UX in Software Development Company. Seeking Consensus.

0ccb544f24a0de0b609ec8ddb788eea1?s=47 Nowy
April 22, 2013

UX in Software Development Company. Seeking Consensus.

My presentation from UX Poland conference (www.uxpoland.pl). The aim of the talk was to present some of important problems and challenges of UX team in a big software design house (almost 600 employees) in the context of projects for international clients from all over the world and internal specific of the company itself. During presentation I focused on various aspects of the UX team work such as: communication with clients that represent different levels of awareness and approaches to UX design, implementation of various and unique models of collaboration with external and internal clients, “evangelization” of UX Design and providing UX services within the big software development company.
Work of UX teams which operate in software companies is an interesting challenge and sometimes it is more than research, UI design or usability testing of big IT systems, but it is a real art of seeking consensus ;) Enjoy!

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Nowy

April 22, 2013
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Transcript

  1. SOFTWARE DEVELOPMENT COMPANY SEEKING CONSENSUS PAWEŁ NOWAK Lead User Experience

    Designer USER EXPERIENCE in
  2. 2011 2012

  3. ABOUT ME UX DESIGNER @Future Processing UX TEAM LEADER EXPERIENCE

    in UX: WORLD USABILITY DAY SILESIA EDUCATION: Since 2010 @Future Processing MSc 2006 - 2011 COMPUTER SCIENCE SILESIAN UNIVERSITY of TECHNOLOGY in GLIWICE Post Graduate 2012 - 2013 GRAPHIC DESIGN SILESIAN UNIVERSITY of TECHNOLOGY in GLIWICE PAWEŁ NOWAK ORIGINATOR AND COORDINATOR Since 2009 Since 2012
  4. Source: http://2.bp.blogspot.com/-gk60_r65fBw/TuLky8U2haI/AAAAAAAADIY/w4a-5ORUvUY/s1600/Ed+portrait.jpg DO YOU KNOW THIS MAN?

  5. We are going to finish this picture just the way

    I want it... because you cannot compromise an artist's vision. „ - Ed Wood* *In 1980 Edward Davis Wood Jr. was posthumously awarded a Golden Turkey Award as Worst Director of All Time.
  6. HISTORY / THEORY* *It is very brief and highly simplified.

  7. AT THE BEGINNING THERE WERE NO COMPROMISES

  8. SCIENTISTS SCIENTISTS MADE SOFTWARE FOR ASKED FOR TOOLS WHEN INFORMATION

    TECHNOLOGY WAS BRAND NEW
  9. SCIENTIST IT ENGINEER BECAME SOMEONE SAW BUSINESS OPPORTUNITIES

  10. IT ENGINEERS BUSINESS MADE SOFTWARE FOR ASKED FOR SOFTWARE END

    USERS SOLD SOFTWARE SOLUTION COMMUNICATED NEEDS AND IT STARTED WORKING LIKE THIS
  11. IT ENGINEERS BUSINESS END USERS AND IT STARTED WORKING LIKE

    THIS
  12. IT ENGINEERS BUSINESS THEY DON’T WANT IT END USERS WE

    DON’T WANT IT BUT SUDDENLY…
  13. AWARENESS OF THE NEED OF CLOSER COLLABORATION

  14. IT ENGINEERS BUSINESS END USERS TECHNOLOGY CONSTRAINTS TECHNOLOGY POSSIBILITIES BUSINESS

    MODEL BUSINESS GOALS NEEDS LIMITED SKILLS GOALS MOTIVATIONS BUT HOW? TIME COST SCOPE ? ? ? ?
  15. SEEKING CONSENSUS

  16. IT ENGINEERS BUSINESS END USERS LET’S WORK CLOSER AND TALK

    MORE FREQUENTLY MADE PROJECT FOR ASKED FOR SOFTWARE
  17. IT ENGINEERING TEAM BECAME PRODUCT DELIVERY TEAM DEVELOPERS QAs RESEARCHERS

    DESIGNERS MANAGERS EVOLUTION
  18. WATERFALL APPROACH AGILE APPROACH TO EVOLUTION

  19. SYSTEM CENTERED DESIGN USER CENTERED DESIGN TO EVOLUTION

  20. COLLABORATION AND THE ROLE OF UX PERSON IN REACHING CONSENSUS

  21. IT ENGINEERS BUSINESS END USERS MAYBE THERE SHOULD BE SOMEONE

    WHO CAN IMPROVE COMMUNICATION BETWEEN US? ?
  22. IT ENGINEERS BUSINESS END USERS UX LET’S HIRE UX PERSON

  23. Role of UX person relies on desiging a best solution

    by seeking consensus between users’ needs and their skills, technology possibilities and it’s constraints and business goals. My Thesis:
  24. OUR PRACTICE

