do some recruitment. “When I’d talk to men about the conference and ask if they felt like they had an idea to submit for a talk, they’d *always* start brainstorming on the spot…and yet, overwhelmingly the women I talked to with the same pitch deferred with a, “well, but I’m not an expert on anything,” or “I wouldn’t know what to submit,” or “yes but I’m not a *lead* [title], so you should talk to my boss and see if he’d want to present.” http://geekfeminism.org/2012/05/21/how-i-got-50-women-speakers-at-my-te ch-conference/ Recognize when challenges are preventing you from “seeing” a qualified candidate