.14 Salesforce World Tour Tokyo 2016

2. Who am I ? ,"/46,&
   /","*
   4FOE(SJEΤόϯδΣϦετ
   ⿣  ߏ଄ܭըݚڀॴ(SendGrid೔ຊ୅ཧళ) ۈ຿

   ⿣  SendGridͷັྗΛ఻͑ΔͨΊ೔ʑຉ૸த ⿣  ༷ʑͳٕज़ऀίϛϡχςΟʹࢀՃ @nakansuke kansuke-nakai@kke.co.jp http://nakansuke.hatenablog.com/

3. ձࣾ঺հ ૑ۀ
   ઃཱ
   ୅දऀ
   ࢿຊۚ
   ॴһ਺
   ্৔ࢢ৔
   ࣄۀॴ
   ೥݄
   
   ೥݄
   

   ୅දऔక໾ࣾ௕
   $&0ɹ෰෦
   ਖ਼ଠ
   ԯສԁ
   ໊ʢ೥݄೔࣌఺ʣ
   +"4%"2ʢ೥݄גࣜެ։ʣ
   ຊॴɹ౦ژ౎த໺۠
   
   ۽ຊߏ଄ܭըݚڀॴɹ۽ຊݝ٠஑܊
   
   େࡕࢧࣾɹେࡕ෎େࡕࢢதԝ۠
   
   ໊ݹ԰ࢧࣾɹѪ஌ݝ໊ݹ԰ࢢத۠
   
   ෱Ԭࢧࣾɹ෱Ԭݝ෱Ԭࢢതଟ۠
   ্ւறࡏһࣄ຿ॴɹத՚ਓຽڞ࿨ࠃ্ւࢢ
   σϯόʔறࡏһࣄ຿ॴɹΞϝϦΧίϩϥυभ
   ,,&
   4*/("103&
   15&
   -5%ɹγϯΨϙʔϧ
   

4. SendGridͱ͸ʁ

5. Email Platform as a Service 8FCαʔϏε౳
   4FOE(SJE
   SMTP or Web

   API ड৴#09ʹ౸ண
   ϝʔϧʹؔ͢Δ͋ΒΏΔػೳΛAPIͰఏڙ͢ΔSaaS
   

6. ϝʔϧʁʁ
   

7. You Can’t Kill Email TechCrunch: https://techcrunch.com/2016/06/28/you-cant-kill-email/

8. ECαΠτͰങ͍෺ͨ࣌͠ʹडऔΔϝʔϧ
   •  Ϣʔβొ࿥׬ྃ௨஌ •  ύεϫʔυϦηοτ •  ߪೖ׬ྃ௨஌ •  ΫϨδοτܾࡁ׬ྃ௨஌ • 

   ൃૹͷ͓஌Βͤ •  ഑ૹΞοϓσʔτ

9. Social, SMS, TweetͳͲͷπʔϧͱൺֱͯ͠࠷΋ROI͕ߴ͍ ❖  ੈքதͰ40ԯҎ্ͷϝʔϧΞΧ΢ϯτ ❖  ͦͷ͏ͪ25%͕ۀ຿ར༻ͷΞΧ΢ϯτ ❖  ϚʔέςΟϯάϝοηʔδ͸ɺϝʔϧͰͷडऔΓ͕޷·Ε͍ͯΔ ❖ 

   ϚʔέςΟϯάϝʔϧͷ։෧཰͸ฏۉ20~25% ❖  1ਓ͕ड͚औΔϚʔέςΟϯάϝοηʔδ͸500Ҏ্/݄ ϝʔϧʹؔ͢Δࣄ࣮
   

10. ओͳϝʔϧͷར༻༻్ τϥϯβΫγϣϯϝʔϧ
    ϚʔέςΟϯάϝʔϧ
    ⿣  ༑ୡϦΫΤετ
    ⿣  ύεϫʔυϦϚΠϯμ
    ⿣  ൃૹͷ͓஌Βͤ
    ⿣ 

