Integrated Digital Producer

An introduction to Noah Goodwyn Young, Integrated Digital Producer.

Transcript

1. NOGOYO produces
2. integrated digital campaigns
4. leading technical and creative teams
6. to create trans- media inter- active products
8. using organized, experienced planning
9. ! q Noah produces interactive products. He recently co-created and produced “Enter the Source Code,” a comprehensive online campaign for Summit Entertainment’s theatrical release of Source Code starring Jake Gyllenhaal. Working with top entertainment brands, he has produced websites, mobile applications, online advertising, direct-to-fan social media campaigns, live music events, and one small indy documentary. All this means Noah produces a great product for you so you can focus on more important things like making content with a major Hollywood celebrity. about Noah Goodwyn Young lorems LOREM IPSUM DOLOR SIT CONSECTETUR ADIPISCING. LOREM IPSUM dolor sit amet consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc sed dolor a libero feugiat venenatis interdum sed mi. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc sed dolor a libero feugiat venenatis interdum sed mi. Fusce tortor felis, sodales id rhoncus vel, iaculis ac neque. Mauris rhoncus velit sed quam dapibus non mollis odio rhoncus. Donec viverra, magna a tempus lobortis, mi felis cursus libero, eu malesuada justo est non libero. Curabitur neque tortor, ullamcorper non blandit in, placerat eget velit. Nunc placerat sagittis dui quis fermentum. Praesent erat ante, vestibulum at molestie sed, ultricies quis lorem. Duis elit enim, ullamcorper non ultricies sed, cursus eget mauris. Vestibulum arcu odio, mattis eget elementum non, pulvinar in risus. Donec ornare nunc rutrum lacus condimentum porttitor. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed convallis, metus id blandit bibendum, ante velit elementum nisl, sit amet dapibus nisl leo vel leo. Vestibulum pulvinar, erat sed euismod aliquet, nunc erat eleifend orci, sed accumsan eros arcu sit amet lorem. Phasellus tristique eros sit amet ante imperdiet imperdiet. Vestibulum lorem ligula, porttitor eget porta sed, egestas sed tellus. contents process overview! 2 project proposal! 3 executive summary! 4 project phases! 5 ! Ed and Rachelle have made sustainable green living fun for millions. process Producing digital and interactive content is an evolutionary process. Each phase builds upon the information learned in previous steps. It is also a cyclical process - the relationship between content creators and the audience produces an endless stream of growth opportunities . The ever-green nature of digital interactive media makes growth possible. There will always be goals, objectives, and ideas discussed in the prep stages that don’t make to launch - but that’s ok. There’s always next season. prep build launch process Producing digital and interactive content is an evolutionary process. Each phase builds upon the information learned in previous steps. It is also a cyclical process - the relationship between content creators and the audience produces an endless stream of growth opportunities . The ever-green nature of digital interactive media makes growth possible. There will always be goals, objectives, and ideas discussed in the prep stages that don’t make to launch - but that’s ok. There’s always next season. discover stakeholder needs create assets test process Producing digital and interactive content is an evolutionary process. Each phase builds upon the information learned in previous steps. It is also a cyclical process - the relationship between content creators and the audience produces an endless stream of growth opportunities . The ever-green nature of digital interactive media makes growth possible. There will always be goals, objectives, and ideas discussed in the prep stages that don’t make to launch - but that’s ok. There’s always next season. prioritize business requirements implement social media tools push live process Producing digital and interactive content is an evolutionary process. Each phase builds upon the information learned in previous steps. It is also a cyclical process - the relationship between content creators and the audience produces an endless stream of growth opportunities . The ever-green nature of digital interactive media makes growth possible. There will always be goals, objectives, and ideas discussed in the prep stages that don’t make to launch - but that’s ok. There’s always next season. define functionality develop backend improve about this proposal This proposal outlines general steps and actions to be taken. Final objectives and specific deliverables are determined as the project progresses. This project