UX in Software Development Company. Seeking Consensus.

My presentation from UX Poland conference (www.uxpoland.pl). The aim of the talk was to present some of important problems and challenges of UX team in a big software design house (almost 600 employees) in the context of projects for international clients from all over the world and internal specific of the company itself. During presentation I focused on various aspects of the UX team work such as: communication with clients that represent different levels of awareness and approaches to UX design, implementation of various and unique models of collaboration with external and internal clients, “evangelization” of UX Design and providing UX services within the big software development company.
Work of UX teams which operate in software companies is an interesting challenge and sometimes it is more than research, UI design or usability testing of big IT systems, but it is a real art of seeking consensus ;) Enjoy!

Transcript

1. SOFTWARE DEVELOPMENT COMPANY SEEKING CONSENSUS PAWEŁ NOWAK Lead User Experience Designer USER EXPERIENCE in
2. 2011 2012
3. ABOUT ME UX DESIGNER @Future Processing UX TEAM LEADER EXPERIENCE in UX: WORLD USABILITY DAY SILESIA EDUCATION: Since 2010 @Future Processing MSc 2006 - 2011 COMPUTER SCIENCE SILESIAN UNIVERSITY of TECHNOLOGY in GLIWICE Post Graduate 2012 - 2013 GRAPHIC DESIGN SILESIAN UNIVERSITY of TECHNOLOGY in GLIWICE PAWEŁ NOWAK ORIGINATOR AND COORDINATOR Since 2009 Since 2012
4. Source: http://2.bp.blogspot.com/-gk60_r65fBw/TuLky8U2haI/AAAAAAAADIY/w4a-5ORUvUY/s1600/Ed+portrait.jpg DO YOU KNOW THIS MAN?
5. We are going to finish this picture just the way I want it... because you cannot compromise an artist's vision. „ - Ed Wood* *In 1980 Edward Davis Wood Jr. was posthumously awarded a Golden Turkey Award as Worst Director of All Time.
6. HISTORY / THEORY* *It is very brief and highly simplified.
7. AT THE BEGINNING THERE WERE NO COMPROMISES
8. SCIENTISTS SCIENTISTS MADE SOFTWARE FOR ASKED FOR TOOLS WHEN INFORMATION TECHNOLOGY WAS BRAND NEW
9. SCIENTIST IT ENGINEER BECAME SOMEONE SAW BUSINESS OPPORTUNITIES
10. IT ENGINEERS BUSINESS MADE SOFTWARE FOR ASKED FOR SOFTWARE END USERS SOLD SOFTWARE SOLUTION COMMUNICATED NEEDS AND IT STARTED WORKING LIKE THIS
11. IT ENGINEERS BUSINESS END USERS AND IT STARTED WORKING LIKE THIS
12. IT ENGINEERS BUSINESS THEY DON’T WANT IT END USERS WE DON’T WANT IT BUT SUDDENLY…
13. AWARENESS OF THE NEED OF CLOSER COLLABORATION
14. IT ENGINEERS BUSINESS END USERS TECHNOLOGY CONSTRAINTS TECHNOLOGY POSSIBILITIES BUSINESS MODEL BUSINESS GOALS NEEDS LIMITED SKILLS GOALS MOTIVATIONS BUT HOW? TIME COST SCOPE ? ? ? ?
15. SEEKING CONSENSUS
16. IT ENGINEERS BUSINESS END USERS LET’S WORK CLOSER AND TALK MORE FREQUENTLY MADE PROJECT FOR ASKED FOR SOFTWARE
17. IT ENGINEERING TEAM BECAME PRODUCT DELIVERY TEAM DEVELOPERS QAs RESEARCHERS DESIGNERS MANAGERS EVOLUTION
18. WATERFALL APPROACH AGILE APPROACH TO EVOLUTION
19. SYSTEM CENTERED DESIGN USER CENTERED DESIGN TO EVOLUTION
