Continuity

A short presentation I held on the importance of continuity, at a mingle event at Apegroup.

Transcript

2. Ecosystems & Continuity
3. Your brand is everything that your customers see. The brand is built by the sum of all experiences. Brand is everything.
4. Say You’re a Brand Because everyone’s a brand
5. And you’re building an app and that’s great!
6. And sometimes that’s all that a brand is.
7. But most of the time a brand is several touch points Because your customers use several touch points
8. A brand is a collection of touch points Digital touch points
9. A brand is a collection of touch points Physical touch points iOS Android Tablet Website
10. These are all part the brand experience iOS Android Tablet Web Store Store An ecosystem
11. These are all part the user experience iOS Android Tablet Web Store Store An ecosystem
12. Just as all touch points should be the same experience Using the app in Sao Paulo Running in New York Visiting website in Helsinki Nike Store in Shanghai Everywhere!
13. The same experience continues on multiple touch points Plan route with app Track running with wearable Upload data on website Log in at store with beacons And should be seamless, all the time!
14. A seamless continuous cross-device experience iOS Android Tablet Web Store Store
15. OK great, give me some examples !
16. Netflix Start watching a movie on your Playstation, the finish it in bed on your iPad.
17. Apple Full ecosystem of devices that all can continue where another device left off.
18. ICA Shopping list across users and devices.