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ブログ運営から学ぶ 『読まれる記事』とバズの話

okutani
February 14, 2018

ブログ運営から学ぶ 『読まれる記事』とバズの話

読まれる記事についてプレゼンしたときの資料

okutani

February 14, 2018
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  1. ϒϩάӡӦ͔ΒֶͿ
    ʰಡ·ΕΔهࣄʱͱόζͷ࿩
    okutani

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  2. ࣗݾ঺հ
    ✤PLVUBOJ

    wࡀ
    wϒϩάྺ೥൒͙Β͍
    w݄ؒສ17͘Β͍
    wझຯ͸٢঵ࣉ८Γ

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  3. ΞδΣϯμ
    ᶃόζͷ͓࿩
    ᶄಡ·ΕΔهࣄͬͯʁͷ͓࿩
    ᶅྑ͍هࣄΛॻ͘ํ๏

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  4. ʰόζʁʱ

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  5. ͛͢ʔ֦ࢄ

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  6. γΣΞ͍ͨ͠ʂ

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  7. όζͷ͘͠Έ

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  8. όζͷ͘͠Έ

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  9. όζͷ͘͠Έ

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  10. όζͷ͘͠Έ
    ΫϦοΫʂ

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  11. όζͷ͘͠Έ

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  12. όζͷ͘͠Έ

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  13. ͓΋͠Ζʔ͍
    όζͷ͘͠Έ

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  14. όζͷ͘͠Έ
    هࣄԼ

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  15. όζͷ͘͠Έ
    هࣄԼ
    γΣΞ͍ͨ͠ʂ

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  16. όζͷ͘͠Έ
    هࣄԼ
    ͦΜͰ

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  17. όζͷ͘͠Έ
    هࣄԼ
    Ұݴ͍͍͍ͨʂ

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  18. View Slide

  19. View Slide

  20. View Slide

  21. View Slide

  22. ͦͯ͠όζ΁......

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  23. ΠϯϑϧΤϯαʔ

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  24. View Slide

  25. ֦ࢄ

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  26. View Slide

  27. View Slide

  28. View Slide

  29. View Slide

  30. ͦͯ͠όζ΁......

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  31. όζͬͨͱ͖ͷΞΫηε਺
    • Twitter֦ࢄ ໿1800PV
    • ΠέμϋϠτ๒ ໿3000PV
    • ͸ͯϒ ϗοτΤϯτϦ ໿1700PV
    ʢͳΜ͔ඍົͳ਺ࣈɻɻʣ

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  32. ֦ࢄ͍ͨ͠ʂͱࢥ͏ͱ͖
    ᶃ஌Βͳ͔ͬͨʂ
    ᶄ໾ʹཱͭʂ
    ᶅ໘ന͍ʂ
    ᶆ࠷৽χϡʔεʂ
    ᶇݴ͍͍ͨ͜ͱΛ୅หͯ͘͠ΕͯΔʂ
    ᶈποίϛ͍ͨʂ
    ࢀߟɿʮ֦ࢄʯ͞ΕΔهࣄ͸ͨͬͨͭͷϧʔϧͰग़དྷ͍ͯΔ&/+*-0(IUUQ
    SFOUBMIPNFQBHFDPNLBLVTBO

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  33. ֦ࢄ͍ͨ͠ʂͱࢥ͏ͱ͖
    ᶃ஌Βͳ͔ͬͨʂ
    ᶄ໾ʹཱͭʂ
    ᶅ໘ന͍ʂ
    ᶆ࠷৽χϡʔεʂ
    ᶇݴ͍͍ͨ͜ͱΛ୅หͯ͘͠ΕͯΔʂ
    ᶈποίϛ͍ͨʂ
    ࢀߟɿʮ֦ࢄʯ͞ΕΔهࣄ͸ͨͬͨͭͷϧʔϧͰग़དྷ͍ͯΔ&/+*-0(IUUQ
    SFOUBMIPNFQBHFDPNLBLVTBO

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  34. ͪͳΈʹ

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  35. ໿2೥ؒͰྦྷܭ23ສPV
    ૬੮԰هࣄ

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  36. ஌Βͳ͍͓͹͞Μʹ
    ʮ૬੮԰هࣄͷokutani͞Μʁʯ
    ͱ੠Λ͔͚ΒΕΔ......

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  37. ʰಡ·ΕΔهࣄʱͷ͓࿩

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  38. ͦ΋ͦ΋
    ΫϦοΫ͞Εͳ͍ͱ
    ಡ·Εͳ͍

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  39. λΠτϧ
    ॏཁʂ

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  40. ྫʣTwitterͰྲྀΕ͖ͯͨهࣄ

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  41. ʁ

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  42. A. ࠓ೔ͷ͓ன✨
    B. ϥϯνͳΒ͜͜ʂ
    ʓʓͰઈ඼˚˚͓ன͝൧

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  43. A. ࠓ೔ͷ͓ன✨
    B. ϥϯνͳΒ͜͜ʂ
    ʓʓͰઈ඼˚˚͓ன͝൧

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  44. ʁ

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  45. ྫʣGoogleݕࡧ:ʮઊ औΓํʯ

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  46. A.ઊͷऔΓํ
    B. ηϛΛ͔ͭ·͑΍͍͢
    ࣌ؒଳʹ͍ͭͯ

