Trends & Business Models for Mobile Internet in the Malaysian Market

Presentation on 10 trends / business models shaping the Mobile Internet business in Malaysia. Presented at the Mobile VAS Summit in Kuala Lumpur on 14 March 2012

Transcript

1. Trends & Business Models for Mobile Internet in the Malaysian Market Praveen Rajan Head of Internet & Services, DiGi Telecommunications 6th Annual Mobile VAS Summit 14 March 2012, Kuala Lumpur
2. 5 Things About Malaysia
4. 5 Things About Malaysia
5. 5 Things About DiGi
6. 5 Things About DiGi
9. 80% of the market using feature phones Device replacement is priority #1
10. 80% of the market is Prepaid Maximize monetization variables
11. POLICIES SPEED QUOTA PRICE TIME VALIDITY
12. Rationalization of Pay As You Use There is room to craft profitable models
13. Charging Blocks 30sen/MB 10sen/10kb Daily Max Charge Time Charging Peak / Off Peak
14. Cost per MB Profitability versus utilization & monetization through top-ups
15. Cost per MB Price per MB Commitment (RM)
16. Bucket plans for Postpaid Bundle Internet with voice-centric plans
20. Policy differentiation to separate Big, Small & Medium screen
21. OFF PEAK PEAK VOIP P2P PRIORITY TETHERING
22. Online acquisition is an enabler Nationwide reach (with good logistics)
24. Competitive Internet roaming Leveraging on scale / partnerships
26. Stimulate usage on feature phones While working on device replacement
28. Device subsidies in an open market can be challenging Airtime rebates could be an alternative
30. Stimulate usage Device subsidies Online acquisition Internet roaming Bucket plans Policy differentiation Pay As You Use Cost per MB Device replacement Monetization variables
31. Questions?