Conformity

Transcript

1. Conformity “人群是那麼像羊群”

2. (a) a change of behaviour towards a group or social

   norm (b) pressure from a group of people rather than a request from an individual. Conformity is defined as a “change in behaviour or belief toward a group as a result of real or imagined group pressure.”

3. Sherif, 1935 Autokinetic effect Sherif (1935) conducted an experiment with

   the aim of demonstrating that people conform to group norms when they are put in an ambiguous (i.e. unclear) situation
4. None

5. Response 4 inch 1 inch 3 inch 6 inch

6. Response 4 inch 4 inch 3.5 inch 4.5 inch

7. Response 4 inch 4 inch 4 inch 4 inch

8. Autokinetic Effect

9. Asch, 1951

10. None

11. Response A A B A

12. Response A A ...B A

13. Response A A ...A A

14. None

15. When do we conform to informational social influence? Ambiguous situation

    When there is a crisis When others are experts

16. Distortion Aware of Conflict? Believe group to be: Perception No

    Right Judgement Yes Right Action Yes Wrong

17. Pattern Seeking Science Superstition

18. Conformity - Structure - Predictability - Helpful Conventions - Tyranny

    of the Group opinion - Loss of authentic self

19. Inferring the Popularity of an Opinion From Its Familiarity: A

    Repetitive Voice Can Sound Like a Chorus (K. Weaver 2007) http://www.apa.org/pubs/journals/releases/psp-925821.pdf

20. Is the Majority really Majority?

21. None
22. None

23. X X X X X

24. So, let’s do it in X way!

25. X X X Y Y Y Y Y

26. Conclusion - Awareness - Cultivate healthy scepticism on our own

    groups - Active change of behavior - and yes, it’s risky and might disappoint people

27. Reference http://www.youtube.com/watch?v=TrNIuFrso8I