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The Ten Commandments of User Experience

Eb6ed5a43c9e971755ad26256fd3c954?s=47 Nick Finck
January 05, 2011

The Ten Commandments of User Experience

User experiences are your everyday experiences—anything from operating a car, to making a pot of coffee, to ordering a pair of shoes online. User experience is the result of your interactions with a product or service, specifically how it’s delivered and its related artifacts according to the design.

In this presentation Nick Finck and Raina Van Cleave will explore the ten characteristics of a great user experience. They will cover all aspects of user experience design such as user research, information architecture, information design, technical writing, interaction design, visual design, brand identity design, accessibly, usability and web analytics. Nick and Raina will also explain how following the ten commandments can boost your web sites, web app, or mobile app’s ease of use, appeal, conversion rates, and more.


Nick Finck

January 05, 2011


  1. The Ten Commandments of User Experience Nick Finck & Raina

    Van Cleave March 13, 2010 SXSW Interactive 2010
  2. Use #UXsxsw on twitter

  3. ? What the hell is UX?

  4. “User Experience is a focus, a thread that runs through

    all of our disciplines, and which no discipline owns or controls.” - The UXsters Explain UX
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  6. • Accessibility (GAWDs) • Information Architecture (IAI) • Information Design

    (IDA) • Interaction Design (IxDA) • Technical Writing (STC) • Usability Engineering (UPA) • User Research (HFES) • Visual Design (AIGA) • Web Analytics (WAA)
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  8. The First Commandment The User is always Right

  9. “You are not the user. Neither is your boss.” -

    Jessyca Frederick Director of Product Management,ThisNext
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  11. Customer (or User) Needs Business Objectives Technical Requirements Sweet Spot

    Finding the sweet spot
  12. The Second Commandment Understand the User

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  14. Photo by Andrea Wiggins http://www.flickr.com/photos/anikarenina/550438755/

  15. The Third Commandment Avoid Solutioneering

  16. Identify & fully understand problems before finding solutions

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  19. The Fourth Commandment Form follows Function

  20. “Form must play within the general realm of the familiar

    for easily understood functions.” - Thomas Vander Wal Principal, InfoCloud Solutions
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  22. Photo by Jason Hoover http://www.flickr.com/photos/surrealize/3366780929/

  23. Photo by Thomas Hawk http://www.flickr.com/photos/thomashawk/2671536366/

  24. Photo by Andreas Adelmann http://www.flickr.com/photos/adelmann/3302583508/

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  27. The Fifth Commandment Content is King

  28. “Design is about communication, and it takes more than pixels

    to communicate.” - Derek Powazek Content & Community Genius
  29. ! 95% of web users do not read 80% of

    your content!
  30. This doesn’t mean that your content isn’t important, it means

    it’s more important.
  31. The Sixth Commandment Innovate, do not Imitate

  32. Pedometer Nike+

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  37. The Seventh Commandment Access is for Everyone

  38. Photo by Jenny Morros http://www.flickr.com/photos/13799732@N08/1411680967/

  39. Photo by Dirk Borchers http://www.flickr.com/photos/dirkborchers/495659224/

  40. Photo by Rion Nakaya http://www.flickr.com/photos/rion/47437262/

  41. The Eighth Commandment Plan before you Design

  42. “With our users in mind and the right vision we

    can plan, and develop successful applications” - Aaron Irizarry Principal, Solv
  43. Photo by Roxanna Salceda http://www.flickr.com/photos/roxsm/1210497131/

  44. Photo by Effie3 http://www.flickr.com/photos/eclennox/181224204/

  45. Photo by Luann Hopkins http://www.flickr.com/photos/luannhopkins/2156607113/ Photo by Paige Adams http://www.flickr.com/photos/phadams/2642717270/

  46. The Ninth Commandment Understand the Goal

  47. “Executives can no longer afford to formulate strategy without embracing

    user experience” - Peter Morville Principal, Semantic Studios
  48. Photo by Howard Gees http://www.flickr.com/photos/cyberslayer/952953634/

  49. If your website could do only one small thing, what

    would that one thing be?
  50. The Tenth Commandment Learn from Failure

  51. “Failure is success if we learn from it.” - Malcolm

    S. Forbes
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  53. ! Michael Jordan failed to make his varsity basketball team

    Albert Einstein's teacher described him as "mentally slow" Walt Disney went bankrupt several times
  54. Thank you!

  55. The Ten Commandments of User Experience Nick Finck @nickf nick@blueflavor.com

    http://blueflavor.com Raina Van Cleave @rainaterror raina@spindriftdesignworks.com http://rainavancleave.com
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