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Using Market Research to Connect with Mobile Targets

Using Market Research to Connect with Mobile Targets

Presentation on case studies of how DiGi utilised market research to create and innovate Internet products. Presented at the FMM Marketing & Branding conference in Kuala Lumpur, on 28 June 2012

Praveen Rajan

June 28, 2012
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  1. Using Market Research to Connect with Mobile Targets Praveen Rajan

    Head of Internet & Services, DiGi Telecommunications FMM Marketing & Branding Conference 28 June 2012, Kuala Lumpur
  2. • 6/10 sold = smartphones • > 40% using WiFi-only

    • < 20% shops, 85% revenue How do we drive new growth?
  3. • > 50% scared to use Net • < 10%

    active users • > 40% not using *128# How do we change usage behaviour?
  4. • > 60% want better YouTube • > 40% used

    laptop daytime • > 70% peak-hour traffic How do we be different?