can be divided into progressive stages with defined end products if deemed necessary. The First Steps Simply ask and answer the right questions. Then plan accordingly. Questions like: What story do you want to tell? Who likes these stories? What do they find interesting about your story? Do you want to talk to or with your audience? Who’s telling similar stories? What makes your story different from any other story? How can you tell this story better than any other story teller in the universe? What can you do to make the story-telling better? Who can you help tell their story better? Who can help you tell your story better? What value are you providing? On Social Media Etiam id erat augue. Vestibulum consequat est a ipsum fermentum eget fringilla tellus imperdiet. Aenean accumsan dui et mi vulputate congue. Nullam eget lorem enim, vel ullamcorper sem. Donec volutpat, felis sed aliquet tempus, dolor nisl gravida dolor, tempor cursus tortor massa malesuada sapien. Vivamus pulvinar volutpat mauris gravida tincidunt. Nam sit amet nulla augue, nec eleifend mi. Suspendisse potenti. Etiam rutrum, diam et fringilla pretium, nibh quam scelerisque ante, at bibendum ipsum lectus vitae neque. Sed sollicitudin pharetra hendrerit. Fusce aliquam erat sed risus mattis at consequat sem fermentum. Aliquam erat volutpat. Aenean porttitor sollicitudin dictum. Vivamus tristique nisl et turpis tristique convallis. Nulla malesuada, neque id laoreet ullamcorper, odio elit imperdiet neque, at lobortis est tortor sit amet eros. Morbi augue dolor, dignissim vitae feugiat eu, fermentum sed metus. Mauris malesuada facilisis lacus, vel consectetur lorem facilisis et. Morbi id orci arcu, eu porttitor odio. Morbi auctor imperdiet orci quis facilisis. Integer quis orci eget felis sodales hendrerit id non magna. Nam blandit, mauris vitae vestibulum dignissim, sapien nibh vestibulum metus, vel vulputate est velit ac erat. Sample Project Proposal Prepared for: Client Prepared by: Noah Young, Producer November 4, 2011 Proposal number: SAMPLE-000 Noah Goodwyn Young T 773-968-8995 E noah@nogoyo.com http://nogoyo.com Noah Goodwyn Young Executive Summary Objective Lorem ipsum dolor sit amet, consectetur adipiscing elit. Goals • Publish, distribute, and maintain content with ease. • Aggregate a large audience of unique users. • Own the relationship with the aggregated audience. • Earn revenues and generate donations from multiple streams. Solution • Create a central website to house a branded ecosystem of blogs, related content, content producers, charities, and revenue streams. • Launch this website in phases. Include only the minimum viable features in initial phase launch. • Include easy tools for the audience to interact with the content, share the content on the site, interact with each other, and become part of the content’s social network. • Synthesize a comprehensive strategy and tactical social media plan based on business practices. Business Opportunity A website which increases the long term value, reach, and power of the brand. Use the brand to build an audience for the content. As the show gains popularity, generate an ecosystem of new and related content. The website now features the original content and is a platform to launch new content and products. Social Opportunity A website which generates social awareness and action. On a properly executed website, the audience is able to buy featured products, donate to promoted charities, and learn more about the causes mentioned in the content. The website now actively creates the good, sustainable, well-lived life the content is about. Sample Project Proposal Noah Goodwyn Young Phase One Features About these Features Phase One of the website includes the Minimum Viable Product features. These are the just features that allow the website to be deployed effectively, and no more. This release strategy avoids building features that fans do not want and seeks to maximize the information learned about the fans per dollar spent. The Audience Story describes the underlying need that necessitates the feature in the website. This Story is just that - a story - and it is told from the point of view of the stakeholder who needs the feature. Feature Audience Story this Feature Addresses Video Distribution Platform As a fan, I want to watch content quickly and easily on multiple devices and platforms. E-Mail, Facebook, and Twitter Collection Tools As a content creator, I want to own the relationship with my fans so I can communicate with them directly, inexpensively, and profitably. Blogging Platform As a fan, I want to consume other unique, fun content. Social Network Integration As a fan, I want to share fun, entertaining content with my friends