Conservation & The Knowledge Chain

In September Giant Pandas were reclassified from endangered to vulnerable. The news was less favourable for the Eastern Gorilla. At the same time they were reclassified as critically endangered. Their population has declined by 70% over the last 20 years. Globally, there has been a 52% average decline in the populations of mammals, birds, reptiles, amphibians and fish around the globe between 1970 and 2010. How do we know the global outlook for the conservation of threatened species? How do conservation organisations decide on the actions to protect those species? And, how is human-centred design being used to help secure funding for conservation research, to gather data about endangered species, to report on the fate of those sepcies and inform conservation decisions?

Paul-Jervis Heath will talk about design research with Zoologists, Conservationists, with Park Rangers in Africa and fieldwork at London Zoo. He’ll talk about how Modern Human are using human-centred design to support conservation from the scientist gathering data about endangered species through to the conservationist planning conservation actions on the ground.

You can watch the video of this talk at: https://www.youtube.com/watch?v=NbL-YQTzNbM

Find out more about Modern Human's work with the UN at: http://modernhuman.co/protected-planet/

Find out more about Modern Human's work with the IUCN Red List at: http://modernhuman.co/iucn/

Transcript

1. MODERN HUMAN CONSERVATION & THE KNOWLEDGE CHAIN Paul-Jervis Heath Founding Principal and Chief Designer, Modern Human
 For World Usability Day 2016, London MODERN HUMAN
2. MODERN HUMAN MODERN HUMAN Imagine what’s next. Modern Human is a boutique design practice and innovation consultancy that specialises in imagining disruptive new products, services and experiences and then making them a reality. http://modernhuman.design @modhuman #knowledgechain
3. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain GIANT PANDA Ailuropoda melanoleuca New IUCN Red List Status: VULNERABLE
4. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain EASTERN GORILLA Gorilla beringei New IUCN Red List Status: CRITICALLY ENDANGERED
5. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain The IUCN Red List of Endangered Species™
6. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain 2016 VU 2008 EN 1996 EN 1994 EN 1990 EN 1988 R 1986 R The changing IUCN Red List status of the Giant Panda: SOURCE: R. Swaisgood, D. Wang & F. Wei. Ailuropoda melanoleuca. The IUCN Red List of Threatened Species 2016: e.T712A45033386. http://dx.doi.org/10.2305/IUCN.UK.2016-2.RLTS.T712A45033386.en.
7. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain United Nations Environment Programme - World Conservation Monitoring Centre
8. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain Diary studies with field-based conservationists at NGOs
9. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain Interviewing Zoologists who have recently returned from field trips.
10. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain Codesign with teachers at ZSL London Zoo
11. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain Elements of supply chain modelling can be applied to the way human knowledge is developed
12. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain RAW MATERIAL PRODUCER PRODUCER PRODUCER DISTRIBUTOR RETAILER CONSUMER RECYCLE
13. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain RAW MATERIAL PRODUCER DISTRIBUTOR RETAILER CONSUMER SUPPLY CHAIN
14. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain IDEA PUBLISHER FUNDER LAB AUTHOR KNOWLEDGE CHAIN
15. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain The knowledge chain has real world outcomes like preserving endangered species and curing cancer
16. MODERN HUMAN MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain
17. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain IDEA PUBLISHER FUNDER LAB AUTHOR KNOWLEDGE CHAIN
18. MODERN HUMAN http://modernhuman.design @modhuman #knowledgechain KNOWLEDGE CHAIN IDEA FUNDER LAB AUTHOR IMPACT LINK PUBLISHER CONSERVATIONIST ASSESSOR TEACHER JOURNALIST
19. MODERN HUMAN FIND OUT MORE Paul-Jervis Heath pjh@modernhuman.co +44 79 7456 7823 @pauljervisheath