Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Continuity
Search
Nils Sköld
February 05, 2015
Design
1
190
Continuity
A short presentation I held on the importance of continuity, at a mingle event at Apegroup.
Nils Sköld
February 05, 2015
Tweet
Share
More Decks by Nils Sköld
See All by Nils Sköld
Apegroup Social Media Strategy - Part 2
nilsko
2
58
Marketing Automation
nilsko
4
68
Apegroup Social Media Strategy - Part 1
nilsko
1
33
Mobila Möjligheter - Berghs School of Communication
nilsko
0
39
Other Decks in Design
See All in Design
社内管理画面のデザインもプロダクトデザイン
takanorip
4
730
メドレーという会社と デザインチームのひみつ/About Medley design team
medley
0
360
プロダクトデザインは子育て/Product design is parenting
medley
0
280
事業戦略と組織のビジョンデザイン〜デザイン的アプローチで事業・組織づくりにどう取り組んでいるかのリアル〜
jdesign_tokyo
1
380
良いアプリケーションをデザインするための感覚の持ち方 / Cultivating a Sense for Designing Great Applications
usagimaru
22
7.7k
素晴らしき余白の世界
kasumidyaya
1
100
SUKEDACHI DESIGN NIGHT発表スライド
sugiyama_sukedachi
0
220
Webアプリケーションアクセシビリティ解説ウェビナー「8章 アクセシブルなUI設計の原理を導く」
magi1125
1
160
Métricas de UX - Reflexões sobre o uso de dados numéricos no contexto de UX
videlvequio
0
150
現象と向き合うデザイン @Spectrum Tokyo Festival 2023
hirokazu_oda
3
1.3k
もち的デザイナーのキャリアデザイン新提言:副業起業家のすゝめ
mochitaro
0
1.3k
Design Leadership in Challenging Times
morganepeng
3
300
Featured
See All Featured
Faster Mobile Websites
deanohume
297
30k
Six Lessons from altMBA
skipperchong
20
3k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
Atom: Resistance is Futile
akmur
258
25k
Become a Pro
speakerdeck
PRO
10
4.5k
Java REST API Framework Comparison - PWX 2021
mraible
PRO
18
6.9k
Adopting Sorbet at Scale
ufuk
67
8.6k
Navigating Team Friction
lara
177
13k
GraphQLとの向き合い方2022年版
quramy
31
12k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
119
38k
Mobile First: as difficult as doing things right
swwweet
216
8.6k
Designing with Data
zakiwarfel
95
4.8k
Transcript
None
Ecosystems & Continuity
Your brand is everything that your customers see. The brand
is built by the sum of all experiences. Brand is everything.
Say You’re a Brand Because everyone’s a brand
And you’re building an app and that’s great!
And sometimes that’s all that a brand is.
But most of the time a brand is several touch
points Because your customers use several touch points
A brand is a collection of touch points Digital touch
points
A brand is a collection of touch points Physical touch
points iOS Android Tablet Website
These are all part the brand experience iOS Android Tablet
Web Store Store An ecosystem
These are all part the user experience iOS Android Tablet
Web Store Store An ecosystem
Just as all touch points should be the same experience
Using the app in Sao Paulo Running in New York Visiting website in Helsinki Nike Store in Shanghai Everywhere!
The same experience continues on multiple touch points Plan route
with app Track running with wearable Upload data on website Log in at store with beacons And should be seamless, all the time!
A seamless continuous cross-device experience iOS Android Tablet Web Store
Store
OK great, give me some examples !
Netflix Start watching a movie on your Playstation, the finish
it in bed on your iPad.
Apple Full ecosystem of devices that all can continue where
another device left off.
ICA Shopping list across users and devices.