Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability

Presentation on DiGi's case studies & best practices. Presented at the Mobile VAS Summit in Singapore, 27 April 2011

Transcript

1. Creating a Sustainable Mobile Internet Ecosystem to Drive Profitability Praveen Rajan Head of Mobile Internet & Advanced Data Services, DiGi Telecommunications 5th Annual Mobile VAS Summit 27 April 2011, Singapore
2. 5 Things About Malaysia
3. 5 Things About Malaysia
4. 5 Things About DiGi
5. 5 Things About DiGi
7. Easier to Predict when & where usage occurs big screen user behaviour
8. big screen user behaviour Longer Attachment spend more time & hog the network
9. CONSUME MORE better speed = longer surf time = bigger volume big screen user behaviour
10. small screen user behaviour Harder to Predict when & where usage occurs
11. small screen user behaviour Shorter Attachment short bursts of usage as & when needed
12. Device Drives Usage beware of smartphones small screen user behaviour
13. • Easier to predict when & where • Longer attachment to the network • Better speed drives more volume • Harder to predict when & where • Shorter attachment to the network • Usage depends on device
14. How are We Driving Profitability?
15. Focus on Consistency 1
16. Prioritize Your Territories go deep for big screen, go wide for small screen big screen & small screen have varying levels of tolerance 2
17. Fair Use Quota for all Products Start early, communicate everywhere 3
18. Maximize Off-peak Can it complement fixed broadband? 4
19. Zero Settings Get rid of multiple APNs, set defaults in devices 5
20. 6 Smart Notifications Opportunity to upsell to premium packages ATTENTION! You have reached 75% of your quota.
21. Peace of Mind Pricing no charge after quota incentivize customers to upgrade or buy top-ups 7
22. Speed / Consistency Prioritize Your Territories Fair Use Quota Maximize Off-peak Zero Settings Smart Notifications Peace of Mind Pricing Profitable Mobile Internet Ecosystem
25. Questions?