Why don't you have Evangelist in your company?

2017/07/29 DevRelCon Tokyo 2017

Transcript

1. Why Don’t You Have Evangelist In Your Company? Shohei Oda / Mobile Application Evangelist 2017/7/29 DevRelCon Tokyo 2017
2. Notice!! ▪ The content described or commented on here is a personal opinion, not an official opinion of the company. ▪ Will you tell me your impression after this presentation? ▪ I’m so nervous and I’m so happy to listen with your smile.
3. Speaker’s Profile
4. Shohei Oda (小田 祥平) MITSUI KNOWLEDGE INDUSTRY CO,. LTD. Mobile Application Evangelist Mobile Application Development / Education / IoT(Device, Cloud, Machine learning etc...) / DevRel Speaker’s Profile 4 odasho0618 @mki_oda odasho
5. Speaker’s Profile ▪ Maybe you have seen…
6. I’m Organizing & Joining Several Developer Events. https://ios.or.jp/ Non-profit Association for ”Increase of the iOS Devices market share in our Business Situation”. Now over 85 companies are members. http://mkidev.connpass.com/ https://www.meetup.com/ja-JP/DevMob-Kai-Tokyo/ Held by our company. Kind of free meetup as self study style for learning about mobile application development.
7. I’m Organizing & Joining Several Developer Events. https://ja.monaca.io/ https://monacaug.connpass.com/ Monaca is a platform that can develop multi-platform applications with HTML5 using the IDE on the cloud. The Monaca User Group provides a place where developers using Monaca can share useful information. I’ll participate as a speaker at this event to be held on August 1!
8. Name MITSUI KNOWLEDGE INDUSTRY CO., LTD. Established June 20, 1991 President Isao Kohiyama Headquarters Atago Green Hills MORI Tower, 2-5-1 Atago, Minato-ku, Tokyo 105-6215 Japan Shareholder MITSUI & Co., Ltd. Group Employees 1,816 (as of March 31, 2016) Business Fields Provide comprehensive services from consultation, R&D, product sales, to operation & maintenance in the area of system & network integration as well as datacenter services and other related IT communication services. What is MITSUI KNOWLEDGE INDUSTRY? (Overview)
9. What is MITSUI KNOWLEDGE INDUSTRY? (Several Solutions) System Integration 1. System construction MKI develops, installs, operates and maintains core systems, such as ERP, as well as business- and industry-specific applications. We are also involved in related operations and domains. MKI has a strong track record in the construction and operation of large ERP systems and is also providing specialized finance-related solutions. 2. Other services Consulting, Bioinformatics solutions Platform Integration 1. Voice communications networks MKI sells network equipment, constructs and provides maintenance for contact centers. MKI has constructed more than 500 contact center systems in Japan. 2. Other services Consulting, Bioinformatics solutions Data Center & Cloud 1. Data centers Hosting services, Outsourcing services, and Visual ICT platforms 2. Cloud services MKI provides cloud-based services (such as SaaS and PaaS) and assists in the planning and promotion of new projects. MKI is strengthening its environment and energy-related business by energy management service as well as operation monitoring service solutions for a mega solar power plants.
10. What is MITSUI KNOWLEDGE INDUSTRY? (Business Domain) Retail Financial Networks Real Estate Medical and Health Care Environmental and Energy Communications IT Infrastructure
11. What is MITSUI KNOWLEDGE INDUSTRY? (Group Network) MKI has established bases in the United States, Europe and Asia so that we can provide our clients with advanced ICT solutions. We leverage the latest technical knowledge that we adopt from the U.S. and Europe, and develop it into ICT solutions. We then provide these solutions to our clients in Asia, including those in Japan. The MKI Global Network that opens the door for the delivery of advanced ICT solutions We support your management strategies and business foundations, by providing advanced ICT solutions that leverage our global network.
12. ▪ A systems integrator is a person or company that specializes in bringing together component subsystems into a whole and ensuring that those subsystems function together, a practice known as system integration. ▪ According to the Institute for Partner Education & Development, systems integrators traditionally realize approximately 50 percent of revenue from consulting services & 40 percent of revenue from IT services in design, implementation and post-transaction consulting. They are different from an IT Consultant in that they also take title to product. What is “SIer”? Reference: Wikipedia ”SIer” is a system integrator.
13. ▪ How SIer works in Japan? SIer First Partner What is “SIer”? Customer Second Partner We want to use new system! Project management layer Prime contract, Consultation, Project management