in the easiest way possible. Simple CMS As a content creator, I want tools that make the process of posting and managing content on the web easy so I can focus on content creation and marketing. Sample Project Proposal NoGoYo Phase One Schedule Date Task November Plan Alpha site. Plan content. Plan Audience Collection Campaign #1. December Create content. Launch Alpha site and social network channels. Plan Audience Collection Campaign #2. January Audience Collection Campaign #1. Search engine optimization. Link building. Plan Audience Collection Campaign #3. February Audience Collection Campaign #2. Search engine optimization. Link building. March Audience Collection Campaign #2. Search engine optimization. Link building. April Audience Collection Campaign #3. Search engine optimization. Link building. Sample Project Proposal NoGoYo Phase One Stages Stage Task Deliverables Discovery • Ecosystem and requirements survey for Stakeholders • Assess current social media and owned media • Assess existing agreements, structures, systems • Noah Young and client analyze survey results • Identify time, resource, and talent availability Constraints • Client Kick-off Meetings (Discuss Business, Branding, Technical) Survey Analysis Scope Agreement Business Requirements • Goals • Scope List • Audience List (Primary. Secondary & Tertiary) • Audience Objectives • Audience Case List • Design Needs (Look and Feel) • Search Engine Optimization Analysis (Current state, if any, and future needs) • Seed Keyword List • Competitor List • Company Strengths & Weaknesses • Key Messages • Technical Requirements • Assumptions Ecosystem Map Business Requirements Document Audience Persona Timeline Budget Sample Project Proposal Noah Goodwyn Young Stage Task Deliverables Functional Definition • Competitor Analysis (Navigation, Messaging) • Site Map • Page List • Navigation Elements • Wire Frames • Messaging • Creative Brief • UI Design Concepts • Prioritized Target Keyword List • Alignment of Use Cases to the Site Map/Page List • Alignment of Keywords to Page List • Forms (Fields & Validation) • Technical Operating Environment Definition Functional Requirements Site Map Site Wireframe Server / provider selection Software / tool selection Content Management flow Creative Brief Content Development • Development • Page Template Creation (From UI Concepts) (HTML/ JavaScript/CSS) • Template Image Creation (category specific images, etc.) • CMS & Database Setup for Development • Style Guide • Custom Client Specific Coding (Functionality Not Available in CMS) • Configure Content Management System to create categories, pages, menus, lists, etc. • Seed Content • Page Content Creation & CMS Integration Concept Art & Content Production Art & Content Production Systems Blog, Social Media, and Content Scripts Testing & Go Live • Integration Testing (plugins, content, etc.) • User Acceptance Testing • Deploy Solution to Production Environment • Turn Site Live • Training • Support Website Publishing Schedule Sample Project Proposal Noah Goodwyn Young Stage Task Deliverables Promotions & Audience Collection Campaigns • Media for Email • Media for Tweet • Media for Facebook • Back-linking • Kickstarter Campaign • Creative Allies Campaign Audience Size Reports Sample Project Proposal Noah Goodwyn Young Budget About the Budgeting Process This budget represents typical estimates for a project with similar scope, deliverables, and stakeholders. A more accurate budget is included in the Scope Agreement following the discovery phase. A Final Budget is agreed upon in the Business Requirements phase. The Final Budget reflects the most effective resource allocation to achieve the project’s goals. Description Units Unit Price Unit Price Cost Discovery 20 $1,000,000.00 $1,000,000.00 $20,000,000.00 Business Requirements 20 $1,000,000.00 $1,000,000.00 $20,000,000.00 Functional Definition, UI/UX, & Wireframes 16 $1,000,000.00 $1,000,000.00 $16,000,000.00 Site Design, Development & Implementation 80 $1,000,000.00 $1,000,000.00 $80,000,000.00 Testing & Go Live 40 $1,000,000.00 $1,000,000.00 $40,000,000.00 SEO, SEM, & Link Building 3 $1,000,000.00 $1,000,000.00 $3,000,000.00 Promotions 4 $1,000,000.00 $1,000,000.00 $4,000,000.00 One year Hosting, Software, and Capital 12 $1,000,000.00 $1,000,000.00 $12,000,000.00 Subtotal Subtotal Subtotal Subtotal $195,000,000.00 Unknown Variables Unknown Variables Unknown Variables 10.00% $19,500,000.00 Estimate Total Estimate Total Estimate Total Estimate Total $214,500,000.00 Sample Project Proposal Noah Goodwyn Young
10. and a host of international teams.
11. Canada Costa Rica India Philippines New Zealand Russia Serbia Texas
12. Noah Goodwyn Young. noah@nogoyo.com @nogoyo nogoyo.com