Conformity

About the act of matching attitudes, beliefs, and behaviors to group norms

Transcript

1. Conformity “人群是那麼像羊群”
2. (a) a change of behaviour towards a group or social norm (b) pressure from a group of people rather than a request from an individual. Conformity is defined as a “change in behaviour or belief toward a group as a result of real or imagined group pressure.”
3. Sherif, 1935 Autokinetic effect Sherif (1935) conducted an experiment with the aim of demonstrating that people conform to group norms when they are put in an ambiguous (i.e. unclear) situation
5. Response 4 inch 1 inch 3 inch 6 inch
6. Response 4 inch 4 inch 3.5 inch 4.5 inch
7. Response 4 inch 4 inch 4 inch 4 inch
8. Autokinetic Effect
9. Asch, 1951
11. Response A A B A
12. Response A A ...B A
13. Response A A ...A A
15. When do we conform to informational social influence? Ambiguous situation When there is a crisis When others are experts
16. Distortion Aware of Conflict? Believe group to be: Perception No Right Judgement Yes Right Action Yes Wrong
17. Pattern Seeking Science Superstition
18. Conformity - Structure - Predictability - Helpful Conventions - Tyranny of the Group opinion - Loss of authentic self
19. Inferring the Popularity of an Opinion From Its Familiarity: A Repetitive Voice Can Sound Like a Chorus (K. Weaver 2007) http://www.apa.org/pubs/journals/releases/psp-925821.pdf
20. Is the Majority really Majority?
23. X X X X X
24. So, let’s do it in X way!
25. X X X Y Y Y Y Y
26. Conclusion - Awareness - Cultivate healthy scepticism on our own groups - Active change of behavior - and yes, it’s risky and might disappoint people
27. Reference http://www.youtube.com/watch?v=TrNIuFrso8I