14. ▪ How SIer works in Japan? SIer First Partner What is “SIer”? Customer Second Partner We want to use new system! Design & Development layer System design, Build environment, Coding
15. ▪ How SIer works in Japan? SIer First Partner What is “SIer”? Customer Second Partner We want to use new system! Coding & Test layer Only coding and test, Bug fix, and anymore
16. ▪ Kind of SIer. What is “SIer”? We are “Users” SIer. Users SIer Makers SIer No- Depends SIer Spin-out company from the IT division of enterprise(e.g. General Trading Company, Financial Company, etc.), to change cost-center to profit-center. Basically it almost has group companies’ projects.
17. Current status and reasons of DevRel in Japan.
18. Current status and reasons of DevRel in Japan. We know DevRel / Evangelist & Advocate. We don’t know them well... ▪ What’s DevRel / Evangelist & Advocate?
19. Current status and reasons of DevRel in Japan. I‘m Technical Evangelist!! Development is so fun!! ▪ Why is not Evangelist & Advocate known in Japan?
20. Current status and reasons of DevRel in Japan. ▪ What’s DevRel? DevRel is a marketing technic that major companies have tried it such as Amazon, Google, Microsoft, IBM, Facebook, Evernote, GitHub, etc. They have made relationship with external engineers. Because companies want engineers to acknowledge their services, and they want to get the engineer's feedbacks. In other words...?
21. Current status and reasons of DevRel in Japan. ▪ I understood about DevRel & Evangelist / Advocate, but... You should use our products because it is wonderful!! This is not Evangelism / Advocacy. This is sales.
22. ▪ Difference between Evangelist & Advocate and Sales targets SIer First Partner Current status and reasons of DevRel in Japan. Customer Second Partner I want customers to use the system. I want customers to use the system. I want to work together as a partner.
23. Current status and reasons of DevRel in Japan. Sales Evangelist Target Customer Almost developer Perpose Selling system (To make friends with customers) It depends on contents (Work together / Listen to the user's voice / Promote my company or products / etc... Technology Customer's request (Not necessarily the latest) Basically latest (The latest one is required) Position Basically for ourselves (For own company / For customer) Basically neutral (For own company / For developer) knowledge Business Technical ▪ Other differences
24. Current status and reasons of DevRel in Japan. ▪ Supports many companies IT technology. But... ▪ Foreign countries Customer Good system Customer = Customer Good system Customer ≠ ▪ Japan Use the same system Customize for each customer Legacy system
25. Current status and reasons of DevRel in Japan. ▪ For example, around 2010 ... Reference: OMOIDE TimeLine Which do you think was popular?
26. Current status and reasons of DevRel in Japan. ▪ For example, around 2010 ... Reference: OMOIDE TimeLine > But, I love both.
27. DevRel is suitable actually for Japan.
28. DevRel is suitable actually for Japan. ▪ But I want you to be relieved. ≦
29. DevRel is suitable actually for Japan. Network Engineer IP Phone Engineer Facility Engineer Application Engineer Security Engineer Consultant Sales Programmer Database Engineer Infrastructure Engineer
30. DevRel is suitable actually for Japan. ▪ How to work Japanese.
31. ▪ How to solve the problem? DevRel is suitable actually for Japan.
32. ▪ How to solve the problem? DevRel is suitable actually for Japan.
33. Necessary knowledge for Japanese evangelists & advocates.
34. Necessary knowledge for Japanese evangelists & advocates. ▪ Evangelist’s & Advocacy’s talent.
35. Necessary knowledge for Japanese evangelists & advocates. ▪ The secret of Japanese culture. Japanese people are basically quiet. Even without talking, Japanese have the ability to understand the feelings of the other person. What you talked has a strong influence on your opponent.
36. Necessary knowledge for Japanese evangelists & advocates. ▪ The secret of Japanese culture. I‘m an Evangelist!! Would you work together with us!? Could you tell me if you have trouble?
37. Necessary knowledge for Japanese evangelists & advocates. ▪ The secret of Japanese culture. Too much talk is counterproductive
38. What is the impact that evangelists have on the company?
39. What is the impact that evangelists have on the company? ▪ General greetings on work in Japan. ▪ General greetings at DevRel.
40. What is the impact that evangelists have on the company? ▪ Let‘s participate without being shy! ▪ After participating in DevRel?
41. What is the impact that evangelists have on the company? ▪ What’s the effect of doing Evangelism / Advcacy? What’s our current ability ...?
42. EOF