• Tag @apegroup in your posts • Use #apegroup in your posts • Direct people to the Apegroup channels The internet 1% rule: 1/9/90 1% create content. 9% edit content. 90% consume. Apegroup is the 10% no apes are lurkers.
& Business. Tech Business Design These create autonomous groups for each channel. This document serves as an initial strategy but the group have total control of their channel, meaning no one can inﬂuence the group without being part of it. Tech Business Design ? ?
followers to follow us on all three channels and not feeling they get duplicate content. • Project release • New employee • New client signed! • Event/seminar • Blog post / Trend report • Company outing • Press release / News
main themes for the company of 2015. Services People Cases Diversity Try to stay away from the white dudes with beards Offering Push analytics, design thinking and web. Lab Showcase experiments and proof of concepts
we speak here, and to our clients, is how we speak on external channels. We are a punk digital agency, not McKinzey. A motley crew run by creativity and emotions. Let that show in the way we speak. We can however stick to some simple rules in our different outputs: Twitter - Be on point and direct. Facebook - Keep it short and snappy. Linked In - Mature and businesslike. Responsibilities Questions? Ask Fredrik
a normal project. We lead by transparency and report our numbers and how on track we are. Analytics team run this and use it as a way to sell their services. Continuos reports on our progress in the blog. As well as putting up dashboards at the office Responsibilities Questions? Ask Jonas
and talk about different approaches to a main theme over the year. The theme for 2015 is how real world products and digital services aid each other. We send out schedules for the half year on Jan and Sept. Responsibilities Internal Schedule 2015 • Jan - CocoaHeads • Feb - Freelance mingle (Martin) • Mar - Continuity (Alek & Nils) • Apr - • May - IRL+ (MJ & Nils) • Oct - • Nov - • Dec - Look back and future trends External Schedule 2015 • Jan - • Feb - Världens farligaste möte • Mar - Webbdagarna • Apr - • May - • Oct - UX Open • Nov - • Dec - TBD!
the main thing about our website is the case studies. The initial work is to get design, imagery and about text in place. The only way to make it good is to set up a project, just like client work and have Management act as stakeholders. Responsibilities Discipline Goals: • Admin: Built on Wordpress, so that it’s easy to update and maintain • Business: The website is a case study (animations and transitions) • Design: Win a CSS award and get mentioned on Designer News • Tech: Showcase beautiful and open source code, w/ article (like HUGE) • Social: Added social layer: real-time and live • Products: Labs, A2 and Silverback TBD!
press releases. What should be sent out is for the management group to decide upon. The actual press releases is put together, curated and distributed (to press) and then automatically distributed through our social media channels, with automatic release posting. As well as some media training for our spokespeople. Responsibilities
join us in all creative ways we can think of. Blog, podcast, lectures etc. This way we show that we do not only lead but also surrounds us with other leaders. We show that we aren’t afraid of competition nor are we ashamed of learning from others. Responsibilities
Wave Social Media - Second Wave Feb March April June May Web 1.0 - Build Web 2.0 - Build Event 3 Webbdagarna Article Press Release PR PR Press Series Blog - Behind the scenes (Web and Process) Ideas & Thinkings SM WWW EVENT PR BLOG