  25. FUTURE PROCESSING SOFTWARE DEVELOPMENT COMPANY

  26. FUTURE PROCESSING CONSULTS, DESIGNS AND DEVELOPS HIGH QUALITY SOFTWARE SOLUTIONS

    Learn more about our services: http://www.future-processing.com/services
  27. COMPANY WAS FOUNDED IN 2000 by JAROSŁAW CZAJA

  28. SHORTLY AFTER IT HAS BECOME BIGGER

  29. AND BIGGER

  30. AND BIGGER

  31. AND BIGGER It’s me in 2008

  32. IN 2012 FUTURE PPROCESSING WAS RANKED 19th IN THE DELOITTE

    TECHNOLOGY FAST 50 2012 INDEX WITH A REVENUE GROWTH RATE OF 729% UX TEAM DESIGN TEAM ONLINE MARKETING DEVELOPERS, QAs, PMs, SPECIALISTS OPERATIONAL UNITS
  33. WHO NEEDS OUR UX SERVICES

  34. UX SERVICES CLIENTS INTERNAL • OUR ENGINEERS • OPERATIONAL UNITS

    • R&D • OUR OWN PRODUCTS CLIENTS FROM WESTERN EUROPE, SCANDINAVIA, USA AND BARBADOS ALL OF THEM HAS DIFFERNT NEEDS AND UX AWARENESS EXTERNAL
  35. ALL PROJECTS ARE UNIQUE

  36. PRODUCT DESIGN AND DEVELOPMENT BUSINESS END USERS UX SOME COLLABORATION

    MODELS LOOK LIKE THIS... COUNTRY #1 COUNTRY #1 POLAND
  37. PRODUCT DEVELOPMENT BUSINESS END USERS ...BUT SOME LOOK LIKE THIS...

    COUNTRY #1 COUNTRY #1 COUNTRY #2 COUNTRY #3 COUNTRY #2 POLAND UX PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT
  38. PRODUCT DESIGN BUSINESS END USERS ...OR LIKE THIS... COUNTRY #1

    COUNTRY #1 COUNTRY #1 COUNTRY #2 POLAND UX PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT
  39. TIME OUR WORK CAN START ON EVERY STAGE OF THE

    PRODUCT LIFECYCLE TIME TIME PRODUCT DEFINITION PRODUCT DEVELOPMENT DEPLOYMENT
  40. START OF SEEKING CONSENSUS

  41. DELIVERS TOGETHER BECAME A TEAM MEMBER

  42. THERE IS ALWAYS A WAY TO REACH END USERS

  43. Source: http://www.zebramc.com/wp-content/uploads/2012/02/bmcanvas-basic-model3.jpg UNDERSTAND CLIENT’S BUSINESS SO IT WORKS LIKE THIS!

    LET ME EXPLAIN YOU...
  44. BUILDING RELATIONSHIP

  45. DECISION MAKING UX AWARENESS CLIENT IS NOT ONE PERSON, SOMETIMES

    IT IS A BIG ORGANIZATION FULL OF SILOSES
  46. DECISION MAKING UX AWARENESS AWARNESS INSIDE DELIVERY TEAM CAN ALSO

    DIFFERATE
  47. WATERFALL APPROACH SYSTEM CENTERD DESIGN HARD IT ENGINEERING TEAM OLD

    FASHIONED APPROACHES STILL EXIST
  48. UX CLIENT, DELIVERY TEAM, USERS EARN TRUST PRODUCT DEMONSTRATE VALUE

    DON’T SELL, DEMONSTRATE VALUE
  49. BUILDING UX AWARNESS

  50. None
  51. None
  52. None
  53. Learn more http://www.wudsilesia.com

  54. None
  55. None
  56. FINAL THOUGHTS

  57. SEEKING CONSENSUS DOESN’T MEAN CUTTING THE CORNERS

  58. CONSENSUS SUPPORTS INNOVATION

  59. CONSENSUS IS NOT CONSTANT – THERE IS ALWAYS A CHANCE

    FOR A BETTER SOLUTION
  60. THANK YOU CONTACT ME PAWEŁ NOWAK pnowak@future-processing.com http://pl.linkedin.com/in/nowakp/ http://www.future-processing.com http://www.wudsilesia.com

    http://www.nowy.me