SendGridを活用した メール送信&メールマーケティング

Salesforce World Tour Tokyo 2016での発表資料です。

Transcript

1. SendGridΛ׆༻ͨ͠
   ϝʔϧૹ৴&ϝʔϧϚʔέςΟϯά
   2016.12.14 Salesforce World Tour Tokyo 2016
   

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2. Who am I ?
   ,"/46,&
   /","*
   4FOE(SJEΤόϯδΣϦετ
   ⿣  ߏ଄ܭըݚڀॴ(SendGrid೔ຊ୅ཧళ) ۈ຿
   ⿣  SendGridͷັྗΛ఻͑ΔͨΊ೔ʑຉ૸த
   ⿣  ༷ʑͳٕज़ऀίϛϡχςΟʹࢀՃ
   @nakansuke kansuke-nakai@kke.co.jp
   http://nakansuke.hatenablog.com/
   

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3. ձࣾ঺հ
   ૑ۀ
   ઃཱ
   ୅දऀ
   ࢿຊۚ
   ॴһ਺
   ্৔ࢢ৔
   ࣄۀॴ
   ೥݄
   ೥݄
   ୅දऔక໾ࣾ௕$&0ɹ෰෦ਖ਼ଠ
   ԯສԁ
   ໊ʢ೥݄೔࣌఺ʣ
   +"4%"2ʢ೥݄גࣜެ։ʣ
   ຊॴɹ౦ژ౎த໺۠
   ۽ຊߏ଄ܭըݚڀॴɹ۽ຊݝ٠஑܊
   େࡕࢧࣾɹେࡕ෎େࡕࢢதԝ۠
   ໊ݹ԰ࢧࣾɹѪ஌ݝ໊ݹ԰ࢢத۠
   ෱Ԭࢧࣾɹ෱Ԭݝ෱Ԭࢢതଟ۠
   ্ւறࡏһࣄ຿ॴɹத՚ਓຽڞ࿨ࠃ্ւࢢ
   σϯόʔறࡏһࣄ຿ॴɹΞϝϦΧίϩϥυभ
   ,,&4*/("103&15&-5%ɹγϯΨϙʔϧ
   

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4. SendGridͱ͸ʁ
   

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5. Email Platform as a Service
   8FCαʔϏε౳
   4FOE(SJE
   SMTP
   or
   Web API
   ड৴#09ʹ౸ண
   ϝʔϧʹؔ͢Δ͋ΒΏΔػೳΛAPIͰఏڙ͢ΔSaaS
   

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6. ϝʔϧʁʁ
   

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7. You Can’t Kill Email
   TechCrunch:
   https://techcrunch.com/2016/06/28/you-cant-kill-email/
   

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8. ECαΠτͰങ͍෺ͨ࣌͠ʹडऔΔϝʔϧ
   •  Ϣʔβొ࿥׬ྃ௨஌
   •  ύεϫʔυϦηοτ
   •  ߪೖ׬ྃ௨஌
   •  ΫϨδοτܾࡁ׬ྃ௨஌
   •  ൃૹͷ͓஌Βͤ
   •  ഑ૹΞοϓσʔτ
   

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9. Social, SMS, TweetͳͲͷπʔϧͱൺֱͯ͠࠷΋ROI͕ߴ͍
   ❖  ੈքதͰ40ԯҎ্ͷϝʔϧΞΧ΢ϯτ
   ❖  ͦͷ͏ͪ25%͕ۀ຿ར༻ͷΞΧ΢ϯτ
   ❖  ϚʔέςΟϯάϝοηʔδ͸ɺϝʔϧͰͷडऔΓ͕޷·Ε͍ͯΔ
   ❖  ϚʔέςΟϯάϝʔϧͷ։෧཰͸ฏۉ20~25%
   ❖  1ਓ͕ड͚औΔϚʔέςΟϯάϝοηʔδ͸500Ҏ্/݄
   ϝʔϧʹؔ͢Δࣄ࣮
   

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10. ओͳϝʔϧͷར༻༻్
    τϥϯβΫγϣϯϝʔϧ ϚʔέςΟϯάϝʔϧ
    ⿣  ༑ୡϦΫΤετ
    ⿣  ύεϫʔυϦϚΠϯμ
    ⿣  ൃૹͷ͓஌Βͤ
    ⿣  ܾࡁ׬ྃͷ͓஌Βͤ
    ⿣  ϝʔϧϚΨδϯ
    ⿣  χϡʔεϨλʔ
    ⿣  ϦπΠʔτ͞Ε·ͨ͠
    ⿣  εςοϓϝʔϧ
    

