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Continuity
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Nils Sköld
February 05, 2015
Design
1
210
Continuity
A short presentation I held on the importance of continuity, at a mingle event at Apegroup.
Nils Sköld
February 05, 2015
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Transcript
None
Ecosystems & Continuity
Your brand is everything that your customers see. The brand
is built by the sum of all experiences. Brand is everything.
Say You’re a Brand Because everyone’s a brand
And you’re building an app and that’s great!
And sometimes that’s all that a brand is.
But most of the time a brand is several touch
points Because your customers use several touch points
A brand is a collection of touch points Digital touch
points
A brand is a collection of touch points Physical touch
points iOS Android Tablet Website
These are all part the brand experience iOS Android Tablet
Web Store Store An ecosystem
These are all part the user experience iOS Android Tablet
Web Store Store An ecosystem
Just as all touch points should be the same experience
Using the app in Sao Paulo Running in New York Visiting website in Helsinki Nike Store in Shanghai Everywhere!
The same experience continues on multiple touch points Plan route
with app Track running with wearable Upload data on website Log in at store with beacons And should be seamless, all the time!
A seamless continuous cross-device experience iOS Android Tablet Web Store
Store
OK great, give me some examples !
Netflix Start watching a movie on your Playstation, the finish
it in bed on your iPad.
Apple Full ecosystem of devices that all can continue where
another device left off.
ICA Shopping list across users and devices.