Digital Psychology and NeuroMarketing Workshop- NeuroConvince

Too many marketing decisions are based on hacks, tricks and gut instinct. The really good marketers, on the other hand are busy using science.

As Jeff Bezos (CEO- Amazon) said "Ask yourself what is not going to change in the last 10 years - the answer is the human brain. Start from there and the rest follows"

In this workshop, you will learn to use established psychology models, behaviour design and applied neuromarketing techniques into building high converting mobile apps, marketing campaigns and websites.

It will be an interactive and practical session for marketers, product and design professionals.

For more details check out: https://www.datacommune.com/digital-psychology-virtual-bootcamp

Transcript

1. Neil Montes ex SAS Institute, PayPal, eClerx Digital Psychology & NeuroMarketing Workshop The one of a kind live practical workshop at the crossroads of neuroscience, psychology and consumer behaviour Get more sales with the for marketers, designers and entrepreneurs
2. Too many marketing decisions are based on hacks, tricks and gut instinct. The really good marketers, on the other hand are busy using science. As Jeff Bezos (CEO- Amazon) said "Ask yourself what is not going to change in the last 10 years - the answer is the human brain. Start from there and the rest follows" Workshop Overview Learn the evidence based science behind great marketing and great products In this workshop, you will learn to use established psychology models, behaviour design and applied neuromarketing techniques into building high converting mobile apps, marketing campaigns and websites. It will be an interactive and practical session for marketers, product and design professionals.
3. Going beyond describing academic findings, research and case studies this course shows you how to apply them. Behavioural science can improve all aspects of marketing: from product to conversions, pricing to marketing campaigns, from websites to apps. If your customer is human, there will be something for you. You will learn the technique of customer experience and psychology audits, so you can actually have a huge list of actionable experiments to run and things to improve. Why is it important? It gets fast results that can be measured
4. The Lingo we will talk We will really talk about how consumers behave Framing . Anchoring . Scarcity . Priming . Salience . Halo . Goldilocks Decoy Effect . Loss Aversion . Incentives . Subliminal . Aesthetic Usability Choice Paradox . BMAP Habits . Choice Architecture . Effect . Sensory Defaults . Mere Exposure . Distinctive . 2 Systems . Motivation . Nudges Social Norming . Influence . Empathy Glitch . Goal Gradient . Heuristics and so much more.
5. The Examples we will talk Examples from everywhere Ideas from Experts Global & Indian Examples Real Examples *Check out our Instagram Page at Instagram.com/neuroconvince
6. Workshop Design The workshop is designed in 3 Parts - The A, B & C APPLICATION MIDDLE C B BASE A
7. Workshop Design - Part A (The Base) The workshop is designed in 3 Parts - The A, B & C BRAIN FUNDAMENTALS How does the brain work at a neuroscience level and a psychological level. ATTENTION How to Stand out, draw attention and be relevant. TRUST Building on credibility, honesty and relatability. MEMORY Make them build strong memory associations and be more memorable. IMPULSE Make them buy now and not later. Pushing to take the leap. ADDICTION & HABITS Getting consumers coming back for more. 1 2 3 4 5 6
8. Workshop Design - Part B (The Middle) The workshop is designed in 3 Parts - The A, B & C PREFERENCE Making the customer select your product among others. PURCHASE Understanding the pain and pleasure of the purchasing action. CONNECTION Building the empathy and connection. ESSENCE Deriving the deeper meaning and the psychological core BRANDING Learn the implicit codes that communicate SUBLIMINAL PRIMING The physical and digital contextual environment that gives the invisible push 7 8 9 10 11 12
9. Workshop Design - Part C (The Application) The workshop is designed in 3 Parts - The A, B & C DIAGNOSIS TOOLS Tools that help you understand your customers ELEMENTS Design & psychological elements that bring it together PSYCHOLOGICAL AUDIT How to do an audit of your campaign, product, website and app NEURO TOOLKIT Building your toolkit and processes that make it practical EMOTION MODEL Using emotion as the filter to communicate LIVE AUDITS Custom Audit of products, websites and apps. 13 14 15 16 17 18
10. Who is it for? Understanding the why of customers is critical for many people Entrepreneurs Data & Behaviour Scientists Marketers Designers (UX, UI, Product)
11. Share Methods and Techniques To ensure that the learning is imprinted, we share a lot Exercise Worksheets Emotion Test Kits Psychological Audit Kit Digital Psychology Guide Certification Step Analysis Forms & Home Projects on your own work Wireframe Kits
12. Our Workshops are Reputed We have had participants from a wide range of industries.
13. Neil Montes has over 16 years’ experience at the intersection of Data, Marketing and Technology. He helps businesses increase their revenue and profitability by teaching them how to employ data, analytics and behaviour science to improve business performance. He is an MBA in marketing from NMIMS, Mumbai and has worked with and consulted with some leading Indian and global companies such as Birlasoft, eClerx Services, SAS Institute, Idea cellular, PayPal, Dell, Autodesk, Walmart, Citibank, Universal, GE, Lenovo among others. His 16+ years of practical experience has been in ecommerce, conversion optimisation, marketing experiments, customer experience and intelligence. About the Founder & Lead Facilitator
14. NeuroConvince .Data Commune• 2020 +91-9137831305 Phone Number Email Address neil.montes@datacommune.com Does this tweak your interest? If so, get in touch...