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11. ༻్ͷมԽ
    ਓͱਓͷίϛϡχέʔγϣϯ ਓʹϦʔν͢ΔͨΊͷπʔϧ
    

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12. ͔͠͠ϝʔϧΛಧ͚Δͷ͸೉͍͠
    

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13. 22%ͷϝʔϧ͕Inboxʹಧ͍͍ͯͳ͍
    "2-
    -JWF
    (PPHMF
    :BIPP
    *41T
    &UD
    403#4
    144-
    $#-
    #4#
    #MBDLMJTUT
    &UD
    (PPHMF
    4QBN
    "TTBTTJO
    .BJM
    5SVTU
    .D"GFF
    4QBN
    'JMUFST
    &UD
    /(
    ड৴#09
    εύϜϑΥϧμ
    ϝʔϧαʔό &UD &UD &UD
    SourceɿReturn Path
    

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14. ಧ͚ΔͨΊʹߟྀ͢΂͖͜ͱ
    ⿣  ૹ৴υϝΠϯೝূ
    ⿣  ό΢ϯεϝʔϧͷରॲ
    ⿣  ϦετΫϦʔχϯά
    ⿣  ഑৴ස౓ɺϘϦϡʔϜௐ੔
    ⿣  *1΢ΥʔϜΞοϓ
    ⿣  Ϩϐϡςʔγϣϯ؅ཧ
    ⿣  ϑΟʔυόοΫϧʔϓ
    ⿣  ϒϥοΫϦετରࡦ
    

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15. ϝʔϧ഑৴ʹಛԽͨ͠αʔϏεΛར༻ͯ͠ղܾ͢Δ
    ⿣  ߟྀ͠ͳ͚Ε͹ͳΒͳ͍͜ͱ͕ଟ͗͢Δ
    ⿣  ໘౗Λݟ͍ͯΔ͚ͩͰ͕࣌ؒա͗ͯ͠·͏
    ⿣  օɺಧ͍ͯ౰ͨΓલͩͱࢥ͍ͬͯΔ
    

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16. One Platform for All Your Email
    

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17. ݩ͔Βඋ͍͑ͯΔػೳ
    ⿣  ૹ৴υϝΠϯೝূ
    ⿣  ό΢ϯεϦετͷ࡞੒ɺ࠶ૹ࣌ഁغ
    ⿣  ഑৴ఀࢭ؅ཧ
    ⿣  ։෧ΫϦοΫτϥοΩϯά
    ϝʔϧपΓͰඞཁʹͳΔػೳ͸σϑΥϧτͰఏڙ
    

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18. ը໘Πϝʔδ (ৄ͘͠͸ϒʔεʹͯ)
    

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19. Partners
    

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20. Our Happy Customers
    

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21. ݄ؒ300ԯ௨ૹ৴
    

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22. ࢖༻ํ๏
    

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23. SMTP or API
    ⿣  ༰қʹΠϯςάϨʔγϣϯՄೳ
    ⿣  ༷ʑͳݴޠ༻ϥΠϒϥϦΛ༻ҙ
    ⿣  Heroku΍Salesforce͔Β΋API
    ͰίʔϧՄೳ
    ⿣  ΄΅શͯͷػೳΛAPIͰఏڙ
    

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24. Marketing Campaign
    ⿣  Webϒϥ΢βͷΈͰҰׅૹ৴Մೳ
    ⿣  ύϫϑϧͳϦετ؅ཧ
    ⿣  ηάϝϯςʔγϣϯ
    ⿣  A/Bςετ
    ⿣  Ϩεϙϯγϒϝʔϧͷ࡞੒
    

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25. ࠓ͙͢Sign up!!
    •  https://sendgrid.kke.co.jp ΁ΞΫηε
    •  ৽نձһొ࿥͔ΒΞΧ΢ϯτ࡞੒
    •  ར༻࣌ʹ͸৹͕ࠪ͋ΔͷͰɺਖ਼֬ͳ৘ใ
    ͷೖྗΛ͓ئ͍͠·͢
    •  ແྉͰ 12,000/݄ ૹ৴Մೳ
    

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26. Happy Sending!!
    Delivering  Email  that  Ma0ers  
    

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