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Conformity
Oursky Limited
September 10, 2013
Science
1
67
Conformity
About the act of matching attitudes, beliefs, and behaviors to group norms
Oursky Limited
September 10, 2013
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Transcript
Conformity “人群是那麼像羊群”
(a) a change of behaviour towards a group or social
norm (b) pressure from a group of people rather than a request from an individual. Conformity is defined as a “change in behaviour or belief toward a group as a result of real or imagined group pressure.”
Sherif, 1935 Autokinetic effect Sherif (1935) conducted an experiment with
the aim of demonstrating that people conform to group norms when they are put in an ambiguous (i.e. unclear) situation
None
Response 4 inch 1 inch 3 inch 6 inch
Response 4 inch 4 inch 3.5 inch 4.5 inch
Response 4 inch 4 inch 4 inch 4 inch
Autokinetic Effect
Asch, 1951
None
Response A A B A
Response A A ...B A
Response A A ...A A
None
When do we conform to informational social influence? Ambiguous situation
When there is a crisis When others are experts
Distortion Aware of Conflict? Believe group to be: Perception No
Right Judgement Yes Right Action Yes Wrong
Pattern Seeking Science Superstition
Conformity - Structure - Predictability - Helpful Conventions - Tyranny
of the Group opinion - Loss of authentic self
Inferring the Popularity of an Opinion From Its Familiarity: A
Repetitive Voice Can Sound Like a Chorus (K. Weaver 2007) http://www.apa.org/pubs/journals/releases/psp-925821.pdf
Is the Majority really Majority?
None
None
X X X X X
So, let’s do it in X way!
X X X Y Y Y Y Y
Conclusion - Awareness - Cultivate healthy scepticism on our own
groups - Active change of behavior - and yes, it’s risky and might disappoint people
Reference http://www.youtube.com/watch?v=TrNIuFrso8I