Mobile Broadband Strategies in Developing Markets

Presentation on strategies of mobile operators within the Telenor group to increase the mobile broadband penetration in their respective markets. Covers challenges and case studies of initiatives that are delivering results. Presented at CommunicAsia 2012 in Singapore, on 21 June 2012

Transcript

1. Broadband Strategies in Developing Markets Praveen Rajan Head of Internet & Services, DiGi Telecommunications CommunicAsia 2012 Summit 21 June 2012, Singapore
2. @praveenrajan
3. @digi_telco
7. Mobile Broadband is blurring How would you define it ?
8. Internet for All designed to suit all shapes & sizes
9. Feature phones (still) rule Slower rate of replacement than matured markets
11. Feature Phones Smart Phones 5MB / month 700MB / month Usage 78% 22% Ratio
12. >80% prepaid 126 million prepaid subs in Telenor Asia
13. Prepaid ARPU 84% 13.50 Malaysia 90% 7.25 Thailand 99% 2.42 Bangladesh 99% 2.42 Pakistan 100% 1.90 India Telenor public reports Q1 2012, ARPU in USD
14. Literacy & language barriers Low English proficiency, increases need for local adaptations
15. Literacy Rate English Speakers 94% 30% Malaysia 94% 27% Thailand 56% 18% Bangladesh 56% 11% Pakistan 63% 10% India Wikipedia June 2012, Unesco reports Writing System Latin Script Script Script Script
16. 3 challenges = Feature Phones >80% Prepaid Literacy & Language
18. Co-branded Opera Mini Better UX for feature phones + network savings
20. Facebook for Every Phone Smart phone UX on a feature phone
23. Zero APN settings Redirect junk & other telco APNs, awesome in multi-SIM markets
24. <Blank> <Telco XYZ>
25. White label smart phones Segmented Android offers, Huawei & ZTE aggressive in some categories
27. Plans for smart phones Standalone packs, easier for “mom & pop” stores to sell
28. Internet Latin Mins SMS MMS Reload Validity 100MB 20 20 20 RM 10 4 days
30. Worry-free Internet pricing PAYG daily caps & usage alerts, drives more usage
34. Time-based packages rock! + USSD sales channel for buying & selling
36. Zero-rating campaigns Especially in local languages, Facebook & Wikipedia helping big time
40. Small screen awareness Nationwide Internet campaigns, more focus in rural markets & schools
44. Co-branded Opera Mini Facebook for Every Phone Zero APN settings White label smart phones Plans for smart phones Worry-free pricing Time-based packages Zero-rating campaigns Small screen awareness Feature Phones >80% Prepaid Literacy & Language
46. Questions? @praveenrajan