    ܾࡁ׬ྃͷ͓஌Βͤ
    ⿣  ϝʔϧϚΨδϯ
    ⿣  χϡʔεϨλʔ
    ⿣  ϦπΠʔτ͞Ε·ͨ͠
    ⿣  εςοϓϝʔϧ
    

11. ༻్ͷมԽ
    ਓͱਓͷίϛϡχέʔγϣϯ
    ਓʹϦʔν͢ΔͨΊͷπʔϧ
    

12. ͔͠͠ϝʔϧΛಧ͚Δͷ͸೉͍͠
    

13. 22%ͷϝʔϧ͕Inboxʹಧ͍͍ͯͳ͍ "2- -JWF (PPHMF :BIPP *41T &UD 403#4 144- $#-

    #4# #MBDLMJTUT &UD (PPHMF 4QBN "TTBTTJO .BJM 5SVTU .D"GFF 4QBN 'JMUFST &UD /( ड৴#09 εύϜϑΥϧμ ϝʔϧαʔό &UD &UD &UD SourceɿReturn Path

14. ಧ͚ΔͨΊʹߟྀ͢΂͖͜ͱ ⿣  ૹ৴υϝΠϯೝূ ⿣  ό΢ϯεϝʔϧͷରॲ ⿣  ϦετΫϦʔχϯά ⿣  ഑৴ස౓ɺϘϦϡʔϜௐ੔ ⿣ 

    *1΢ΥʔϜΞοϓ
    ⿣  Ϩϐϡςʔγϣϯ؅ཧ
    ⿣  ϑΟʔυόοΫϧʔϓ
    ⿣  ϒϥοΫϦετରࡦ
    

15. ϝʔϧ഑৴ʹಛԽͨ͠αʔϏεΛར༻ͯ͠ղܾ͢Δ
    ⿣  ߟྀ͠ͳ͚Ε͹ͳΒͳ͍͜ͱ͕ଟ͗͢Δ
    ⿣  ໘౗Λݟ͍ͯΔ͚ͩͰ͕࣌ؒա͗ͯ͠·͏
    ⿣  օɺಧ͍ͯ౰ͨΓલͩͱࢥ͍ͬͯΔ
    

16. One Platform for All Your Email

17. ݩ͔Βඋ͍͑ͯΔػೳ ⿣  ૹ৴υϝΠϯೝূ
    ⿣  ό΢ϯεϦετͷ࡞੒ɺ࠶ૹ࣌ഁغ
    ⿣  ഑৴ఀࢭ؅ཧ
    ⿣  ։෧ΫϦοΫτϥοΩϯά
    ϝʔϧपΓͰඞཁʹͳΔػೳ͸σϑΥϧτͰఏڙ
    

18. ը໘Πϝʔδ (ৄ͘͠͸ϒʔεʹͯ)

19. Partners

20. Our Happy Customers

21. ݄ؒ300ԯ௨ૹ৴

22. ࢖༻ํ๏

23. SMTP or API ⿣  ༰қʹΠϯςάϨʔγϣϯՄೳ ⿣  ༷ʑͳݴޠ༻ϥΠϒϥϦΛ༻ҙ ⿣  Heroku΍Salesforce͔Β΋API ͰίʔϧՄೳ

    ⿣  ΄΅શͯͷػೳΛAPIͰఏڙ

24. Marketing Campaign ⿣  Webϒϥ΢βͷΈͰҰׅૹ৴Մೳ ⿣  ύϫϑϧͳϦετ؅ཧ ⿣  ηάϝϯςʔγϣϯ ⿣  A/Bςετ

    ⿣  Ϩεϙϯγϒϝʔϧͷ࡞੒

25. ࠓ͙͢Sign up!! •  https://sendgrid.kke.co.jp ΁ΞΫηε •  ৽نձһొ࿥͔ΒΞΧ΢ϯτ࡞੒
    •  ར༻࣌ʹ͸৹͕ࠪ͋ΔͷͰɺਖ਼֬ͳ৘ใ ͷೖྗΛ͓ئ͍͠·͢

    •  ແྉͰ 12,000/݄ ૹ৴Մೳ

26. Happy Sending!! Delivering  Email  that  Ma0ers