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975ff6c8166f6f32889f004a904ffa39?s=47 Oursky Limited
September 10, 2013


About the act of matching attitudes, beliefs, and behaviors to group norms


Oursky Limited

September 10, 2013


  1. Conformity “人群是那麼像羊群”

  2. (a) a change of behaviour towards a group or social

    norm (b) pressure from a group of people rather than a request from an individual. Conformity is defined as a “change in behaviour or belief toward a group as a result of real or imagined group pressure.”
  3. Sherif, 1935 Autokinetic effect Sherif (1935) conducted an experiment with

    the aim of demonstrating that people conform to group norms when they are put in an ambiguous (i.e. unclear) situation
  4. None
  5. Response 4 inch 1 inch 3 inch 6 inch

  6. Response 4 inch 4 inch 3.5 inch 4.5 inch

  7. Response 4 inch 4 inch 4 inch 4 inch

  8. Autokinetic Effect

  9. Asch, 1951

  10. None
  11. Response A A B A

  12. Response A A ...B A

  13. Response A A ...A A

  14. None
  15. When do we conform to informational social influence? Ambiguous situation

    When there is a crisis When others are experts
  16. Distortion Aware of Conflict? Believe group to be: Perception No

    Right Judgement Yes Right Action Yes Wrong
  17. Pattern Seeking Science Superstition

  18. Conformity - Structure - Predictability - Helpful Conventions - Tyranny

    of the Group opinion - Loss of authentic self
  19. Inferring the Popularity of an Opinion From Its Familiarity: A

    Repetitive Voice Can Sound Like a Chorus (K. Weaver 2007) http://www.apa.org/pubs/journals/releases/psp-925821.pdf
  20. Is the Majority really Majority?

  21. None
  22. None
  23. X X X X X

  24. So, let’s do it in X way!

  25. X X X Y Y Y Y Y

  26. Conclusion - Awareness - Cultivate healthy scepticism on our own

    groups - Active change of behavior - and yes, it’s risky and might disappoint people
  27. Reference http://www.youtube.com/watch?v=TrNIuFrso8I