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  47. A.ઊͷऔΓํ
    B. ηϛΛ͔ͭ·͑΍͍͢
    ࣌ؒଳʹ͍ͭͯ

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  48. ಡ·ΕΔهࣄͷλΠτϧ
    • ඞͣ͠΋௕͍λΠτϧͷهࣄ͕ಡ·ΕΔΘ͚Ͱ͸ͳ͍
    • λΠτϧΛݟ͚ͨͩͰ಺༰͕෼͔Δ
    • Ωʔϫʔυબఆ͕ඇৗʹେࣄ
    • όζΔλΠτϧ ≠ ݕࡧͰώοτ͠΍͍͢λΠτϧ
    ࢀߟɿ WebϥΠλʔͳΒ஌͓ͬͯ͘΂͖ʮಡ·ΕΔʯهࣄλΠτϧͷ෇͚ํ7બ |
    ʲWebϥΠλʔɾฤूऀʳ࠷ॳͷҰา https://liginc.co.jp/web/useful/96228

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  49. ಡ·ΕΔهࣄͷ͓࿩
    ͖ͭͮ

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  50. ಺༰
    ͲΜͳ಺༰ʁ

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  51. ετʔϦʔ
    ͸
    ಡ·Ε΍͍͢

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  52. ମݧஊ

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  53. ͳͥಡ·ΕΔʁ

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  54. ΦϦδφϧ͔ͩΒ

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  55. ಡ·ΕΔهࣄͱ͸
    • ΦϦδφϧίϯςϯπ͸ಡ·Ε΍͍͢ʢͦͷهࣄͰ͔͠
    ஌Δ͜ͱ͕Ͱ͖ͳ͍͔Βʣ
    • ݕࡧ্Ґʹ৐Γ΍͍͢ʢͲ͜ʹ΋ແ͍هࣄͰ͋Ε͹ɺ
    ݕࡧ1Ґ͸͔ΜͨΜʹऔΕΔʣ
    • ༰қʹॻ͘͜ͱ͕Ͱ͖ͳ͍ʢࢀೖোน͕ߴ͍ʣ
    • ࣗ෼ͷߟ͑΍ɺײͨ͜͡ͱΛॻ͍ͯ΋ΦϦδφϧʂ

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  56. Ұྫ

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  57. ݕࡧ:ʮېԎ ํ๏ʯ

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  58. ېԎͷମݧஊΛॻ͍ͨهࣄ
    ໿300ສ݅த2Ґʢઌ೔·Ͱ1Ґͩͬͨͷʹ...ʣ

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  59. ࣦഊͷମݧ͔Βॻ͍ͨ
    ͜ͷهࣄ͚ͩͰྦྷܭ25ສPVΛୡ੒

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  60. ݁࿦
    ετʔϦʔهࣄ͸
    ಡ·Ε΍͍͢

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  61. ͓·͚
    ʰಡΈ΍͍͢هࣄʱ

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  62. ΈΜͳ

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  63. ਅ໘໨ʹ

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  64. ಡΜͰͳ͍ʂ

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  65. ྲྀ͠ಡΈ......

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  66. Ͳ͏΍ͬͨΒಡΜͰ͘ΕΔ͔

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  67. ݟग़͠

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  68. h2λά

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  69. େࣄʂ

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  70. ࢀߟ: ϥΠλʔॳ৺ऀ͕஌͓͖͍ͬͯͨྑ͍ϒϩάهࣄͷॻ͖ํ·ͱΊ | גࣜձࣾLIG
    https://liginc.co.jp/web/useful/81080

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  71. λΠτϧͱݟग़͚ͩ͠ΛಡΜͰ
    ಺༰͕ཧղͰ͖Δ

    ෼͔Γ΍͍͢هࣄ

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  72. ݟग़͠Λ෇͚Δ

    هࣄͷߏ੒͕ཧղͰ͖ɺ
    هࣄ͕ॻ͖΍͘͢ͳΔ

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  73. ॻ͖࢝ΊΔલʹ
    ݟग़͠
    ߟ͑ͯΈ·͠ΐ͏

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  74. ࠷ޙʹ...
    ʰྑ͍هࣄΛॻ͘ํ๏ʱ

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  75. ॻ͍ͨޙ

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  76. هࣄ
    ಡΈฦͯ͠·͔͢ʁ

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  77. ಡΈฦ͢......

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  78. ͨͿΜɺॻ͖௚ͨ͘͠ͳΔ

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  79. ͥΜͥΜॻ͖௚ͯ͠OKʂ

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  80. ϦϥΠτͷϝϦοτ
    • ॻ͖ख͔ΒಡऀʹͳΔ
    • ఻͍͑ͨ͜ͱ͕Կͳͷ͔ɺվΊͯৼΓฦΔ͜ͱ͕Ͱ͖
    Δ
    • هࣄΛఆظతʹಡΈฦ͢͜ͱͰɺͳͥ͜ͷهࣄ͸ಡ·
    Εͳ͍ͷ͔Λߟ͑Δ͖͔͚ͬʹͳΔ
    • ޡࣈ୤ࣈʹؾ෇͘͜ͱ͕Ͱ͖Δ

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  81. ྑ͍هࣄ͸
    هࣄΛಡΈฦ͢͜ͱͰ
    ॻ͚ΔΑ͏ʹͳΔ

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  82. Έͳ͞Μ
    هࣄɺॻ͍͍͖ͯ·͠ΐ͏

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  83. ͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ɻ

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