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Nuances of UX - Big D 2013

Nick Finck
October 18, 2013

Nuances of UX - Big D 2013

This presentation was given at Big (D) Design Conference 2013 in Addison, TX, USA

When doing any kind of design work, the devil is always in the details. It is easy and often important for us to quickly rush through our wireframes and prototypes to meet a client deadline, but as professionals we must not overlook the subtleties that can turn a good experience into a great experience. This talk is about the little details we see in apps and websites we use every day, but often fail to notice. We fail to notice them because they provide for a much smoother user experience. You will learn how to design for these experiences even with a tight deadline and within an agile workflow. After this presentation you’ll never look at another app or website the same again.

Nick Finck

October 18, 2013

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  1. The Devil is in the Details October 18th, 2013 The

    Nuances of UX presented by nick finck
  2. Who the f#@K is this guy?

  3. Photo credit: Jeff Croft Director of UX projekt202 Personal Site

    NickFinck.com Twitter @nickf Notable UX toreador
  4. we make software make sense.

  5. Some of our clients

  6. #UXnuances

  7. Overview • Details • Simplification • Process • Research •

    Our Job
  8. Design Details &

  9. Good design is thorough down to the last detail. Nothing

    must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user. - Dieter Rams
  10. None
  11. Mint app

  12. Paper app

  13. CNN Money app

  14. CNN app

  15. None
  16. Attention to detail does not mean it will bear the

    burden of complexity.
  17. Design Simplification &

  18. Good design is as little design as possible. Less, but

    better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. - Dieter Rams
  19. Showtime Anytime app

  20. When we over-simplify, we tend to miss important details. The

    work still needs to be done, just someone else now has to do it (or worse, no one does).
  21. Winchester House

  22. Disney World

  23. Design Process &

  24. Most of our processes are feature- driven. We operate in

    a world driven by features and version numbers.
  25. Features and version numbers are simply common ways to market

    a product, yet they are rarely a means to improve the experience for the customer.
  26. A good experience sells more naturally than features and version

  27. Design Research &

  28. Observe how people use it

  29. Know the context of use

  30. Look for hacks

  31. Service Blueprint

  32. It’s our Job

  33. It’s not enough that we build products that function, that

    are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives. - Don Norman
  34. Our work is so much more than just evoking emotions,

    it is about life.
  35. None
  36. It is not the strongest of the species that survives,

    nor the most intelligent that survives. It is the one that is the most adaptable to change. - Charles Darwin
  37. We are not surviving, we are barely existing.

  38. When design is practiced without responsibility what we get is

    not creation but destruction. - Mike Monteiro
  39. “We’re in a technology tsunami. Whether you love it or

    hate it, ultimately we have to figure out how to survive it and make it work for us.” - Peggy Klaus Photo by Jean Guichard
  40. We used to seek a Work/Life balance, times have changed

    and now we seek a Work/Life/Technology balance.
  41. None
  42. We are mired in a design culture that either doesn’t

    understand its responsibility to the world we live in or worse, it doesn’t care. - Mike Monteiro
  43. STOP We owe it to ourselves to this way of

    thinking. It is DESTRUCTIVE
  44. We can't solve problems by using the same kind of

    thinking we used when we created them. - Albert Einstein
  45. We must not think of our job as designing for

    someone. Photo by Håkon Dahle
  46. Photo by James Cridland Instead we must think of it

    more as designing for the good of humanity.
  47. Design works in the service of a better world. Always

    has, always should. - Mike Monteiro
  48. We are the makers of our own state and… individuals

    who realize the fact need not, ought not, to wait for collective action. - Mahatma Gandhi
  49. We must take it upon ourselves to find ways to

    better collaborate with each other and craft experiences together that balance work, life, and technology.
  50. WE can change the WORLD

  51. Thank you.

  52. Questions?

  53. • Employer Site: projekt202.com • Personal Site: NickFinck.com • Email:

    nick.fi[email protected] • Twitter: @nickf Contact me
  54. Mike Monteiro Cameron Sinclair Victor Papanek Design for the real

    world Design is a job Design like to you give a damn