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The Nuances of UX - AIGA JAX 2013

Nick Finck
November 07, 2013

The Nuances of UX - AIGA JAX 2013

This presentation was given at AIGA JAX in Jacksonville, FL, USA

When doing any kind of design work, the devil is always in the details. It is easy and often important for us to quickly rush through our wireframes and prototypes to meet a client deadline, but as professionals we must not overlook the subtleties that can turn a good experience into a great experience. This talk is about the little details we see in apps and websites we use every day, but often fail to notice. We fail to notice them because they provide for a much smoother user experience. You will learn how to design for these experiences even with a tight deadline and within an agile workflow. After this presentation you’ll never look at another app or website the same again.

Nick Finck

November 07, 2013
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  1. Presented by Nick Finck
    November 7th, 2013
    The Nuances of UX

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  2. Who the heck is this guy?

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  3. Photo credit: Jeff Croft
    Employer
    Amazon AWS
    Role
    Senior Manager of
    User Experience
    Personal Site
    NickFinck.com
    Twitter
    @nickf
    Notable
    UX toreador

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  4. Overview
    ● Details
    ● Simplification
    ● Process
    ● Research
    ● Our Job

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  5. A quick note about UX UI
    &

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  6. User Interface (UI)

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  7. User Experience (UX)

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  8. Design Details
    &

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  9. Good design is
    thorough down to the
    last detail. Nothing
    must be arbitrary or left
    to chance. Care and
    accuracy in the design
    process show respect
    towards the user.
    - Dieter Rams

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  10. Paper app
    Paper app

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  11. CNN Money app

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  12. Attention to detail does not mean it
    will bear the burden of complexity.

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  13. Design Simplification
    &

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  14. Good design is as little
    design as possible. Less,
    but better – because it
    concentrates on the
    essential aspects, and the
    products are not burdened
    with non-essentials. Back to
    purity, back to simplicity.
    - Dieter Rams

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  15. Showtime Anytime app

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  16. When we over-simplify, we tend to miss
    important details. The work still needs
    to be done, just someone else now has
    to do it (or worse, no one does).

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  17. Winchester Mystery House

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  18. Disney World

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  19. Design Process
    &

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  20. Most of our processes are feature-
    driven. We operate in a world driven
    by features and version numbers.

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  21. Features and version numbers
    are simply common ways to
    market a product, yet they are
    rarely a means to improve the
    experience for the customer.

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  22. A good experience sells
    more naturally than features
    and version numbers.

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  23. Design Research
    &

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  24. Observe how people use it

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  25. Know the context of use

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  26. Look for hacks

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  27. Service Blueprint

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  28. It’s our job

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  29. It’s not enough that we build
    products that function, that
    are understandable and
    usable, we also need to build
    products that bring joy and
    excitement, pleasure and
    fun, and yes, beauty to
    people’s lives.
    - Don Norman

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  30. Our work is so much more than just
    evoking emotions, it is about life.

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  31. It is not the strongest of
    the species that survives,
    nor the most intelligent
    that survives. It is the
    one that is the most
    adaptable to change.
    - Charles Darwin

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  32. We are not surviving,
    we are barely existing.

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  33. When design is
    practiced without
    responsibility
    what we get is
    not creation but
    destruction.
    - Mike Monteiro

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  34. “We’re in a technology tsunami.
    Whether you love it or hate it,
    ultimately we have to figure out how
    to survive it and make it work for us.”
    - Peggy Klaus
    Photo by Jean Guichard

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  35. We used to seek a Work/Life balance,
    times have changed and now we seek
    a Work/Life/Technology balance.

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  36. We are mired in a
    design culture that
    either doesn’t
    understand its
    responsibility to the
    world we live in or
    worse, it doesn’t care.
    - Mike Monteiro

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  37. STOP
    We owe it to ourselves to
    this way of thinking. It is
    DESTRUCTIVE

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  38. We can't solve
    problems by
    using the same
    kind of thinking
    we used when we
    created them.
    - Albert Einstein

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  39. We must not think of our job
    as designing for someone.
    Photo by Håkon Dahle

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  40. Photo by James Cridland
    Instead we must think of it more as
    designing for the good of humanity.

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  41. Design works in
    the service of a
    better world.
    Always has,
    always should.
    - Mike Monteiro

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  42. We are the makers
    of our own state
    and… individuals
    who realize the fact
    need not, ought not,
    to wait for collective
    action.
    - Mahatma Gandhi

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  43. We must take it upon ourselves to find
    ways to better collaborate with each
    other and craft experiences together
    that balance work, life, and technology.

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  44. WE
    can change the
    WORLD

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  45. ● Personal Site: NickFinck.com
    ● Email: nickfi[email protected]
    ● Twitter: @nickf
    Contact me

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  46. Mike Monteiro Cameron Sinclair
    Victor Papanek
    Design for the real world Design is a job Design like to you give a damn

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