Creating the Optimal Mobile Broadband Experience in a Developing Market

Presentation on case studies and initiatives by DiGi to deliver an optimal mobile broadband experience. Presented at Broadband Asia in Kuala Lumpur on 14 May 2012

Transcript

1. Creating the Optimal Mobile Broadband Experience in a Developing Market Praveen Rajan Head of Internet & Services, DiGi Telecommunications Broadband IP&TV Asia 14 May 2012, Kuala Lumpur
2. 5 Things About Malaysia
3. 5 Things About Malaysia
4. 5 Things About DiGi
5. 5 Things About DiGi
9. Nokia N70 iPhone 4S 5MB / month 700MB / month Usage
11. How are we building an Optimal Experience?
12. Speed kills focus on consistency
14. Selling & servicing online talk to “new” segments
16. Communicate quotas across all plans
18. Prepaid customers want worry-free pricing
20. Don’t scare newbies do smarter zero-rating
23. Make roaming worry-free max caps are easy
25. Maximise network assets off-peak pricing does wonders
27. Remove APN dependency go for zero settings
28. diginet maxis3g celcom3g
29. Speed consistency Communicate quotas Worry-free pricing Smarter zero-rating Roaming max caps Off-peak pricing Zero settings Optimal Mobile Broadband Experience Selling online
32. Questions?