Brigthon SEO - The Xpath to discovery

The XPath to Discovery speakerdeck.com/nathanless @NathanLess Jonathan Moore

What I do I solve problems About me Technical SEO
Consultant

Critiquing other people’s websites is easy #BrightonSEO @nathanless

#BrightonSEO @nathanless

HOME CATEGORY LIST PRODUCT #BrightonSEO @nathanless

<XPATH> 12 #BrightonSEO @nathanless

XPath is a query language. We can use it to
select elements from an XML or HTML document. #BrightonSEO @nathanless

XPath is mainly used in XSLT but can also be
used as a much more powerful way of navigating through the DOM. Source: https://developer.mozilla.org/en-US/docs/Web/XPath #BrightonSEO @nathanless

Control + Shift + C 16 #BrightonSEO @nathanless

Control + F 18 #BrightonSEO @nathanless

<p class="nice">Hello World!</p> Attribute and Value Text Content Opening Tag
Closing Tag #BrightonSEO @nathanless

// a 21 Axis Step #BrightonSEO @nathanless

devhints.io/xpath

// Fundamentals

// footer // a 29 Axis Step Axis Step //
Descendants #BrightonSEO @nathanless

//meta[@name="description"] 31 // Exact Match #BrightonSEO @nathanless

/ / m e t a [ c o n
t a i n s ( @ p r o p e r t y , " o g : " ) ] 33 // Contains #BrightonSEO @nathanless

/ / s c r i p t [ @
s r c a n d @ d e f e r ] 35 // And #BrightonSEO @nathanless

/ / l i n k [ c o n
t a i n s ( @ r e l , " n e x t " ) o r c o n t a i n s ( @ r e l , " p r e v " ) ] 37 // Or #BrightonSEO @nathanless

/ / i m g [ n o t (
@ a l t ] 39 // Negation #BrightonSEO @nathanless

//a[ cont ains (tex t(), "for sal e in May
fair ")] 41 // Text #BrightonSEO @nathanless

// Combinations

//link[@rel="alternate"] /@hreflang 44 // Href Lang #BrightonSEO @nathanless

/ / * / @ * [ s t a
r t s - w i t h ( n a m e ( ) , " d a t a - " ) ] 46 // Data Attributes #BrightonSEO @nathanless

/ / l i n k [ c o n
t a i n s ( @ r e l , " d n s - p r e f e t c h " ) o r c o n t a i n s ( @ r e l , " p r e c o n n e c t " ) o r c o n t a i n s ( @ r e l , " p r e l o a d " ) o r c o n t a i n s ( @ r e l , " p r e f e t c h " ) o r c o n t a i n s ( @ r e l , " p r e r e n d e r " ) ] 48 // Resource Hints #BrightonSEO @nathanless

/ / * [ s e l f : :
h 1 o r s e l f : : h 2 o r s e l f : : h 3 o r s e l f : : h 4 o r s e l f : : h 5 o r s e l f : : h 6 ] 50 // Header Elements #BrightonSEO @nathanless

/ / h e a d / * [ s
e l f : : i m g o r s e l f : : i f r a m e o r s e l f : : n o s c r i p t ] 52 // Invalid <head> tags #BrightonSEO @nathanless

//picture/img 54 // Picture Element Images #BrightonSEO @nathanless

/ / i m g [ n o t (
c o n t a i n s ( @ l o a d i n g , " l a z y " ) o r c o n t a i n s ( @ c l a s s , " l a z y " ) o r c o n t a i n s ( @ c l a s s , " l a z y l o a d e d " ) ) ] 56 // Image Lazy Loading #BrightonSEO @nathanless

//a[substring(@href, string-length(@href) = '/')] 58 // URLs with trailing slash

//a[not(substring(@href, string-length(@href)) = '/')] 60 // URLs without trailing slash

// Scale

//count() 67 // Count #BrightonSEO @nathanless

//boolean() 69 // Boolean #BrightonSEO @nathanless

// Takeaways

Find the root cause #BrightonSEO @nathanless

Master the fundamentals #BrightonSEO @nathanless

Use combinations #BrightonSEO @nathanless

Have fun and experiment #BrightonSEO @nathanless

#BrightonSEO @nathanless Presentation Examples

Thank You #BrightonSEO @nathanless

Brigthon SEO - The Xpath to discovery

Brigthon SEO - The Xpath to discovery

More Decks by Jonathan Moore

Other Decks in Marketing & SEO

Featured

Transcript