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Continuity

Ef64f7d2c0bd5abd10f512d4f2209f8d?s=47 Nils Sköld
February 05, 2015

 Continuity

A short presentation I held on the importance of continuity, at a mingle event at Apegroup.

Ef64f7d2c0bd5abd10f512d4f2209f8d?s=128

Nils Sköld

February 05, 2015
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Transcript

  1. None
  2. Ecosystems & Continuity

  3. Your brand is everything that your customers see. The brand

    is built by the sum of all experiences. Brand is everything.
  4. Say You’re a Brand Because everyone’s a brand

  5. And you’re building an app and that’s great!

  6. And sometimes that’s all that a brand is.

  7. But most of the time a brand is several touch

    points Because your customers use several touch points
  8. A brand is a collection of touch points Digital touch

    points
  9. A brand is a collection of touch points Physical touch

    points iOS Android Tablet Website
  10. These are all part the brand experience iOS Android Tablet

    Web Store Store An ecosystem
  11. These are all part the user experience iOS Android Tablet

    Web Store Store An ecosystem
  12. Just as all touch points should be the same experience

    Using the app in Sao Paulo Running in New York Visiting website in Helsinki Nike Store in Shanghai Everywhere!
  13. The same experience continues on multiple touch points Plan route

    with app Track running with wearable Upload data on website Log in at store with beacons And should be seamless, all the time!
  14. A seamless continuous cross-device experience iOS Android Tablet Web Store

    Store
  15. OK great, give me some examples !

  16. Netflix Start watching a movie on your Playstation, the finish

    it in bed on your iPad.
  17. Apple Full ecosystem of devices that all can continue where

    another device left off.
  18. ICA Shopping list across users and devices.