20. COLLABORATION AND THE ROLE OF UX PERSON IN REACHING CONSENSUS
21. IT ENGINEERS BUSINESS END USERS MAYBE THERE SHOULD BE SOMEONE WHO CAN IMPROVE COMMUNICATION BETWEEN US? ?
22. IT ENGINEERS BUSINESS END USERS UX LET’S HIRE UX PERSON
23. Role of UX person relies on desiging a best solution by seeking consensus between users’ needs and their skills, technology possibilities and it’s constraints and business goals. My Thesis:
24. OUR PRACTICE
25. FUTURE PROCESSING SOFTWARE DEVELOPMENT COMPANY
26. FUTURE PROCESSING CONSULTS, DESIGNS AND DEVELOPS HIGH QUALITY SOFTWARE SOLUTIONS Learn more about our services: http://www.future-processing.com/services
27. COMPANY WAS FOUNDED IN 2000 by JAROSŁAW CZAJA
28. SHORTLY AFTER IT HAS BECOME BIGGER
29. AND BIGGER
30. AND BIGGER
31. AND BIGGER It’s me in 2008
32. IN 2012 FUTURE PPROCESSING WAS RANKED 19th IN THE DELOITTE TECHNOLOGY FAST 50 2012 INDEX WITH A REVENUE GROWTH RATE OF 729% UX TEAM DESIGN TEAM ONLINE MARKETING DEVELOPERS, QAs, PMs, SPECIALISTS OPERATIONAL UNITS
33. WHO NEEDS OUR UX SERVICES
34. UX SERVICES CLIENTS INTERNAL • OUR ENGINEERS • OPERATIONAL UNITS • R&D • OUR OWN PRODUCTS CLIENTS FROM WESTERN EUROPE, SCANDINAVIA, USA AND BARBADOS ALL OF THEM HAS DIFFERNT NEEDS AND UX AWARENESS EXTERNAL
35. ALL PROJECTS ARE UNIQUE
36. PRODUCT DESIGN AND DEVELOPMENT BUSINESS END USERS UX SOME COLLABORATION MODELS LOOK LIKE THIS... COUNTRY #1 COUNTRY #1 POLAND
37. PRODUCT DEVELOPMENT BUSINESS END USERS ...BUT SOME LOOK LIKE THIS... COUNTRY #1 COUNTRY #1 COUNTRY #2 COUNTRY #3 COUNTRY #2 POLAND UX PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT
38. PRODUCT DESIGN BUSINESS END USERS ...OR LIKE THIS... COUNTRY #1 COUNTRY #1 COUNTRY #1 COUNTRY #2 POLAND UX PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT
39. TIME OUR WORK CAN START ON EVERY STAGE OF THE PRODUCT LIFECYCLE TIME TIME PRODUCT DEFINITION PRODUCT DEVELOPMENT DEPLOYMENT
40. START OF SEEKING CONSENSUS
41. DELIVERS TOGETHER BECAME A TEAM MEMBER
42. THERE IS ALWAYS A WAY TO REACH END USERS
43. Source: http://www.zebramc.com/wp-content/uploads/2012/02/bmcanvas-basic-model3.jpg UNDERSTAND CLIENT’S BUSINESS SO IT WORKS LIKE THIS! LET ME EXPLAIN YOU...
44. BUILDING RELATIONSHIP
45. DECISION MAKING UX AWARENESS CLIENT IS NOT ONE PERSON, SOMETIMES IT IS A BIG ORGANIZATION FULL OF SILOSES
46. DECISION MAKING UX AWARENESS AWARNESS INSIDE DELIVERY TEAM CAN ALSO DIFFERATE
47. WATERFALL APPROACH SYSTEM CENTERD DESIGN HARD IT ENGINEERING TEAM OLD FASHIONED APPROACHES STILL EXIST
48. UX CLIENT, DELIVERY TEAM, USERS EARN TRUST PRODUCT DEMONSTRATE VALUE DON’T SELL, DEMONSTRATE VALUE
49. BUILDING UX AWARNESS
53. Learn more http://www.wudsilesia.com
56. FINAL THOUGHTS
57. SEEKING CONSENSUS DOESN’T MEAN CUTTING THE CORNERS
58. CONSENSUS SUPPORTS INNOVATION
59. CONSENSUS IS NOT CONSTANT – THERE IS ALWAYS A CHANCE FOR A BETTER SOLUTION
60. THANK YOU CONTACT ME PAWEŁ NOWAK pnowak@future-processing.com http://pl.linkedin.com/in/nowakp/ http://www.future-processing.com http://www.wudsilesia.com http://www.nowy.me